• Title/Summary/Keyword: 소셜네트워크 발견

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Wild Ginseng Searching Application through SNS (SNS 연동 산삼 찾기 애플리케이션)

  • Han, Jung-Soo;Kim, Gui-Jung
    • Journal of Digital Convergence
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    • v.10 no.2
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    • pp.237-242
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    • 2012
  • This paper proposed image matching technique that find out the truth of the wild ginseng through smart phone when the common person discovered a plant like a wild ginseng. Also sharing a location and information by SNS, we can improve the probability of wild ginseng discovery. Image matching technique using OpenCV porting in android finds out the truth of the wild ginseng with comparing existing it. Thus we are able to compare and analysis them in our application program. For more verification, we added marking function of wild ginseng position for information sharing between users.

The Relationship between Centrality and Winning Percentage in Competition Networks (경연 네트워크에서 중심성과 승률의 관계)

  • Seo, Il-Jung;Baik, Euiyoung;Cho, Jaehee
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.127-135
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    • 2016
  • We identified a competition network which has never been studied before and investigated the relationship between centrality of participants in singing competition and their winning percentage within the competition network. We collected competition data from 'Immortal Songs: Singing the Legend', which is a Korean television music competition program, and constructed a competition network. We calculated centrality and winning percentage and analyzed their relationship using correlation analysis, regression analysis, and visualization. There are four main findings in this research. First, a competition network is a scale-free network whose degree distribution follows a power law. Second, there is a logarithmic relationship between the count of competition and closeness. Third, winning percentage converges to approximately 60% for players who have participated in more than 20 competitions. Lastly, a strength of opponents affects approximately 23% of winning percentage for players with less than 20 competitions. The academic significance of this study is that we pioneered the definition of the competition network and applied social network analysis method. Another significant contribution of this paper is that we found explicit patterns between the centrality and winning percentage, suggesting ways to improve social relationship in competition network and to increase winning percentage.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Spread of Negative Word-of-mouth of Manufacturing Companies Via Twitter: From the Supply Chain Risk's Perspective (트위터를 통한 제조 기업의 부정적 구전 확산: 공급사슬 리스크 관점에서)

  • Jeong, EuiBeom;Yoo, Hanna
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.5
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    • pp.79-94
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    • 2021
  • Despite the importance of the supply chain risk due to the negative word-of-mouth (NWOM) in social media, related research is insufficient. Thus, this study analyzes how the NWOM of the product is distributed through social media and the characteristics of the distributor based on social exchange theory. For this purpose, we collected information on car recalls from four companies using Twitter from the National Highway Traffic Safety Administration (NHTSA). Based on the Seed Tweet, a Re-Tweet (RT) network was constructed to examine the distribution and spread of NWOM, and regression analysis was performed to test the hypothesis. As a result, it was confirmed that NWOM is a small world network structure that spreads around hub users connected to many users. Moreover, it was found that the more interactive and reciprocal relations the first distributor has, the greater the speed and scale of distribution of NWOM.

Using Big Data and Small Data to Understand Linear Parks - Focused on the 606 Trail, USA and Gyeongchun Line Forest, Korea - (빅데이터와 스몰데이터로 본 선형공원 - 시카고 606 트레일과 서울 경춘선 숲길을 중심으로 -)

  • Sim, Ji-Soo;Oh, Chang Song
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.5
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    • pp.28-41
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    • 2020
  • This study selects two linear parks representing each culture and reveals the differences between them using a visitor survey as small data and social media analytics as big data based on the three components of the model of landscape perception. The 606 in Chicago, U.S., and the Gyeongchun Line in Seoul, Korea, are representative parks built on railroads. A total of 505 surveys were collected from these parks. The responses were analyzed using descriptive statistics, principal component analysis, and linear regression. Also, more than 20,000 tweets which mentioned two linear parks respectively were collected. By using those tweets, the authors conducted the clustering analysis and draw the bigram network diagram for identifying and comparing the placeness of each park. The result suggests that more diverse design concept links to less diversity in behavior; that half of the park users use the park as a shortcut; and that same physical exercise provides different benefits depending on the park. Social media analysis showed the 606 is more closely related to the neighborhoods rather than the Gyeongchun Line Forest. The Gyeongchun Line Forest was a more event-related place than the 606.

Subgroup Analysis of Global Communication Network on Twitter (트위터에 나타난 국제 커뮤니케이션 네트워크의 하위집단 분석)

  • Seo, Il-Jung;Cho, Jaehee
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.671-679
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    • 2016
  • We investigated subgroups within a global communication network to improve the empirical understanding of global communication phenomenon from the social network perspective. We collected global communication data from Twitter and constructed a global communication network. We also added countries' geographic and economic properties used in the United Nations and the World Economic Forum. We analyzed the subgroups' structure within the global communication network using centrality analysis, core-peripheral analysis, and cohesion analysis. We also detected communities embedded within the global communication network with modularity-based community detection methods. We found that the core countries occupy central positions in the global communication network and there is a hierarchical communication structure among the economic subgroups. Futhermore, we discovered some communities within the global communication network and found that countries within the communities can have homophily such as economy, geography, history, culture, and religion.

An Activity-Performer Bipartite Matrix Generation Algorithm for Analyzing Workflow-supported Human-Resource Affiliations (워크플로우 기반 인적 자원 소속성 분석을 위한 업무-수행자 이분 행렬 생성 알고리즘)

  • Ahn, Hyun;Kim, Kwanghoon
    • Journal of Internet Computing and Services
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    • v.14 no.2
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    • pp.25-34
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    • 2013
  • In this paper, we propose an activity-performer bipartite matrix generation algorithm for analyzing workflow-supported human-resource affiliations in a workflow model. The workflow-supported human-resource means that all performers of the organization managed by a workflow management system have to be affiliated with a certain set of activities in enacting the corresponding workflow model. We define an activity-performer affiliation network model that is a special type of social networks representing affiliation relationships between a group of performers and a group of activities in workflow models. The algorithm proposed in this paper generates a bipartite matrix from the activity-performer affiliation network model(APANM). Eventually, the generated activity-performer bipartite matrix can be used to analyze social network properties such as, centrality, density, and correlation, and to enable the organization to obtain the workflow-supported human-resource affiliations knowledge.

Discovering Customer Service Cool Trends in e-Commerce: Using Social Network Analysis with NodeXL (e-커머스 기업의 고객서비스 쿨트랜드 발견: 사회네트워크분석 NodeXL 활용)

  • Lee, Chang-Gyun;Sung, Min-June;Lee, Yun-Bae
    • Information Systems Review
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    • v.13 no.1
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    • pp.75-96
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    • 2011
  • This research uses coolhunting to predict the future trend of e-Commerce industry. Coolhunting is a method to take Cool Trends which are the future trend through social network analysis for discovering the trendsetter and its collective intelligence. Coolhunting is generally carried out by social network analysis while this research uses NodeXL of social network analysis tools. We designed industrial network research model for relation among e-Commerce corporation, product, the types of customer service and customer service employee to discover the Cool Trends of e-Commerce industry. According to the result of this research, e-Commerce industrial network was being changed from chaos to collective intelligence form. As a analysis result for network influences, we found that Cool Trends of e-Commerce industry invigorate social commerce industry through the collective intelligence focusing intelligence VIP, Excellence, grade of Administrating for women customers(trendsetter) and it promotes semantic consumption from customers and purchasing power will be concentrated on cosmetic, beauty, perfume product categories in social commerce. We propose the strategic direction for e-Commerce corporation and hope that domestic e-Commerce corporation continues to grow and high-quality services are provided for customers.

The Evolution of Korean Social Network Service focusing on the Case of Kakao Talk (한국형 SNS의 진화 : 카카오톡 사례를 중심으로)

  • Jung, Hee-Seog
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.147-154
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    • 2012
  • I made an analysis on the case of Kakao Talk, which is Korean top mobile instant messaging service, to find the growth potential of Korean Social Network Service in the global market. First, I found that unlike the PC messenger services, Kakao Talk is not only unlimited in mobile IM service provider but also has evolving into a social network service firm. Second, attempts with a variety of social services such as photo-based Kakao Story and Marketing Platform for Mobile Game, Kakao Talk successfully landed as a SNS company. Third, with 'Plus Friends' Service, soon-to-be launched Avatar and App Market Service, Kakao Talk is evolving into social media and social platforms. The big success of Kakao Talk in Korean market is expanding and reproducing into Japanese and Southeast Asian markets through the 'Line' serviced by NHN. Line is applying the proven success stories of Kakao Talk to the Japanese and Southeast Asian markets. It means that Kakao and Line, both are mobile IM services, have raised the possibility of success in the global SNS market although online web-based SNS Cyworld has failed in the global market.

Logistic Regression Ensemble Method for Extracting Significant Information from Social Texts (소셜 텍스트의 주요 정보 추출을 위한 로지스틱 회귀 앙상블 기법)

  • Kim, So Hyeon;Kim, Han Joon
    • KIPS Transactions on Software and Data Engineering
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    • v.6 no.5
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    • pp.279-284
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    • 2017
  • Currenty, in the era of big data, text mining and opinion mining have been used in many domains, and one of their most important research issues is to extract significant information from social media. Thus in this paper, we propose a logistic regression ensemble method of finding the main body text from blog HTML. First, we extract structural features and text features from blog HTML tags. Then we construct a classification model with logistic regression and ensemble that can decide whether any given tags involve main body text or not. One of our important findings is that the main body text can be found through 'depth' features extracted from HTML tags. In our experiment using diverse topics of blog data collected from the web, our tag classification model achieved 99% in terms of accuracy, and it recalled 80.5% of documents that have tags involving the main body text.