• Title/Summary/Keyword: 소셜 데이터 분석

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A Comparative Analysis between General Comments and Social Comments on an Online News Site (온라인 뉴스 사이트에서의 일반댓글과 소셜댓글의 비교분석)

  • Kim, So-Dam;Yang, Sung-Byung
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.391-406
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    • 2015
  • As the individual participation in online news sites proliferates, the importance of online news comments has been increasing. Social comment services which help people leave comments on news articles using their own SNS (social networking site) accounts have gained popularity recently. Using data gathered from an online news site, this study, therefore, (1) identifies factors differentiating social comments from general comments, (2) examines how social comments are significantly different from general comments in terms of each factor, (3) and further validates how the social comments' characteristics vary among different type of SNS. Then, we investigated this study by applying t-test, ANOVA, and Duncan test of SPSS Statistics. Our results provide insights on the significant differences in all the factors between general and social comments. We also found that there is a significant difference between Facebook and Twitter groups among three types of SNS. The findings of this study would help assess the actual benefit of social comment services as they may provide us with several valuable leads to solve the malicious comments issue. Moreover, they would suggest the need to apply this service to other areas, such as online environments in private and public sectors.

Technology Keyword Network and Cognitive Map Analysis: to prospect promising technology of UAV(Unmanned Aerial Vehicle) airframe industry (기술 키워드 네트워크와 인지지도 분석을 통한 무인항공기 비행체산업의 유망기술 도출 연구)

  • Joo, Seong-Hyeon;Ha, Sung-Ho;Park, Sang-Hyeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.5
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    • pp.55-72
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    • 2016
  • This study aims at providing a methodology for retaining international technology competitiveness, marketable industry, and sustainable promising technology in a field of new growth engine industry such as national unmanned aerial vehicle industry. We draw a result by analysing with tools such as KrKwic, Excel, NetMiner, presenting methods of a Social Network Analysis, sub-group analysis, and cognitive map analysis based on patent data in a field of unmanned aerial vehicle industry. As a result, some future promising technologies are prospected as what worths concentrated investment, such as 'pilot control tech', 'identification of friend or foe tech'.

An Analysis of Image Use in Twitter Message (트위터 상의 이미지 이용에 관한 분석)

  • Chung, EunKyung;Yoon, JungWon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.4
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    • pp.75-90
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    • 2013
  • Given the context that users are actively using social media with multimedia embedded information, the purpose of this study is to demonstrate how images are used within Twitter messages, especially in influential and favorited messages. In order to achieve the purpose of this study, the top 200 influential and favorited messages with images were selected out of 1,589 tweets related to "Boston bombing" in April 2013. The characteristics of the message, image use, and user are analyzed and compared. Two phases of the analysis were conducted on three data sets containing the top 200 influential messages, top 200 favorited messages, and general messages. In the first phase, coding schemes have been developed for conducting three categorical analyses: (1) categorization of tweets, (2) categorization of image use, and (3) categorization of users. The three data sets were then coded using the coding schemes. In the second phase, comparison analyses were conducted among influential, favorited, and general tweets in terms of tweet type, image use, and user. While messages expressing opinion were found to be most favorited, the messages that shared information were recognized as most influential to users. On the other hand, as only four image uses - information dissemination, illustration, emotive/persuasive, and information processing - were found in this data set, the primary image use is likely to be data-driven rather than object-driven. From the perspective of users, the user types such as government, celebrity, and photo-sharing sites were found to be favorited and influential. An improved understanding of how users' image needs, in the context of social media, contribute to the body of knowledge of image needs. This study will also provide valuable insight into practical designs and implications of image retrieval systems or services.

모바일 클라우드에서의 빅데이터 분석 전략

  • Lee, Yeon-Hui;Park, Hye-Suk
    • Information and Communications Magazine
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    • v.32 no.7
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    • pp.57-62
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    • 2015
  • 모바일 클라우드는 클라우드 컴퓨팅 방식을 이용하여 IT 자원을 모바일 서비스에 활용하는 기술로서 각광받고 있다. 모바일 클라우드는 특성상 정보가 한 곳으로 집중되고, 다양한 모바일 기기를 통한 접근이 가능하므로 이를 빠르게 처리할 수 있는 기술과 처리한 데이터를 구조화하여 저장하고 분석을 통해 새로운 가치를 부여하는 기술이 필요하다. 또한 모바일 단말의 특성상 모바일 사용자를 대변하는 매개로 표현될 수 있으므로, 모바일 디바이스를 통한 개인화된 서비스와 모바일 서비스에 소셜 기능이 통합되어 실시간 데이터-메시지 스트리밍의 처리와 사용자 데이터에 대한 동기화를 통한 접근성에 향상에 대한 요구가 높아졌다. 이러한 이유로 모바일 클라우드 데이터를 분석하기 위한 방편으로 빅데이터 기술을 활용하는 것이 일반적이다. 본고에서는 최근 모바일 클라우드의 정의와 모바일 클라우드에서의 빅데이터의 특징을 살펴보고, 분석을 위한 전략을 알아본다.

Social Issue Analysis Based on Sentiment of Twitter Users (트위터 사용자들의 감성을 이용한 사회적 이슈 분석)

  • Kim, Hannah;Jeong, Young-Seob
    • Journal of Convergence for Information Technology
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    • v.9 no.11
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    • pp.81-91
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    • 2019
  • Recently, social network service (SNS) is actively used by public. Among them, Twitter has a lot of tweets including sentiment and it is convenient to collect data through open Aplication Programming Interface (API). In this paper, we analyze social issues and suggest the possibility of using them in marketing through sentimental information of users. In this paper, we collect twitter text about social issues and classify as positive or negative by sentiment classifier to provide qualitative analysis. We provide a quantitative analysis by analyzing the correlation between the number of like and retweet of each tweet. As a result of the qualitative analysis, we suggest solutions to attract the interest of the public or consumers. As a result of the quantitative analysis, we conclude that the positive tweet should be brief to attract the users' attention on the Twitter. As future work, we will continue to analyze various social issues.

A Comparative Analysis of Recursive Query Algorithm Implementations based on High Performance Distributed In-Memory Big Data Processing Platforms (대용량 데이터 처리를 위한 고속 분산 인메모리 플랫폼 기반 재귀적 질의 알고리즘들의 구현 및 비교분석)

  • Kang, Minseo;Kim, Jaesung;Lee, Jaegil
    • Journal of KIISE
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    • v.43 no.6
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    • pp.621-626
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    • 2016
  • Recursive query algorithm is used in many social network services, e.g., reachability queries in social networks. Recently, the size of social network data has increased as social network services evolve. As a result, it is almost impossible to use the recursive query algorithm on a single machine. In this paper, we implement recursive query on two popular in-memory distributed platforms, Spark and Twister, to solve this problem. We evaluate the performance of two implementations using 50 machines on Amazon EC2, and real-world data sets: LiveJournal and ClueWeb. The result shows that recursive query algorithm shows better performance on Spark for the Livejournal input data set with relatively high average degree, but smaller vertices. However, recursive query on Twister is superior to Spark for the ClueWeb input data set with relatively low average degree, but many vertices.

A Model for Nowcasting Commodity Price based on Social Media Data (소셜 데이터 기반 실시간 식자재 물가 예측 모형)

  • Kim, Jaewoo;Cha, Meeyoung;Lee, Jong Gun
    • Journal of KIISE
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    • v.44 no.12
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    • pp.1258-1268
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    • 2017
  • Capturing real-time daily information on food prices is invaluable to help policymakers and development organizations address food security problems and improve public welfare. This study analyses the possible use of large-scale online data, available due to growing Internet connectivity in developing countries, to provide updates on food security landscape. We conduct a case study of Indonesia to develop a time-series prediction model that nowcasts daily food prices for four types of food commodities that are essential in the region: beef, chicken, onion and chilli. By using Twitter price quotes, we demonstrate the capability of social data to function as an affordable and efficient proxy for traditional offline price statistics.

Electronic-Composit Consumer Sentiment Index(CCSI) development by Social Bigdata Analysis (소셜빅데이터를 이용한 온라인 소비자감성지수(e-CCSI) 개발)

  • Kim, Yoosin;Hong, Sung-Gwan;Kang, Hee-Joo;Jeong, Seung-Ryul
    • Journal of Internet Computing and Services
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    • v.18 no.4
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    • pp.121-131
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    • 2017
  • With emergence of Internet, social media, and mobile service, the consumers have actively presented their opinions and sentiment, and then it is spreading out real time as well. The user-generated text data on the Internet and social media is not only the communication text among the users but also the valuable resource to be analyzed for knowing the users' intent and sentiment. In special, economic participants have strongly asked that the social big data and its' analytics supports to recognize and forecast the economic trend in future. In this regard, the governments and the businesses are trying to apply the social big data into making the social and economic solutions. Therefore, this study aims to reveal the capability of social big data analysis for the economic use. The research proposed a social big data analysis model and an online consumer sentiment index. To test the model and index, the researchers developed an economic survey ontology, defined a sentiment dictionary for sentiment analysis, conducted classification and sentiment analysis, and calculated the online consumer sentiment index. In addition, the online consumer sentiment index was compared and validated with the composite consumer survey index of the Bank of Korea.

A Study on Social Perception of Young Children with Disabilities through Social Media Big Data Analysis (소셜 미디어 빅데이터 분석을 통한 장애 유아에 대한 사회적 인식 연구)

  • Kim, Kyoung-Min
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.1-12
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    • 2022
  • The purpose of this study is to identify the social perception characteristics of young children with disabilities over the past decade. For this purpose, Textom, an Internet-based big data analysis system was used to collect data related to young children with disabilities posted on social media. 50 keywords were selected in the order of high frequency through the data cleaning process. For semantic network analysis, centrality analysis and CONCOR analysis were performed with UCINET6, and the analyzed data were visualized using NetDraw. As a result, the keywords such as 'education, needs, parents, and inclusion' ranked high in frequency, degree, and eigenvector centrality. In addition, the keywords of 'parent, teacher, problem, program, and counseling' ranked high in betweenness centrality. In CONCOR analysis, four clusters were formed centered on the keywords of 'disabilities, young child, diagnosis, and programs'. Based on these research results, the topics on social perception of young children with disabilities were investigated, and implications for each topic were discussed.

A Study on the Analysis of Influx Factors in Urban Parks Using Data Mining - Focus on Yangjae Citizens' Forest Park - (데이터 마이닝을 활용한 도시공원 유입 요인 분석 연구 - 양재시민의 숲 공원을 대상으로 -)

  • Park Sang Hun
    • Journal of the Korean Regional Science Association
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    • v.39 no.3
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    • pp.35-48
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    • 2023
  • This study analyzed the inflow factors of Yangjae Citizen's Forest Park using social big data generated online. To this end, the applicability of the emotional information analysis method is to be confirmed as a method of analyzing the perception of the city park and confirming the difference in the characteristics and use of the park. The analysis is based on big data, and as the core of the study is keyword network analysis, the methodology of the 'emotional information analysis method' patented by the author was applied. As a result of the analysis, among the influx factors of Yangjae Citizens' Forest recognized by citizens, the most positive emotional factor was derived as a factor related to 'park contents', and the negative emotional factor was derived as a factor related to 'park management'. These research results suggest that more in-depth program development and operation are needed to discover 'park contents' when implementing urban park revitalization support projects in the future