• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.71-80
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• 2016

This study is based on the previous research which proved that "seeking convenience", "seeking low-cost" and "pleasures of shopping" are the major shopping motivation of online shopping. Research is conducted by using the trust as mediator, purchase intention as dependent variable. Also, differences between Chinese and Vietnamese consumers are applied in analysis of the model. The results were as follows: First, "seeking low-cost" and "pleasures of shopping" have positive effects on trust. Second, all shopping motivation have positive effect on purchase intention. Third, the trust has positive effect on purchase intention. Fourth, consumers' shopping motivation have significant difference in trust and purchase intention according to Chinese and Vietnamese consumers. The results of this study presented the strategic implications for operators at online shopping area.

• Journal of Distribution Research
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• v.12 no.4
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• pp.27-47
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• 2007

Using survey data and the Heckit model that adequately controls the sample selection bias, we analyze shoppers expenditure through two major emerging shopping channels: Internet shopping and TV home shopping channels. Age, Internet experience, daily Internet usage, the number of computers are factors that affect the ratio of consumers' expenditure through Internet shopping relative to the expenditure through TV home shopping. Shopping frequency which represents the shoppers' incentives to reduce transaction costs also has a positive effect on the proportion of shoppers' expenditure through the Internet shopping. Shoppers' perceptions of convenience, reliability, speed, and diversity are also shown to affect shoppers' relative expenditure ratio through Internet shopping. In contrast, shoppers' perception of prices does not seem to affect their purchasing behavior.

• Management & Information Systems Review
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• v.37 no.2
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• pp.23-42
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• 2018

As the development of the Internet in China has led to the active shopping of the internet, the number of Chinese internet users and online shopping malls is increasing rapidly. Chinese internet shopping malls are experiencing satisfaction and discontent with their websites. Research has focused on the satisfaction of customers using internet shopping malls and internet shopping malls reported complaints to users as complaints about products and websites. The study looked at seven area Chinese internet users (Beijing, Harbin, Shenyang, Ganssu, Xian, Shanghai and Henan). The effect of product complaints and site complaints on shopping attitudes and behaviors of internet shopping users was studied, and economic benefits were studied as a control variable. As a result, There was no effect on controlling the economic benefits of the complaint against the product, but the controlling the economic benefits of the complaint on the site was effect. About 83 percent of those surveyed were in their 20s and 30s who had experience shopping online and in internet. And It is intended to present theoretical reviews and guidelines for Korean internet shopping malls operating here, as they plan to expand to China by analyzing their internet shopping mall users.

• Management & Information Systems Review
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• v.30 no.1
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• pp.1-37
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• 2011

Prior researches on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on shopping motivation difference. The data, collected from a sample of 323 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference among shopping motivation. Theses results provide insights on internet shopping mall management according to shopping motivation.

• 한국데이터정보과학회:학술대회논문집
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• 2001.10a
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• pp.12-12
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• 2001

정보기술을 바탕으로 전자상거래의 규모는 빠르게 늘어가고 있다. 본 연구에서는 종합쇼핑몰의 성격을 띠는 사이버 쇼핑몰의 고객과 구매 고객의 특성 등을 살펴보고 의사결정나무를 이용한 이탈고객의 분류, 쇼핑몰에 등록된 상품군과 인구특성적인 변수들간의 대응분석을 실시하여 쇼핑몰에 대한 인식을 제고한다.

• Proceedings of the Korea Multimedia Society Conference
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• 2004.05a
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• pp.467-470
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• 2004

현재 대부분의 인터넷 쇼핑 시스템에서는 단순히 웹 애플리케이션 방식의 기능을 구현하고 있다. 본 논문에서는 웹 서비스에 기반한 인터넷 쇼핑 시스템 구축을 위하여 웹 서비스 기반의 인터넷 쇼핑 연계 시스템을 제안하고, 실제 인터넷 쇼핑 연계 방식에 적용하여 구현하였다.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.127-147
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• 2018

The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

• Journal of Distribution Research
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• v.15 no.2
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• pp.101-122
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• 2010

In this study, it is explored whether positive and negative emotions affected hedonic and utilitarian values experienced while shopping apparel in the Internet. In addition, the effect of hedonic and utilitarian shopping values on store approach behaviors was explored. For this study, Babin and Attaway's research model that was used for off-line shopping malls was adopted to investigate the relationships among research variables. Data obtained through experiments with 278 female college students were submitted for an analysis. Exploratory and confirmatory factor analysis and structural equation modeling with AMOS 6.0 were used to analyze data. Based on the model test, negative emotions negatively affected hedonic and utilitarian shopping value perception while positive emotions positively affected hedonic and utilitarian shopping value perception for the Internet apparel shopping site. Hedonic and utilitarian shopping values positively influenced attitude toward the Internet shopping site while only utilitarian shopping value affected revisiting Internet apparel shopping site. Managerial and academic implications were generated based on results.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.597-604
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• 2003

웹기반 쇼핑시스템(Web-Based Shopping Systems: WBSS)이 매우 급속한 속도로 글로벌 전자상거래 환경에서 확산되고 있다. 웹기반 쇼핑시스템은 인터넷에 기반하여 제품(product)나 정보(Information) 그리고 서비스(service)에 대한 상거래 행위나 활동이 이루어 질 수 있도록 지원하는 시스템이다. 아마존(amazon.com)과 같은 닷컴기업들은 웹기반 쇼핑시스템을 성공적으로 운영하고 있는 대표적인 예에 해당된다. 아마존(amazon.com)의 예와 같이 기업들이 웹기반 쇼핑시스템을 도입함으로써 이전의 상거래와는 전혀 다른 유형의 사업(business)을 전개할 수 있다. 따라서 본 연구는 디지털 경제의 핵심적 동인(enabler)인 웹기반 쇼핑에 관련된 연구를 수행하는 연구자들 뿐만 아니라, 웹기반 쇼핑시스템의 성공적 구현 및 운영에 관심있는 기업인들에게 효과적인 가이드라인을 제공해 줄 것이다. 또한 전자상거래 (electronic commerce)에 관련된 기존 연구들은 정보통신기술(Information Communication Technology: ICT)의 역할을 과대평가하거나 혹은 과소평가하는 경향이 있다. 예를 들면 사회과학의 어떤 연구에서는 기술(technology)의 무분별한 수용에 대한 회의론이 제기되고 있고, 공학과 컴퓨터 분야의 연구에서는 기술적 측면에만 집중하여 연구가 수행되는 경향이 있다. 위와 같이 어느 한쪽에 편협된 시각에 근거하여 웹기반 쇼핑시스템과 같은 새로운 정보통신기술의 확산현상을 적절하게 설명하기에는 한계가 있는 것 같다. 따라서 본 연구에서는 웹기반 쇼핑시스템의 확산에 관련된 균형된 분석을 수행하기 위하여 경영(management)과 기술 (technology)을 조화롭게 고려한 관점에서 연구를 수행하고자 한다. 즉, 본 논문에서는 기술적 측면(technical aspect)과 경영적 측면(management aspect)을 동시에 고려하여 웹기반 쇼핑시스템의 주요만 특성을 살펴보고, 향후 정보통신 기술(ICT)의 확산에 관한 연구에서 두 가지 관점의 통합적 중요성에 대하여 강조하고자 한다. 그에 덧붙여 웹기반 쇼핑시스템과 다른 정보시스템을 비교하여 전자상거래 환경에서 웹기반 쇼핑시스템의 주요만 특성들이 두가지 연구관점에서 어떻게 개념화 될 수 있는지를 고찰하고자 한다. 이러만 분석에 기반하여 본 연구에서는 기술적 측면과 경영적인 측면을 동시에 고려한 웹기반 쇼핑시스템의 특성을 제시하고자 한다. 결론적으로 본 연구의 목적은 본 논문에서 적용한 기술(technical)과 경영(management)의 조화로운 연구관점이 향후 정보통신 기술이나 시스템, 그리고 전자상거래에 관련된 일련의 연구에 적응되어 보다 균형잡힌 논의와 분석이 이루어 질 수 있는 시발점이 되길 기대한다.

• Journal of Distribution Research
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• v.13 no.2
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• pp.79-95
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• 2008

This study has focused on the relationship between the shopping mall and tenant store. Although the growth and development of shopping mall in Korea, there are few academic and professional interests. Therefore, adopting expectancy-disconfirmation paradigm, this study examined the constructs of expectation, performance, disconfirmation, satisfaction and re-visit intention of shopping mall and tenant store in each context. The research model also considered the mutual effect of these constructs between shopping mall and tenant store as positing the path between them. Hence, main hypotheses were divided into two different ways from the constructs of shopping mall to tenant store's and vice versa. Then, three hypotheses exploring the direction of customer's evaluation shopping mall and tenant were also included in the research model. From the result of 461 mall-intercept survey, almost hypotheses were supported as expected. In the explorative approach to find direction, the path from disconfirmation of and satisfaction with tenant to disconfirmation of and satisfaction with shopping mall were supported. In addition, the path from satisfaction with shopping mall to re-visit intention of tenant store was also accepted.