• Title/Summary/Keyword: 소셜 미디어 이용

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Implementation of Warmhearted Social Network (감성 소셜 네트워크 구현)

  • Jeon, Gyu-Chan;Gwak, Pyeong-An;Cho, Sae-Hong
    • Proceedings of the Korea Multimedia Society Conference
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    • 2012.05a
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    • pp.326-329
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    • 2012
  • 컴퓨터 네트워크를 통하여 구현되고 있는 SNS의 발달 과정을 살펴보면 타인과의 대화를 중점적으로 구현한 초창기 시절을 지나, 자신의 사상과 생각을 전파, 공유하는 시대로 발전되었다. 이러한 소셜 네트워크는 나름의 효율성을 지니고 있으나, 사람의 본질인 아날로그적 감성을 표현하기에는 모자라는 점이 있었다. 본 연구는 현재의 소셜 네트워크에 감성적인 요소를 삽입하여 조금 더 친밀한 소셜 네트워크를 구현하고자 하였다. 인간의 감성적 요소를 이루는 만남, 추억이 주가 되는 소셜 네트워크는 디지털 시대에서 놓칠 수 있는 아날로그적 감성과 따뜻한 인간미를 느낄 수 있다는 장점이 있다. 소셜 네트워크의 편리함과 모바일 기술력을 이용해 오프라인에서 느낄 수 있는 따뜻함을 배가 한다.

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A Study on Comparison of Clustering Algorithm-based Methods for Acquiring Training Sets for Social Image Classification (소셜 이미지 분류를 위한 클러스터링 알고리즘 기반 트레이닝 집합 획득 기법의 비교)

  • Jeong, Jin-Woo;Lee, Dong-Ho
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.04a
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    • pp.1294-1297
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    • 2011
  • 최근, Flickr, YouTube 와 같은 사용자 참여형 미디어 공유 및 검색 사이트가 폭발적으로 증가하면서, 이를 멀티미디어 정보 검색 서비스에 효과적으로 활용하기 위한 다양한 연구들이 시도되고 있다. 특히, 이미지에 할당되어 있는 태그를 이용하여 이미지를 효과적으로 검색하기 위한 연구가 활발히 진행 중이다. 그러나 사용자들에 의해 제공되는 소셜 이미지들은 매우 다양한 범위와 주제를 가지고 있기 때문에, 소셜 이미지들의 분류 및 태그 할당을 위한 트레이닝 집합의 획득이 쉽지 않다는 한계점을 가지고 있다. 본 논문에서는 데이터 군집화를 위한 클러스터링 알고리즘들 중 K-Means, K-Medoids, Affinity Propagation 을 활용하여 소셜 이미지 집합으로부터 트레이닝 집합을 획득하기 위한 방법들을 살펴 본다. 또한, 각 알고리즘으로부터 획득한 트레이닝 집합을 이용하여 소셜 이미지를 분류한 결과를 비교 분석한다.

A Study on Social Media Usage of Government Archival Services and Users' Interestedness: Focused on "National Archives of Korea" and "Presidential Archives" (공공기록관의 소셜미디어 이용 현황 및 이용자 관심도 분석: 국가기록원과 대통령기록관을 중심으로)

  • Choi, JungWon;Gang, JuYeon;Park, JunHyeong;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.33 no.2
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    • pp.135-156
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    • 2016
  • Recently, as the importance of user-oriented archives management is becoming increasingly, government archives try to serve interactive services using social network service (SNS) beyond one-way approaches. This study aims to analyze usage of government archives service in social media and examine users' interestedness. We especially select "National Archives of Korea" and "Presidential Archives" as target government archives and collect tweets from 2010 to 15th April 2016. Our study adopts informetric approaches and social media analysis including buzz analysis, time series analysis. We differentiate between the tweet collection posted by government archives themselves and the other collection generated by general users. Furthermore we conduct correlation analysis of tweet and social issues and propose application plan for government archives services in social media environment.

A Study on the receptivity to Social Computing in International Trade (국제무역의 소셜 컴퓨팅 수용 가능성에 관한 연구)

  • Lim, Jae-Wook
    • International Commerce and Information Review
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    • v.13 no.3
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    • pp.55-74
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    • 2011
  • Web Service applications based on the social relation such as Social Network Service(SNS), Social Medias are making strong blast. Social Computing which is widely spreading to worldwide is affecting to our life including policies, economies, societies and culture. Based on Web 2.0, various services like as Social Collaboration, Social Publishing, Social Feedback are supplied, more evolved social computing services, Social Connection, Augmented Reality, will be served for the next days from now. These network based services, Social Network Service or Social Media frequently used terms, are not defined exactly and their characteristics are not gotten to the bottom yet. Theoretical and systematic studies on these themes are not made also. Applications to business area, especially the receptivity to social computing in international trade is barely made to these days. This study focuses on the concepts, characteristics and sorts of social computing and purposes to consider its possibilities of application of social computing to international trade. Considering the advantage of Social network service, it can be used in international trade, a kind of B2B transaction, while existing social network is mainly applied to B2e transaction.

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Social Network Based Music Recommendation System (소셜네트워크 기반 음악 추천시스템)

  • Park, Taesoo;Jeong, Ok-Ran
    • Journal of Internet Computing and Services
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    • v.16 no.6
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    • pp.133-141
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    • 2015
  • Mass multimedia contents are shared through various social media servies including social network service. As social network reveals user's current situation and interest, highly satisfactory personalized recommendation can be made when such features are applied to the recommendation system. In addition, classifying the music by emotion and using analyzed information about user's recent emotion or current situation by analyzing user's social network, it will be useful upon recommending music to the user. In this paper, we propose a music recommendation method that makes an emotion model to classify the music, classifies the music according to the emotion model, and extracts user's current emotional state represented on the social network to recommend music, and evaluates the validity of our method through experiments.

Document Embedding for Entity Linking in Social Media (문서 임베딩을 이용한 소셜 미디어 문장의 개체 연결)

  • Park, Youngmin;Jeong, Soyun;Lee, Jeong-Eom;Shin, Dongsoo;Kim, Seona;Seo, Junyun
    • 한국어정보학회:학술대회논문집
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    • 2017.10a
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    • pp.194-196
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    • 2017
  • 기존의 단어 기반 접근법을 이용한 개체 연결은 단어의 변형, 신조어 등이 빈번하게 나타나는 비정형 문장에 대해서는 좋은 성능을 기대하기 어렵다. 본 논문에서는 문서 임베딩과 선형 변환을 이용하여 단어 기반 접근법의 단점을 해소하는 개체 연결을 제안한다. 문서 임베딩은 하나의 문서 전체를 벡터 공간에 표현하여 문서 간 의미적 유사도를 계산할 수 있다. 본 논문에서는 또한 비교적 정형 문장인 위키백과 문장과 비정형 문장인 소셜 미디어 문장 사이에 선형 변환을 수행하여 두 문형 사이의 표현 격차를 해소하였다. 제안하는 개체 연결 방법은 대표적인 소셜 미디어인 트위터 환경 문장에서 단어 기반 접근법과 비교하여 높은 성능 향상을 보였다.

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Automatic Social Magazine Creation Framework for a Chatbot service (챗봇 서비스를 위한 자동 소셜 매거진 생성 프레임워크)

  • Lee, Jaewon;Jang, Dalwon;Kim, Miji;Lee, Jongseol
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2018.11a
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    • pp.119-121
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    • 2018
  • 최근 자연어 처리 기술의 발전과 서비스 산업에서의 챗봇에 대한 수요가 증가함에 따라 챗봇을 활용한 서비스가 증가하고 있다. 본 논문은 챗봇을 이용한 소셜 매거진 생성 및 배포 시스템에 관한 것으로, 챗봇이 사용자들의 대화를 수집 및 분석하여 대화 주제와 키워드를 찾은 뒤, 크롤링 된 콘텐츠로부터 소셜 매거진을 생성 및 배포하는 서비스에 관한 것이다. 본 논문에서 제안한 시스템에 대한 성능은 실험을 통하여 검증하였다.

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A Study on the Influencing Factors of Sustainable Use Intention & Addiction of Social Media WeChat (소셜미디어 위챗의 지속 이용의도와 중독의 영향요인 연구)

  • Qiang, YaLi;Bae, Seung-Ju;Kwon, Mahn-Woo;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.245-255
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    • 2021
  • This study is an empirical study on how factors such as social factor, entertainment factor on the Wechat social media platform affect users' flow and addiction to use. Researchers thought that despite the increasing addiction of social media Wechat users, existing social media research is limited to service quality and satisfaction, so research on user flow and addiction is necessary. Therefore, the researchers try to through empirical analysis, the WeChat use to addiction path to social factor (social interactivity, payable) and entertainment factor (entertainment, life relevance), examine how WeChat user experience affects the use intention and satisfaction, and determine its role in the user's WeChat addiction and flow, and tested. The results of this study are expected to provide a new theoretical basis for future research on addiction use of social media.

Study on the Use of K-Pop Social Media in Indonesia based on Expectation-Confirmation Model (기대확신모형(ECM)에 의한 인도네시아에서 K-Pop 소셜 미디어의 사용 연구)

  • Chong-Hoon Nam
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.3
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    • pp.175-184
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    • 2023
  • Korean Wave is now internationalized through the internet by social media, which have no space-time restrictions. This research examine the continuance use of K-Pop promotion using social media in Indonesia. In this study we apply the Expectation-Confirmation Model to analyze the effects of individual self-efficacy and perceived enjoyment on perceived usefulness, confirmation, and satisfaction of Social Media. As a research method for that purpose, the conformity of the model and the research hypothesis were verified using the structural equation model. As a result, it was found that the perceived enjoyment positively influences perceived usefulness, self-efficacy has a positive influence on perceived usefulness. We also found that confirmation positively affects both perceived usefulness and satisfaction, and that perceived usefulness positively affects satisfaction. Finally, satisfaction was found to always have a positive effect on intention to use.

Revitalization Plan and Value of Social Network Service in the Business Organization (기업조직 내 소셜 미디어 서비스 활용의 가치 제고 및 활성화 방안)

  • Kim, Dong-Hyun;Seo, Hyun-Shik;Kim, Hyung-Joon;Lee, Bong-Gyou
    • The KIPS Transactions:PartD
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    • v.18D no.4
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    • pp.275-286
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    • 2011
  • The purpose of this study is to find the beneficial plan for business success by the advantage of social media service in the business organization. There is few research for applying social media on a variety of fields in business organization although many companies are trying to find the way for its application. Hence, this study identifies the possibility for the utilization of social media services, and it also finds the plan for their effective application. The social relationship is created by increasing communications between users of social media service. The research model is established on the basis of the hypothesis that the social relationship affects knowledge share, pursuit of ego, social participation, amusement. To maximize the impact of results, the research was conducted on the basis of the target on two groups including the business men and non-business men who use social media services. As results of the research, the business men tend to appeal their impression based on sharing knowledge with anonymous people. Also, it is necessary to make a social participation to a management participation, and to utilize the social media in the organization by including amusement to its function. This research is expected to have significant implication to companies which wants to apply social media services in the future.