• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.353-360
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• 2000

The purpose of study examined the changes of the man's underclothes from the ancient ages to the early modern ages. The method of study researched literatures and possessions of the museum. In ancient ages, a suit of clothes had the functions of both underclothes and outer garments. In middle ages, underclothes were not exposed and the importance was not recognized while they were worn to show the sense of sin and humility or to punish criminals. In early modern ages, the importance of underclothes recognized as they were exposed. In Renaissance period, the fashion of the day influenced much on the underclothes. In Baroque ages, the functions of underclothes were different according to sexes and men wore underclothes to show their social status. As the outer garments were shortned, shirt wwere also conspicuously exposed. In Rococo ages, drawers were tightened due to the influence of outer garments, men exposed their shirts to show the social status and underclohtes were usually worn to express sexual attraction. Men's underclothes had the functions of class distinction from the ancient ages to the modern ages, except the middle ages and underclothes had the additional functions such as supporting body-shape and sex attraction. The fashion of the day influenced on the changes of the shapes of the shapes of men's underclothes and the changes of outer garments were reflected on underclothes.

• Korean Journal of Human Ecology
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• v.11 no.2
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• pp.189-196
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• 2002

The purpose of this study were to elicit the attitudes toward underwear, to compare the difference according to the demographic variables, and to find the relationship between the attitudes toward underwear and social-psychological characteristics of university female students in Cheongju city. The questionnaires were to measure the attitudes toward underwear, the demographic information, and social-psychological characteristics. As statistical analysis, frequencies, mean, t-test, F-test, factor analysis, and correlation were used. The results were as follows: 1) The female students regarded tactile sensation of underwear fabrics as the important element in their attitude toward underwear, while they showed a little interest about gorgeous underwear style. 2) The freshman students have strongly. fixed ideas about the under wear, the other(sophomore, junior, senior) students showed more interest in decorative and fashionable aspects of underwear. 3) The attitudes toward underwear were classifies into six factors; intension about high quality, decorative design, stereotype, immodesty, style and comfort. 4) There were partially significant differences according to demographic variables in the attitudes toward underwear. 5) Also, there were significant correlations between the social-psychological characteristics and the attitudes toward underwear.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.375-388
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• 2001

This study looks into the appearances and contents of undercloths advertisements by analyzing them appeared in women\`s magazines of Korea, which are , and published between 1965 and 1999 mainly targeting the women at the age of 20s through 40s. This study leads to the following conclusions : 1. Most of advertisements use 1 or 2 pages of the magazines with colored pictures. 2. The most frequently advertised underclothes is brassieres and white and pastel are dominant colors. Also, spandex and cotton are the most frequently appeared fabrics in the advertisement. 3. Professional Korean female models in twenties are the most favored choice for those underclothes advertisements and those models dominantly face their fore part with showing the body parts higher than their knees. Solo model appear in most of the advertisements and independent appearance is dominant. 4. In the visual expression of the advertisements explicitly show the products for visual expression, whereas verbal expressions mostly emphasize the benefits to be obtained from the underclothes advertised. 5. Advertisement appeals are mainly base on readers\` reason rather than sensibility.

• Journal of Fashion Business
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• v.10 no.4
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• pp.45-54
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• 2006

This study analyzed the purchasing behavior for underwear, with the subjects of pregnant women, and the trend of its fit preference and thereby looks into the practices of their clothing life to provide the basic data for the formation of maternity clothing industry, focusing on the underwear development in response to pregnant women's body type features. The conclusion were as follows: 1. The analysis of underwear wearing practices for the women in the pregnancy of eight months or longer and those after the delivery within one month showed that about 80-90% of them wore panties or brassieres and about 70% of them did not wear girdles, thus with a lower level for girdles than for panties or brassieres. 2. The surveys of the satisfaction and fit for two designs each with the high wearing frequency did not show any relatively significant difference in assessment by the design. The analysis of the satisfaction by the part with the maternity underwear indicated that in the case of panties the respondents were dissatisfied with the length as to be long, and also dissatisfied with waist circumference, abdomen circumference, private parts, and groin as to be small, reflecting that the circumference coverage of the panties in the market was not effectively managed.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.263-274
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• 2003

This study analyzes how social environment influenced underclothes and characteristic which underclothes have is associated with the outer garment and the underclothes in the Middle Ages. As a result, 1 can get the next conclusion First, throughout the Middle Ages, body was involved with the sense of same and sin influenced by the religious austerity. This mentality was applied to the underclothes. As underclothes are not generally revealed, it is recognized to be not important but inefficient. Second, in the late Middle Ages, as the outer garment reveal the body line, the underclothes are affected by it. So men's and women's distinction in the outer garment is applied to the underclothes. In the second quarter of the 14C, class distinction and sexual attraction certainly present on the outer garment but are not applied to the underclothes. The conceptions that underclothes might express the spirit of the changing times, in sympathy with the outer garment, did not enter the medieval mind. Third, the function to protect the body is emphasized the underclothing in the Middle Ages, whereas it was important to identify rank sign in the history of underclothes. Throughout the Middle Ages the underclothing of both sexes is emphasized utilitarian in (unction rather than class distinction and sexual attraction. But women exposed their body line in thin chemise to represent sexual attraction in the late Middle Ages.

• Journal of the Korean Society of Costume
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• v.62 no.7
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• pp.54-66
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• 2012

This research analyzes the late Joseon's variously developed characteristics of women's underwear and its formative elements, and ultimately aims to apply such characteristics to designing modern outfits. The main purpose of the presented work is to give guidelines on utilizing the fashion legacy in a various way, and inheriting the traditional concept of beauty by developing it into modern fashion designs. The designing and producing of the work is based on the analysis of previous researches, genre paintings, and traditional costumes in museums. Based on this research, the application of traditional underwear design to today's outfits involves the following points. First, the presented work features the formative outlines of traditional underwear as an inspiration for outer garments. Secondly, various traditional textiles are used such as ramie fabrics, damask silk, silk fabrics, fur, etc. for four seasons and they are turned to practical use for modern outfits. Third, colors of choice are white and low saturation colors to create an elegant and serene atmosphere. Finally, traditional sewing techniques are specifically applied to modern fashion designs. Included are: Nubim technique, Gob-sol technique, and the patching method. This work pursues the design of practical use by tying up clothes with straps and knots to prevent them from falling off.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.111-121
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• 2001

The purpose of this study was to investigate the historical changes, and analyze functions and characteristics of western men's underclothes in the second half of the 20C. This study will examine how the social backgrounds influenced on the changes of the functions of men's underclothes and how the changes of outer garments were reflected on underclothes in the second half of the 20C. In the early, the second half of the 20C, underwears of functions was continued to cleanliness and comforts. In the later of the 20C, underwears came to be seen as expressing male sexual power when it became body-conscious. By the changes of outer garments. underclothes changed the same size of proportion. In the late 1960's, the turtleneck type of shirts were copied by outer garments, and we understand that underwear can influence on outer garments. The ruffles of the 18th century reappeared in the 1960's. This reactionism of the late 20C tells us about the relation between social environments and underwear. So the social backgrounds influenced on the formativeness of men's underclothes. We understand that underwear can influence on outer garments and outer garments can influence on underwear, too. The important characteristics of the second half of the 20C were the remarkable resemblance of some styles to those of the Past and the occasional blurring of the distinction between underwear and outerwear.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.852-871
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• 2018

The purpose of this study is to suggest a direction for the development of unlined underwear design. A style for unlined underwear can take strong points and compensate for weak points by using the characteristics of wire brassieres and bralettes. As a method for research, we based our study on literature and data such as previous studies, professional books, internet articles, and fashion magazines. As a result of analyzing the brassiere's status in lines like 'FOREVER 21' and 'VICTORIA'S SECRET', we determined that 'FOREVER 21' reflects the trend of unlined style underwear, and 'VICTORIA'S SECRET' has both unlined and wire brassieres to make breast correction. In the case of unlined style brassieres, a wire is put in order to gather the chest for compromising comfort and correction. In order to express the possibility of expressing various feelings even in unlined style, Design 1 lets everyone know that unlined underwear can be very comfortable as a daily, not used only occasionally for events. Design 2 demonstrates that besides the artificial feeling of using the strap for a special day or event, it can be expressed naturally by using the lace as it is. Design 3 expresses the luxurious and sexy, rather than the low-grade decadent sexy, by using the feeling of the single layer lace and the pearl decoration for wedding and honeymoon.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.181-189
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• 1996

We investigated the relationship between the attitudes and brand preference on the expression techniques of advertisement of underwears and actual buying. A total of 233 females living in Seoul and Taejon were surveyed to compare these points of five major underwear brands (Vivien, Ravora, Wacoal, Calvin Klein, Let'xes).The survey showed that the responders reacted more positively to the revolutionary advertising techniques of the Calvin Klein, and Let'xes than to the more conservative techniques of the Vivien, Ravora, and Wocoal.The most positive response was obtained from the Calvin klein's revolutionary techniques while the most negative response from the Ravora. The most preferred brand was the vivien, followed by the Calvin Klein, Wacoal, Ravora, and Let'xes. The degree of preference varied according to the demographic variables like age, schooling, income, occupation, and residential area. As for the motive of preference, the Calvin Klein ranked best in respect to shape, quality, advertisement, and comfortability. The price factor was best for the Ravora. The Let'xes ranked worst in all aspects. However, there was discrepancy between the attitudes on advertisement and the actual buying, this implying that the attitudes on advertisement did not seem to directly affect actual purchasing behavior.