• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.247-250
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• 2006

급속도로 변화하는 환경에 적응하기 위해서 환경의 변화에 대한 요구와 신속한 응답능력을 향상시키고, 에이전트간 의사결정의 지속시간을 줄이기 위하여 에이전트간 효율적인 조정에 관련된 의사결정을 하기위한 대안(alternative)결정과 사용자의 선호도를 어떻게 유도할 수 있는가라는 문제가 요구된다. 본 논문에서는 사회적(Pareto) 최적성이라는 관점에서 의사결정의 행동을 효과적으로 시뮬레이트하기 우해 퍼지 의사결정에 기반한 멀티에이전트의 효율적인 조정방안을 제안한다. 또한 제안하는 방법에서는 가중치를 사용하여 각 속성이 멀티에이전트와 관련하여 최적의 대안을 생성하고, 퍼지 의사결정에 기반한 멀티에이전트의 의사결정방법에 기존의 방법보다 가중치를 사용한 방법이 높은 신뢰도를 가지면서 더 빠른 의사결정을 한다는 것을 확인하였다.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.286-298
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• 2009

The purpose of this study is to determine potential associations among consumer preference for American beef, consumers' involvement in selection of desired beef, and their intentions to purchase beef. In order to meet the above purpose, this study surveyed the visitors who shopped at 2 big discount stores selected in each of 3 metropolitan cities(Seoul, Daejeon and Daegu) from July 11 to 13, 2008. Total 278 sheets of the questionnaire were collected and used for final data analysis. As a result, it was found that the consumers responded most sensitively to the safety of food when buying beef but didn't care much about the amount of fat and beef brand. In terms of imported beef, it was found that Australian beef was considered reliable by consumers, and their preference for Korean beef was positively correlated with that for Australian beef. In addition, in regard to the attributes of beef selection, it was found that low involvement group had higher intentions to purchase American beef than high involvement group. In order to determine the potential effects of consumers' involvement in the attributes of beef selection on their intentions to purchase American beef, this study conducted data analysis in control of consumer preference for American beef. As a result, it was found that consumers' involvement in the attributes of beef selection had significant effects on their intentions to buy American beef. And sex was found to be one of the demographic characteristics associated with involvement in the attributes of beef selection, particularly associated with low involvement. Depending on sex, it was found that women had lower preference for American beef than men.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.304-309
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• 2008

The development in information technology allowed most of the information around us into digital information, in other words, a database. The innovation increased the accessibility and helped this society change into an informational age. However, there is a shortcoming of this open source as the users have difficulty in assorting the information that s/he needs and realizing if the information provided is important. Therefore, the need for search engine has risen in such a way to increase the accessibility and facilitation of information provided to the users through searching the necessary information in the database by an easy and accurate way. This study aims to increase the utilization of search engine through relationship analysis between purpose of user and interface design factors of search engine. Also, it intends to propose design guidelines for search engine interface design in order to increase user satisfaction and usability. This study categorized and correlated the relationships of the purpose in using the search engine and types of search engine interfaces. This study explicates the critical properties in designing each search engine interface according to the purpose of the users in using them. Also, this study proposes recommendations for appropriate design guidelines for search engine interface and effective advertisement use through properties of interface and their importance. The search engine interface suggested from the result provides interface that allows efficient search for desired information and embrace a variety in users, eventually increasing the usability in search engine.

• Journal of the military operations research society of Korea
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• v.32 no.2
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• pp.131-142
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• 2006

Nowadays, most enterprises have introduced both EA methodology to optimize an entire enterprise and CBD methodology to improve a software reusability. The Korea Government not only have developed many EA guiding products such as EA framework, Reference Model, Guideline, etc. but also have instituted a law to optimize a government-wide enterprise. The Minister of National Defense(MND) have developed the MND-AF as a standard methodology for EA and the ADDMe as a standard methodology for CBD. But it is possible to develop products of WD-AF and ADDMe redundantly because the process of MND-AF and ADDMe is not quitely aligned. The purpose of this paper is to present a scheme that ADDMe can reuse the artifacts of MND-AF by analyzing the relationships between two processes. In order to identify the relationships between two processes, we first identify the relation of a 'definition' part of two processes and then identify the relation of an 'attribute' part based on the relation of a 'detailed definition' part. As a result we found that 113 attributes of MND-AF are related to 49 attributes of ADDMe. Therefore the proposed study will decrease the development cost and time and will be a good example for aligning the process of EA and CBD methodology.

• Culinary science and hospitality research
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• v.18 no.3
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• pp.90-107
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• 2012

This research has been conducted to discover the consumer's behavior in the purchase and consumption of korean alcoholic beverages. The intent of these works are to contribute to the growth of the traditional alcoholic beverages markets by giving necessary data for the marketing strategies and the development of favorite beverage to meet the consumer's tastes. The surveys have been conducted against a group of people ranging from their 20's to 60's randomly picked from seoul. The duration of the surveys was from August 1st to September 30th, 2010. We also examined the relationship between the selection attributes of traditional liquor and purchase satisfaction by consumer's life-styles. SPSS 18.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA and multiple regression were executed. As a result, through factor analysis and cluster analysis, authors identified 6 factors in the selection attributes of traditional liquor(characteristics, taste & fragrance, popularity, design, harmony, interest), 4 consumer groups(expert, fan, beginner, indifference), 4 consuming lifestyles(social oriented consuming style, maniac consuming style, pursuit of knowledge consuming style, outsider consuming style). Among the selection attributes of traditional liquor, taste & fragrance and popularity had effects on purchase satisfaction.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.471-481
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• 2020

This study aims to investigate the relationship between the factors of RMR product selection attributes, brand image, and satisfaction as the interest and frequency of use of RMR products of dining out consumers increase recently. Convenience sampling was used for consumers with experience in using RMR products launched in catering companies and restaurants. The investigation period was conducted for about 20 days from August 10, 2020. The final 291 copies were used for research analysis, and the SPSS 21.0 statistical package program was used for hypothesis verification. As a result of the analysis, the hygiene (��=.160), menu (��=.203), and packaging (��=.291) of Hypothesis 1 had a significant effect on reliability. Hypothesis 2's menu (��=.270), convenience (��=.201), and packaging (��=.195) were found to have a significant effect on differentiation. The reliability (��=.328) and differentiation (��=.443) of the brand image of Hypothesis 3 were found to have a significant effect on satisfaction (��=.428). Hygiene (��=.388), menu (��=.229), and convenience (��=.243) of Hypothesis 4 were analyzed to have a significant effect on satisfaction. Lastly, this study is expected to be provided as basic research data related to RMR products, and is intended to be presented as a theoretical basis for the use of marketing and direction in RMR product development of food service companies and restaurants.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.873-900
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• 2017

본 연구는 사회연결망 분석이론을 통해 원자력 과학기술에 대한 사회과학 연구의 경향적 특징을 파악하고, 동 분야의 주요 연구주제와 하부 연구분야를 도출하기 위해 수행되었다. 연구대상은 1957년부터 2016년까지 국내 학술지에 게재된 원자력 관련 사회과학 분야 연구논문 605건으로, 저자가 제시한 키워드 간 관계망 형성을 통해 네트워크 분석을 수행하였다. 분석결과, 첫째 국내에서 수행된 원자력 관련 사회과학 연구의 기술통계적 특징을 확인하였다. 원자력 사회과학 연구는 1957년부터 시작되어 꾸준히 수행되어졌는데, 2011년을 기점으로 논문발표가 급격히 증가했다. 주로 법학, 행정학, 정책학, 정치학의 연구가 대학 내 연구자를 중심으로 수행되어 왔다. 원자력 관련 기술개발이 주로 정부 출연연구기관에서 수행된다는 점을 고려 했을 때, 향후 사회과학 분야에 있어 대학과 출연기관 간의 역할분담이 필요하다. 둘째, 후쿠시마 원전사고가 발생한 2011년을 기점으로 사회과학의 원자력에 관한 연구가 양적, 질적으로 본격적으로 활성화 되었다. 원자력 관련 사회과학 지식 네트워크는 2011년 이전에 비해 규모면에서 큰 차이를 보였다. 또한, 네트워크 중심성 분석결과, 후쿠시마 사고 이전 사회과학 연구자들의 연구경향은 핵비확산, 과학기술 정책, 사회수용성이었다면, 후쿠시마 이후에는 원전해체, 손해배상, 에너지믹스, 탈핵운동 등과 같은 다양한 원자력 현안으로 확대되었다. 셋째, 하부 연구분야 도출을 통해 특정 연구주제별 쏠림현상을 확인했다. 하부 네트워크 분석 결과, 제시된 9개의 하부 연구분야는 네트워크 속성 값에서 차이를 보였다. 특히, 법학 관련 연구주제가 가장 높은 밀도를 갖는 반면 지속가능 발전과 에너지 믹스 관련 연구주제의 밀도가 가장 낮게 나타났다. 본 연구는 원자력에 관련된 학자의 인식을 연구경향 분석을 통해 파악한다는 점에서 의의가 있으며, 이는 추후 원자력 관련 정책연구자 혹은 정책결정자에게 유용한 기초자료를 제공할 것이라 기대된다.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.89-111
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• 2004

The authors address the effectiveness of the composite brand extension In the context of international brand alliance. In composite brand extension, four combinations of 4 domestic brands and one internationally well-known brand as header and modifier brands are used as the brand names for four experimental products. The results of analyses reveal that (1) degrees of brand attribute transferability between header and composite brands, and (2) the impact of header and modifier brands on a composite brand appear to be decreasing when the distance of product categories between header and modifier brands are farther. In addition, the authors demonstrate that the fitness between constituent brands and composite brands tends to have more influences on consumers' evaluation of a composite brand than does the complementarity when the distance of product categories between header and modifier brands are farther. Some implications and future research directions are also discussed.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.481-488
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• 2008

This study examined the relationship of what kind of creative thinking has related factors for emotion design products in order to let consumers focusing on the successful cases of emotion products. For the design creativity attribute used in this experiment, the design evaluation creativity tools revealed by Kim Eun-Ju's 2007 design creativity evaluation tool development were used mostly and of the 12 most common emotion products and general product, MP3s, which have various forms, functions and sizes were selected as the target for experiment. Results of the experiment showed that for design creativeness items of all emotional products, vision creation, favorableness, convenience, practicality and being purchasable were relevant, while for MP3, uniqueness, favorableness and convenience were relevant. Accordingly, the common features of design creativeness items for emotional products were identified. When summing up the contents of the two experiments above, for emotional designs, the interest level of uniqueness for the design creativity evaluation items and the functional items for practicality had a high level of relativity. Therefore, there is a need to examine the common features between the design creativity items for general products other than MP3s in the future.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.34 no.6
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• pp.1837-1844
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• 2014

The study of safety culture estimate has received a wide attentions in many other industries, rather in the contexture of railroad stands at an initial phase. A factor analysis and internal reliability test were conducted to check if the survey results are reliable by looking at how the factors are dimensioned and how the questionnaires are sub-grouped in accordance with such factors, and further if there are any other common attributes being extracted as a new factor. The designed 5 factors were expanded to 7 through the test, and they were renamed accordingly. The questionnaires are reorganized according to the new 7 factors. It implicates that thorough investigation of the common attributes is important in reducing the gaps between interviewers' and interviewees' understanding. Moreover, the results of internal reliability test represent the new design of questionnaire is reasonably acceptable with the high reliable values. We expect such approaches can be applied for the railway culture survey study to be more reliable and applicable.