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http://dx.doi.org/10.5762/KAIS.2018.19.9.435

A Study on the Determinants of Export Diversification and Adoption of Competitive Advantage Strategy Using Hierarchical Analysis - A case of Automotive Parts enterprises  

jang, Ik-geun (Department of Technology and Innovation, Graduate School, Korea University of Technology & Education)
Kim, Byung-Keun (School of Industrial Management, Korea University of Technology & Education)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.19, no.9, 2018 , pp. 435-445 More about this Journal
Abstract
This study analyzed factors that should be considered in the process of export diversification strategy formulation and priorities of strategies. We reviewed the extant literature and interviewed six experts. Cross-sectional analysis of a literature review and interview results were used to determine the influencing factors of export. The data for this study were collected from a survey of 68 export experts in Automotive Parts enterprises. Data were analyzed using AHP. As a result of the analysis, the order of importance appeared in the order of internal capacity, correlation buyer effect, entry barriers, technology response, and competition environment. The regions with a high overseas level were product differentiation, centralization, and low cost, whereas those with a low level were in the order of low cost, product differentiation, and concentration. It is meaningful to review the alternatives for adoption of the export diversification strategy and establish a strategy appropriate to the situation. It is necessary to establish a customized strategy considering the characteristics of the global region, and not only internal competence but also mutual relationship with local buyers are important.
Keywords
Export Diversification; Diversification Strategies; Resource based View; Capabilities; Generic Competitive Strategies; AHP(Analytic Hierarchy Process);
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