• Journal of Venture Innovation
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• v.5 no.4
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• pp.75-90
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• 2022

This study was conducted to empirically analyze the relationship between business and digital capabilities of small businesses on business satisfaction. To this end, business capabilities were subdivided into industry expertise and customer management expertise. Digital capabilities were subdivided into SNS activity, ease of ICT usability, and business utilization of ICT. At the same time, we examined how the moderating effect of performance of personal media education. A survey was conducted to empirically analyze this, and 200 sample who received personal media education were analyzed. SPSS 24.0 and Macro Process 4.0 were used for statistical analysis. As a result of the empirical analysis of this study, industry expertise, customer management expertise, SNS activity, and business utilization of ICT, all had a positive (+) significant effect on business satisfaction. On the other hand, the significant influence relationship on the ease of ICT usability was not tested. Industry expertise and business utilization of ICT were found to be variables that had a great influence. It was analyzed that personal media education performance plays a moderating role between SNS activity, business utilization of ICT and business satisfaction. The results of this study are meaningful in that they empirically analyze that these capabilities affect business satisfaction even for small businesses at a time when the importance of digital capabilities increases.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.183-195
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• 2016

Although we have faced substantial public interests on the issues of small-business, the lack of effective solutions corresponding to them should be worried. This paper introduces findings from the application of Triple Helix to counseling activities for small-business stores with diagnosing problems and suggesting alternatives. The findings of this paper are based on counseling projects conducted by Gyunggi Small-medium Business Corporation, universities in the region, and multiple small-business stores together from June to November in 2015. The application of Triple Helix was positive for increasing the effectiveness of counseling, and this key finding was obtained from action research cycles. It was also confirmed that cooperation from three different entities including company, university and government institute was beneficial in increasing problem identification capabilities by students and providing opportunities for testing knowledge and skills, which means Triple Helix application to small-business helps management education to be more practical. Contributions of this study supplies substantial insights to academic audience, and practitioners can learn positive effects of Triple Helix and potential issues for implementation in the context of small-business counseling.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.219-221
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• 2022

Seoul Metropolitan City, the world's top 10 cities and Metro City, has traditional urban manufacturing industries such as printing, sewing, and mechanical metals. These manufacturing industries have developed in the form of mutual assistance by forming small business clusters according to detailed industries and processes. Due to the nature of the cluster, logistics between companies for each process in the cluster are being carried out quickly, but it is difficult for relatively small small business owners to prepare order processing services for consumers of finished products. Therefore, it is urgent to introduce an integrated order fulfillment service platform for collective business owners for smooth order and delivery processing. In this paper, we collect and analyze the existing Fulfillment Service data of small business owners in the printing industry among traditional urban industries, and design an artificial intelligence Fulfillment Service Platform system applying CRNN, k-NN, and ID3 Decision Tree algorithm. Through this study, it is expected to greatly contribute to the increase in sales and capacity of small business owners by enabling the use of individual orders and customized delivery services that can be used by any small business owner in the cluster.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.102-112
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• 2010

소상공인지원센터'는 1999년 개설 이해 2010년 현재 61개 센터(분소 16개 포함)가 운영되고 상담수요도 증가하고 있으나, 동시에 비효율성의 문제도 증가하고 있지만 이에 대한연구는 전무한 상태이다. 이에 동 센타의 핵심역량인 '전문상담사'의 직무만족과 조직몰입에 영향을 미치는 요인을 규명하여, 효율성을 제고한 양질의 상담서비스를 제공함으로서 소상공인 및 예비창업자들의 창업이나 경영성과 향상에 기여함과 동시에, 공공서비스 품질향상 척도로서 활용되기를 기대하며 본 연구를 추진한다.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.73-80
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• 2022

In this study, prior studies of 280 small business owners in Korea over the past two decades were comprehensively analyzed through keyword network and LDA topic modeling analysis, and overall views and trends in academia were examined. As core keywords, "sales" and "protection," which conflict with each other but are essential for stable and sustainable growth were selected, and 7 topics (Topic 1: start-up, topic 2: digital, topic 3: tax system, topic 4: capability, topic 5: coexistence, topic 6: regulation, and topic 7: funding) were drawn up. Based on the results of the analysis, the need to improve digital maturity for the continued growth and development of small business owners was raised, and the response at the pan-ministerial level and the stability of the performance of functions that can survive even after the new administration to solve the economic damage problems facing small business owners were suggested. In addition, attention to the long-term, speed, detail, and direction of government support in a new way, and a flexible approach to the negative way in which pre-allowance and post-regulation is given were suggested.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.10
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• pp.1447-1452
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• 2022

Seoul Special City, one of the world's top 10 cities and Metro City, has traditional urban manufacturing industries such as printing, sewing, and mechanical metals. Small business owners in these manufacturing clusters have developed in the form of mutual assistance. Due to the nature of the agglomeration site, each process is handled by an individual company. It is difficult for relatively small business owners to prepare order processing services that provide real-time logistics movement information between processes. This paper collects and analyzes existing logistics data for smooth order and delivery of small business owners in package manufacturing and special printing fields We design an artificial intelligence Fulfillment Service Platform system with CRNN, k-NN, and ID3 Decision Tree Algorithm. Through this study, it is expected that it will greatly contribute to increasing sales and improving capabilities by allowing small business owners in integrated areas to use individual orders and delivery customized services through the Cloud network.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.75-89
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• 2021

Currently, small business owners are facing a situation where it is difficult to run their business in the existing way due to the spread of digital technology and the prolonged COVID-19. As a necessary competency for them, this study focused on digital literacy and examined the relationship between digital literacy and individual and market characteristics, business performance of small business owners. The specific research purpose is to examine the effect of entrepreneurial characteristics, which are individual factors, and market characteristics, which are environmental factors, on business performance and the mediating effect of digital literacy. In previous studies, various factors explaining the business performance of small business owners were reviewed, and innovation and self-determination, which are entrepreneurial characteristics of small business owners, and market competition and growth were derived as independent variables, and financial and non-financial performance were set as dependent variables. The hypothesis was established as digital literacy was expected to play a role in mediating the relationship between independent and dependent variables. For empirical research, a survey was conducted on small business owners across the country, and the analysis results are summarized as follows. It was found that the innovation and self-determination of small business owners had a positive (+) significant effect on financial and non-financial performance. In addition, it was confirmed that the degree of competition in the market had no significant effect on financial and non-financial performance, and that the growth of the market had a significant positive (+) effect on financial and non-financial performance. In the case of the mediating effect of digital literacy, it was confirmed that innovation had a partial mediating effect on non-financial performance, and digital literacy had a complete mediating effect on the effect of market competition on financial and non-financial performance. Finally, it was confirmed that digital literacy has a partial mediating effect on the effect of market growth on non-financial performance. Looking at the results, it can be seen that the entrepreneurial characteristics of small business owners, which correspond to innovation and self-determination, directly act as a factor to increase business performance, and market characteristics indirectly increase digital literacy to achieve results. Based on the above research results, the implications and limitations of the study and future research directions were presented together.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.1
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• pp.121-130
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• 2016

There is a growing interest in the technology transfer and commercialization both at home and abroad. Accordingly, this study looked at the concept of technology transfer and commercialization, identified the factors that should be taken into account in order to facilitate technology transfer and commercialization, and then performed a empirical analysis. As for the conventional technology transfer and commercialization, there was a tendency to limit its scope to the exploration, transfer and commercialization of technology itself. Here in this research, technology transfer and commercialization is defined the category to expand as various activities implemented in order to make sure that intellectual properties such as intangible technological developments, know-how, and knowledge are transferred between the relevant parties through a contract or negotiation, and the party to which the transfer is made can then further develop and exploit the technology into tangible products and other activities to obtain economic benefit out of that. In addition, the findings of the positive analysis of technology transfer and commercialization revealed that the focus of facilitating technology transfer has been on the technology itself, its management and securing efficiency of the systems and institutions involved in the technology transfer and commercialization. So there was lack of recognition as to the importance of financial support given to the phase of technology commercialization. This indicates that when it comes to the technology transfer and commercialization, quantitative performance has been the focus of interest such as patent application, registration, number of technology transfers, royalty, etc. So there was not enough understanding as to the issues of starting up a business, creating quality jobs through technology transfer and commercialization, which are directly related to the realization of the creative economy. In this regard, this research is expected to be used for the development for the future policies to boost technology transfer and commercialization as it suggests not only simply ensuring quantitative performance but also necessary to create the environment for the creation of the stable ecosystem for the parties involved in the technology transfer and commercialization and then to build circumstances in which creative economy can be realized.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.33-33
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• 2017

최근 세계경제의 중장기적 불황과 성장률의 하락을 경험하고 있는 가운데, 새로운 상품이나 서비스를 탄생시키고 생산방식의 변화와 혁신을 통해 경제적 효율성을 높이는 창업에의 관심이 날로 높아지고 있다. 이러한 분위기에서 중소기업 및 소상공인의 창업은 한 국가경제에 미치는 영향이 매우 크다는 것을 모두 공감하고 있으며, 이러한 중소기업 및 소상공인들이 생계형 창업을 넘어 기업의 성과를 높일 수 있도록 하기 위한 다양한 노력들이 지속되고 있다. 본 연구의 목적 역시 창업가들의 경험적 특성과 사업성과간의 상관관계를 조사하여 중소기업들의 성과에 미치는 영향변수를 분석 하는데 있다. 특히, 본 연구에서는 창업자의 개인적인 특성 중 사업성공에 필요한 경험적 특성을 중점적으로 고려하여 연구를 진행하였다. 창업자가 사업성공을 위해 가져야 할 특성에는 창업자의 배경적 특성(학력, 창업관련 강좌 수강, 가족이나 지인의 주변창업, 창업자의 과거 창업경험 등) 창업자의 심리적 특성(성취욕구, 위험감수성향, 모호함에 대한 인내력), 창업자의 관리적 역량(창업자의 관리적 능력, 기업가적 능력, 기술적-기능적 능력) 창업자의 전략적 성향(제품-서비스 혁신 차별화 전략 성향, 마케팅 차별화 전략 성향, 비용 우위 전략 성향)이 있다. 이러한 다양한 변수들 중 창업가의 배경적 특성에 속하고 있는 개인의 경험적 특성이 사업성과에 미치는 영향을 중점적으로 연구를 진행하였다.

• Review of KIISC
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• v.19 no.1
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• pp.29-39
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• 2009

오늘날 기업 활동 전반에 걸쳐 네트워크 및 정보시스템에 대한 의존도가 높아지고 있는 추세에 따라 이를 대상으로 한 정보 보안 침해 역시 증가하고 있다. 우리나라의 산업 구조상 중소기업은 전체 사업체수를 기준으로 99%이상을 차지하고 있으며 특히 소기업 및 소상공인은 전체의 96%이상을 차지하고 있다. 중소기업은 그 규모의 특성상 상대적으로 정보보안 위협에 취약함이 지적되고 있으며 이들의 보안 역량 강화는 안전한 디지털 경제 환경을 조성하기 위한 핵심 과제로 떠오르고 있다. 그 중요성에 대한 인식을 기반으로 중소기업의 특성에 맞는 정보 보안 교육 훈련이 절실히 요구되고 있다. 본 논문에서는 우리나라 중소기업 및 정보 보안 관련 주무 기관인 중소기업청, 국가정보원 등과 더불어 민간 정보기술(IT)교육 훈련 기관들에서 실시되고 있는 중소기업을 위한 정보 보안 교육 훈련의 현황을 살펴보고 문제점을 파악하고자 한다.