• Title/Summary/Keyword: 소비행태

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A study on design effect models for complex sample survey (설계효과모형 적용에 관한 연구)

  • Park, Inho
    • Journal of the Korean Data and Information Science Society
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    • v.25 no.3
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    • pp.523-531
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    • 2014
  • Design effect is often used in designing and planning sample surveys and/or in evaluating the efficiency of complex design features of the surveys. In this study, we applied Gabler et al. (2006)'s design effect model to 2013 Consumer behavior survey for food that was carried out by stratified two-stage sampling. Usability and adequacy of the design model to a real survey data are discussed and evaluated.

포인트 / 콘텐츠 소비 행태의 정확한 분석이 필요

  • Song, Min-Jeong
    • Digital Contents
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    • no.1 s.92
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    • pp.74-81
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    • 2001
  • 본고의 목적은 통신,방송,IT부문 융합현상의 결정체로서 더욱 발전할 것으로 기대되는 인터넷 콘텐츠 사업의 성공전략을 수립하는 것이다. 먼저 콘텐츠 중심의 경쟁모델을 제시하고, 경제적 재화로서 중요해지고 있는 인터넷 콘텐츠의 사업 성공요인을 탐색하기로 한다.

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A Study on the Emotional Factors in an Apartment External Space Impact on the Residential Consumption Behavior (아파트 외부공간의 감성적 요소가 주거소비행태에 미치는 영향에 관한 연구)

  • Jung, Eun-Hye;Jeong, Jun-Hyun
    • Journal of the Korean housing association
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    • v.22 no.3
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    • pp.15-24
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    • 2011
  • The purpose of the research is analyzing how the emotional factors of the external apartment design can be influenced by the consumers' emotional reaction, and analyzing how the emotional reaction of the consumers will affect the expenditure of the apartment in the upcoming future. For this purpose, first, external surrounding factors of the apartment are extracted and then classified into three major design categories (instinctive, behavioral, and reflective design), and each factor is evaluated by the emotional evaluation. The scope of the research is restricted to the apartments in Daegu city which are built by Top 3 construction companies from the analysis of construction-working rank (May, 2010). The residential-expenditure data are extracted from D-univ. students, in accordance with the satisfaction of the external surroundings and emotional-reaction against the emotional-design factors of the apartment. This research is done by the statistic analysis program SPSS17.0. This shows that difference of emotional design by the apartment external space requisites will be significance as fundamental data for development of application and planning and apartment external space of emotional design by the apartment external space in the future.

A Study of Perception and Consumption Behavior of Consumers with regards to Local Food and Eco-friendly Food (로컬푸드와 친환경식품에 대한 인식과 소비행태에 대한 연구)

  • Jung, Jae-ran;Kim, Tae-Hee;Bae, Hae-Jin
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.104-116
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    • 2017
  • The purpose of this study was to conduct an empirical survey on consumer perception and consumption behavior in relation to local food and eco-friendly food. The survey was conducted using 266 consumers who have heard about or purchased local foods and eco-friendly foods centering on Seoul and Gyeonggi-do, and statistical analysis was carried out using SPSS (Version 23.0) to generate descriptive statistical values such as frequency and percentage and implement a Chi-square test. The results showed that consumers purchased local food in large shopping malls, supermarkets, and local food stores, whereas eco-friendly food were usually bought in large shopping malls, supermarkets, and eco-friendly food specialty stores. For local food, consumers bought fruits the most, followed by vegetables, whereas for eco-friendly food, consumers purchased vegetables the most, followed by fruits. The top reason for purchasing local food was its "fresh and high quality," whereas the top reason for buying eco-friendly food was "safety from pesticides and additives." According to results of the Chi-square test, women, unmarried people and younger people turned out to have more experiences in purchasing local foods and eco-friendly foods compared to men, married people and older people, respectively. Although local and eco-friendly food were completely different concepts, results of the study show that consumers were not able to make a clear distinction between the two. Consumer education, therefore, should involve defining the two types of food and spreading awareness on local and organic food to help them made the right choices when buying food.

Cash-Receiving Households' Responses to Covid-19 Transfers (긴급재난지원금 현금수급가구의 소비 효과)

  • Lee, YoungWook
    • Journal of Labour Economics
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    • v.44 no.1
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    • pp.135-167
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    • 2021
  • This paper studies how households who received Covid-19 transfers in cash used their one-time transfers. The transfers were paid in cash for welfare recipient households, which accounted for 12.9% of all households. Using a survey data, it is found that the cash transfers are mostly used for consumption expenditure, and 21.7 percent of the cash transfer used are spent on additional consumption not originally planned. The consumption response to cash transfers is greater in households that experienced job or income loss because of Covid-19.

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A Note on the Effects of the Greener Market on Pollution Emission (소비자 환경친화도 변화의 오염감축효과에 관한 소고(小考))

  • Rhee, Hosaeng
    • Environmental and Resource Economics Review
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    • v.16 no.2
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    • pp.363-378
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    • 2007
  • A green market for a product refers to the market where the more willingness to pay for the product consumers have, the greener is the product. As the green markets begin to spread out, researches have been carried out mostly on the effects of various environmental policy measures such as unit emission standard, environmental taxes as they are applied in the green markets. This paper focus on a different issue in the green markets, that is, the effects of the greener market on pollution emission. We consider two kinds of markets, which are fully or partially covered. In the fully covered market where the products sold are necessities such that all consumers purchase the product, as the market gets greener, the amount of pollution emission decreases. On the other hand, in the partiaily covered market, it is shown that the amount of pollution emission could increase as the market becomes greener. This critically depends on whether the total output decreases or increases as the market turns greener.

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The Relationships between Physical Environment, Consumer Satisfaction, and Consumption Behavior: Focused on College Students (커피전문점의 물리적 환경, 소비자 만족, 그리고 소비행태와의 영향관계: 전국 대학생 소비자를 대상으로)

  • Kim, Hyojin;Kim, Hyun-Zu;Lee, Sang-Mook
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.325-338
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    • 2015
  • The purpose of this study is to analyze service factors, particularly physical environment factor, that influence consumer satisfaction, and to identify how coffee consumption behavior is affected in relation to an increase in consumer satisfaction. For the study, factor and regression analyses were employed. As a result, five factors were derived relating to physical environment, while four factors impacted on consumer satisfaction. In addition, the three factors extracted from consumption behavior were influenced by consumer satisfaction. Additional discussion and implications for future study were provided.

Empirical Study on Unit Bias under the Flat Rate Pricing in the Korean Mobile Telecommunication Market (이동통신시장에서의 단위편향 소비행태 발생에 관한 실증연구)

  • Lee, Sang-Woo;Jeong, Seon-Hwa;Lee, Hyeongjik
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.41 no.2
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    • pp.229-237
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    • 2016
  • The purpose of this paper is to empirically identify whether unit bias exists or not under the flat rate pricing in the Korean mobile telecommunication market and to give the desirable form of pricing plans for minimizing this irrational behaviors. Our results show that with the flat rate pricing consumers tends to make more voice or data traffic over their optimal consumption level, meaning the existence of unit bias in the Korean mobile market. These results imply that under the current pricing plans subscribers may pay higher monthly fee than their optimal cost which maximizes their utility, for using the telecommunications service. Thus, policy makers need to consider adopting mobile operators' segmentation of the flat rate pricing plans for the reduction of subscribers' telecommunications costs and the improvement of consumer welfare.

An Analysis of Delivery and Take-out Food Consumption According to Household Type (1인가구와 다인가구의 배달·테이크아웃 식품소비행태 비교 분석)

  • Kim, Jihoon;Lim, Sungsoo
    • Journal of Convergence for Information Technology
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    • v.11 no.11
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    • pp.327-334
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    • 2021
  • In this study, using the raw data of the 7th Food Consumption Behavior Survey(2019), compare and analyze what factors affect the food delivery service and take-out food expenditure of single-person and multi-person households. It was found that women(especially women in single-person households), have a high tendency to pursue safety preference versus price. In the future, Korea's population structure is expected to steadily increase single-person household and elderly households, and women's participation in economic activities is expected to continue to increase. In addition, the food delivery market has more than doubled compared to the previous year in 12 cities and provinces out of 17 cities and provinces nationwide with Covid-19, especially in the non-capital area, making it has become a universal service nationwide. Therefore, the growing home meal replacement market needs marketing strategies to secure and emphasize food safety.