• Journal of Digital Convergence
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• v.10 no.8
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• pp.81-90
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• 2012

This study is to establish the effects on B2B(Business-to-Business) industrial product market of the Marketing Communication which used in B2C(Business-to-Customer) has influences on Trust and Trust has influences on Long-Term Orientation through survey targeting 177 wholesale and retail dealers of Air-Tool distribution. Accordance with these conclusions, The Trust that the customer felt for Supplier was a positive influence on Long-Term Orientation. Also advertising of marketing communication is useful for increasing the Trust. Thus, to increase Long-Term Orientation on B2B, supplier needs to increase Trust and to find another marketing communication factors increased Trust is needed.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.9-17
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• 2015

China is the largest e-commerce market in the world. The Chinese online retail market is almost 40% larger than the US, and together these markets account for more than 55% of worldwide e-commerce. The Korea China FTA is likely to facilitate e-commerce activity between the two countries, as well as trade in the goods and services that enable e-commerce. Korean consumer goods can enjoy the benefits of the FTA because it has a competitive advantage in the Chinese market in terms of technology and quality. The purpose of this study is to examine legal issues of e-commerce chapters of the Korea China FTA and policy implications. Results of the study show that several implications based on the export vitalization of cross-border e-commerce of Korean products are offered. The Korean government needs to do the following: prepare for the subsequent negotiation of the e-commerce agreement, prepare for the classification issue of electronic transmissions, require mutual recognition of electronic authentication and electronic signatures, prepare for e-commerce dispute settlement mechanism and establish of strategies for the export vitalization of e-commerce.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.81-100
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• 2004

The purpose of this study was to test consistent relations between business strategy and marketing strategy of product level and to identify association Miles and Snow's strategic typology and Porter's generic strategy. The data were collected by personal interview with top management and marketing managers who worked at strategic business units in industrial and consumer product industry. The result showed that Porter's generic strategy significantly related with strategic marketing activities of product level. Miles and Snow's typology related with innovative marketing and environment management of the product market. But different patterns of strategic activities were not found among strategy types of Miles and Snow. Significant association between Miles and Snow's strategic typology and Porter's generic strategy implicates a possibility of integrated approach of two strategic typologies.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.3
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• pp.377-386
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• 2014

This study analyzed how alternative investment goods would affect a market in a neighboring shopping area in order to provide parties involved in the investment market of this neighboring shopping area with standards which would help them when they try to make a reasonable determination. The study estimated forms and explanation power of the effects of a bid rate of a neighboring shopping area, and came up with those results as follows. Increases in the representative macro economic indicators, the composite stock price index and the fluctuation rate of land price, including the real estate business would have a positive influence on the market of the neighboring shopping area as playing a circumstantial evidence of market recovery and yet, the increase in interest rate, the alternative investment goods, would reduce the relative price-earnings ratio which would, eventually, negatively affect the charm of the investment in the market of the neighboring shopping area. The study, now, understands that housing with a feature of consumers' goods and neighboring shopping area with a feature of investment goods would not have great concern with each other as they are observed to be two different markets from an aspect of interactionism.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.51 no.spc1
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• pp.67-72
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• 2006

This experiment was carried out to identify rice varieties suitable for growing under low N-fertilization levels. Eighteen rice varieties were grown at 5.5 kg and 11 kg/10a nitrogen levels in 2004-2005 in Taegu, Korea. Several varieties like Ilmibyeo, Nampyeongbyeo, Sindongjinbyeo, Dongjin 1 and Donganbyeo yielded more than 470 kg/10a. Low N-fertilization level (5.5 kg/10a) decreased yields of Junambyeo and Donganbyeo by more than 10%. However, the decrease in yield was not significant in Surabyeo and Hwayeongbyeo compared with the 11 kg/10a N-fertilizer treatment. Improved grain quality, chemical properties and palatability was noted in some rice varieties. In terms of rice yield and grain quality, Donganbyeo, Ilmibyeo, Ilpumbyeo, Dongjin 1, Saechoocheongbyeo and Saegyehwabyeo were selected as premising rice varieties for growing under low N-fertilization levels.

• Journal of Distribution Research
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• v.11 no.1
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• pp.69-97
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• 2006

This research aimed to establish and test a empirical model for antecedents and consequences of manufacturer's degree of channel concentration in multiple channels from strategic perspective. For this purpose, I suggested new concept of channel concentration based on related literature review and developed the measurement index of channel concentration. Second, I examined and applied the transaction cost theory and market power theory to provide broad understanding of multiple channel structure and to explain it. Finally, I present the theoretical and managerial implications to the firms that build up channel strategy under multiple channel contexts on this research results. For the purpose of these goals, eight hypotheses were drawn from the previous researches. To verify these hypotheses, 248 data were collected as samples, and the data were tested by reliability test, factor analysis, and covariance structure analysis. Empirical findings strongly support that strategic management of distribution channel especially are important in multiple channels. The overall implications to researchers and practitioners are presented, and limits and further study direction were discussed as a final.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.164-173
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• 2012

Recently, while sharing various values of an individual through fast information delivery with the consciousness change of consumers, the trend is now changing by needs of consumers from the trend that companies took the lead in the past. In addition, while jewelries are changed to fashion's consumer goods, it is time that the domestic jewelry industry also needs development of products applied with various colors and visual emotion that consumers demand. Accordingly, much interest in natural colorful gems and the consumption market are being increased in the jewelry industry. Accordingly, this research has progressed the necessity, the status analysis and consumer preference analysis of products development using Semiprecious Stone, and extracted the target market by style and needs of consumers through a consumer trend survey and image analysis survey for development of products. And, this research has set a design directionality by extracting adjectives that can be applied to design preference images by age. This study has confirmed the necessity and possibility of Semiprecious Stone products development based on the analysis of jewelry market.

• Journal of KIISE
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• v.44 no.12
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• pp.1258-1268
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• 2017

Capturing real-time daily information on food prices is invaluable to help policymakers and development organizations address food security problems and improve public welfare. This study analyses the possible use of large-scale online data, available due to growing Internet connectivity in developing countries, to provide updates on food security landscape. We conduct a case study of Indonesia to develop a time-series prediction model that nowcasts daily food prices for four types of food commodities that are essential in the region: beef, chicken, onion and chilli. By using Twitter price quotes, we demonstrate the capability of social data to function as an affordable and efficient proxy for traditional offline price statistics.

• Food Industry
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• s.179
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• pp.10-73
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• 2004

우리나라의 식품산업은 2002년도에 약 36조3천8백억원의 매출을 기록하여, 국내총생산(GDP)의 $5.9\%$를 차지하고 있으며, 제조업 총생산액의 $20.3\%$를 차지하여 국내제조업의 견인차로 평가받고 있다. 또한 제조업별 부가가치 순위는 전자, 화학, 자동차산업에 이어 4위를 점하고 있으며, 고용유발계수도 평균이상을 유지하고 있다. 이와 함께 식품산업은 모든 소비재 중 생존을 위해 없어서는 안된다는 점에서 특별한 위치를 점하고 있다. 하지만 우리의 식품산업은 약 18,000업소가 생산활동에 참여하고 있으나 종업원 10인 이하 사업장이 $78.1\%$를 차지하며, 상위 47개 사업장이 식품산업 총 매출액의 $52\%$를 점유하고 있는 영세구조로 이루어져 있다. 행정측면에서 보면 그간 안전성 확보를 위한 규제중심의 행정에 치우쳐 산업진흥을 위한 특별한 지원이 매우 부족한 실정이다. 그러나 이와 같은 식품산업의 구조적 영세성은 식품산업이 갖는 경제적 측면 이외에 특별한 위치 즉, 국민보건분야에 있어서의 중대성과 함께 산업으로서의 발전을 위한 국가차원의 전략적 지원이 필요한 분야이다. 이와 함께 식품산업은 BT분야에 있어 적용가능성이 높고, 성공확률이 높아 국가의 지원이 우선적으로 배려되어야 한다. 이를 위하여 본 장에서는 식품산업의 생산$\cdot$수출입현황, 식품산업의 경제적 위치를 분석하여 중요성을 부각하였다. 국내외 식품산업지원정책의 파악을 위하여 식품안전관련 법령의 소개와 산업지원을 위한 산자부 등 관련부처의 지원정책을 제시하였으며 미국, 유럽, 일본 등 주요국가의 바이오 기능식품을 중심으로 한 정부의 BT 지원정책을 소개하였다. 이와함께 우리나라의 식품산업의 연구개발 동향을 분석하고, 미국, 유럽, 일본의 식품산업의 중점 연구개발동향을 소개하였다. 상기의 식품산업분석, 지원정책, 외국의 BT지원 사례 등을 참조하여 우리 식품산업의 환경분석과 문제점을 제시하였으며 전망을 분석하였다. 식품산업 정책의 개선방향으로서 제도의 개선, 위해평가 수행체계의 도입, 식품유통의 효율화 기반조성 및 지원, 산업지원을 위한 추진정책, BT산업으로서 식품산업의 진흥책 강구 등의 전략을 제시하였다.

• Management & Information Systems Review
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• v.29 no.2
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• pp.53-73
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• 2010

SCEM is the concept of reducing environmental effect on the outside of purchasing and manufacturing process, delivery, and distribution process. An ultimate aim of SCEM are obtaining environmental stability and energy/materials operational efficiency. Although the importance of greening supply chain was highlighted, former researches were often based on case studies of specific industry and didn't provide clear definition of environmental supply chain management which includes fundamental notions for business practitioners. This study focuses on findings how the SCEM system practically run and what the characteristics of SCEM is in Korean firms through case studies. It is suggested that SCEM is more effective for environmental management rather than by making limited eco-innovation. Korean firms have considered that an international environmental regulation is more important than customers' needs for environmental goods for implementing SCEM.