• Title/Summary/Keyword: 소셜네트워크사이트

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A Study on the Factory of Design Influencing Purchase Decision-making Factors at Social Commerce Sites (소셜커머스 사이트의 구매결정 요인에 영향을 미치는 디자인 요인)

  • Park, Kiho
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.101-110
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    • 2012
  • In recent days, lots of social commerce newly emerged business types of e-commerces are on the basis of social network. Therefore social commerce with social network might be powerful communication channel among customers and has suggested new paradigm in transaction model on the internet. In general, major roles of social commerce sites are to promote transaction with high discount rate and/or lots of event and to activate markets of local area. As characteristics of social commerce such as dynamic, rapid, and open, this research was assumed that design factors of sites that are different from existing e-commerce sites might be influential elements in decision making of purchase. This research is to empirically investigate which factors affect purchase decision making behaviors for 20s respondents who are major users of social commerce services. As a result major factor, easy-to-use, affecting decision making factors was identified and this result can give implication to researchers and persons in charge of fields who have interests in commerce site design and upgrade.

Hot issue extraction method using FOAF and Social Network Analysis (FOAF및 소셜 네트워크 분석을 이용한 핫 이슈 추출 기법)

  • Wang, Qing;Sohn, Jongsoo;Chung, InJeong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.531-534
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    • 2010
  • 웹 2.0의 적극적인 도입에 따라 소셜 네트워크 기반 커뮤니티 사이트에서는 관련된 콘텐츠를 적절하게 추천하는 것은 중요한 문제로 부각되고 있으며 이로 인해 사용자들의 동향 및 이슈 추출 기법이 중요하게 작용하고 있다. 이러기 위해서 지금까지의 연구에서는 콘텐츠에 포함된 키워드 매칭 방법을 이용하고 있으나 사용자들 간의 연결 관계와 키워드의 중요도를 고려하지 못하고 있다. 본 논문에서는 FOAF 기반의 소셜 네트워크와 del.icio.us에서 제공하는 소셜 북마크 데이터를 기초로 소셜네트워크 분석을 보이며 이를 통한 사용자들 사이에서 중요하게 부각되는 핫 이슈를 추출하는 방법을 제안한다. 본 논문에서 제안하는 핫 이슈 추출 방법을 활용하면 사용자들의 관심 분야 동향파악을 효율적으로 수행할 수 있으며 이를 통해 맞춤형 마케팅 및 콘텐츠 추천이 가능해 진다.

The Artistic Practical Use of Social Network Visualization through the Information Aesthetic Interpretation (정보미학적 해석을 통한 소셜네트워크 시각화의 예술적 활용)

  • Bang, Seungae;Yoon, Joonsung
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.16-23
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    • 2013
  • This paper analyzes the artistic practical use of social network visualization through the aesthetic information interpretation. The first social network visualization has emerged as 'Sociogram' in the form of social network analysis(SNA). Since social network has complex, the analyzing technology of social network has emerged. Early social network visualization has a practical purpose to measure the social structure, but current social network visualization divided into various forms from artistic expressions through information. This paper divide into two categories based on the artistic application of social network visualization. First, this research focuses on the static graph based on analog. Second, this research analyze the category of interacted visualization to generate a real-time digital image. This paper presents the fusion of paradigm between engineering and art through this way.

Design and Implementation of the Social Networking Site using Google Map API and LBS (Google Map API와 LBS를 이용한 소셜 네트워킹 사이트 설계 및 구현)

  • Lee, Junhee;Kim, Woosaeng
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.381-384
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    • 2010
  • 최근 휴대전화의 고성능화와 네트워크 인프라의 발달로 언제 어디서나 인터넷 접속이 가능한 유비쿼터스 환경이 조성됨에 따라 LBS 응용정보 서비스 산업이 크게 성장하고 있다. 본 논문에서는 방문자의 IP Address를 통해 사용자의 Geolocation 데이터를 획득하고 Google Map API를 사용하여 사용자의 현 위치와 주변의 편의시설 위치를 지도에 표시하며 편의시설 이용 정보를 공유할 수 있는 소셜 네트워킹 사이트를 설계하고 구현하였다.

Collaboration Framework based on Social Semantic Web for Cloud Systems (클라우드 시스템에서 소셜 시멘틱 웹 기반 협력 프레임 워크)

  • Mateo, Romeo Mark A.;Yang, Hyun-Ho;Lee, Jae-Wan
    • Journal of Internet Computing and Services
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    • v.13 no.1
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    • pp.65-74
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    • 2012
  • Cloud services are used for improving business. Moreover, customer relationship management(CRM) approaches use social networking as tools to enhance services to customers. However, most cloud systems do not support the semantic structures, and because of this, vital information from social network sites is still hard to process and use for business strategy. This paper proposes a collaboration framework based on social semantic web for cloud system. The proposed framework consists of components to support social semantic web to provide an efficient collaboration system for cloud consumers and service providers. The knowledge acquisition module extracts rules from data gathered by social agents and these rules are used for collaboration and business strategy. This paper showed the implementations of processing of social network site data in the proposed semantic model and pattern extraction which was used for the virtual grouping of cloud service providers for efficient collaboration.

Open-Source-Based Distributed Social Network Service Using the Open ID (오픈 아이디를 이용한 오픈 소스 기반 분산형 소셜 네트워크 서비스)

  • Nam, Yoonho;Cho, SeungHyun;Mun, Jongho;Jung, Jaewook;Jeon, Woongryul;Won, Dongho
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.05a
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    • pp.538-540
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    • 2013
  • 소셜 네트워크 서비스를 이용하는 사람들이 증가하면서, 프라이버시와 관련된 보안 문제들 또한 이슈가 되고 있다. 기존의 소셜 네트워크 서비스들은 일반적으로 중앙 집중형 구조를 가지고 있다. 서비스 사용자들의 기본적인 프로필 정보들은 서비스 제공자에게 수집되어 빅데이터를 이룬다. 이러한 빅데이터가 서비스 제공자 측면에서는 상업적인 용도로 사용되지만, 사용자 개인의 입장에서는 자신의 개인정보가 악의적인 목적으로 사용되는지 전혀 알 수가 없다. 따라서 서비스 제공자의 무분별한 정보 수집 문제를 해결하기 위해 원천적으로 중앙 집중형 구조를 제거하고, 기존의 포털사이트와의 연동을 통해 오픈 아이디로 이용 가능한 오픈 소스 기반 분산형 소셜 네트워크 서비스를 제안한다.

An Explorative Study on the Social Metadata in Academic Libraries (소셜 메타데이터 활용에 관한 탐색적 연구 - 국내 대학도서관 웹 사이트 분석을 중심으로 -)

  • Park, Heejin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.2
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    • pp.231-246
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    • 2013
  • This paper attempts to explore the use of social metadata in academic libraries. A total of 173 academic libraries were examined and analyzed. Various social metadata were reviewed, involved with users' participation and contribution. Error-reports, tagging, recommendations, ratings, reviews, comments, sharing, and community were identified that support selection, sharing and collaboration through social engagement. Suggestions drawn from the findings are offered to utilize social metadata in order to enhance users' contribution and interaction. It is hoped that this exploratory study will provide insight into the use of social metadata in academic libraries.

A Study About User Pattern of Social Bookmarking System (소셜 북마킹 시스템의 이용자 행위 패턴에 관한 연구)

  • Jo, Hyeon;Choeh, Joon-Yeon;Kim, Soung-Hie
    • Journal of Internet Computing and Services
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    • v.12 no.5
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    • pp.29-37
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    • 2011
  • Recently, many user-participating web services have been used widely as the evolution of internet web technology has rapidly been developed. Users share various content and opinion on line using a site like ‘Social bookmarking.’ Users can share others’ bookmarking history and create tags while bookmarking web sites; we call it collaborative tagging. In this paper, we studied empirical analysis for widely used social bookmarking and collaborative tagging which the result shows minority of users is actively using the bookmarking and a few sites and tags are used by majority of the users. 24% users tagged 80%, 75% sites and 81% tags were tagged below than 3 times. Types of bookmarking activities were found different by users and early appointed tags get more frequency by majority. We also identified relative proportions of tags on certain sites are becoming convergence gradually. We expect the result of this paper will give opportunities to help further developing social bookmarking system.

A Study on the Using of Social Network Services of Libraries in Korea (국내 도서관의 소셜네트워크서비스 실태조사)

  • Byeon, Hoi-Kyun;Cho, Hyun-Yang
    • Journal of Korean Library and Information Science Society
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    • v.44 no.4
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    • pp.255-275
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    • 2013
  • This study aims to examine the case of using the social network services in the korea library, and then search the type of social network services and the status of it's introduction. It is used to the study of the introduction and the invigoration of social network services on the compatible library. First, we extracted the list of four type's high level management libraries from 2010 to 2012. Second, we examined the website's homepage of the list of 32's university library, 41's public library, 40's school library, 9's special library. Third, the result of analysis identified the feature and difference of the using the social network services of these libraries. Fourth, on the base of the result, it suggested some items of introduction's issue and the directions of future research.

A Categorization Method based on RCBAC for Enhanced Contents and Social Networking Service for User (사용자를 위한 향상된 콘텐츠 및 소셜 네트워킹 서비스 제공을 위한 RCBAC 기반 분류 방법)

  • Cho, Eun-Ae;Moon, Chang-Joo;Park, Dae-Ha
    • Journal of Digital Contents Society
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    • v.13 no.1
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    • pp.101-110
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    • 2012
  • Recently, social network sites are very popular with the enhancement of mobile device function and distribution. This gives rise to the registrations of the people on the social network sites and the usage of services on the social sites is also getting active. However, social network sites' venders do not provide services enough compared to the demand of users' to share contents from diverse roots by users effectively. In addition, the personal information can be revealed improperly in processes sharing policies and it is obvious that it raises a privacy invasion problem when users access the contents created from diverse devices according to the relationship by policies. However, the existing methods for the integration management of social network are weak to solve this problem. Thus, we propose a model to preserve user privacy, categorize contents efficiently, and give the access control permissions at the same time. In this paper, we encrypt policies and the trusted third party classifies the encrypted policies when the social network sites share the generated contents by users. In addition, the proposed model uses the RCBAC model to manage the contents generated by various devices and measures the similarity between relationships after encrypting when the user policies are shared. So, this paper can contribute to preserve user policies and contents from malicious attackers.