• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.3
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• pp.193-211
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• 2021

Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.21-31
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• 2014

The purpose of this study is to explore the relationships among service quality, self-efficacy, achievement need, and satisfaction in internet shopping mall entrepreneurial education. In this research, service quality consists of four factors including curriculum(lecturer expertise, distinction, and diversity of curricula), type(theory-oriented and practice-oriented), and administration(operation, facility and networking). First, this study investigated how service quality affected both self-efficacy and achievement need, second analyzed how both self-efficacy and achievement need influenced the satisfaction in internet shopping mall entrepreneurial education. The data were obtained from a questionnaire handed out to a random sample of 129 individuals that Cafe 24 in progress in the shopping mall entrepreneurial education. With the information obtained, and after the scales validation process, a structural equation analysis has been conducted. The analysis results indicate that service quality affects both self-efficacy and achievement need. According to the analysis, first, expertise, distinction and operation affect self-efficacy, second both expertise and operation affect achievement need. In addition, the results show that self-efficacy and achievement need influenced the satisfaction of entrepreneurial education. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of Internet Computing and Services
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• v.10 no.3
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• pp.159-172
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• 2009

The purposes of this study were to identify factors affecting the quality of universities' e-learning contents from the perspectives of learners and to find out specific solutions for improving them. To achieve these goals, research questions were established as follows: 1) What factors were influencing the quality of universities' e-learning contents, and how were learners perceived about each factor(by its importance and satisfaction)? 2) Were there any differences on the learners' perceptions about each factor(by its importance and satisfaction)? 3) What were any specific ways to enhance the quality of universities' e-learning contents? The participants were of 543 university students who took at least one e-learning course and were living in the metropolitan areas(Seoul, Incheon, Gyeonggi). The survey questionnaire was consisted of 38 items developed through the literature review. To analyze the data collected, factor analysis and paired-sample t-test were conducted. The results were as follows: Five identified factors influencing the quality of universities' e-learning contents from the perspectives of learners were instructional strategies, learning contents, usability, evaluation/feedback, and interface design, and all identified factors were statistically significant differences among the learners' perceptions of its importance and satisfaction. The analysis results of importance-satisfaction matrix by each factor showed that 1) learning contents was the factor that current status should be at least continuously maintained, 2) usability, instructional strategies, and evaluation/feedback were the factors that learners' satisfactions still need to be increased although those importances were not relatively high, and 3) interface factor was important, while learners' satisfaction toward it was not much high so that solutions to increase the satisfaction need to be immediately considered. Based on the results, several suggestions to enhance universities' e-learning contents from the learners' perspectives were also recommended.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.247-254
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• 2021

The purpose of this study is to investigate the effects of action learning on the satisfaction of majors by cultivating task-solving ability through self-reflection in the form of team learning for a certain period of time in the form of team learning by using action learning for students taking convergence curriculum in universities. The subjects of the study were 40 students from the Department of Sports Rehabilitation, a convergence of the Department of Sports and Health Management and the Department of Physical Therapy located in Jeollanam-do. This was conducted to confirm the difference in the effect of satisfaction. Comparison of changes in groups of experimental groups with action learning teaching methods showed significant differences in self-directed learning skills, problem-solving skills, and major satisfaction(p<.001)(p<.05). A significant difference in self-directed learning ability, problem-solving ability, and major satisfaction was also shown in the comparison of changes in control groups that applied traditional teaching methods(p<.05). Comparison of changes between groups showed significant differences in self-directed learning skills, problem-solving skills and major satisfaction(p<.05). Applying the action learning teaching method to the level of students in the convergence course will improve self-directed learning skills, problem-solving skills, and major satisfaction, and further research will be needed to expand the target and add variables to combine qualitative research.

• Journal of the Korean Society of Food Culture
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• v.26 no.1
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• pp.63-71
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• 2011

The purpose of this study was to establish different levels of learning satisfaction concerning bakery and confectionery institute students in relation to their educational environment as well as to determine the relationships between variables. A questionnaire was distributed to 260 students enrolled in the bakery and confectionery institute at Gyeongju in the Pohang and Ulsan area, and 242 were used in the final analysis. Collected data were statistically analyzed using SPSS 12.0 Windows. Results of this study can be summarized as follows. The students were mostly satisfied with the learning environment and teaching methods of the institute. A significant difference was observed between male and female students for recognizing teaching methods and major recognition. Furthermore, the educational environment and major recognition of students were positively related with learning satisfaction. Therefore, the staff at the bakery and confectionary institute should provide the proper curriculum and facilities for the students.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.235-241
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• 2010

인터넷을 기반으로 시간과 장소에 구애 없이 학습 가능한 이러닝의 보급이 빠른 속도로 확산되고 있지만 이러닝 교육서비스의 품질을 높이기 위한 체계적인 평가와 개선은 상대적으로 미흡한 실정이다. 본 연구에서는 SERVQUAL모형을 이용하여 S대학에서 개설된 E과목에 대한 이러닝 교육서비스의 품질을 평가하였다. 동일한 E과목을 100% 온라인으로 수강한 학부생 79명, 대학원생 71명을 대상으로 성별, 연령별에 따라 SERVQUAL 조사결과를 비교하였다. 성별에 따른 서비스 격차점수에는 유의한 차가 없었지만, 연령별에 따라서는 서비스 격차 점수에 유의한 차이가 존재하였다. 연력별 차이의 원인으로는 연령이 높은 대학원생들의 경우 대부분이 직장을 가지고 있는 시간제(part-time) 학생들이기 때문에 학습내용의 현업 적용성을 상대적으로 중요하게 고려하기 때문으로 생각된다.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.361-375
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• 2007

본 논문은 국내 사이버가정학습에서의 학습자 몰입을 형성하는 조건과 몰입, 그리고 학습 성과에 대한 영향간의 관계에 대하여 연구하였다. 이러한 탐구를 위해 Csikszentmihalyi(1990)의 몰입이론(flow theory)을 이론적 기반으로 삼았으며, 컴퓨터 매개 환경(Computer-Mediated Environment)에서의 학습활동에 참여하고 있는 사이버가정학습 수강자 310명으로부터 자료를 얻어 실증적 연구를 수행하였다. 사이버가정학습 학습자의 몰입은 '즐거움', '원격현존감', '주의집중', '관여', '시간왜곡'의 5가지 하위구인으로 정의하였고, 몰입 선행 조건은 학습에 필요한 '기술'과 과제수행의 '도전' 정도에 대한 개인의 인지도의 차이로 정의되었다. 실증적 연구를 위해 사이버가정학습 몰입측정 도구(Cyber-class Flow Measure)를 활용하였으며, 실제 몰입도 측정 후 몰입도가 높은 학습자 집단과 낮은 학습자 집단의 특성을 비교 분석하였다. 자료 분석결과 사이버가정학습 몰입도는 학습만족도 평가에 유의미한 영향을 미침을 보여주었다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.05a
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• pp.81-85
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• 2002

Through the questionnaire, I analyzed the merit, the defect and the solution of problems of the lecture using the Video Lecturing System. In the paper, we present that the Video Lecturing is a substitute tracking method by demonstrating the superiority of it. For tile purpose of this, I compared and analyzed the Video Lecturing with the general lecture from the viewpoint of the class satisfaction and the effectiveness through the results of the questionnaire obtained by students who took the Video Lecturing class.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.71-75
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• 2018

최근 대학교 내 창업친화적 학사제도의 활성화 등의 정책적 노력과 지원에 따라 다양한 형태의 창업교과목 신설 및 운영이 이뤄지고 있다. 일반적인 정보전달 위주의 창업교육보다 실제 창업가에게 요구되는 다양한 역량과 문제해결 능력 등을 체득할 수 있는 체험형 창업강좌가 교육의 효과에 더 긍정적인 역할을 하고 있음은 여러 연구에서 밝혀진 바 있다. 창업교육의 대표적 학자인 Michael H. Morris(2014)에 의하면 창업교육은 학생들의 역량 개발을 기준으로 설계되고 평가되어야 하며, 기업가에게 필요한 역량 강화를 위해서는 모의 창업 시뮬레이션을 포함한 다양한 과제, 협업활동, 체험학습 요소 등을 접목시킨 몰입적 참여형 체험학습으로 커리큘럼을 구성해야만 기업가적 역량을 향상시킬 수 있다고 제시하였다. 본 연구는 대학교 내 창업교육 유형을 실전형, 혼합형, 특강형으로 구분하여 창업교육 수업유형에 따른 창업의지 영향요인인 교육 만족도, 자기효능감, 기회인식, 창의성의 차이를 비교 분석하였다. 아울러 창업교육의 수업유형이 교육 수강 후 창업의지 영향요인과 창업의지에 미치는 조절효과에 대해 실증분석을 실시하였다. 본 연구결과는 창업교육이 지향해야 체험중심의 창업교육 표준모델의 제안하고, 창업교육 효과에 대한 연구 확산에 기여할 수 있을 것이다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.133-134
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• 2020

본 논문에서는 낙후된 운전면허 학원 시스템 개선을 위한 운전면허 수험생 맞춤관리 어플리케이션을 제안한다. 제안하는 어플리케이션은 수강생 맞춤 가이드, 후기 서비스, 스케줄 조정, 채점표 제공 등의 다양하고 체계적인 서비스를 도입하여 기존의 시스템을 효과적으로 개선한다. 또한 기존에 개발되어 있는 운전면허 관련 어플리케이션과 달리 오프라인에서만 가능했던 부분까지 온라인 맞춤 관리로 포함하여 개발함으로서 사용자의 만족도를 향상시키도록 한다.