• Title/Summary/Keyword: 수용행태

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Study about Advertising Acceptance Attitudes of YouTube Pre-Roll Advertising: Focusing on the Difference between YouTube Use Motivation and Use Intensity (유튜브 프리롤 광고의 수용태도에 관한 연구: 유튜브 이용 동기 및 이용강도의 차이를 중심으로)

  • Kim, Hwa-Dong;Youm, Dong-Sup
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.106-114
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    • 2022
  • This study attempted to empirically investigate the difference in the Advertising Acceptance Attitudes of pre-roll advertisements according to the Use Motivation and Use Intensity of YouTube, which act as important factors in using YouTube. For this study, a survey targeted to both male and female university students was conducted, 200 people's data being used for the analysis. First research result was that positive attitude towards advertisement based on the Youtube Use Motivation was higher for the group who pursue narrative identities than the group who habitually use intention and pursue amusement. For avoidance behavior, the group who habitually use intention and pursue amusement was higher than the group who pursue narrative identities. Second, for the positive attitude towards advertisement based on Youtube Use Intensity, the group with higher Use Intensity showed an optimistic attitude relative to the group with lower Use Intensity. However, there was no difference in the avoidance behavior for advertisement. These following results imply that a strategy considering the Use Pattern based on the Use Motivation and Use Intensity of the users is needed in enforcing YouTube pre-roll advertisements.

Permission Evaluation of the Price Hike of University Meal Service (대학교급식의 가격 상승 허용 평가)

  • Lee, Yun-Jung;Han, Kyung-Su
    • Culinary science and hospitality research
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    • v.15 no.4
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    • pp.115-130
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    • 2009
  • The price hike of university meal service hasn't increased as much as the rise in prices. Accordingly, it is necessary to make the school meal service better and make its image students think of improved, and it needs a proper increase. This study examines the permission evaluation of price hike of university meal service by analyzing students' behavior of using school meal service, restaurants they use, the price range of the meal service. It also investigates how the management of university meal service influences its price hike rate. The result of the study is as follows. Students are sensitive to price increase of school meal service because it hasn't been improved compared with its price. As a result of the evaluation of satisfaction with price in school meal service, its quality is bad compared with the restaurants outside school even though there isn't much difference between their prices. In addition, the cross tabulation analysis shows that there is significant difference between the restaurants students use and the price hike rate; there isn't significant difference between the price range of the meal service and the price hike rate; there is significant difference between the proper management of the meal service and the price hike rate. This study has a limit because it analyzes proper price and the quality of the restaurants comparing school cafeterias and the restaurants outside a university; however, it should be basic information for the improvement of university meal service in that the second most important reason why university students use a school cafeteria is price.

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인력 수급 계획 수립을 위한 시스템 다이내믹스의 활용 - UIT도입에 따른 정보 보호 환경 변화를 중심으로 -

  • 박상현;연승준;김상욱
    • Proceedings of the Korean System Dynamics Society
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    • 2003.08a
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    • pp.83-108
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    • 2003
  • 한 산업에서 인력 수급을 전망하는 것은 인력의 수요자인 기업의 측면에서는 안정적인 인력 확보 전략을 수립하기 위해서, 공급자인 산업 종사자들에게 있어서는 자신들이 앞으로 진출해야할 산업의 매력도를 파악하기 위해서, 그리고 정부 차원에서는 관련 산업에 있어서 중복 투자의 방지와 효율적이고 균형 된 산업 발전을 위한 정책 수립을 위해서 매우 중요하다. 그러나 이러한 인력 수급 전망들은 종종 잘못된 시장 분석으로 인하여 인력의 과소 공급 또는 과잉 공급이라는 의도하지 않은 결과를 가져오는 경우가 있다. 이는 전체적인 시각에서 시장의 구조적 특성을 분석하기보다는 현상을 조사하는 수준에 머물거나 현재의 상황 또는 단일 산업만을 고려할 뿐 시간의 흐름에 따른 동태적 변화와 지연된 피드백의 효과, 그리고 관련 산업간의 유기적 연관관계를 반영하지 못한 채 단기적이고 단선적인 관점에서 인력 수급을 전망하는데 그 원인이 있다고 볼 수 있다. 특히, 다른 산업과의 연관 관계가 복잡하고 인력의 수요의 급증에도 불구하고 산업에서 요구하는 인력을 양성하기까지 많은 시간이 소요되는 첨단 산업 및 신생 산업에서의 경우 이러한 현상은 더욱 두드러지게 나타날 수 있다. 이러한 관점에서 본 논문은 변수간의 상호 동태적인 관계와 시간의 흐름에 따른 행태를 분석하는 데 용이한 SD 방법론에 기초하여 최근 빠르게 성장하고 있는 정보보호산업에서의 동태적인 인력 수급 모델을 구현하여 향후 국내 정보 보호 인력의 수급 행태가 어떻게 전개될 것인지를 분석해 보았으며 이를 통하여 동태적 시각에서 인력 수급 불균형 현상의 원인을 파악하고 문제 해결을 위한 대안을 제시하고자 한다.채취하여 임신진단키트(제네디아프로테 트, 녹십자)를 이용하여 임신여부를 1차적으로 확인하였다. 과배란을 유기한 13두의 공란우중 9두(69.2%)가 과배란 반응을 나타내었으며, 회수된 수정란 51개중 이식가능수정란은 38개(74.5%) 였다. 발정동기화를 유도한 수란우 40두중에서 35두(87.5%)가 발정이 동기화되었으며, 그 중 황체검사를 통하여 30두의 수란우에 수정란을 이식하였다. 수정란이식후 13일(발정주기 21일)에 혈액을 이용한 임신진단에서 농가별 수태율은 각각 37.5%, 70.0%, 60.0% 및 71.4% 로서 평균 60.0%를 나타내었다.서 39$^{\circ}C$, 5% $CO_2$ 배양기에 48시간 배양하면서 생존여부를 판단하였다. 실험 2에서 확장배반포배 수정란이 25.3%의 생존율을 나타내었으며, 실험 1과 실험 3에서는 수정란의 형태와 관계없이 생존성을 확인할 수 없었다. 이상의 결과로 보아 glycerol 완만동결에서는 확장배반포기 수정란 이상이 보존가능한 것으로 추정되나 더 추가적인 연구가 요구된다.c kinase 활성의 변동은 정소 내 간충조직, 세정관 상피의 증식 및 기능적 분화 과정을 매개하는 생리적 활성분자 수용체 하위의 신호전달 과정에 Src-Csk loop에 의한 조절가능성을 확인할 수 있었다.rugrene의 향기성분이 주요 성분군으로 확인되었다. 2. 생강나무에서 생강의 향기를 발산하는 성분으로는 $\beta$-myrcene, o-terpinolene, phellandrone, ι-limonene, $\beta$-eudes

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Understanding the Pattern of Mobile-phone Tasks on the 'Situational Context' : Focused on the ESR(Extend, Synchronize, Replace) Model (모바일폰 사용 영역과 상황 기반의 컨텍스트 정의 및 사용 행위의 구조 분석을 통한 테스크 모델 제안)

  • Cho, Yun-Jin;Lee, Eun-Jong
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.158-164
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    • 2008
  • This study was conducted for raising the considering the dynamical context of mobile phone use environment in the mobile-phone research. For this I identified the characteristic of the mobile phone use. The first characteristic is that the mobile phone is the context sensitive device. Also, it reflects the user's life pattern because it is the very personal device. I defined the context of mobile phone use with the basis on this identification of those characteristics. I referenced the definition, 'situational context', defining the mobile phone use context. Also, I set up the research scope within the user task that is influential from the situational context, I named this kind of task as the 'contextual task'. I developed the Contextual Task Model in this study. I named the model as the 'ESR Model'. The reason that I developed this contextual task model is that this model can help novice designers and designers unfamiliar with an application domain understand the user behavior and user centered design. And also this model can be effective to communicate each other, I identified the user's contextual tasks three kinds of model. First, the Extend Model includes user tasks that related to extending from user physical working space to the virtual level. Second model is Synchronize Model, which includes issues that lesson the blocking when use several functions at a time or sequentially. Third model is Replace Model, which is come from the characteristic of user life pattern to use the mobile phone. Finally, I proposed an application of this model, CIQ. Through the process to make CIQ I proved the effectiveness of this ESR Model.

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Pregnant Women's Information Seeking Experience : Structure and Process of Information Seeking (임신부의 정보추구 경험 - 정보추구의 구조와 과정 -)

  • Kim, Kap-Seon
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.1
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    • pp.13-37
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    • 2006
  • Using Grounded Theory. the present study was to discover structure and process of pregnant women's information seeking experience through identifying concepts and relationships of the experience. In-depth interviews were conducted with 16 Participants selected by theoretical sampling. The findings were : 1) Pregnant womens' information seeking was caused by Acceptance of Pregnancy . 2) The phenomenon of information seeking was for Maintaining Normalcy to Pregnancy(MNP), 3) MNP occurred in connection with Perceived Anxiety and Desire to Know 4) Action/interaction Strategies to MNP were related to the Awareness of Ways Acquiring Information. Previous Knowledge. Self-Regulation, and Information Access Environment. 5) Action/interaction Strategies to MNP were Seeking Diagnostic Data of Antenatal Care. Seeking Standard Knowledge. Seeking Experience. and Seeking Emotional Support. 6) As consequences of taking strategies, pregnant women were experienced in Sufficient. or Insufficient. 7) A three-stage process of information seeking was discovered : Comparing, Contextualising, Making sure. 8) In terms of change of information needs during pregnancy, a four-phasic process was discovered. Acceptance Phase. Adjusted Phase, Focusing Phase, and Transitional Phase. Based upon these results. it needs to generate a substantive theory contributed to holistically explain and predict pregnant women's information seeking behavior.

An analysis of Adolescents' media literacy: How do they read, write, and enjoy information and communication media? (읽기, 쓰기, 향유 체험을 중심으로 본 청소년의 미디어 리터러시 분석)

  • Shin, Namin;Ahn, Hwasil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.8
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    • pp.3777-3785
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    • 2013
  • This study aimed to find out adolescents' media literacy in terms of reading, writing, and enjoying media or messages. For the purpose, we analyzed the data garnered from 1,036 students enrolled in 5 middle and 5 high schools, respectively. The analyses of the data are summarized as follows: First, mobile phone was most widely used among others, followed by TV, the Internet, mp3 player, computer or video game, radio, a video or DVD in the order. Second, a gender effect was significant in terms of the variety of activities with the Internet, mobile, and SNS: boys were more active in the use of the Internet while girls carried out more activities with a mobile phone and SNS media. Third, high school students showed more critical attitude towards information on the Website than did the middle school students. Fourth, Girls than boys, and high schoolers than middle schoolers, tended to be more active in the production of contents, self-expression, as well as participating in social and political issues online. Fifth, for the enjoyment experiences, time spent for games took up the most of the students' leisure activities, followed by watching TV and the use of the Internet. The findings of the study were discussed in light of media convergence, with implications for developing media literacy education for the youth.

A Study of the Relationship between Perception and Activities in the News Replies -Focused on News Perception and Credibilities- (온라인 댓글 인식과 댓글 활동의 관계에 관한 연구 -댓글의 신뢰도와 인터넷뉴스 수용자의 수용경향 중심으로-)

  • Kweon, Sang-Hee;Kim, Ik-Hyun
    • Korean journal of communication and information
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    • v.42
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    • pp.44-78
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    • 2008
  • The present study explored the agenda setting effects of replies called "Daet-Gul", and perception of the news replies. This study has established three research questions: 1) the recognition of the online communication 2) the degree of the reading and writing on online spare 3) the amount of the effects on the online communication. This study is performed using survey method. The survey results indicated in that the participants are very passive readers and writers on the online spare. In addition, the survey repliers evaluated that replies' mechanical device and antigravitational speed have high score, whereas they marked low store in the content and credibility of 'the replies. Therefore, they did not estimate the effects of the replies highly. All the results indicate that 'the replies' is not the fundamental factors of the deliberative democracy. It's because online communication with 'the replies' are thought to be fated the abuse and slander. Therefore, it's essential to improve the online communication with 'the replies', through the introduction of the 'trackback', which is a sort of the 'remote replies'

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The Effect of Innovation Resistance of Users on Intention to Use Mobile Health Applications (이용자의 혁신저항이 모바일 건강 앱 이용의도에 미치는 영향)

  • Kim, Dong Hun;Lee, Yong Jeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.5-20
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    • 2020
  • The study aimed at identifying the causes of the high level of health application but the low level of use. In other words, the effects of user's innovation resistance (use barrier, value barrier, risk barrier, traditional barrier, image barrier, etc.) were examined. For this study, 378 valid responses were collected by conducting surveys with college students. Findings indicated the higher the level of image barrier of the user, the higher the degree of innovation resistance for the health application, and the higher the degree of innovation resistance, the lower intention of continuous use and recommendation. In addition, the level of use barriers, value barriers and traditional barriers did not have a significant effect on the degree of innovation resistance, suggesting that users familiar with smartphones have low resistance to health applications. The study deepens the theoretical discussion about the adoption and continuous use of new technologies by explaining the use of health applications in the theory of innovation resistance. The findings of the study provide the practical implications that lowering the image barriers rather than the usage barriers, value barriers and traditional barriers will be effective for the adoption and continuous use of health applications.

Viewing Pattern of IPTV Subscribers (IPTV 수용자의 프로그램 시청 행태)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.95-103
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    • 2008
  • Hana TV and Mega TV have been growing rapidly with IP-VOD service. The number of subscribers of both of them were 1.4 million in April 2008. Additionally, the change of viewing patterns of IPTV subscribers was predicted. Therefore, the purpose of this paper is to see how the subscribers use IP-VOD service practically. For this research, the frequency, the time and the duration of connection by genre have been analyzed on the March of 2007 and 2008. According to the result, there was a significant change quantitatively: within a year, not only the number of subscribers has doubled, but also the frequency of monthly connection has been increased 15 times. In addition, the duration of viewing per person has quadrupled. Regarding to the contents, the subscribers still prefer to watch free TV programs. However, the viewers have their own way of consuming TV programs. It has been proved that IPTV is a complementary media of free TV with a strong possibility to change the viewing patterns in the near future.

Cost-Effectiveness Evaluation of Energy Conservation Programs Using Avoided Operating Cost Calculation (운전회피비용 계산을 이용한 효율향상 프로그램의 비용효과 분석)

  • 김회철;이기송;박종배;신중린;신점구
    • Journal of Energy Engineering
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    • v.11 no.4
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    • pp.317-323
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    • 2002
  • This paper proposed the calculation method of the generation operating avoided cost to cost-effectiveness evaluation of energy conservation programs that compounded the Proxy Plant Method and Load Decrement Method. This method introduced an operating index of the Energy Efficiency Demand-Side Management (EEDSM) resources based on the end-user's behaviors on the electricity power usage. The operation index is applied to calculate the hourly operating capacity of diffused high-efficiency appliances. And the operating capacity on the peak load hours for reference load is computed through the reduction of the peak load that contributes to that hour. Also, the proposed method evaluated the effect of EEDSM resources. The IEEE-RTS is adopted as a sample system to analyze impacts of an EEDSM. This paper, we have analyzed the effect of EEDSM upon the changes in the generation of generator, generation cost and the system marginal price (SMP). This method can be used to evaluate the impact of the diffused DSM resource and to estimate the impact in short-term EEDSM program. Further, result of the calculation can be utilized to pabulum for effect analysis of EEDSM resources.