• Title/Summary/Keyword: 소비자 가치

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The Customized Modern Fashion Product Design (소비자 중심의 현대 패션제품 디자인 개발에 대한 연구)

  • Ko, Hyun-Zin
    • Journal of the Korean Society of Costume
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    • v.58 no.3
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    • pp.93-104
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    • 2008
  • The purposes of this study are to examine the concept of customized fashion product design as a new industrial paradigm reflecting individual customers' needs in modern society, and to grasp its sociocultural meaning. It is thought that this study will be helpful to investigate the cultural thinking of contemporaries represented through the consumption. For this, the documentary study and practical case study have been executed. As modern fashion business becomes more consumer-oriented due to the industrial paradigm shift, there appeared the prosumer as both consumer and producer. The type of customized fashion product design can be classified as 1) the traditional custom-made design in haute couture and classic tailoring 2) the tailor-made design in the prestige line of ready to wear 3) DIY custom design 4) mass customized design of customer involvement. The traditional custom-made design in haute couture and classic tailoring and the tailor-made design in the prestige line of ready to wear is to provide the distinguished product which has the best quality as well as the excellent beauty for VIP consumer. The DIY custom design is for creative consumer searching for the fun of craftsmanship to take part in producing personally. The mass customized design of customer involvement is to personalize product by selecting design module in mass production. Ultimately the sociocultural meaning of the customized fashion product design can be interpreted as (1)endowing special meaning to personal identity (2)distinguishing the privilege by rarefied authenticity (3)returning to analog sensibility 4)pursuing creative fun 5)thinking in a user-centered way.

A Study on Cosmetics Purchase Behavior and Consumer Dissatisfaction at Internet Shopping Mall (인터넷 쇼핑몰에서의 화장품 구매행동과 소비자불만에 관한 연구)

  • Lee, Myoung-Hee;Kim, Hyun-Jeoung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.3
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    • pp.87-100
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    • 2006
  • The objectives of this research were to investigate the relationship between purchase behavior and consumer dissatisfaction of cosmetics at internet shopping malls, and to examine how the purchase behavior and consumer values influence the consumer dissatisfaction. Subjects were 212 females in Seoul who had experiences of cosmetic shopping at internet shopping malls. Consumers showed highest dissatisfaction when the purchased cosmetics were different from the products showed at internet shopping malls. The dissatisfaction with consuming system was higher than buying system or transporting system. The higher the expense and frequency of cosmetic purchase, the lower the consumer dissatisfaction of buying system. Females of 18 to 24 years old purchased color cosmetics more than females of 25 to 39 years old did. Females of 25 to 39 years old purchased functional skincare products more than females of 18 to 24 years old did. The cosmetic purchase expense of older groups was higher than that of younger one. The more consumers spent time on the internet, the more frequent they bought the cosmetics at internet showing mall. Consumers were most willing to buy basic skincare products at the internet shopping mall (42.9%). The consumer dissatisfaction with cosmetics at internet shopping malls was influenced the most by the happiness value(-) and the next by the responsible value, the frequency of cosmetic purchase at internet shopping malls(-) in order.

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Long-Run Effects of an Environmental Tax Levied on Motor Vehicles: Simulation Analysis (자동차 환경세의 장기효과 - 시뮬레이션 분석 -)

  • Seo, Cheong-Seog;Shin, Yoon-Keun
    • Environmental and Resource Economics Review
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    • v.13 no.1
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    • pp.133-160
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    • 2004
  • This paper analyzes the long-run effects of an environmental tax levied on motor vehicles. If the government charges their consumers the tax as much as the monetary value of the external damage due to the pollutants emitted from motor vehicles, the operation of vehicles is reduced to the socially optimal level, alike to ordinary Pigouvian taxes. Thus, air pollution abatement is realized in the short run. Moreover, in the long run, the tax leads the consumers to prefer cleaner vehicles owing to the tax burden, and so the firms produce the motor vehicles with less pollutants emitted to meet the change of demand. Therefore, the tax has the additional effect on air pollution abatement. This result is obtained from the simulation in the oligopoly model which has an interior solution when the vehicles are horizontally and vertically differentiated.

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Intention to Participate in Collaborative Consumption as Providers and Users (제공자 및 사용자로서의 협력적 소비 참여의도에 관한 연구)

  • Hwang, Hyesun;Kim, Jee Hye;Kim, Kee-Ok
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.19-33
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    • 2018
  • Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

Collaboration Strategies Between the Vocational Rehabilitation and Independent Living Services for People with Disabilities (장애인 직업재활과 자립생활 서비스 연계전략에 관한 연구)

  • Shin, Sook-Kyung
    • Journal of Convergence for Information Technology
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    • v.8 no.5
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    • pp.199-204
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    • 2018
  • The concept of the Independent Living (IL) movement has been affected on recent disability public policy to enhance the right of consumers with disabilities, as well as to eliminate the barriers on employment. The IL movement emphasizes the empowerment and autonomy of consumer with disabilities to achieve their rights in educational, social, and employ environment. This paper presents three vocational rehabilitation(VR) services that affect consumers with disabilities based on the values of the Independent Living movement, and recommend some practical strategies. These VR services include the collaboration projects between the VR agencies and Independent Living Centers, the intervention programs to enhance the self determination or informed choice as a consumer, and the projects to strengthen the relationship between consumers with disabilities and their service providers.

호박의 함량 및 추출시간에 따른 추출물의 품질특성변화

  • 이명희;윤성란;오세금;이정일;이기동
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2003.04a
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    • pp.125.1-125
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    • 2003
  • 호박은 다른 과채류에 비해 기후조건에 대한 적용범위가 넓고, 한국의 기후 풍토하에서 잠재생산 가능성이 대단히 높은 작목의 하나로 간주되고 있으며, 다른 박과 채소보다 병이 심하지 않고 약재를 살포할 필요가 거의 없으므로 무공해 식품으로도 그 가치가 높은 것으로 평가되고 있다. 최근 국민 식생활 패턴이 고급화 됨에 따라 건강을 중요시하는 소비자가 급증하면서 약품이 아닌 식품으로 인체의 조절기능에 초점이 맞춘 다양한 기능성 식품이 생산되고 있는 실정이며, 이 중 녹황색 채소류의 항산화, 항암효과가 알려지고 있어 늙은 호박을 이용한 새로운 형태의 가공제품은 향후 소비자의 구매욕구를 충동하기에 충분할 것으로 판단된다. 따라서 이러한 호박을 이용하여 가공제품을 생산하기 위한 기초자료로서 추출조건에 따른 품질변화를 모니터링하고자 하였다. 호박의 전처리의 경우 박피유무에 큰 차이가 없으므로 공정단계를 최소화하기 위해 박피를 하지 않고 사용하였으며, 파쇄의 형태는 깍둑썰기(4$\times$4$\times$4㎤)를 하여 추출조건에 사용하였다. 추출온도의 경우 호박자체의 색을 유지하는데 효율적인 95$^{\circ}C$에서 행하였다. 시료에 대한 용매비 및 추출시간에 따른 품질의 변화가 많으므로 시료에 대한 용매비(10, 20, 30, 40 50g/100$m\ell$) 및 추출시간(1, 2, 3, 4, 5 hr)에 따른 중심합성실험계획으로 추출하였다. 추출조건에 따른 추출물에 대하여 수율, 당도, 갈색도 및 탁도를 측정하여 시료에 대한 용매비 및 추출시간에 따른 반응표면분석을 실시하였다. 영향도를 분석한 결과 수율은 추출시간에 영향을 많이 받는 것으로 나타났으며, 총당 및 갈색도는 시료에 대한 용매비에 영향을 많이 받으며 탁도의 경우 두 조건 모두에 영향을 받은 것으로 나타났다. 수율에 대한 최적 추출조건은 호박량 10.03% 및 추출시간 2.89hr일 때 가장 높은 수율로 예측이 되었으며, 갈색도의 경우 호박량 15.21% 및 추출시간 1.65hr에서 최소로 나타났다.

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A Study on Attitude toward In-flight Internet Usage (기내인터넷 이용자의 이용속성에 관한 연구)

  • Park, Kwang-Sik;Kim, Hyae-Yeon;Son, Won-Mog
    • Korean Business Review
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    • v.19 no.1
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    • pp.35-51
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    • 2006
  • Airline industry which is depressed owing to terror attack on September 11 and Iraq War in early 21 century through high fuel cost and continuous recession in the second half of 90's is gradually recovering from the year of 2004. So demand of airline industry is rising step by step and investment of airlines toward customer service is also going up. Recently some mega carriers in head customer service in-flight internet service. In addition, so do domestic airlines and others ant to be backward. Many Study on usage attitude toward internet have been argued continuously as a result of everyday life using internet. Although there were survey for the revenue perspective of the firm, study on the side of the consumer is so rare. This study used the model of DEA -conjoint what users of the in-flight internet service now attitude and preference important factors to use. As a result, factors chosen are method to charge, service speed of internet, quality of contents provided and ease of approach toward information. This study presents airlines supplying in-flight internet service now to differentiation strategy for each segment.

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The effects of UI(user interface) experience on product attitude and purchase intention for smartphones (스마트폰의 UI(User Interface) 경험이 제품태도와 구매의도에 미치는 영향)

  • Youm, Dong-Sup;Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.129-137
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    • 2013
  • Increasingly important UI(user interface) on the digital media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact smartphone UI experience, this product attitudes and purchase intentions you want to check. First, the findings of the smartphone UI experience influence on product attitudes of the smartphone was confirmed. Second, the smartphone's UI experience was confirmed also in the purchase of smartphones that partially affects. Finally, attitudes were identified as affecting the purchase of products for smartphones. The results of this study, the strategies suggest the need for consideration of future marketing strategy for smart phones smartphone's UI experience. Especially valuable experience for the smartphone-focused marketing strategy, such as the administration of post-A/S system, ie, around experience than are necessary. Finally, in order to improve the consumer's purchase decision more than anything that can enhance the positive attitude of consumers for its products marketing strategies are necessary.

The Effect of Label Design Images on the Intention of Purchase in Convenience Store Lunch Box (편의점 도시락의 라벨 디자인 이미지가 구매의도에 미치는 영향)

  • Kang, Eun-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.493-500
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    • 2020
  • The purpose of this study is to analyze the effect of the visual element of the label design image of premium lunch boxes and general lunch boxes on purchasing intention. As a method of research, the label design images and purchase intentions of premium lunch boxes and general lunch boxes from the nation's leading convenience store brands, Seven Eleven, GS25, and CU, were investigated through a survey, T-verification was conducted based on the measured average value and standard deviation was completed after analysis with SPSS 21. The results of the study showed that the label design of premium lunch boxes was recognized by consumers as a premium image that was a point of differentiation from general lunch boxes, and that the proportion of "quality" and "menu composition" was high, This indicates that convenience store premium lunch boxes could also offer consumers a competitive edge in value that is considered premium other than "price."

The Prioritized Traits of Brand Association Initiating Consumers' Preference on Fine Dining selection (고급 레스토랑 선택에 있어서 브랜드 연상 속성의 우선순위 연구)

  • Kwon, Yong-Joo;Kim, Ji-Eun
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.179-196
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    • 2009
  • As consumers are more conscious about the preferred traits and branding in restaurant selection, restaurant practitioners are getting more interested in the traits which constitute and influence consumers' brand association. Dining selection is known to be a complicated psychological process that consumers undergo, incorporating social and cultural values, personal tastes, and other psychological factors. This study was designed to investigate the specific non-food traits perceived by consumers in fine restaurant selection. Also, it prioritized those examined traits. Building on exploratory qualitative research, results from 11 interviews through focus group sessions were utilized in data analysis. Content analysis of the interviews enabled categorization of the associations. The categorized variables were utilized for empirical data analysis of conjoint analysis. First, the results suggested five superior traits such as atmosphere, price, customer relations, employee competence, and convenience of systems in fine restaurant brand association. Second, they were prioritized in the order of atmosphere, price, consumer relations, employee competence, and convenience. Finally this study provided practical implications for fine restaurant professionals in linking consumers' psychologically networked traits to brand selection.

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