• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.59-65
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• 2022

본 연구는 코로나 팬데믹과 같은 외부 환경의 영향뿐만 아니라 경쟁 환경 및 시장변화에 적절하게 대응하지 못하는 등 역량부족의 문제로 사업 실패률이 높아진 소상공인들의 성공적인 재기를 돕고자 이들에게 요구되는 역량을 모델링하는데 목적이 있다. 이를 위해 1977년부터 2022년까지 발행된 관련 문헌을 분석하였고 7인의 재도전 소상공인을 대상으로 행동사건인터뷰(BEI)를 진행하였으며, 역량개발 및 HRD 전문가를 섭외하여 세 차례에 걸처 초점집단인터뷰(FGI)를 실시하는 과정을 통해 역량초안을 도출하였다. 이를 바탕으로 12명의 관련분야(창업, 소상공인, 심리/역량) 전문가를 섭외하여 3회에 걸친 델파이기법(Delphi Analysis)을 통해 재도전 소상공인의 성공적인 재기에 도움이 되는 역량을 2개의 역량군(소상공인, 실패회복), 8개의 세부역량(사업기회포착, 사업기획, 사업차별화, 운영관리, 판로개척, 제품과 서비스 연구개발, 긍정적 자기조절, 실패경험 극복 및 대처), 22개의 역량요소, 72개의 지식·기술·태도(KSA)가 표시된 행동지표로 도출하였다. 이와 같이 진행된 본 연구는 국내 최초로 재도전 소상공인에게 요구되는 역량을 구체화했다는데 학술적 의미가 있다. 또한 본 연구 결과는 재도전 소상공인 대상 역량기반 교육프로그램을 개발하거나 지원 프로그램에 적합한 대상자 선별하는 등에서 활용될 수 있으며 소상공인 스스로 사업 성공을 위해 역량을 진단하며 자기개발을 촉진하는데 활용할 수 있을 것으로 보인다.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.15-19
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• 2023

2022년 7월에 열린 'ON미래, 산업디지털전환 국회 포럼' 에서는 기업과 기업의 데이터들이 연결되고 산업에 활용 가능한 환경조성이 필요하며 이러한 데이터 생태계를 위한 거래 활성화로 비즈니스 모델 창출이 중요한 이슈로 떠올랐다. 소상공인시장진흥공단은 소상공인 디지털 특성화대학을 열고 소상공인 디지털 역량 강화를 위해 전국의 10개 대학과 연계하였다. 4차 산업혁명의 진전과 코로나19 팬데믹의 영향으로 인한 비대면 문화의 확산 등과 이에 따른 소상공인의 디지털역량이 사업을 영위하는데 중요한 이슈로 등장한 것이다. 본 연구는 소상공인의 사업 역량과 디지털 역량이 경제활동 지속 의도에 미치는 영향관계를 실증 분석하기 위하여 이루어졌다. 이를 위해 사업 역량을 세분화해서 소상공인의 업종 전문성, 고객관리 전문성으로 나누었다. 디지털 역량은 SNS 활동성, ICT 사용 용이성, ICT 사업 활용성으로 세분화하였다. 이들 요인들이 경제활동 지속 의도에 영향을 미침에 있어서 1인 미디어 교육참여도에 따라 어떻게 달라지는지를 동시에 살펴보았다. 이를 실증 분석하기 위해 1인 미디어 교육을 받은 사람을 대상으로 온라인 설문을 조사하고자 하며 디지털 역량의 중요성이 증대되는 시점에서 소상공인에 있어서도 이러한 역량이 경제활동 지속 의도에 영향을 미치는지 실증적으로 분석하는 측면에서 의의가 있다.

• Journal of Venture Innovation
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• v.1 no.1
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• pp.99-112
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• 2018

This study focused the effect of small business owner's competencies on business performance. Especially mediating effect of professional education between independent variables and dependent variables. As a result of statistical analysis, 3 hypothesis were accepted and 1 hypothesis was rejected. H1. The relationship between small business owner's managerial competencies and business performance was positive. H2. The relationship between small business owner's technological competencies and business performance was not valid. H3. Professional education was mediating effect between small business owner's competencies and financial performance. H4. Professional education was mediating effect between small business owner's competencies and non-financial performance. This study founded professional education was mediating effect, especially partial mediating effect between small business owner's competencies and financial performance, non-financial performance. This study provided logical background on government support of small business owner's professional education and small business owner's spontaneous participation in professional educations

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.323-324
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• 2021

그 어느 때 보다 한국경제에서 사회경제적시스템의 성공적인 안착이 필요 한 시대이며, 해외 선진사례에서 보듯이 최근 사회경제적시스템에서 고용창출, 소상공인 경제적 활로 개척 등 소상공인의 협동조합의 역할과 중요성이 점점 커지고 있는 실정이다. 이러한 사회경제적망에서 소상공인협동조합의 자원을 위한 중소벤처기업부/소상공인시장진흥공단은 전국 8대 권역(2분소)에 소상공인협동조합을 위한 협업아카데미를 운영 중에 있다. 각 권역별 협업아카데미에서는 컨설팅, 교육, 네트워킹 등 공통 조합지원 프로그램으로 운영하고 있으나, 소상공인시장진흥공단의 정량/정성적 평가에 따르면 각 아카데미별 운영 결과는 상이하게 나타나고 있다. 이는 협업아카데미 운영인력(매니저)의 자질과 업무 수행역량에 따른 상이한 결과로 판단하고 있다. 이에 협업아카데미 운영 인력의 업무적 필요 역량에 관한 연구를 통해 운영인력(매니저)수급과 인력운영에 관한 기준점을 설정하고 효과적이고 생산적인 소상공인협동조합 지원사업을 수행함에 있어 유용한 자료를 제공하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.71-88
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• 2022

The purpose of this study is to develop the competencies to help micro entrepreneurs who have experienced failure to successfully re-challenge. To this end, relevant literature published from 1977 to 2022 was analyzed, behavioral event interviews (BEI) were conducted with 7 successful micro entrepreneurs, and focus group interviews (FGI) were conducted three times by inviting competency development and HRD experts. Based on these research activities, the draft about competencies for micro entrepreneurs who had have failure was derived. And then inviting 12 experts in related field for Delphi Analysis, the final competency model that helps micro entrepreneurs successfully recover were developed as follows : Competency Groups(small business owners, recovery from failure), 8 detailed competencies(seize business opportunities, business planning, business differentiation, operation management, market exploration, research and development of products and services, positive self-regulation, overcoming and coping with failure experiences), 22 competency factors, and 72 behavioral indicators. This study has an academic significance in that it developed the competencies required for micro entrepreneurs recovering from failure. In addition, the results of this study can be used to develop a competency-based education program for micro entrepreneurs and to select suitable candidates for support programs.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.129-140
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• 2022

Micro and small enterprises are businesses that absorb the most labor in Korea. The position of micro and small enterprises in the national economy has an important and strategic role because micro and small enterprises are quite dominant in the Korea economy. The purpose of this study is to look at the effect of the CEO' business experience, competency(job competency, money competency, digital competency), government support service(government support satisfaction, education support) on the performance. For this study, data was collected from 220 CEO by using questionnaires. The statistics analysis SPSS 24.0 was used, it is a factor analysis, reliability test and multiple regression analysis for hypothesis verification. The research results are as follows. First, as a result of examining the effect of the CEO competency on the performance, it was found that among the competency factors, money competency and digital competency had a significantly positive (+) effect on the performance. Second, as a result of examining the effect of government support service on the performance, government support satisfaction, education support had a positive (+) effect on the performance. Thirdly, in the relationship between CEO' business experience, competency, government support service and performance, the mediating effect of self efficiency was significant money competency→self efficiency→performance, digital competency→self efficiency→performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.135-146
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• 2017

Entrepreneurship based on valuable opportunities has a positive effect on long-term economic growth. This study examines the entrepreneurship education offered to small business entrepreneurs from the perspective of opportunity-driven entrepreneurship in order to suggest improvements and future direction for small business entrepreneurship education. Also, we tried to investigate entrepreneurial behaviors related to opportunity development more effectively by considering entrepreneurial self-efficacy and regulatory focus that play a crucial role in opportunity development process as mediating variables. Conducted was an online survey of small business owners nationwide who have completed entrepreneurship education provided by the government, and 345 online survey data were used for empirical analysis. The results show that entrepreneurship education for small business entrepreneurs positively influences entrepreneurial self-efficacy. Entrepreneurial self-efficacy is positively related to both opportunity recognition and evaluation as well as the promotion and prevention focus. Entrepreneurship education, which includes theoretically and practically oriented courses, has a positive impact on both the promotion and prevention focus. The promotion focus of small business entrepreneurs was found to have a positive effect on opportunity recognition, but not on opportunity evaluation. Also, the preventive focus of small business entrepreneurs does not have a significant effect on both opportunity recognition and evaluation. The current entrepreneurship education for small business entrepreneurs does not have a significant impact on their opportunity recognition and evaluation. These results suggest that the current entrepreneurship education for small business entrepreneurs needs improvements to promote opportunity-driven entrepreneurship.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4884-4892
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• 2013

The purpose of this study was to analyze the external educational environments that small business persons had faced as well as the internal competences of Small Enterprise Development Agency (SEDA), and provide with the directions establishing the small business college. To do so, the study employed PEST analysis and 7S model. As the results of this study, it was quite suggestive that standardization of curriculum and educational facility, qualifications of professional teacher, and rating system and specialization of the college should be considered in order to establish the effective small business college.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.115-125
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• 2022

As the digital economy has emerged as a means of building a new business order and creating new values, the number of small business owners participating in digital platforms is gradually increasing. This study aims to check whether small business owners participating in the digital platform are being helped to properly respond to the market environment and establish and implement strategies necessary for growth through learning within the platform. To this end, this study attempted to examine the effect of the absorptive capacity of small business owners using e-commerce platforms on market orientation and the moderating effect of vicarious learning and experiential learning, which are two types of learning within the platform. As a result of verifying the hypothesis through the survey, it was found that the absorption capacity of small business owners using digital platforms positively affected their market orientation. In addition, as a result of the moderating effect analysis, it was found that vicarious learning within the platform strengthens the relationship between absorptive capacity and market orientation. This result implies that small business owners can not only prepare for market uncertainties through indirect learning (vicarious learning) but also establish strategies to provide products and services that meet the market's needs. On the other hand, the effect of experiential learning was found to lower market orientation, which means that previous business experiences can rather lower attention to the environment. The significance and implications of the study were presented.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.75-90
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• 2022

This study was conducted to empirically analyze the relationship between business and digital capabilities of small businesses on business satisfaction. To this end, business capabilities were subdivided into industry expertise and customer management expertise. Digital capabilities were subdivided into SNS activity, ease of ICT usability, and business utilization of ICT. At the same time, we examined how the moderating effect of performance of personal media education. A survey was conducted to empirically analyze this, and 200 sample who received personal media education were analyzed. SPSS 24.0 and Macro Process 4.0 were used for statistical analysis. As a result of the empirical analysis of this study, industry expertise, customer management expertise, SNS activity, and business utilization of ICT, all had a positive (+) significant effect on business satisfaction. On the other hand, the significant influence relationship on the ease of ICT usability was not tested. Industry expertise and business utilization of ICT were found to be variables that had a great influence. It was analyzed that personal media education performance plays a moderating role between SNS activity, business utilization of ICT and business satisfaction. The results of this study are meaningful in that they empirically analyze that these capabilities affect business satisfaction even for small businesses at a time when the importance of digital capabilities increases.