• Title/Summary/Keyword: 수입브랜드

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월간닭고기

  • 한국계육협회
    • Monthly Korean Chicken
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    • v.5 no.6 s.48
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    • pp.2-7
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    • 1999
  • 국산 농축산물, 수입산보다 안전한 것으로 인식 - 2004년까지 축산분야 4조5천억 투입 - HACCP 업무 수의과학검역원으로 이관 - 온도 및 습도관리를 철저히 하자 - 미, 계육업계 러시아와 최초의 합병기업 설치 - 일본, 브라질산 닭고기에서 항생물질 내성균 검출 - 벨기에, 시판 닭고기 ${\cdot}$ 달걀 전량 회수 - 미국, 패스트푸드점 ‘장난감전쟁’치열 - 말레이시아, 돼지 매개 전염병 유행으로 닭고기가격 상승 - 닭고기 가공품 매장에서 인기 높아 - 브랜드 파워를 높여야 산다 - 한의학적으로도 권장할 만한 닭고기

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A Study on the Merchandise Mix Aspect in the Job of Korean Fashion Merchandisers (국내(國內) 의류업계(依類業界) 머천다이저의 상품구성(商品構成) 업무(業務)에 관(關)한 연구(硏究))

  • Won, Sun-Hae;Chung, Sung-Jee
    • Journal of Fashion Business
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    • v.8 no.2
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    • pp.91-101
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    • 2004
  • This research classified fashion merchandisers into different categories depending on the type of companies they worked for and inquired into their line of work. In so doing, the authors attempted to outline the work for merchandise mix performed by each type of merchandiser and provide some raw data, which can be utilized to enhance their work efficiency. The evaluation tool used for this study was the questionnaire made on the basis of preceding studies, literature, and trade journals, which was then modified through one on one interviews with fashion merchandisers. The questionnaire contained 15 questions about merchandise mix. For data analysis, SPSS Package Program was used to conduct frequency analysis, ANOVA, and Tukey's test. The findings are as follows 1. National brand merchandisers spent most time on merchandise planning, then department store buyers, followed by imported brand merchandisers, and lastly buying office merchandisers. 2. In merchandise planning, National brand merchandisers did more work overall compared to other merchandisers. In production planning, buying office merchandisers spent more time than any others on searching for new suppliers and decision-making. 3. Production planning took up a greater portion of their work for National brand merchandisers and buying office merchandisers compared to department store buyers and imported brand merchandisers. 4. Imported brand merchandisers spent more time on purchase planning and actual purchase compared to any others.

The Present States of Korean Eyewear Industry (한국 안경산업의 현황)

  • Park, Jeong-Sik;Lee, Jeung-Young;Jang, Woo-Yeong
    • Journal of the Korea society of information convergence
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    • v.5 no.2
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    • pp.85-90
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    • 2012
  • Our eyewear industry, the recent growing its position has been weakened because of Chinese low labor costs, Japanese quality and technology and Italian excellent design, brand and marketing. Investigate the recent trend for the trade balance of China and Italia, the largest importer of the eyewear market in Korea. Sunglasses are the most vulnerable sectors of the eyeglasses industry in Korea. Continued investment and attention is needed to the eyewear design for the improvement of the trade balance.

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The Relationship between Difference of Evaluation of the Brand Equity from Consumers and Retailers toward Exclusive Imported Brands at Department Stores and the Performance (백화점 독점 수입브랜드 자산에 대한 소비자와 유통업자 간 평가 차이와 성과와의 관계)

  • Lyu, Moon-Sang
    • Fashion & Textile Research Journal
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    • v.13 no.2
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    • pp.173-185
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    • 2011
  • This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.

A Study on the Asset Attributions of Exclusive Imported Brands at Department Stores (백화점 독점 수입브랜드 자산 요인에 대한 연구)

  • Lyu, Moon-Sang;Park, Jai-Ok
    • Fashion & Textile Research Journal
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    • v.13 no.1
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    • pp.44-54
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    • 2011
  • This study aims to clarify the asset evaluation attributes of imported brands exclusively by department stores based on qualitative study. For the qualitative research, hands-on staff of the branch office who had at least 5 years experience in PB-related positions at one of the four domestic department stores(Lotte, Shinsegae, Hyundai, Galleria), and at least 20 years old adults who had purchased imported brand items exclusively by a certain department store(Shinsegae, Lotte) were included. The asset evaluation attributes of department store-exclusively imported brands were drawn up through the one-to-one in-depth interview method. As a result of qualitative study on the asset evaluation attributes of department store-exclusive importation brands, it turned out that there were 4 factors in view of business entity - stability, profitability, growth potential, and relationship, and that there were 6 factors in view of consumers - product quality, recognition, country of origin, image, preference, and reliability. In comparison with the existing preliminary study, it was notable that relationship in view of business entity, and country of origin in view of consumers were added to the asset elements.

Analysis on Causes of Stagnation in Domestic Eyeglasses Industry (국내 안경산업의 침체원인 분석)

  • Lee, Jeong-Yeong;Park, Eun-Kyu;Kim, Dae-Nyun
    • Journal of Korean Ophthalmic Optics Society
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    • v.11 no.1
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    • pp.43-47
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    • 2006
  • Korean eyeglasses export has continuously decreased at the annual average rate of 10% since year 2000. On the other hand, China - the number 1 competing country - is chasing after Korea while accomplishing average 20% of export increase per annum after year 2000. Considering these factors, main cause of stagnation in domestic eyeglasses industry can be seen as China's pursuit propelled by their low labor costs as well as investment on Research &Development. Other important causes are insufficient investment on R &D, decrease in competitiveness due to increase of import, deficiency of exploitative ability on own brand and own design, lack of infrastructure in eyeglasses expo, and etc.

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Influence of the Brand Equity of Exclusive Imported Brands by Department Stores on the Performance (백화점 독점 수입브랜드 자산이 성과에 미치는 영향)

  • Lyu, Moon-Sang
    • Fashion & Textile Research Journal
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    • v.13 no.3
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    • pp.353-363
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    • 2011
  • The purpose of this study was to deduce factors organization of brand equity for the exclusive imported brand by Department Store and to analyze it's influence on the performance. Subjects for the quantitative study, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The data were analyzed by using factors and reliability analysis, the independent sample t-test, and multiple regression analysis. The results were as follows; 1. The examining the effect of asset evaluation attributes of imported brands(GAP, ZARA) monopolized by certain department stores on business achievement and consumer attitude, it turned out that business achievement in hands-on staff's asset evaluation in view of business entity had meaningful difference according to the contract types of the brand, and that business achievement according to hands-on staff's evaluation and consumer attitude according to consumers' evaluation were different according to the brand asset value. 2. The examining the effect of consumer attitude according to consumers' evaluation, it turned out that preference had meaningful effect on both store preference and intention of re-purchase, while as to ZARA, image had meaningful effect on store preference and intention of re-purchase, and reliability on store preference.

The Development of Bag-fabrics with Using ATY Composite Yarn (이소재 복합 ATY사를 이용한 PET Base 가방지용 직물 개발)

  • Hong, Sang-Gi;Park, Seong-Woo;Seo, Mal-Yong;Kang, Yun-Hwa;Kang, Su-Jin;Oh, Ik-Hwan
    • Proceedings of the Korean Society of Dyers and Finishers Conference
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    • 2011.03a
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    • pp.95-95
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    • 2011
  • 가방지 중에서 고급 브랜드의 핸드백은 근래의 세계적인 경기불황에서도 꾸준한 소비층을 형성하면서 매출 상승을 유도하고 있는데, 기존 40~50대 시니어들을 위한 전통적인 레자 또는 자카드 문양직물의 고유한 디자인 뿐만 아니라 20~30대의 젊은 층을 위한 다양한 칼라의 프린팅 문양 직물도 많이 개발되고 있는 실정이다. 본 연구는 잠재권축사와 고강력PET를 이용하여 이소재 복합 ATY를 제조하고 제직 및 날염을 통해 다양한 프린팅 문양을 발현할 수 있는 가방지용 직물 개발에 관한 것이다. 최근의 캐주얼 및 힙합룩은 물론, 베이직 정장 차림까지 트렌디한 우븐 백이 코디 아이템 1호로 떠오르고 있는데, 가방용 브랜드 중"레스포색"과 "키플링" 등이 급상승 기류를 타며 국내에 빠르게 정착하고 있으며 수입 브랜드인 경전상사의 "롱샴"도 폴딩백으로 인기를 누리고 있다. 핫 이슈인 스포티즘을 떠올리지 않더라도 최근의 변화는 소비자의 니즈를 적극 수용하려는 패션잡화 업체들의 움직임을 대변하고 있으며, 직물형태의 백이 합리적인 가격에서나 가볍고 편리한 실용적인 부분 모두 소비자의 니즈를 채워주기에 충분하고, 트렌드가 부각된 가방일수록 시즌에 따라 스피디하게 구매가 이뤄지고 있다는 장점이 있어서, 최신 트렌드의 디자인과 재료 효과를 극대화한 제품이 다수 선보이고 있다. 본 연구에서는 이러한 다양한 트렌드 디자인의 문양 발현을 위한 직물을 위해 PET Base의 잠재권축사와 PET 고강력사를 사용하였는데, 이때 사용되는 잠재권사는 Effect사로써 온도, Air압 등의 공정요소 제어를 통해 Soft한 touch을 위한 잔루프를 발현하도록 하였으며, PET 고강력사는 Core사로 사용함으로써 잠재권축사의 강도를 보강하여 가방지로써 요구되는 강력을 가질 수 있도록 하였다.

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The Study on RFID Traceability System for Rice Chain Management (쌀 생산이력정보 추적을 위한 RFID시스템 구현에 관한 연구)

  • Paek, Min-Ho;Ko, Sung-Seok
    • The Journal of Society for e-Business Studies
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    • v.13 no.4
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    • pp.33-47
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    • 2008
  • In this paper, the traceability system for rice which is based on RFID technology is introduced. The traceability system plays an important role in the quality management for rice and rice-related food since this system can provide the information of all food chain (production, treatment, distribution and sales etc.) and more quickly identify the cause of the rice and rice-related accident. The main result of the this paper is the basic structure for the traceability system based on RFID technology. To show the implementation case based on this basic structure, the effectiveness of the traceability system is verified. In addition, the prerequisites condition for effective implementation is proposed.

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A Study on the Relationship between the Consumption Factors, Satisfaction, Behavioral Intention and Recommended Intention in the Imported Car Market (수입자동차 시장의 소비요인, 만족, 행동의도, 추천의도 간의 관계연구)

  • Kim, Hyun-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.118-127
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    • 2018
  • The purpose of this study is to identify the relationships between satisfaction, behavioral intention and recommended intention of luxury consumers identified in the preceding study as reasons for the explosive growth in the Korean imported car market. Research results found that brand quality, fashion, self-display, and store atmosphere had positive effects on satisfaction, while independent variables influenced behavioral intention. However, it was found that the store atmosphere did not affect satisfaction. Satisfaction expressed a strong positive effect on behavioral intention. In addition, behavioral intention was shown to positively affect recommendation intention. These results imply that consumers are significantly influenced by psychological factors when purchasing imported cars, and that consumers value psychological factors even when resold or recommended to others. The theoretical implications of the study are the empirical analysis of the consumption factors of imported cars using the existing Luxury consumption factors. The practical implications are to provide the importers with a basis for their marketing strategy. Although there are many studies on quality and service in import car markets, there is a lack of research on relevant psychological factors.