• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.763-767
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• 2008

This paper investigates a selected criteria of cost elements in prior researches on value of package tour products, satisfaction of the tourist and cost elements of package tour products. In theoretical point of view, this paper shows the relationship between the value of the package tour products and satisfaction of the tourist. In this paper, the selected criteria of cost elements in package tour products for evaluating the satisfaction of the tourist are also analyzed. This research shows travel agencies' focus on the plan and products and consumers' needs. Also this can be used for development of package tour products which meet the consumers' needs as package tour product suppliers. Meanwhile, other purpose of this research is to help investigate evaluation indicators of package tour products for tourists and travel agencies based on cost elements.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4188-4196
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• 2010

The purpose of this study is to analyze the effect of perception factors on the brand apartment for customer satisfaction by classifying perception factors into environmental factor, interior factor, brand value factor, economic factor and social factor. Variables used in this study were compiled from the survey, which was done by the people living in Pusan from Aug. 17, 2009 to Aug. 31, 2009. In the results of this study, the perception that the brand apartment had better interior quality, brand value, saleability and possibility of price rising than the common one had effects on customer satisfaction. This study analyzed the effect of perception factors on the brand apartment for post-purchase satisfaction of customer. It is expected that the results of study would help construction companies establish marketing strategies to increase customer's interest and develop the brand apartment in consideration of perception factors with a high post-purchase satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3203-3212
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• 2014

Company. s support for culture and arts started from mecenat activities. After then, it played a role as a tool of the company to satisfy consumers. cultural desires and improve the company. s image. As time goes by, it became a culture marketing which encourages business activities. Therefore, many companies try to develop their culture marketing activities in various fields. Especially art marketing has increased consumers. expectation and interest about art activities. Also, art marketing has become important as it has helped consumers to have critical view about products and improve their standard of life. As a way of art marketing, a company provides diverse exhibitions, sponsors and education programs related to art in either a specific space of the company building or a separate place. It can be said that this example of art marketing is a kind of an image marketing and public welfare at the same time. This article presents the concept of culture marketing and current condition of company. s support for culture and arts. In addition, the article depicts the concept and classification of art marketing. Furthermore, through analysis of company exhibition space and programs, the article illustrates the features and typology of art galleries managed by companies.

• Journal of Distribution Science
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• v.4 no.2
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• pp.107-122
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• 2006

Modern companies are trying to find out the core value of companies' competition to survive at the suddenly changing market by finding several kinds of consumption. This is also getting more serious in the case of the department stores and their mutual relationships are seen getting more warlike. On the occasion of the department stores, the reduction of the cost and the expansion of profits are the methods of short survival, however these have some danger that depreciate the quality level of the service produced to clients. Therefore, for the department stores, the establishment of strategic plans for the service can be said that the most important strategy of superior achievements of competitions. At this point, the purpose of this study is to abstract the service quality facts for the diversified customers' needs and find for possibilities of application at the service marketing strategy through an actual analysis by examining department stores in Chongju.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.28 no.1
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• pp.15-30
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• 2002

최근 화장품 사용인구의 증가와 안전성에 대한 관심 증대에 따라 화장품 중 유해성분 함유에 대한 논란이 종종 있어왔다. 화장품에 대한 전문적 지식이 없는 사람들에 의하여 진행된 잘못된 정보로 인하여 화장품 중에 포함된 모든 중금속이 인체에 심각한 영향을 초래한다는 등의 오해를 불러와 관련 업계에 적지 않은 피해를 주기도 하였다. 이에 본 자료에서는 구체적 근거자료와 연구 논문들을 기반으로 유해한 중금속, 안전하여 사용이 공인된 중금속 등을 조사하여 화장품에서의 중금속의 개념을 정립하고자 하였다. 국내에서는 식품의약품안전청 고시 제2000-27호에 화장품에 포함되었을 때 유해한 중금속으로 납, 비소 및 수은을 명시하고 그 규제농도를 규정하고 있다. 규제 중금속은 아니지만 피부에 알러지를 일으키는 중금속으로는 니켈이 있는데 화장품 중 몇몇 제품군에서 소량(수∼수십ppm) 이 검출되기도 한다. 그러나 이는 일상으로 사용하는 각종 귀금속, 시계, 안경테, 클립, 지퍼 등의 금속 용품에 포함된 니켈의 양(수∼수십%)에 비하여 매우 적은 양이며 정상적인 사람에게는 무해하다. 실제 대다수의 니켈 알러지는 화장품이 아닌 귀금속이나 시계 등의 금속류 제품 등에 의하여 유발된다. 또한 많은 종류의 중금속 화합물이 화장품 원료로 사용되고 있다. 전세계적으로 널리 사용되는 것으로 크롬, 망간, 비스머스, 구리, 철, 코발트, 티타늄, 아연 등의 화합물이 있으며 이들은 각종 화장품 공정서 및 원료집 등에 수재되어 사용되고 있다. 이들 중 코발트와 크롬이 피부에 유해하다는 몇몇 보고가 있지만, 이는 이들 원소의 수용성염형태의 특정 화합물인 cobalt chloride와 chromate 및 dichromate의 염에 관한 것으로 화장품에서 사용되는 불용성 산화물인 cobalt aluminum oxide, cobalt titanium oxide, cobalt blue, chromium oxde greens 및 chromium hydroide green 등, 국제적으로 널리 사용되는 안전한 중금속 화합물과는 그 특성 및 독성이 판이하게 다르다. 따라서 화장품에서는 매우 안전한 중금속 화합물만이 사용된다. 업계는 유해 중금속에 관해서는 규제에 입각한 엄격한 품질관리에 힘쓰고 중금속의 화학적 분자구조(수용성염 vs 불용성산화물)를 구별할 수 있는 분석방법 개발에 주력하여야 한다. 그리고 안전한 화장품을 사용하고자 하는 소비자의 욕구를 충족시키고 잘못된 인식과 보도로 인하여 안전한 화장품이 유해한 것으로 오도되는 것을 막아야 할 것이다.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.146-152
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• 2019

This study discussed implications of the increase of single person households (SH) for high-tech industries especially focusing on artificial intelligence (AI) adopted products, based on critically reviewing the past researches on their characteristics including consumption trends; the improvement of AI technology; and its market potentiality in various industries. According to the results, SH spent more time with others like friends and neighbors more than couples. Younger people increasingly chose to live alone by their own free will for achieving their goals. 'Living alone' or 'going solo' is not thought negatively any more, but as a new market power in the future. Considering their value oriented consumption behaviors based on spirit of independence and individualism, they will need high-tech products more like AI adopted products than others because of their advantages for the value of single life. Thus, the rapid progress of AI technology is predicted to bring them satisfaction of their wants and it is suggested to prepare for the market segmentation of SH as AI end-users.

• Journal of Industrial Convergence
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• v.16 no.1
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• pp.27-33
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• 2018

Today, each company focuses on maximizing customer satisfaction by providing the best service. This study examined the effect of coffee shop on customer satisfaction. In addition, we examined the effect of customer satisfaction on revisit intention and word of mouth. The results of this study are as follows: First, in order to investigate the satisfaction of customers using coffee specialty shops, data were gathered through questionnaires and 142 customers were analyzed using statistical analysis, It is important to have a positive image of the company and to influence the decision to repurchase, and should not overlook the role of generating new customers through word of mouth. Second, customers tend to be price-oriented, practical and reasonable. To meet these customers' needs, it is important to attract a large number of products at the same time to attract customers.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.501-508
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• 2019

Today, home gardening is in the spotlight. Therefore, the necessity of developing a new type of gardening product was raised according to the consumer's desires. This study, the contents were developed using sparrows, a helper who helped the bean rat's grain-cracking task among the characters of 'kongjwi patjwi'. The cultural contents convergence product is a lid production that is used at the end of the plant support. The fabrication method was designed using UG NX program after design research, and after printing by 3D polyjet method, mold was made and cast into silicon and resin. Through product manufacturing, we could confirm the public's interest in the possibility of new products and creativity. In the future, it is expected that the development of products incorporating cultural contents through various cultural archetypes will be activated, contributing to the enhancement of economic added value and national brand value.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.460-470
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• 2020

In modern life, interior decoration has been transformed into a psychological synergistic effect of space, greatly affecting human sensibility. The main point of view in this paper is to study the discovery of new decorative effects and the possibility of products that can replace imported tiles, which account for more than 60% of the walls of indoor spaces closely related to daily life. The solution is to create point tiles using color glass plaster techniques developed in 2018 and to explore the possibility of decorating art walls to meet consumers' purchasing needs using simulations. The four patterns applied to the a paintbrush, resist printing, cutting technique, and inlaid patterns, and the traditional color development effect of the medium color suited to our sensibilities was studied. In addition, through simulation, art walls and acrylic using color glass styles were also used in the kitchen, living room and empty space of the bathroom. Based on this research, ceramic point tiles with a new perspective will be explored and the interior using walls will be activated.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.671-680
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• 2020

Today, if you don't reflect trends in developing new content crafts, you can't succeed in marketing. This is because the trend is the driving force that leads to the needs of consumers that come and go temporarily. The current market is changing and wants new lifestyle trends. As a trend of such latent desire, the purpose is to develop high-value-added interior vases using rice cake patterns and ceramic complexes. In the manufacturing method, the first rice cake patterns writing tool is stamped at a different angle from the top of the toremi board (a new term created above) written in the process of the pot work. A cylinder is made of a second potter's wheel, and after the outer wall is double-flavored, the cylinder is quickly rotated to be extended by pushing it from inside to outside by hand. The purpose of this vase is to develop a decorative vase with high added value by experimenting with various geometric patterns that are dismantled vertically and horizontally at a high speed with the static rice cake pattern stamped on the third, and then utilizing the various rice cake patterns developed in this way as the shape of a jar.