• Title/Summary/Keyword: 소비자 불만

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Effects on the System, Contents, and Service Quality of e-book User Purchase (전자책 이용자의 시스템, 콘텐츠 및 서비스 품질이 구매의도에 미치는 영향)

  • Na, Yun-Bin;Lee, Seoung-Ha;Myeong, You-Jin;Jo, Se-Ran
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.141-150
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    • 2016
  • The e-book technology is developing day by day with the expansion of e-ink technology. However, consumers' complaint over contents which are relatively deficient compared to paper book, the issue of compatibility of file between bookstores is not improved as yet. This means that present e-book market needs study in the viewpoint of consumer who intend to accept requirement of market instead of viewpoint of technical development. Thus, this study intends to measure the quality of three main attributes such as system, contents and service based on IS Success Model which compose e-book to identify the influence on readers' purchase intention. Result, System quality is to device purchase intention, and Contents quality is to e-book pruchase intention, it showed a significant damaging effect on.

An Analysis of Inappropriate Consumer Compliant Behavior Type Based on the Theory of Planned Behavior (계획된 행동이론을 적용한 소비자들의 부적절한 불만행동 유형별 분석)

  • Lee, Youngae
    • Journal of Families and Better Life
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    • v.32 no.2
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    • pp.13-26
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    • 2014
  • The theory of planned behavior proposed by Ajzen predicts that certain behaviors are determined by behavioral intentions which are affected by an attitudinal belief toward the behavior, the subject norms, and the individual's perception of their control over the behavior. This study's aim is to examine consumers' inappropriate complaint behaviors, using the theory of planned behavior. Consumers' inappropriate complaint behaviors are defined by two types, which are low -and high-intensity inappropriate complaint behavior based on the primary data collected from a group of consumer affairs professionals in the business field. The survey questionnaire was administered to 1,000 consumers via an on-line survey. The two models were assessed with path analysis in order to predict consumers' inappropriate complaint behaviors, using the theory of planned behavior. The results are as follows: First, two types of inappropriate compliant behaviors were identified according to the results of an exploratory study conducted by professionals who had been employed at the department of consumer affairs. Second, the theory of planned behavior is adequately fitted to examine the factors related to consumers' inappropriate complaint behaviors. Also, all three variables based on the theory of planned behavior, -perceived behavior control, subjective norm, and attitude-had a significant effect on inappropriate complaint behavior intention. Third, consumers' inappropriate complaint behavior intention played the most significant role in low-intensity inappropriate complaint behavior, whereas attitude was found to play a significant role in high-intensity inappropriate complaint behavior. The significance and implication were discussed in terms of effective customer management strategies.

Development on mechanism for opening sensitivity quality improvement of oven range door using nonlinear cam and spring (비선형 캠과 스프링을 이용한 오븐 렌지 도어의 열림 감성 품질 향상 메커니즘 개발)

  • Kim, Hwi-Yeon;Yun, Jae-Deuk;Jung, Yoong-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.616-624
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    • 2014
  • Most of oven range doors are opened from top to down. Feeling of door in case of home appliances including oven ranges affects the quality of product. The major factors to evaluate the feeling quality are opening force, closing force, and bouncing effect happened when the door is opened completely. If opening and closing forces become large, consumers may have complaints. If the bouncing effect becomes large, the impact can cause the body as well as the door to damage. Opening and closing forces, and bouncing effect must be minimized to improve the feeling quality. In this study, the mechanism which improves the existed dual compressive spring and cam structure is suggested by using nonlinear cam and spring. After the nonlinear cam is designed and manufactured for the suggested mechanism, this cam is confirmed to become more superior than the existed one by applying it to the practical oven range.

Personalized Tour-Guide-Expert-System Using e-CRM Process (CRM 프로세스를 적용한 개인화 된 여행안내 전문가시스템)

  • 이동철
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.161-173
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    • 2002
  • The increasing disposable time through advancing information has come to make the tourism industry as well as the information communication industry glow in the 21st century We cannot make rational decision without proper guide information. It is impossible to anticipate tourism Products which are invisible products consisting of a variety of basic combinations of products. Tourists are getting dissatisfied with tourism experts' distorted guidance every year. A recent survey shows that the current tourism information system can't meet the need of tourists who are informative and individualized. This paper presents tourism information system that offers the most appropriate tour courses depending on the tastes of tourists by utilizing expert system, artificial intelligent applied technology. This paper is the first attempt to maximize comsumer satisfaction by developing the intelligent agent system that is able to reflect the traits of individualized customers' in the tourism industry The establishment of this system will contribute to activating the tourism industry, ultimately, by decreasing inconveniencies and tour schedules appropriate to the purpose of individual tours.

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The Effect of Waiting Time on a Hospital Image (한국 종합병원 이미지에 관한 연구 -대기시간 요인을 중심으로-)

  • Kang, Han Seung;Ko, Jong Weon
    • International Area Studies Review
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    • v.13 no.1
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    • pp.491-512
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    • 2009
  • The study on waiting time has been conducted from the psychological perspective since Maister (1985). In using medical institutions, especially general hospitals, it is not avoidable to wait for a long time. As a result, the waiting time gives clients psychological stress, which causes medical consumers to be more dissatisfied and decreases their rate of revisit. Accordingly, it is very urgent to study on the waiting time for hospitals' marketing and better image-making. This study is intended to find out how hospitals image and clients revisit is influenced by waiting environment and consumers' attitude, variables of waiting time perceived in medical services. Based on this study, those medical institutions are required to improve their medical service and waiting environment. Accordingly, they should convert waiting time into more efficient and comfortable recess and provide better environment for physical service and effective human services. As those medical institutions have relatively worse image than other businesses, they should actively study on ways of better image-making in the future.

A Study on the Sensible Waiting Time and Architectural Planning Characteristic of Medical Service Space in General Hospital (종합병원 체감 대기시간과 의료서비스공간의 건축계획특성 연구)

  • Im, Yang-Bin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.12
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    • pp.8820-8829
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    • 2015
  • While medical services are recognized to be crucial in a process of disease treatment, the research has been done with the service space and waiting time in a medical institution. This paper's objective is to evaluate the waiting areas of lobby, outpatient clinic, operating room in a general hospital and to draw factors of architecture design for further improvement, identifying strengths and weaknesses to be analyzed in terms of medical service. Research method is to define concepts of waiting time through literature review and advanced researches, analyze characteristics of architectural plan through drawing analysis and site survey. This research will contribute to the improvements of the planning methods which will reduce the waiting time and increase the quality of medical service.

The research on applying of Caligraphy design among the applying ways of Typography in the Web-design (웹 디자인에서 타이포그래피의 적용방법과 캘리그래피 디자인에 관한 연구)

  • Park, Jung-Hyun
    • Journal of Korea Game Society
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    • v.4 no.2
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    • pp.29-36
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    • 2004
  • The research on applying typographic medium to typography has been active, and the results have been Used on designs. But method of applying editing design in imaginary space in the Web environment to typographic medium has been used in actual life instead of editing design for print outs. In this treatise, we will look into appropriate method to apply typography under the Web environment through research, and limitation of applying typography as a method to apply typography into the Web environment appropriately, and discuss the alternative for it.

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The Effects of Perceived Justice According to Type of Consumer Complaints in the Internet Open Market (인터넷 오픈마켓에서의 소비자 불만유형에 따른 공정성지각 효과의 비교)

  • Im, Jung-Eun;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.4
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    • pp.563-574
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    • 2010
  • This study focused on the consumer post-complaint behavior in the Internet open market due to the rapid growth of Internet fashion markets and increased consumer dissatisfaction that has increased post complaint behavior. This study identifies the effect of perceived justice on consumer trust and repurchase intention, it then compares the effects of perceived justice on consumer trust and repurchase intention among the different types of dissatisfied groups. The respondents were 369 consumers who experienced dissatisfaction in the Internet open market. The data were analyzed by factor analysis, path analysis, ANOVA, cluster analysis using SPSS win 12.0 and Amos 7.0. In the research model, three components of perceived justice: distributive justice, procedural justice, and interactional justice have significant effects on trust. Trust has a positive effect on repurchase intention. Dissatisfied consumers were clustered into three types of those dissatisfied with 1) shopping mall/shipping, 2) service, and 3) products. The consumer groups classified by the types of dissatisfaction showed different effects of perceived justice on trust and repurchase intention in the Internet open market.

A 3-D Trimming System for Bias-Cut Apparels (고감성 의류제조를 위한 3-D 입체 트리밍 시스템)

  • 김주용
    • Science of Emotion and Sensibility
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    • v.7 no.2
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    • pp.157-161
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    • 2004
  • The clothing by bias-cut fabric are outstanding in their shilluettes mainly due to their high level of drapability. The clothing, however, need a specific cutting process for being even trimming line skirts. The 3-D trimming system developed in the study has been successful in making high-quality skirts with extremely even trimming line. The system is expected to make quality apparel in shorter manufacturing time.

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U.S. Rules on Enhancing Airline Passenger Protections (미국 연방법규상 항공여객보호제도에 관한 연구)

  • Lee, Chang-Jae
    • The Korean Journal of Air & Space Law and Policy
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    • v.28 no.2
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    • pp.63-96
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    • 2013
  • Recently, U.S. Department of Transportation (DOT) expanded the "Enhancing Airline Passenger Protections" on August 23, 2011 and October 24, 2011. The Rule regulates tarmac delays, denied boarding compensation, customer service plans, and fare advertising. The adopted rule is to protect passengers by improving passenger service requirements on U.S. national or domestic carriers and foreign air carriers as well. The major issues are as follows: First, regarding to so called Tarmac Delay, carriers must establish a Tarmac Delay Contingency Plan setting forth the number of hours the carrier will permit an aircraft to remain on the tarmac at U.S. airports before allowing passengers to deplane. Carriers also must provide passengers with food and water in the event the aircraft remains on the tarmac for two or more hours and must provide operable lavatories and medical attention while the aircraft remains on the tarmac, irrespective of the length of the delay. Carriers also must create and retain records regarding tarmac delays lasting more than three hours. Also they need to update passengers every 30 minutes during a tarmac delay of the status of the flight and the reason for the delay, allow passengers to deplane if the aircraft is at the gate or another disembarkation area with the door open. Second, carriers now must adopt a "Customer Service Plan" that addresses offering customers the lowest fares available, notifying customers about delays, cancellations, and diversions; timely delivery of baggage; accommodating passengers' needs during tarmac delays and in "bumping cases"; and ensuring quality customer service. Third, the new regulations also increase minimum denied boarding compensation limits to $650 / $1,300 or 200% / 400% of the fare, whichever is less. Last, the DOT also has modified its policies related to enforcement of Rules pertaining to full fare advertising. The Rule states that the advertised price for air transportation must be the entire price to be paid by the customer. Similarly, Korea revised the passenger protection clauses within Aviation Act. However, it seems to be required to include various more issues such as Tarmac Delay, oversales of air tickets, involuntary denied boarding passengers, advertisements, etc.

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