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The Relationships between Physical Environment, Consumer Satisfaction, and Consumption Behavior: Focused on College Students  

Kim, Hyojin (Dept. of Ecotourism, Kyungpook National University)
Kim, Hyun-Zu (Dept. of Foodservice Management, Kyungsung University)
Lee, Sang-Mook (Dept. of Foodservice Management, Kyungsung University)
Publication Information
Culinary science and hospitality research / v.21, no.4, 2015 , pp. 325-338 More about this Journal
Abstract
The purpose of this study is to analyze service factors, particularly physical environment factor, that influence consumer satisfaction, and to identify how coffee consumption behavior is affected in relation to an increase in consumer satisfaction. For the study, factor and regression analyses were employed. As a result, five factors were derived relating to physical environment, while four factors impacted on consumer satisfaction. In addition, the three factors extracted from consumption behavior were influenced by consumer satisfaction. Additional discussion and implications for future study were provided.
Keywords
physical environment; consumer satisfaction; consumption behavior;
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Times Cited By KSCI : 5  (Citation Analysis)
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