• Title/Summary/Keyword: 소비자 분화

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A Survey on the Consumer Packaging Preferences for Mini Pot Flower Plants on Domestic Market in Korea (소형 분화류의 포장재 및 포장용기에 대한 소비자의 기호도 조사)

  • Lee, Sun Yup;Woo, Hyun Jeong;Lee, Youn Suk
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.23 no.1
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    • pp.47-53
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    • 2017
  • In this study we surveyed the preferences of consumer packaging for mini pot flower plants to improve the flower market application in Korea. The surveys were consisted of the consumers residing in Seoul metropolitan (221), Gyeonsang (70), Jeonla (29), Chungceong (19), Gangwon (7), other provinces (3). A total of 349 eligible respondents (male 173, female 176) were surveyed with a self-administered questionnaire asking on the general characteristics for residents, packaging material, packaging design, type of flower pot, degree of transparency, convenience, consumer's demand for packaging development, a significant point when purchasing the flower pot product. The collected date was analyzed using a chi-square (${\chi}^2$) statistical test in SPSS program. Most residents prefer for mini pot flower plants packed with packaging characteristics of plastic material (56.4%), packaging design of separated type (76.2%), angled type (62.5%), and transparency (48.6%). The other question results showed that major consumer's demand for mini pot flower plants is maintaining the freshness quality and stability structure for them. Transparency of packaging can also affect directly the preferences for purchasing the mini pot flower plants. The packaging structure with a proper shape design may protect the fresh mini pot flower plants from shock or any other damage during distribution. The results of this study help to provide consumer's demand for packaging development and to give the greatest advantages in terms of production and marketability of mini pot flower plants.

Concept and Properties of Transmedia Storytelling (트랜스미디어 스토리텔링의 개념과 특성)

  • Lee, Sang-Min
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.193-200
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    • 2009
  • Transmedia storytelling is that a number of contents based on various media platform establish a world, and refereed as newly appeared mode in the age of digital convergence. Transmedia storytelling, each different media organically creates and produce various meaning to create a world, makes alteration in not just only producer's area but also consumer's area. The first property of Transmedia storytelling is joint producing in creation and intelligence collectiveness for enjoyment. The second property is the differentiation of story through crossover and combination, which offer new experience and penetration to consumers. As last property, it is the process of collecting and transpiring story by making relationship to establish that world. Such properties of Transmedia storytelling will act as an analysing base for transmedia contents establishing through various media platform.

A Study on the Advertising Creative Based on the Technology Convergence (기술융합에 기반한 광고 크리에이티브에 관한 연구)

  • Jeong, Chang Jun
    • Journal of the Korea Convergence Society
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    • v.6 no.4
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    • pp.235-241
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    • 2015
  • As the broadcast, tele communication and media technology develop, the media are divided into various specialities from the internet to the mobile device. An advertising creative in the field, an innovative changes are taking place that had not been in the era of the passed traditional media TV, newspaper, magazine and etc. It's not but the various media's dividing, also the consumers who use the media are evolving in their media behavior from a passive attitude to a positive one. In other words, They consumers receive the advertising messages with positive attitude to researching the message in the searching tool by themselves and participate, act, and diffuse their acknowledgements. In this thesis, as the advertising creative circumstance like this, these varied advertising creative are tried to explained by the three dimension module that is suggested in this thesis.

Comparison of Regeneration Conditions in Seven Pepper (Capsicum annuum L.) Varieties (7종의 고추(Capsicum annuum L.) 재분화 조건 비교)

  • Min-Su Kim;Yun-Jeong Han;Sharanya Tripathi;Jinwoo Kwak;Jin-Kyung Kwon;Byoung-Cheorl Kang;Jeong-Il Kim
    • Korean Journal of Plant Resources
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    • v.36 no.5
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    • pp.527-539
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    • 2023
  • Pepper (Capsicum annuum L.) is an important vegetable and spice crop that has been cultivated worldwide. Pepper fruits have unique taste and aroma, providing a variety of antioxidants and compounds important for human health, which makes a high economic value. In addition, there is a high demand for new pepper varieties, according to consumer's preference. However, pepper is a recalcitrant plant for in vitro tissue and organ differentiation and plant regeneration, which makes it difficult to develop demanded varieties using newly developed technologies such as genetic engineering and gene editing. In this study, tissue culture and regeneration conditions were investigated using seven pepper varieties that were obtained from the core-collection of Seoul National University. We observed callus and bud induction and shoot formation using several media composition composed of different cytokinins and auxin concentrations. As a result, it was found that there were differences in callus induction and shoot formation of each variety depending on the hormone composition, and the highest regeneration was shown when the medium containing Zeatin Riboside and the petioles of seedlings were used. In particular, out of seven pepper varieties, CMV980 exhibited a higher regeneration efficiency (approximately 48%) than other varieties, followed by Yuwolcho. Therefore, this study provides CMV980 and Yuwolcho as good candidates that can be used for pepper transformation, which might contribute to the development of various varieties through gene editing technology in the future.

Breeding of Lilium longiflorum 'Bright LoSong' as a F1 Hybrid for Pot (일대잡종 분화용 나팔나리 'Bright LoSong' 육성)

  • Song, C.Y.;Moon, J.Y.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.23 no.2
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    • pp.25-32
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    • 2021
  • There is a need to breed and distribute of domestic varieties for Lilium longiflorum because most of the lily bulbs cultivated in Korea were imported from foreign country. The L. longiflorum 'Ace' and 'Nellie White' collected from 1996 had been self-crossed from 1996 to 2010. In 2012, the L. longiflorum 'Bright LoSong' was developed as a F1 hybrid crossed between 'L2-17-4' and 'L2-16-6' that obtained by 7th self-fertilization. The 'Bright LoSong' was tested for homogeneity, regional adaptability test, consumer preference show from 2014 to 2015, and it was registered in 2017. The flower of 'Bright LoSong' is a trumpet shaped single flower with no spots.It has 5.8 flowers per plant, which is a relatively many number compared control 'Mount Carmel', Its flower diamater is 9.8cm, relatively a bit small size. And the flower inflorescence has umbel or raceme while the attitude of longitudinal axis is horizontal. The plant height is 38.4cm with 30.8 leaves per plant and 1.9cm of the leaf width. 'Bright LoSong' has a longer flowering period because of relatively small diameter or many number of flowers than those of the control 'Mount Carmel'. Thus, the 'Bright LoSong' showed a high consumer preference, and the cultivar has the advantage of being able to reproduce since the parents are pure lines.

Breeding of Lilium Asiatic 'Yellow LiASong' as a F1 Hybrid for Pot (일대잡종 분화용 아시아틱나리 'Yelllow LiASong' 육성)

  • Song, Cheon Young;Moon, Ja Young
    • Journal of Practical Agriculture & Fisheries Research
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    • v.24 no.2
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    • pp.23-28
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    • 2022
  • There is a need to breed and distribute of domestic varieties for Lilium Asiatic hybrids because most of the lily bulbs cultivated in Korea bred from foreign country. The collected Lilium Asiatic hybrids 'Butter Pixie' for a maternal line, 'Mona' for a paternal line based on the genetic resources from 2000 had been crossed self-fertilization from 2000 to 2006. In 2008, We developed Lilium Asiatic 'Yellow LiASong' as a F1 hybrid which was crossed 'L2-18-1' and 'L2-21-4' those obtained by 4th self-fertilization. The flower of 'Yellow LiASong' is a bowl shaped single flower with no spots that 5.8 flowers per plant, which is a relatively many number compared other cultivars, and 15.5cm flower diameter with a medium size. And the flower inflorescence has umbellate and racemose while the attitude of longitudinal axis is erect. The plant height is 36.2cm with 35.5 leaves per plant and 10.7cm of the leaf length. Thus, The 'Yellow LiASong' showed a high consumer preference. Which has a longer flowering period due to having a relatively larger diameter and number of flowers than that of 'Tiny Bee', which is a comparable variety.

Breeding of Lilium Asiatic 'Lovely LiASong' as an F1 Hybrid for Pot (일대잡종 분화용 아시아틱나리 'Lovely LiASong' 육성)

  • Song, C.Y.;Park, B.M.;Moon, J.Y.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.20 no.2
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    • pp.5-11
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    • 2018
  • There is a need to breed and distribute domestic varieties for Lilium Asiatic hybrids because most of the lily bulbs cultivated in Korea imported from foreign country. The genetic resources of Lilium Asiatic hybrids, 'Buff Pixie', 'Orange Matrix' and 'Tiny Puppet', which were collected from 2001, had been self-pollinated from 2004 to 2012. In 2012, Lilium Asiatic 'Lovely LiASong' as an F1 hybrid was bred through crossing 'L2-12-1' and 'L2-35-4' obtained by 4th self-fertilization. 'Lovely LiASong' had a bowl shaped single flower with a few spots and medium-sized flower, 8.7cm in flower diameter. The number of flowers per plant was 4.9, which was relatively more flowers than other cultivars. And the flower inflorescence had umbellate and racemose while the attitude of longitudinal axis was erect. The plant height was 33.4cm with 30.4 leaves per plant and 7.2cm in leaf length. The 'Lovely LiASong' showed a high consumer preference because it had a relatively longer flowering period, larger flower diameter and number of flowers than those of the control, 'Tiny Ghost'.

An Investigation of the Sensitivity Desire of Man′s in the Expression of Multimedia Design (멀티미디어디자인의 표현에 있어서 인간의 감성욕구 인자에 관한 고찰)

  • 이은석
    • Proceedings of the Korea Multimedia Society Conference
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    • 2001.06a
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    • pp.437-443
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    • 2001
  • On-line 상의 사용이 급증함에 따라 사용자의 욕구가 다양화되면서 사용자의 감성적인 욕구를 충족시켜 줄 수 있는 인터페이스의 개발과, 이를 위한 소비자의 감성구조 파악에 대한 요구가 높아지고 있다. 이와 관련하여, 감성판단의 이미지를 분석하고 이를 디자인에 응용하고자 하는 연구는 아직 미비한 상태로 사용자 집단의 특성 파악과 심리를 바탕으로 한 감성 구조의 파악에 있어 이지와 감성욕구에 관한 양자의 연구가 요구되는 실정이다. 사용자 개개인의 독특한 감성과 지시 체계의 유기적인 결합으로 이루어지며, 이는 장기간에 걸쳐 이루어지는 주위 환경의 학습을 통해 분화되고 누적된다. 미래에 대한 불확실성과 이로 인한 불안은 모험이라는 요소만으로 극복되지 않으며, 긴장의 항상성을 유지하고 나아가 발전을 위한 심리적 에너지를 제공해줄 수 있는 요인, 즉 새로운 환경에 대한 욕구의 실현이 요구되어진다.

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A Study on the Present Condition and the plasticity of Practical Korean Costume (생활한복 현황 및 디자인의 조형성에 관한 연구)

  • 안현숙
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.2
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    • pp.85-102
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    • 2002
  • This research surveys the forming process of Practical Korean Costume and its social factors and examines Hanbok reformation. The international mode of '86 Seoul Asian Games and '88 Seoul Olympic Games in the 1980's called for the modernization of Hanbok. It is necessary for us to inherit modernized Hanbok which is endowed with the traditional beauty. The purpose of this research is to develop Practical Korean Costume design for focused on functionality as well as on keeping the traditional beauty This study consist of theoretical study and positive study. Theoretical study has the esthetic characteristics(structure characteristic, formative characteristic and the characteristic of color). Grounded upon survey on brands, I have suggested designs that maintain Hanbok's superiority and functionality to fit modern life. Most of Practical Korean Costume shops could not fractionalize customer. So it need to subdivide and specialize customer and investment to improvement of design. Practical Korean Costume will have to be made to maintain dignity by using high quality materials and a coordinate goods will have to be developed.

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컨조인트와 트리즈의 통합에 관한 연구

  • Kim, Jun-Yeong;Gang, Nam-U;Park, Yong-Tae
    • Proceedings of the Technology Innovation Conference
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    • 2009.02a
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    • pp.627-647
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    • 2009
  • 일반적으로 실무에서 공학적인 상충(Trade-offs)의 문제를 해결하는 가장 대표적인 방법론으로 트리즈(TRIZ)가 있다. 지금까지 트리즈관련 연구에 의하면 공학적 파라미터간의 모순을 해결하는 데는 트리즈의 유용성이 이미 확인되었다고 볼 수 있다. 하지만 제품 설계에 있어 트리즈의 사용 범위를 반드시 공학적인 파라미터간의 모순을 해결하는 데 사용을 국한시킬 필요는 없다. 관점을 달리하여 선행설계 엔지니어가 처음부터 소비자의 요구사항에 대한 컨조인트(Conjoint)단계에서 모순을 푼다면 공학적인 문제로 환언(Reduce)시키거나 분화(Breakdown)시켜 제한조건하에서 지엽적이고 복잡한 모순 문제를 풀지 않아도 될 것이기 때문이다. 본 논문에서는 고객 니즈 중심의 컨조인트와 공학 파라미터 모순 해결의 트리즈의 사고를 자연스럽게 연결하기 위해서 제약이론(TOC)의 갈등해소도(CRD : Conflict Resolution Diagram)를 도입하도록 한다. 갈등해 소도는 목적을 달성하기 위해 전행조건의 갈등요소를 확인한 후 타협안을 찾지 않고 잘못된 가정을 엎을 대책으로서 주입(injection) 제시하여 목표를 달성하는 방법이다 따라서 컨조인트의 고객 니즈 최적화를 달성하기 위해 세부 고객 니즈의 갈등요소를 확인하고 트리즈를 주입시켜 제품 설계 목적을 달성할 수 있게 적용하고자 한다. 본 연구의 목적은 첫째, 제약이론(TOC)의 사고를 바탕으로 트리즈를 이용하여 고객니즈의 모순관계를 해결하는 진보된 컨조인트 방법론을 제시하는 것이다. 이 방법론을 앞으로 Conjoint-TRIZ라 표기하도록 하겠다. 둘째, 본 연구에서 제시한 Conjoint-TRIZ 방법론을 자동차 인테리어 설계의 새로운 접근법으로 적용을 시도하여 그 유용성을 검증한다.

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