• Title/Summary/Keyword: 소통매체

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Relationships Between Using Rate of Information Media on Diversion by Traffic Condition (소통상황에 따른 정보매체별 우회이용률 분석)

  • Choe, Yun-Hyeok;Choe, Gi-Ju;Go, Han-Geom
    • Journal of Korean Society of Transportation
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    • v.28 no.1
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    • pp.39-49
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    • 2010
  • Although many studies have been carried out on the pattern of behavior of drivers which result from the provision of traffic information, there have been few detailed studies on the composition of message, method for message expression, timing of provision, point of provision, media for provision, changes by traffic condition, etc. This study was intended to provide an insight into the changes in the characteristics related to the provision of information by analyzing how the patterns of information utilization change depending on the traffic condition and reclassifying such patterns according to the characteristics of media. Unlike the existing studies, this study adopted the traffic condition, using rate of information media, and the correlation coefficient label as the basis for information media classification, and categorized them into passive utilization media, active utilization media, and past experience in order to ensure the statistical reasonability. The categorized using rate of information media and traffic condition was found to have a positive(+) correlation with the travel speed in the case of passive utilization media during both consecutive holidays(Korea's traditional Thanksgiving day) and weekends, but had a negative(-) correlation with the positive utilization media and past experience. The rate of decision to take a detour based on the past experience was high at the condition of congestion or slow during both consecutive holidays and weekends, but the rate of decision to take a detour through passive utilization media was high in a smooth traffic. In other words, if the traffic condition worsens, using rate of passive utilization media would be low while the diversion rate would be high which uses the active utilization media and past experience. Therefore, it should be established to suit the traffic condition and media characteristics for strategies of traffic distribution through drivers' diversion behavior on weekends and consecutive holidays.

Effect of Usage of Communication Media Among University Students on Mental Health (대학생의 의사소통 매체 사용이 정신건강에 영향을 미치는 요인)

  • Lee, Seong-Ran
    • Proceedings of the KAIS Fall Conference
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    • 2012.05a
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    • pp.332-335
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    • 2012
  • 본 연구는 대학생들의 의사소통 매체 사용이 정신건강에 미치는 영향을 규명하고자 시도하였다. 이를 위해 2012년 3월 12일부터 2012년 4월 12일까지 대학생들을 대상으로 설문조사하였다. 연구결과는 첫째, 의사소통 매체 사용시간의 경우 3시간이 중독군은 39.2%, 비중독군은 3.3%로 중독군이 유의하게 높게 나타났다($X^2$=7.19, p=.00). 둘째 우울정도는 51점 이상인 경우 중독군이 비중독군보다 4.9배 유의하게 높았다(OR=4.9, 95% Cl=2.5-38.1)있었다. 이러한 결과를 토대도 볼 때 의사소통 매체 사용의 중독성을 해소하기 위해 체계적이고 주기적인 교육과 긍정적인 측면의 다양한 환경을 조성하는 것이 필요하다고 본다.

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The Study of Communication and Knowledge Sharing Processes for Start-up Teams Agility under Task Conflict (과업 갈등상황에서 스타트업 팀의 민첩성 향상을 위한 의사소통과 지식공유 프로세스에 관한 연구)

  • Lee, Seyoon;Park, Jun-Gi;Lee, Hyejung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.27-37
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    • 2016
  • Startup teams should be prompt to seize an business opportunity and handle various business problems with which they has not been faced before. This research examines and compares the hypotheses about the processes of communication media usage, knowledge sharing and team agility by the level of task conflict. In order for detailed investigation, each of antecedent was divided into sub-dimensions: communication media usage into synchronous and asynchronous media usage, and knowledge sharing into speed and quantity of knowledge sharing. Team agility, the dependent variable, was proposed as an important success factor of startup teams. The research model describes that the communication media usage affects knowledge sharing and consequently team agility. The differences of media usage and relationships among variables were proposed as the level of task conflict in teams. 230 data points were collected from startup teams under 5 years and statistically processed to test research model and hypotheses. From the total sample analysis, the results indicate that the knowledge sharing speed is positively associated with the quantity, and the knowledge sharing speed and quantity have positive associations with team agility. Both synchronous and asynchronous communication media usage also has significant positive associations with knowledge sharing speed. On the other hand, media usage did not show significant direct association with knowledge sharing quantity. From the group comparisons of task conflict, it was found that the higher task conflict, the higher in media usage, knowledge sharing speed and quantity, and team agility. The process of media usage, knowledge sharing, and team agility were found to be different between the high and low task conflict. From these results, the authors discussed and proposed some implications for startup team leaders.

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The Effect of Exhibit Commentary Media on the Communication within Family Visitors: with Docent and Mobile Device (PMP) (박물관에서의 전시설명 매체가 가족단위 관람객들의 소통에 미치는 영향: 도슨트와 모바일 기기(PMP)를 중심으로)

  • Kim, Hyun-a;Park, Yong Wan;Byeon, Hyeon-Hee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.10
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    • pp.545-556
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    • 2017
  • There are exhibit commentary media (docent, mobile device) for assisting family visitors in the museum, and the communication within family members could be affected by which media they use. When using a docent, family visitors lowered their voice or restrained talks for paying attention to a docent' explanation. When using a mobile device, family visitors mainly relied on a mobile device, so they did not pay attention to the objects. The results of the survey showed that parents reported no difference between the docent and the mobile device on some measurement items and preferred the docent to the mobile device on other measurement items. On the other hand, children showed strong preference toward the mobile deice over the docent because of their enjoyment for operating the mobile device. Regardless of which media they used, the communication among family members could be enhanced by being together. Therefore, the museum should design and operate a docent program for family visitors to enhance the communication among family members. In addition, the museum should consider how family visitors using a mobile device would pay attention to objects and enhance the communication.

A study on the application of new media for performing art -Focused on interactive performing art (공연예술에서 뉴 미디어 활용에 관한 연구 -공연영상예술을 중심으로-)

  • Moon, ha na;Lee, jae joong;Park, jin wan
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.88-90
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    • 2010
  • 인터넷과 디지털 매체는 정보교류의 편의성과 복제가 가능한 매체로 사람들 간의 의사소통 방식의 변화를 가져왔다. 이러한 매체의 발전으로 이미지와 영상으로 소통하는 새로운 커뮤니케이션 문화가 형성되고 문화예술영역의 표현수단의 변화로 확산되었다. 영상매체에 친숙한 현대인들에게 맞춰 공연예술에서도 공간의 제한성에서 벗어나 영상이 접목된 작품들이 기획되고 있으며, 공연 영상이라는 새로운 커뮤니케이션 방식을 창출해 내고 있다. 본 논문은 공연예술의 고유한 영역과 더불어 다양한 장르가 통합된 독창적인 형태의 공연사례를 분석하고자 한다.

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An Interdisciplinary study on the Interactive Art Using Computer Vision System (비전 시스템을 활용한 인터랙티브 아트의 간학제적 연구)

  • Kim, Jae-Hwa;Yoon, Joon-Sung
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.458-463
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    • 2007
  • 인터랙티브 아트는 최신의 기술을 이용하여 관객에게 예술적 경험을 풍요롭게 하고 컴퓨터를 통해 관객과 작품이 상호소통 할 수 있도록 실감현실을 제공하는 예술표현 장르이다. 테크놀로지의 진보에 의해 생겨난 사회, 문화, 예술에서의 혁명은 인터랙티브의 영향으로 개인과 다른 주역들 사이의 관계방식을 뒤섞이게 한 커뮤니케이션의 혁명이었다. 본 논문에서는 현대예술의 중요한 표현 매체 수단인 컴퓨터를 매체로 비전 시스템을 활용하여 제작되고 있는 인터랙티브 아트를 구현하는 실시간 영상처리(Real-time Digital Processing)에 대하여 알아보며, 특히 PC카메라로 관객을 인식하여 관객을 작품 속으로 끌어들여 소통하게 하고, 관객의 감정과 생각들을 동요시켜 관객의 반응을 피드백(Feedback)할 수 있는 작품의 제작방법을 제시한다. 또한 이 연구는 실제로 작품을 제작하였고, 컴퓨터를 이용하여 제작된 인터랙티브 아트 작품들을 유비적으로 논구하여 컴퓨터로 생성되는 이미지의 가상현실 문제가 현대미술에 미치는 다각적인 영향에 대하여 논의한다.

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집중분석 / 정보화시대의 기술발달로 전자잡지 위상 파악 급선무

  • Kim, In-Suk
    • Digital Contents
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    • no.3 s.94
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    • pp.56-61
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    • 2001
  • 디지털 혁명과 새로운 매체환경 변화로 이제 잡지산업은 잡지언론으로서의 역할과 지식산업으로서 성장하기 위한 새로운 전략이 요구되는 시점에 서 있다. 컴퓨터와 정보통신의 결합은 새로운 공동체와 새로운 소통양식을 낳았다. 특히 새로운 소통양식에서는 개인 정보 발신자를 등장시켰는데 독립웹진이 그 예라 할 수 있다. 송신측면에서는 단일 거대 미디어 업체가 정보내용과 정보유통을 독점하는 구조가 흔들릴 수 있다.

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Study of Emotional Communication Strategy of Storytelling through Social Media - Based on the "Bear and Hare" Commercial of John lewis - (소셜미디어를 활용한 감성 커뮤니케이션 전략 연구 - 존루이스 백화점의 "Bear and Hare" 광고를 중심으로-)

  • Lee, DongKeun;Yoon, YoungDoo
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.29-37
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    • 2016
  • With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.