• Title/Summary/Keyword: 소셜 데이터 분석

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Social Media Bigdata Analysis Based on Information Security Keyword Using Text Mining (텍스트마이닝을 활용한 정보보호 키워드 기반 소셜미디어 빅데이터 분석)

  • Chung, JinMyeong;Park, YoungHo
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.5
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    • pp.37-48
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    • 2022
  • With development of Digital Technology, social issues are communicated through digital-based platform such as SNS and form public opinion. This study attempted to analyze big data from Twitter, a world-renowned social network service, and find out the public opinion. After collecting Twitter data based on 14 keywords for 1 year in 2021, analyzed the term-frequency and relationship among keyword documents with pearson correlation coefficient using Data-mining Technology. Furthermore, the 6 main topics that on the center of information security field in 2021 were derived through topic modeling using the LDA(Latent Dirichlet Allocation) technique. These results are expected to be used as basic data especially finding key agenda when establishing strategies for the next step related industries or establishing government policies.

Peronsal Happiness Analysis using Big Data Based Text Design Monitoring System Architecture Design (빅데이터 기반의 텍스트를 활용한 개인 행복도 분석 모니터링 시스템 아키텍쳐 설계)

  • Sim, Jong-seong;Kim, Hee-chul
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.504-506
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    • 2019
  • The text and diary data of many SNSs around the world are uploaded, but it does not go beyond sharing and recording the data. In general, social big data is used to identify taste and interests. However, there is a need for a system that analyzes and displays their status and information. Therefore, in this paper, the happiness diary system deals with the design of the system that can record the data of the SNS and its own diary, store them in the big data system, and express the happiness through their diary and SNS data using emotional analysis.

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Propagation Models for Structural Parameters in Online Social Networks (온라인 소셜 네트워크에서 구조적 파라미터를 위한 확산 모델)

  • Kong, Jong-Hwan;Kim, Ik Kyun;Han, Myung-Mook
    • Journal of Internet Computing and Services
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    • v.15 no.1
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    • pp.125-134
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    • 2014
  • As the social media which was simple communication media is activated on account of twitter and facebook, it's usability and importance are growing recently. Although many companies are making full use of its the capacity of information diffusion for marketing, the adverse effects of this capacity are growing. Because social network is formed and communicates based on friendships and relationships, the spreading speed of the spam and mal-ware is very swift. In this paper, we draw parameters affecting malicious data diffusion in social network environment, and compare and analyze the diffusion capacity of each parameters by propagation experiment with XSS Worm and Koobface Worm. In addition, we discuss the structural characteristics of social network environment and then proposed malicious data propagation model based on parameters affecting information diffusion. n this paper, we made up BA and HK models based on SI model, dynamic model, to conduct the experiments, and as a result of the experiments it was proved that parameters which effect on propagation of XSS Worm and Koobface Worm are clustering coefficient and closeness centrality.

A Comparative Analysis of Success Factors Between Social Commerce and Multichannel Distribution Using Text Mining Techniques (텍스트마이닝 기법을 이용한 소셜커머스와 멀티채널 유통업체 간 성공요인 비교 연구)

  • Choi, Hyun-Seung;Kim, Ye-Sol;Cho, Hyuk-Jun;Kang, Ju-Young
    • The Journal of Bigdata
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    • v.1 no.2
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    • pp.35-44
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    • 2016
  • Today there is a fierce competition between social commerce and multi-channel distribution in korea and it is need to do comparative analysis about success factors between social commerce and multi-channel distribution. Unlike the other studies that have only used survey method, this study analyzed the success factors between social commerce and multichannel distribution using text mining techniques. We expect that the result of the study not only gives the practical implication for making the competition strategy of the retailers but also contributes to the diverse extension research.

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Utilization of Social Media Analysis using Big Data (빅 데이터를 이용한 소셜 미디어 분석 기법의 활용)

  • Lee, Byoung-Yup;Lim, Jong-Tae;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.211-219
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    • 2013
  • The analysis method using Big Data has evolved based on the Big data Management Technology. There are quite a few researching institutions anticipating new era in data analysis using Big Data and IT vendors has been sided with them launching standardized technologies for Big Data management technologies. Big Data is also affected by improvements of IT gadgets IT environment. Foreran by social media, analyzing method of unstructured data is being developed focusing on diversity of analyzing method, anticipation and optimization. In the past, data analyzing methods were confined to the optimization of structured data through data mining, OLAP, statics analysis. This data analysis was solely used for decision making for Chief Officers. In the new era of data analysis, however, are evolutions in various aspects of technologies; the diversity in analyzing method using new paradigm and the new data analysis experts and so forth. In addition, new patterns of data analysis will be found with the development of high performance computing environment and Big Data management techniques. Accordingly, this paper is dedicated to define the possible analyzing method of social media using Big Data. this paper is proposed practical use analysis for social media analysis through data mining analysis methodology.

Hot issue extraction method using FOAF and Social Network Analysis (FOAF및 소셜 네트워크 분석을 이용한 핫 이슈 추출 기법)

  • Wang, Qing;Sohn, Jongsoo;Chung, InJeong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.531-534
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    • 2010
  • 웹 2.0의 적극적인 도입에 따라 소셜 네트워크 기반 커뮤니티 사이트에서는 관련된 콘텐츠를 적절하게 추천하는 것은 중요한 문제로 부각되고 있으며 이로 인해 사용자들의 동향 및 이슈 추출 기법이 중요하게 작용하고 있다. 이러기 위해서 지금까지의 연구에서는 콘텐츠에 포함된 키워드 매칭 방법을 이용하고 있으나 사용자들 간의 연결 관계와 키워드의 중요도를 고려하지 못하고 있다. 본 논문에서는 FOAF 기반의 소셜 네트워크와 del.icio.us에서 제공하는 소셜 북마크 데이터를 기초로 소셜네트워크 분석을 보이며 이를 통한 사용자들 사이에서 중요하게 부각되는 핫 이슈를 추출하는 방법을 제안한다. 본 논문에서 제안하는 핫 이슈 추출 방법을 활용하면 사용자들의 관심 분야 동향파악을 효율적으로 수행할 수 있으며 이를 통해 맞춤형 마케팅 및 콘텐츠 추천이 가능해 진다.

Social Big Data Analysis for Franchise Stores

  • Kim, Hyeon Gyu
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.8
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    • pp.39-46
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    • 2021
  • When conducting social big data analysis for franchise stores, reviews of multiple branches of a franchise can be collected together, from which analysis results can be distorted significantly. To improve its accuracy, it should be possible to filter reviews of other branches properly which are not subject to the analysis. This paper presents a method for social big data analysis which reflects characteristics of franchise stores. The proposed method consists of search key configuration and review filtering. For the former, the open data provided by Small Business Promotion Agency is used to extract region names for collecting reviews more accurately. For the latter, open search APIs provided by Naver or Kakao are used to obtain franchise branch information for filtering reviews of other branches that are not subject to analysis. To verify performance of the proposed method, experiments were conducted based on real social reviews collected from online, where the results showed that the accuracy of the proposed review filtering was 93.6% on the average.

Development of informatics subject education system using cloud-based social platform for maker education (메이커 교육을 위한 클라우드 기반 교육용 소셜 플랫폼을 활용한 정보교과 교육시스템 개발)

  • Yang, Hwan-Geun;Lee, Tae-Wuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.409-412
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    • 2019
  • 본 논문에서는 인공지능과 빅데이터 클라우드 등 다양한 4차 산업혁명시대의 기술과 교육을 융합한 에듀테크를 기초로 하여 에듀테크에 대한 교사의 학습 방향을 제시하며 전체적인 클라우드의 개념 및 분류체계, 교육의 활용을 제시하였고 클라우드 기반 교육용 소셜 플랫폼과 R. M. Gagne(1985)의 9가지 이론을 토대로 정보교과 추상화 단원의 학습 지도안을 설계 후 성취도 평가를 제시하였다. 연구 내용 분석 결과 기술의 발전성과 교육현장에서의 개인정보 교육 및 정보보안 교육의 필요성이 강조되며 확고한 플랫폼 구축과 빅데이터 확보 및 분석하여 개인에게 맞춤형 서비스 제공이 필요하다. 또한 사용자 편의성 극대화 서비스 및 UX 간결이 요구된다. 본 논문을 토대로 에듀테크의 일부분인 클라우드 기반 소셜러닝의 다양하고 체계적인 선행연구 활성화에 시발점이 되었으면 한다.

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Webdrama Analysis and Recommendation using Text Mining and Opinion Mining Technique of Social Media (소셜미디어 빅데이터의 텍스트 마이닝과 오피니언 마이닝 기법을 활용한 웹드라마 분석과 제안)

  • Oh, Se-Jong;Kim, Kenneth Chi Ho
    • Cartoon and Animation Studies
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    • s.44
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    • pp.285-306
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    • 2016
  • With the increase use of smartphones, users can consume contents such as webtoon, webnovel and TV drama directly provided by the producers. In this Direct-to-Consumer era, webdrama services from the portal websites are increasing rapidly. Webdramas such as , , and can be analyzed in real time using responses such as unique users, likes, and comments. The analyses used in this research were Social Media Big Data Mining Method and Opinion Mining Method. Specific key words from webdrama can be extracted and viewers positive, neutral or negative emotion can be predicted from the words. The analyses of popular webdramas showed that the established K-Pop Idol member appearance and servicing portal site greatly influence the views, traffics, comments, and likes. Also, 'Mobile TV' proved the effectiveness as another platform other than television. Mobile targeted contents and robust business models still to be developed and identified. Overcoming these few tasks, Korea will be proven to be a webdrama content powerhouse.

Trend Analysis of Convergence Research based on Social Big Data (소셜 빅데이터 기반 융합연구 동향 분석)

  • Noh, Younghee;Kim, Taeyoun;Jeong, Dae-Keun;Lee, Kwang Hee
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.135-146
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    • 2019
  • This study was designed to analyze trends in the entire convergence research beyond academic research through social media big data analysis at a time when interdisciplinary convergence research is emphasized along with the fourth industrial revolution. For this purpose, about 150,000 cases of texts and titles were acquired for about 10 years from January 2009 to September 2018 in connection with the convergence research in social media, and word cloud and network analysis were conducted. As a results, the research fields that were actively conducted for each period were eco-tech in 2009 and 2010, smart technology in 2011 and 2012, information and communication in 2013 and 2014, robots in 2015 and 2016, and artificial intelligence in 2017 and 2018. Also, the research areas that have been consistently conducted for about 10 years are culture, design, chemistry, nanotechnology, biotechnology, robot, IT, and information and communication. Since this study identifies trends in convergence research over time, it can be helpful to researchers who are planning convergence research direction by understanding the trends of convergence research.