• Title/Summary/Keyword: 수출경로

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Determinants of U.S. Buyer Loyalty toward Gobizkorea.com: A Study Focused on Country Image, E-Service Quality, and Satisfaction (미국 바이어의 고비즈코리아에 대한 충성도 결정요인: 국가이미지, 서비스 품질 및 만족도를 중심으로)

  • Chung, Jae-Eun;Oh, Jeong Suk;Jeong, So Won
    • Korea Trade Review
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    • v.43 no.5
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    • pp.203-232
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    • 2018
  • Gobizkorea is an online B2B matching platform operated by the Small & Medium Business Corporation. Gobizkorea provides an opportunity for resource-poor SMEs to promote their products and exploit new market opportunities at low cost. The successful operation of Gobizkorea will contribute to the increased exports of Korean SMEs. Accordingly, the present study examined determinants of foreign buyer loyalty toward Gobizkorea.com focusing on country image, e-service quality, and satisfaction. One hundred two survey questionnaires were collected from U.S. buyers registered with Gobizkorea.com. Exploratory and confirmatory factor analysis confirmed three dimensions of e-service quality including information & efficiency, reliability & privacy, and prompt communication & delivery. The path analysis results showed that the country image of Korea significantly and positively affected these three dimensions of e-service quality. Information & efficiency and reliability & privacy positively influenced buyer satisfaction. Reliability & privacy and satisfaction had a positive impact on buyer loyalty. This study enhances the understanding of the foreign buyers use of the domestic e-market platform by examining of determinants of U.S. buyer loyalty toward Gobizkorea.

The Impacts of Distribution Channel Governance on the Relationship between Market Orientation and Export Performance (유통경로 관리 지배구조가 시장지향성과 수출성과 관계에 미치는 영향)

  • Won, Dong-Hwan
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.91-102
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    • 2016
  • Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

Study on the Innovation Process of the Satellite Industry (인공위성 산업의 기술혁신 과정에 관한 연구)

  • Seol, Myung Hwan;Choi, Jong-In
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.117-128
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    • 2014
  • This is the case study of SATREC INITIATIVE company which is the unique domestic production of commercial satellites. We examined the path and pattern for accumulation of technological capability and technology learning process. This case study show that the process of technological innovation and their influencing factors. First, the technological learning of the satellite industry follows the stage of technological acquisition, absorption, improvement and is embodied by the technological capability. Second, accumulated technological capability of the satellite industry influences the technology innovation. Third, the top management team(TMT) affects the technological learning and technological capability. Fourth, TMT has a moderating role between the technological capability and the performance of technological innovation. Finally, technological innovations in the small and venture business would be the source of technological capability and technological learning. The implications of this study are as follows. TMT has the very important role for the technological innovation and affect the technology development and the production. Also technology-based companies must gain a competitiveness advantage through technological learning and technological innovations for sustainable growth.

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Shift from Developmentalism to Neoliberalism and Changes in Spatial Policy in S. Korea (발전주의에서 신자유주의로의 이행과 공간정책의 변화)

  • Choi, Byung-Doo
    • Journal of the Korean association of regional geographers
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    • v.13 no.1
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    • pp.82-103
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    • 2007
  • Neoliberalism can be seen as a path-dependent, hybrid and contradictory project that operates actually (not just ideologically) through intervention of the state that has been not weakened in its strength but different in its strategies, especially through neoliberal policies of remaking urban space. This paper seeks to characterize the development of neoliberalism and urban policies in S. Korea, by examining the trajectory of neoliberalism generated in its contextually specific way since the late 1980s, by illuminating the intersection between new neoliberal programs and the existing developmentalism of the state and changes in spatial policy with its effects, which can be divided into two phases: the first from the late 1980s to the economic crisis in 1997, and the second from the crisis to the present. This paper finally identifies several paths in which the state and the market would be interrelated, and argues that the vision of national development and spatial policy should be welfare(i.e. human)-oriented, not industry(i.e. capital)-oriented.

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The Effects of Strategic Orientations on Company Performance and the Moderating Role of Entrepreneurship in Small-Medium Sized and Ventures Manufacturing Firms (중소벤처기업의 전략지향성이 기업가정신에 따라 기업성과에 미치는 영향)

  • Jung, Chul-Ho;Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.468-479
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    • 2014
  • This paper aims to examine structural relationship between the influence factors of company performance, hypothesizing that strategic orientations and entrepreneurship plays a crucial role in achieving organizational performance in small-medium sized and ventures manufacturing firms. For this research, data were collected from 205 firms. By using Structure Equation Modeling(SEM) method, it was found that competitor orientation, technology orientation directly affect company performance but, customer orientation were not affected company performance. Furthermore, it was also found that the relationship between strategy orientation and company performance is differentiated by entrepreneurship. Especially, this finding confirms that the entrepreneurship moderately affects the relationship between competitor orientation, technology orientation and company performance on the small-medium sized and ventures manufacturing firms.

Temperature Control Algorithm for Reefer Container (냉동컨테이너 온도 제어 알고리즘에 관한 연구)

  • Moon, Young-Sik;Park, Shin-Jun;Jung, Jun-Woo;Choi, Hyung-Rim;Kim, Jae-Joong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.12
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    • pp.2380-2386
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    • 2017
  • Fresh agricultural product in Korea are currently being exported overseas through expensive air transportation, supported by the governments's farm export subsidies. However all members of the World Trade Organization(WTO) must halt government subsidies by 2023. Accordingly, it is necessary to use marine transport capable of carrying freight at low cost. Reefer containers are used for marine transportation of fresh produce but it have a problem due to the temperature difference inside the reefer container which causes of fresh cargo and drop in freshness during sea transportation. In order to solve the problem, we developed a temperature control algorithm for reefer container that maintain a constant temperature and minimizes the deviation inside reefer container. The result showed that the maintained a constant temperature within a maximum of $0.5^{\circ}C$ based on the set-point of $4.0^{\circ}C$ inside reefer container.

The Origin/Destination Analysis of Container Cargo in International Passenger Terminals - Focused on Incheon Port - (국제여객터미널의 컨테이너화물 기종점 분석 - 인천항을 중심으로 -)

  • Moon, Gwang-Suk;Yoo, Hong-Sung;Kim, Youn-Sung;Lee, Dong-Won
    • Journal of Korea Port Economic Association
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    • v.27 no.2
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    • pp.195-215
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    • 2011
  • The purpose of this article is to provide data to be utilized for marketing to attract future container cargo to the Korea-China Car Ferry Service and to estimate container traffic for the development of the International Passenger Terminal to be newly built in the Incheon Southern Port. An analysis of container traffic through the Passenger Terminal of Incheon Port showed that the container throughput of Incheon Port comprised 20% of traffic. The export cargo traffic in the International Passenger Terminal, 71.4%, or 111,698 TEU of 156,284 TEU in total, was brought from metropolitan areas. To increase the container traffic of the car ferry service currently concentrated on the metropolitan areas, more endeavor is required to strengthen marketing competence to attract container traffic to other regions apart from the metropolitan areas as well as provide general services.

위치 인식 시스템 개발 동향 소개

  • Jin, Jo-Cheol
    • Information and Communications Magazine
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    • v.25 no.4
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    • pp.5-10
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    • 2008
  • 지능형 로봇은 자율적으로 이동할 수 있어야 한다는 것이 PC와 기본적으로 다른 점이다. 이동 로봇이 자율 주행할 때 꼭 필요한 기술이 위치 인식 기술과 장애물 감지 기술이다. 장애물 감지 기술은 이동 로봇이 다른 물체와 충돌하지 않도록 하기 위해 필요한 기술이지만 위치 인식 기술은 로봇이 현재 위치를 알고 목적지로 주행하기 위해 매우 중요한 기술이다. 지능형 로봇의 자율 주행 측면에서 위치 인식 기술은 필수적 핵심 기술이다. 위치 인식 센서는 로봇의 절대 위치 및 방향각 정보를 획득하여 실시간으로 관련 데이터를 지능형 로봇에 전달한다. 이로써 지능형 로봇의 이동 경로와 방향 제어가 가능해지고, 로봇을 보다 안정적으로 제어할 수 있다. 즉 로봇이 자기 위치를 인식한 후에야 안정적이고 지속적인 자율 주행이 가능해진다. (주)나인티시스템은 네트워크 기반 위치 파악용 indoor GPS 개념으로 로봇 위치 파악 센서 iGS를 개발하여 공급하고 있다. (주)나인티시스템이 개발한 iGS는 지능형 로봇의 거리, 위치, 방향을 파악하기 위해 초음파 송/수신부 및 RF 모듈로 Handware가 구성되어 있고 위치 추정 알고리즘, 장애물에 강건한 알고리즘 등이 Firmware를 구성하고 있다. 로봇 시장의 잠재적 성장 가능성을 고려할 때 로봇의 자율 운용에 필수적인 위치 파악 요소 기술을 선개발하여 상업화하는 것은 경제적으로도 큰 의미를 갖는다. 뿐만 아니라 위치 파악 요소 기술의 선도적 개발에 의해 미래 지능형 로봇시장을 주도할 수 있는 계기도 기대할 수 있다. Robot에 적정 가격대의 위치 인식 기술이 접목되면 Robot 산업의 활성화가 가능하다. 현재 청소용 Robot은 충돌 방지정도의 인식을 하고 있지만 위치 인식 기술이 접목되면 청소용 Robot이 더 많은 Service를 제공할 수 있다. 더 많은 Service의 실행으로 Robot 산업이 활성화되면 관련 요소기술 산업이 활성화된다. Robot 산업과 부품 산업이 활성화되면 Robot 관련 산업의 수익 Model이 다양해 진다. 위치 인식 기술은 Robot 산업뿐 아니라 산업 전반의 활성화에도 크게 기여할 것이다. 위치 인식 기술은 지능형 Robot의 자율 주행뿐 아니라 다양한 분야에 응용이 가능하다. 또한 위치 인식 기술을 국산화하면 기존 수입품을 대체할 뿐아니라 수출 시장의 진출에도 크게 기여할 수 있다.

An Analysis of Influential Factors on Income Inequality Caused by Capital and Wage Incomes: Evidence from Korea with Cointegration Approach (한국의 임금소득과 자본소득이 소득불평등에 미치는 영향 분석: 공적분 추정에 의한 접근)

  • Rhee, Hyun-Jae
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.387-401
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    • 2019
  • The aim of this study is to investigate the effects of income inequality caused by capital and wage incomes under globalized economic system in Korea. Empirical evidences which are obtained by cointegration methodology reveal that the effects resulted from capital and wage incomes to income inequality are alternative between short-run and long-run. And, the wage income has stronger impact on income inequality than the capital income. This might be occured as a result of that inbound foreign capital seems not to contribute to economic activity in real sector. It also has to be mentioned that the income inequality is negatively influenced by international trade in the short run and in the long run as well. To this end, it would be concluded that well-organized distribution system for wage income should be established, accordingly. And, forward and backward linkages in exporting industry have to be re-evaluated in order to improve income inequality in Korea.

Cooperation Strategy in the Business Ecosystem and Its Healthiness: Case of Win - Win Growth of Samsung Electronics and Partnering Companies (기업생태계 상생전략과 기업건강성효과: 삼성전자와 협력업체의 상생경영사례를 중심으로)

  • Sung, Changyong;Kim, Ki-Chan;In, Sungyong
    • The Journal of Small Business Innovation
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    • v.19 no.4
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    • pp.19-39
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    • 2016
  • With increasing adoption of smart products and complexity, companies have shifted their strategies from stand alone and competitive strategies to business ecosystem oriented and cooperative strategies. The win-win growth of business refers to corporate efforts undertaken by companies to pursue the healthiness of business between conglomerates and partnering companies such as suppliers for mutual prosperity and a long-term corporate soundness based on their business ecosystem and cooperative strategies. This study is designed to validate a theoretical proposition that the win-win growth strategy of Samsung Electronics and cooperative efforts among companies can create a healthy business ecosystem, based on results of case studies and surveys. In this study, a level of global market access of small and mid-sized companies is adopted as the key achievement index. The foreign market entry is considered as one of vulnerabilities in the ecosystem of small and mid-sized enterprises (SMEs). For SMEs, the global market access based on the research and development (R&D) has become the critical component in the process of transforming them into global small giants. The results of case studies and surveys are analyzed mainly based on a model of a virtuous cycle of Creativity, Opportunity, Productivity, and Proactivity (the COPP model) that features the characteristics of the healthiness of a business ecosystem. In the COPP model, a virtuous circle of profits made by the first three factors and Proactivity, which is the manifestation of entrepreneurship that proactively invests and reacts to the changing business environment of the future, enhances the healthiness of a given business ecosystem. With the application of the COPP model, this study finds major achievements of the win-win growth of Samsung Electronics as follows. First, Opportunity plays a role as a parameter in the relations of Creativity, Productivity, and creating profits. Namely, as companies export more (with more Opportunity), they are more likely to link their R&D efforts to Productivity and profitability. However, companies that do not export tend to fail to link their R&D investment to profitability. Second, this study finds that companies with huge investment on R&D for the future, which is the result of Proactivity, tend to hold a large number of patents (Creativity). And companies with significant numbers of patents tend to be large exporters as well (Opportunity), and companies with a large amount of exports tend to record high profitability (Productivity and profitability), and thus forms the virtuous cycle of the COPP model. In addition, to access global markets for sustainable growth, SMEs need to build and strengthen their competitiveness. This study concludes that companies with a high level of proactivity to invest for the future can create a virtuous circle of Creativity, Opportunity, Productivity, and Proactivity, thereby providing a strategic implication that SMEs should invest time and resources in forming such a virtuous cycle which is a sure way for the SMEs to grow into global small giants.

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