• Title/Summary/Keyword: 소비자 욕구

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A Study on the creativity of the editorial design through the DTP-Focus on the stagnation of idea according to the standardization of the tool environment- (전자출판(DTP) 편집의 Creativity에 관한 고찰-Tool 환경의 정성화 따른 아이디어의 정체성을 중심으로-)

  • 김경만
    • Archives of design research
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    • v.21
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    • pp.29-38
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    • 1997
  • DTP is an innovation of publishing arts act up to the social environmental change followed by the development of the computer and using a word processer. which makes us more convenient and economical. beside. consumer's various desires for design. DTP is getting more practical owing to convenience and economization. but. There is a limit on creativity by the typical working environment. Especially. A convenient tool environment has reduced the field of creativity on account of its consistency with only solving design problems. Result of study. The tool environment has rapidly improved in working environment and process compared with the handwork editing in the past. Particularly. Accidental creations caused by the computer program probably could narrow down the idea world with consistency which is expressed as a pleasure creation. Therefore. A design idea and process should be examined sufficiently by idea sketch before using a computer for original editing. And. As editorial design is based on the aesthetic formative principles. there should be not only how to operate by the tool but also a basic editing design instruction sufficiently for the electronic page design.

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An emotional study on the knitted fabrics by color characteristics (색 특성에 따른 니트 소재의 감성에 관한 연구)

  • Gwon, Yeong-A;Lee, Ji-Eun
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.05a
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    • pp.235-238
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    • 2009
  • 최근 생활수준의 향상으로 의복의 기능성이 중시되면서, 건강, 감성, 쾌적 등에 대한 욕구를 충족시킬 수 있는 건강 소재 개발에 대한 연구와 니트에 관한 선호도 및 감성연구는 활발히 진행되고 있다. 그러나 현재까지 건강 니트 소재의 감각 및 감성이미지에 관한 연구는 부족한 실정이다. 본 연구는 키토산 섬유와 서스 섬유의 니트 소재를 편성한 다음 최종 소비자의 감각과 감성이미지에 미치는 영향을 연구하여 실제 건강 니트 소재를 기획하는데 필요한 정보를 제시하고자 한다. 본 연구에서 키토산 섬유와 서스 섬유를 회색계열로 변화를 주어 10 게이지의 컴퓨터 자동 횡편기로 5 종의 평편 시료를 편성하였고 20 대 남녀 대학생 69 명을 대상으로 5 종의 시료($20\;cm{\times}15\;cm$)를 랜덤한 순서로 제시하여 눈으로 시료를 보고 직접 만지면서 평가하도록 하였으며, 감각 18 개와 감성 22 개, 선호도 3 개의 총 43 개 형용사로 이루어진 7 점 척도를 사용하였다. 건강 니트 소재의 감각 및 감성 이미지를 요인 분석한 결과, 감각요인은 '부피감', '요철감', '신축감', '현시감', 변형감'의 5 가지 요인, 감성요인은 '온유감', '안정감', '고급감', '활동감'의 4 가지 요인으로 분류되었다. 색 속성 중 명도 수준별 감각요인 및 감성요인 중 '요철감'과 '안정감'의 매우 유의한 차이가 나타났다. 고명도, 저명도 수준은 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고 중간 명도수준은 '요철감'과 '안정감'이 감소되었다. 차콜색의 키토산 100%와 연회씩의 서스 100%의 경우 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고, 차콜색 키토산섬유와 연회색 서스섬유를 혼방하여 편성한 경우 '요철감'과 '안정감'이 감소되었다.

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Development of an Automatic Wrapping System for Long Type Fruit-Vegetable (장방형 과채류 자동 랩핑기 개발)

  • 성시흥;이대원
    • Journal of Bio-Environment Control
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    • v.8 no.4
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    • pp.250-256
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    • 1999
  • A wrapped fruit-vegetable can restrain from evaporating its water, help to be supplied with a little fresh air, prevent from injuring and damaging during transporting to other positions. Therefore, this study was carried out to develop an automatic wrapping system specifically tailored to pack up from one to four numbers of long type fruit-vegetable in wrap foil. Performance tests of the system were conducted by using three different kinds of fruit-vegetable (cucumber, eggplant, Pumpkin) to determine the success wrapping rate. Each fruit-vegetable is divided into two grades such as A grade and B grade. B grade is more bended curve than A grade. The success wrapping rate of eggplant was 100% regardless of the grade and the number of fruit-vegetable. and also that of cucumber was 100% all but packing 4 numbers of B grade. However, that of pumpkin was 45%, As the number and the bended degree of pumpkin was increased, the success wrapping rate of pumpkin was decreased, because the surface area or the bended degree were increased.

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Collaborative Digital Storytelling based on Collective Intelligence through Contest (공모전을 통한 집단지성 기반의 협업적 디지털 스토리텔링)

  • You, Eun-Soon;Park, Seung-Bo;Lee, Yeon-Ho;Jo, Geun-Sik
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.120-128
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    • 2010
  • Web development and digital technology enable users not only to consume contents but also to produce and share it through using various media. Thus, since personal needs for contents are increased, the interest in environment and technology for creating digital contents is growing. Because of existing digital contents technology such as writing tool or digital storyboard have focused on the individual creation, it is hard to induce participation and collaboration of other users and sharing and reusing contents. Therefore, we suggest a new form of collaborate digital storytelling using the concept of the collective intelligence through contest. Most of all, we develop writing tool and storyboard tool in order to facilitate participants to produce online contents. Also, distinguished from previous contest, this contest considers not only content output but also collaborative process for making it.

A Discriminant Analysis on the User Classification of Mobile Telecommunications Service and HSDPA Service Strategy (다중판별분석을 이용한 이동통신서비스 사용자 분류와 HSDPA 서비스 전략에 관한 연구)

  • Lee, Jun-Yub
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.5
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    • pp.83-92
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    • 2010
  • Along with the advance of industrial technology in mobile telecommunications and diversity in customer needs, today's Korean mobile telecommunication market has rapidly expanded due to stronger competition among businesses as well as increasing the number of subscribers. 3G roll-outs of mobile telecommunications service, so called "HSDPA" has seriously promoted marketing strategies among mobile telecommunication companies which led to move to the next generation customers. Understanding the competitive situation, mobile telecommunications companies are currently focusing on increasing sales per subscriber as well as increasing the number of subscribers as a solution to occupy the leading position in the mobile telecommunications industry in the future. The purpose of this study was to classify the customers in mobile telecommunications service with or without higher tendency of intention to subscribe and use the service using discriminant analysis. Through the discriminant analysis, discriminant function which classifying the critical user has been identified. The result of this study will give useful marketing strategies in competitive HSDPA mobile telecommunications market.

A Study on Success Factors of Online Communities from the Perspective of Service Quality: Based on SERVQUAL Model (서비스 품질 관점에서 본 온라인 커뮤니티의 성공 요인에 관한 연구: SERVQUAL을 중심으로)

  • Jeon, Sae-Ha;Kim, Jung-In;Lee, Choong-C.
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.7
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    • pp.125-134
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    • 2010
  • Importance of online community has been increased and also online community has been used as an important marketing tool. The purposes of this study are to construct an instrument to evaluate service quality of online community service and have a further discussion of the relationship between service quality dimensions, customer satisfaction, intention to move. According to our findings, among the determinants of service quality, empathy strongly influences both of consumer satisfaction and intention to move. The determinants of service quality which positively influences consumer satisfaction are empathy, tangibles and responsiveness. Empathy and assurance negatively influence intention to move. This means that the service quality of online community affects customer retention. Also, understanding and reflecting customer needs are more important.

Through a selection factor analysis of the local healthcare institutions Building complex medical services strategy (지방의료원의 선택요인분석을 통한 복합적인 의료서비스 전략 구축)

  • Lee, Jin-Woo;Ahn, Sang-Yoon;Lee, Chong Hyung;Lee, Moo-Sik;Kim, Kwang-Hwan
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.297-307
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    • 2015
  • This study reviews equipped with enhanced capability of medical care, quality service, accessibility, and consumer awareness to be a competitive and representative local healthcare service provider with improved administrative efficiency. The method of analysis are ANOVA and Structural Equation Modeling. The results which revealed the significant difference among demographic factors in determining the preference or degree of satisfaction at medical service to select local healthcare institutions suggest that the close review on the needs of groups of major customers of local healthcare institutions are necessary when preparing the strategy of specialized medical service of local healthcare institutions. this suggests that both images would be important factors to secure the competitive advantage of local healthcare institution and therefore the strategy maximized the enhancement of medical service with embossed image of hospital to attract customers of medical service is needed.

A Study on Product Image Analysis and Design Expression Using Flowers (꽃을 소재로 한 상품이미지분석과 디자인 표현에 관한 연구)

  • Kim, Gok Mi
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.1
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    • pp.231-236
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    • 2018
  • Flowers are one of the most natural expressions of human expression. Recently, these flowers have been applied to various kinds of products to enhance their aesthetic value and to use them as artistic materials expressing their vitality. The purpose of this study is to investigate the formative characteristics of flowers that are visually beautiful and to express them visually through the fusion of various products used in daily life. Based on this research, we study the importance of emotional design that gives satisfaction to consumers and new design expression techniques. In addition, we pursue the aesthetic value of the product with naturalness and original design sense, and develop sensibility product design expressing design sensitivity by combining floral motif with various products based on expression of decoration using image of flower. I would like to suggest the possibility of development of sensible product design.

An analysis of small-medium retailers' vulnerable factors in competition with SSM (SSM 사업조정을 위한 중소유통사업자의 경쟁취약요인 분석)

  • Kim, Soon-Tae;Kim, Sang-Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.2
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    • pp.686-693
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    • 2011
  • Small-to-medium retailers in local neighborhood have been managing to survive without outside influence. However rapid change in business environment including consumer needs for goods and the quality of life has brought turbulence into retail business. Petty retailers are facing a crisis as large-sized discount stores owned by big enterprises are entering into traditional markets. To protect small-to-medium retailers from such threats and revive the traditional commercial markets the government is taking on the policy of subsidizing small-to-medium businesses. However, recent emergence of SSM (an industrialized supermarket in forms of direct management and affiliation) in local commercial areas has brought about conflicts and frictions between large companies and local merchants. Under this background this study attempted to make an analysis of vulnerable factors of small-to-medium retailers coping with SSM and probe for the alternatives to SSM business restructuring.

A Concept Design Study for Mini Sporty Utility Vehicle (소형 SUB 컨셉카 디자인 연구)

  • 이명기
    • Archives of design research
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    • v.12 no.4
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    • pp.109-118
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    • 1999
  • In the respect of automobile history, the tendency to the development of automobiles for the latest 100 years has been leaded by technical performances. Especially, with the rapid growth of the newest electronic industry, the technical know-hows of automobiles improved in short terms have brought about outstanding results. The differences of the technical know-hows are little between some of the famous automobile manufacturing industries and the rising. So, now, the automobile design became a basis in selecting a car. The latest tendency to automobile style in accordance with the improvement of a universal life quality has been changed to a characteristic design meeting various needs of customers. RV, UV, MPV(and so forth ) meeting their needs made an appearance, or a characteristic model derived from them respectively appeared. We tried to study a new mini SUV-typed-concepcar design with a touch of the next concept. The whole design process from our researches to the end hard model was performed at the Design Center, Daewoo Automobile, based on the automobile design processes. Especially, We styled an automobile concept as inexpensive, characteristic, new one to have a car easily at the young and made an analysis of customers' responses for referring to this study in generating the next SUV-typed-automobile.

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