• Title/Summary/Keyword: 소셜미디어 콘텐츠

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Comparative Analysis of Perception of Museum Tourists applying Gamification using Social Media Big Data (소셜미디어 빅데이터를 활용한 게이미피케이션 적용 박물관 관람객 인식 비교 분석)

  • Se-won Jeon;Youn-Ju Ahn;Gi-Hwan Ryu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.5
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    • pp.169-175
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    • 2023
  • This paper analyzes museum-related big data using museums and gamification using social media big data, identifies and compares the perceptions of visitors mentioned in social media, and presents ways to use gamification. Based on the collected data, this paper aims to provide data by comparing and analyzing the perception of visitors to the museum and visitors to the museum using gamification. This paper investigates the perception of visitors through social media analysis using TEXTOM, a social media analysis tool, to identify differences in perception. As a result of the analysis, it was found that compared to museums that were previously viewed in the form of exhibitions, they felt fun and interest in visiting museums using geikipication. In addition, based on the analysis results of keywords and related keywords, the perception, motivation, and type of viewing of the museum of the National Museum of Korea and the Independence Hall of Korea were confirmed. In addition, it can be seen that the sense of achievement of visitors who visited the museum using gamification is higher than that of the existing museum. It is believed that by developing and activating game-related content in future museum visits, many visitors will be able to increase their interest in the museum and feel fun and interested. The results of the study are believed to be meaningful as basic data to grasp the overall perception of visitors to the museum, and based on this, it is expected that visitors will be able to see and experience the museum in various ways.

A Design of Variable Attributes Posting Structures (가변 속성 포스팅 구조의 설계)

  • Ahn, Hoo Young;Lee, Seung Hee;Park, Young Ho;Lee, Jong Hoon
    • Annual Conference of KIPS
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    • 2009.11a
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    • pp.759-760
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    • 2009
  • 최근, 이질적인 형태의 멀티미디어 데이터들의 증가와 함께, 멀티미디어 콘텐츠들의 저장 및 검색의 중요성이 대두되고 있다. 기존의 검색 엔진들은 대부분 텍스트 데이터만을 대상으로 하고 있으며, 특별한 도메인에서는 객체 지향 데이터베이스, 객체 관계 데이터베이스 등 별도의 데이터베이스를 활용하여 검색에 사용하고 있다. 본 논문에서는 다양한 멀티미디어 콘텐츠들의 저장 및 색인에 유연한 가변 속성 포스팅 구조를 제안한다. 제안하는 가변 포스팅 구조는 벡터의 개념을 사용하여 포스팅의 속성을 추가할 수 있게 하였다. 본 논문에서 제안하는 포스팅 구조는 이질적인 형태의 멀티미디어 콘텐츠들을 각 콘텐츠들의 속성에 따라 가변적으로 저장 구조를 정의하고, 이에 따라 인덱스를 구축할 수 있는 확장성 있는 방안이다.

A Web Contents Ranking System using Related Tag & Similar User Weight (연관 태그 및 유사 사용자 가중치를 이용한 웹 콘텐츠 랭킹 시스템)

  • Park, Su-Jin;Lee, Si-Hwa;Hwang, Dae-Hoon
    • Journal of Korea Multimedia Society
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    • v.14 no.4
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    • pp.567-576
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    • 2011
  • In current Web 2.0 environment, one of the most core technology is social bookmarking which users put tags and bookmarks to their interesting Web pages. The main purpose of social bookmarking is an effective information service by use of retrieval, grouping and share based on user's bookmark information and tagging result of their interesting Web pages. But, current social bookmarking system uses the number of bookmarks and tag information separately in information retrieval, where the number of bookmarks stand for user's degree of interest on Web contents, information retrieval, and classification serve the purpose of tag information. Because of above reason, social bookmarking system does not utilize effectively the bookmark information and tagging result. This paper proposes a Web contents ranking algorithm combining bookmarks and tag information, based on preceding research on associative tag extraction by tag clustering. Moreover, we conduct a performance evaluation comparing with existing retrieval methodology for efficiency analysis of our proposed algorithm. As the result, social bookmarking system utilizing bookmark with tag, key point of our research, deduces a effective retrieval results compare with existing systems.

CoRapport: Proactive Display Application Supporting Presentation of Various Social Web Contents in Physical Spaces (CoRapport: 실세계에서 다양한 소셜 웹 콘텐츠 표현을 지원하는 능동형 디스플레이 애플리케이션)

  • Lee, Tae-Ho;Lee, Myung-Joon
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.8
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    • pp.127-139
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    • 2010
  • The concept of Web 2.0, which means that internet users are producers and also consumers is evolved according to the development of web service technology. In the Web 2.0 space, the enormous amount of web contents are produced using many social web services. Proactive display system supports various types of users's web contents. Unfortunately, private web contents sharing facility is imperfect to date. In this paper, we develop a proactive display application which identifies people, displaying their social contents such as blogs and open cafes through wide display devices or multi-media players in physical spaces. For this, we develop a social contents presentation server where users can register their profiles and information on the social contents to be shared through the developed application. Also, we develop a social contents presentation client that proactively identifies the user in close proximity and displays the user's social contents through an intuitive user interface in physical spaces. In addition, we develop an on-the-spot feedback service which supports posting various types of replies and an on-the-spot scrap service which specifies direct sharing of the contents through the intuitive user interface.

A Sketch-based Content Creation System for Web Content Recycling (웹 콘텐츠 재활용을 위한 스케치기반의 콘텐츠 제작 시스템)

  • Kim, Hyo-Woo;Lee, Ha-Young;Jeon, Jae-Woong;Choy, Yoon-Chul
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06c
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    • pp.439-441
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    • 2012
  • 오늘날 소셜미디어를 통한 일반인들의 콘텐츠 제작 및 공유가 활발해지면서 콘텐츠 재활용이나 재구성을 통한 콘텐츠 제작의 필요성이 늘어나고 있다. 하지만 필요한 다른 콘텐츠를 수집하고 재구성 할 때, 사용자가 직접 웹에서 반복적으로 복사하고 컴퓨터에서 직접 관리 및 수정해야 하는 등 콘텐츠의 수집, 재활용 작업은 모두 사용자의 부담으로 남겨져 있다. 따라서 본 논문에서는 사용자에게 자율성과 편리성을 동시에 제공해주는 웹 콘텐츠 재활용에 적합한 콘텐츠 제작 시스템을 제안한다. 시스템은 스케치 기법을 활용한 웹 콘텐츠 수집 모듈과 레이아웃 생성을 통한 콘텐츠 제작 모듈로 구성되어 있다.

A Study on the Analysis of Disaster Safety Lexicon Patterns in Social Media (소셜미디어를 통해 본 재난안전 분야 어휘 사용 양상 분석)

  • Kim, Tae-Young;Lee, Jung-Eun;Oh, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.85-93
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    • 2017
  • Standardization of disaster safety lexicon is important as the most basic process for successful accident prevention and response. A lack of understanding of disaster safety lexicon leads lack of communication and information sharing, which can be a problem in communicating with appropriate responses in case of a disaster. Currently disaster and safety control agencies produce and manage heterogeneous information and they also develop and use word dictionaries individually. To solve this problem, identifying differences of disaster safety lexicon patterns by the user are essential for standardization. In this paper, we conducted lexicon patterns analysis based on social media and revealed the characteristics according to pattern types. At the result, we proposed the standardization and construction methods of disaster safety word dictionary.

Webdrama Analysis and Recommendation using Text Mining and Opinion Mining Technique of Social Media (소셜미디어 빅데이터의 텍스트 마이닝과 오피니언 마이닝 기법을 활용한 웹드라마 분석과 제안)

  • Oh, Se-Jong;Kim, Kenneth Chi Ho
    • Cartoon and Animation Studies
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    • s.44
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    • pp.285-306
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    • 2016
  • With the increase use of smartphones, users can consume contents such as webtoon, webnovel and TV drama directly provided by the producers. In this Direct-to-Consumer era, webdrama services from the portal websites are increasing rapidly. Webdramas such as , , and can be analyzed in real time using responses such as unique users, likes, and comments. The analyses used in this research were Social Media Big Data Mining Method and Opinion Mining Method. Specific key words from webdrama can be extracted and viewers positive, neutral or negative emotion can be predicted from the words. The analyses of popular webdramas showed that the established K-Pop Idol member appearance and servicing portal site greatly influence the views, traffics, comments, and likes. Also, 'Mobile TV' proved the effectiveness as another platform other than television. Mobile targeted contents and robust business models still to be developed and identified. Overcoming these few tasks, Korea will be proven to be a webdrama content powerhouse.

A Study on the Factors Influencing Acceptance of Social Media-based Smart Commerce Service through Personal Innovativeness (개인의 혁신성이 소셜미디어 기반 스마트커머스의 수용에 미치는 영향 요인 연구)

  • Lee, Sang-Ok;Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • v.19 no.3
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    • pp.547-559
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    • 2018
  • This study deals with the factors influencing acceptance of social media-based smart commerce service through personal innovativeness by quantitative empirical research method. Researchers have viewed that personal innovativeness affects the aesthetic criteria, hedonic value, economic value, and subjective norms, which are subdivided elements of emotion and characteristics. The hypothesis is that the emotional and characteristics variables affect the variables such as purchase intention and word of mouth intention of the TAM and the post acceptance model (PAM). The research model proposed in this study is a integrated model of proven models in previous studies, and it is expected that there will be a theoretical and practical contribution of research. The researchers hope that this study will make a significant contribution to the industry and policy in dealing with the acceptance of smart commerce services emerging in the area of e-commerce and social media marketing.

Analysis of Perception of Climate Change Using Social Media (소셜미디어를 활용한 기후변화에 대한 인식변화 분석)

  • Seo, HyunJung;Yoon, Jungsub
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.29-45
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    • 2022
  • This study aims to analyze how the public perceive the climate change in South Korea. The climate change has been highlighted due to its social and environmental impact on future society during decades. In recent, the outbreak of COVID-19 alerted the causal relationship between diseases and the climate change and forced decision-makers to cope with possible future epidemics. Along with the social and political importance of the climate change, the perception and actions of the public also become significant. Thus, this study analyzes the trends in the public perception of climate change before and after the COVID-19, using social media big data from March 1, 2019 through February 28, 2022. The results show that the negative perception dominated the public's perception, but a little positive perception implies that numerous policies on the climate change may help the public convert their negative perception to the positive. This study may help the decision-makers develop future policies and strategies on the climate change and carbon neutrality by considering the demand-side perception, such as South Korean perception.

Analysis of the Social Communication on Online Social Media -Comparison of Bridging and Bonding Social Capital- (온라인 사회관계 유형에 따른 사회적 소통 차이 연구 -연결형과 결속형 관계를 중심으로-)

  • Kim, Mi-Sun;Kim, Suk
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.448-459
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    • 2015
  • This study discusses on the social communication phenomenon on online social media by comparative analysis among bridging and bonding social capital. It examined the social media usage, social communication recognition, social communication satisfaction and intent social participation by exploring social capital which are the main influential factors of online social media. The online survey was conducted on 500 adults over the age of 20. As a result, in a quantitative respect a high rate of online media usage was observed all social capital. On the other hand, in a qualitative aspects 'understand' and 'trust' was came out in the bonding capital, but 'agreement' was not observed in all social capital. Also the influential factors of intent social participation were different in the social capital. The bonding was affected by 'understanding' but the bridging was affected by 'trust' and 'agreement'. Therefore, it was able to discuss that the understanding of online social media user and social communication characteristic must be preceded and the activator policy of social communication must consider the different features of online social capital.