• Title/Summary/Keyword: 소비자 가치

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Locational Characteristics of Performing Art Industries and the Linkages with the Local Economic Landscape (공연예술 산업의 입지 특성과 지역 경제경관의 연계성)

  • Lee, Sooyoung;Lee, Keumsook
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.3
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    • pp.437-456
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    • 2016
  • The purpose of this study is to understand the locational characteristics of performing art industries and to investigate the linkages with local economy. For the purpose, we examine the spatial concentration of cultural and artistic resources in Korea first, and than focus on Seoul where the resources of performing art industries are concentrated to the utmost. To distinguish the distribution aspect and locational characteristics of performing art industries, we apply the Kernel density analysis and LISA (Local Indicator of Spatial Association) on the address data of performing art theater, gallery, and movie theater. In contrast to galleries and movie theaters. the spatial distribution pattern of performing art theaters reveals a unique local cluster centered on the Daehakro area. We confirm that the Daehakro area constitutes a performing art industry cluster in their dense distribution of various related activities making up the value chain of the performing art industry. Multiple regression analysis probes the related economic activities to explain the distribution of performing art theaters as well as the linkages with the local economic landscape.

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Quality Characteristics of Grape Suspensions Using Protopectinase (Protopectinase를 이용한 포도 단세포화물의 품질 특성)

  • Kim, Dong-Ho
    • Culinary science and hospitality research
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    • v.18 no.2
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    • pp.162-171
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    • 2012
  • This study was conducted to investigate the changes of macerating properties from grape suspensions for which both were treated with protopectinase(PPase) and mechanical maceration stored at $4^{\circ}C$ for 28 days. Changes of macerating properties such as pH, total acidity, color, total polyphenol and antioxidant activity of suspensions after enzymatic hydrolysis were determined before and after heating, and microscopic observation made on suspensions containing single cells. With the PPase, grapes were enzymatically macerated to separate cells to primary cell wall without damage. Also, the changes of macerating properties in grape suspension treated with PPase and after heat treatment at $80^{\circ}C$ for 30 min were more stable than those of mechanical maceration, indicating the thermal stability. Thus, the PPase treatment for grapes could be a better choice for preparing highly valuable and functional processed food as well as for prolonging preservation periods.

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An International Comparison of Industrial Organization and Regulation Trends in the Gas Sector (가스산업 조직 및 규제 동향의 국제비교)

  • 남궁윤;박연홍;최성수;김경식
    • Journal of Energy Engineering
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    • v.5 no.2
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    • pp.93-107
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    • 1996
  • Six countries are considered in the study for the comparison of their respective gas industries with the Korean gas industry: the U.S., Canada, the U.K., France, Germany and Japan. The emphases of comparison are given on the cross-evaluation of industry organizations and related regulations. In terms of industrial development stages, the Korean gas industry, with its short experience and in need of more infrastructure, is still young and at an early stage of development. Due to this reason, the study finds that it is premature for the Korean case to propose some policies like the promotion of competition in the gas transportation through third-party access to pipelines. or seeking overseas business opportunities requiring venture capital and advanced technology. Recommendations are made that Korea rather, for the time being, concentrate its energy on the construction of infrastructure and on securing supply sources and diversifying import origins, in order to strengthen it's supply capability in the face of rapidly increasing gas demand in the nation. Nevertheless, Korea will soon have to consider more seriously about the deregulation of the market and more diversified business activities through the development of high technology and managerial skills.

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Consumer Responses toward Fashion Collaboration Brands -Effects of Collaboration Type and Brand Sensitivity- (패션 콜레보레이션 브랜드에 대한 소비자 반응 -콜레보레이션 유형과 브랜드 민감성 효과-)

  • Kim, Eun Young;Ko, Soon Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.10
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    • pp.1058-1073
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    • 2012
  • This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

Policy Issues for the Globalization of Korean Traditional Liquer (전통 우리술의 세계화를 위한 정책과제)

  • Lee, Dong-Phil
    • Food Industry And Nutrition
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    • v.11 no.2
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    • pp.1-9
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    • 2006
  • 우리 전통술산업의 육성은 원료농산물의 소비증대와 수입주류의 대체, 전통문화의 복원 등 다양한 의미를 가지고 있다. 즉 쌀과 잡곡, 과일, 약초 등 우리 농산물로 빛은 민속주의 재현을 통해 개방여파로 인해 남아도는 우리 농산물의 소비증대와 국민들의 건강 증진, 전통문화의 계승발전에도 기여할 수 있기 때문에 산업적 활성화의 필요성이 크다. 특히 술은 지역축제나 관광, 예술 등과 결합한 고부가가치 문화상품이 될 수 있는 만큼 그린투어리즘(green tourism)이나 농촌문화관광을 풍요롭게 하는 중요한 컨텐츠가 될 수 있을 것으로 기대된다. 우리술산업의 활성화를 위한 정책과제로는 다음을 제시할 수 있다. (1) 우리술의 맛과 향, 숙취제거 등 품질을 개선하되 특히, 젊은층과 서민들의 기호에 맞으면서도 건강기능성을 가미한 다양한 제품의 개발과 포장 및 디자인의 개선이 필요하며 이를 위해 전문연구기관을 설립하거나 한국식품개발연구원을 통한 연구개 발과 교육 훈련이 선행되어야 한다. (2) 우리술의 품질관리와 차별적 유통을 위한 브랜드화가 필요한데 이는 지방자치단체와 관련업체에서 지역에서 생산되는 술에 대해 원료나 제조방법, 생산지역 등 품질기준과 표기방법을 제도화하고, 이를 소비자들에게 알리는 방법을 강구해야 한다 (3) 시음회나 품평회, 우리술페스티벌 등 다양한 이벤트행사를 통해 우리술에 대한 부정적 이미지를 개선하고 소비를 촉진하기 위해서는 적극적인 홍보와 판매촉진이 필요하다. (4) 우리 전통술의 품질향상과 가격인하를 위해 시설현대화와 기술개발, 포장 및 디자인개선, 원료구입, 홍보 및 판매촉진 등에 소요되는 자금을 지원하고 주세 차등화 등 조세감면과 경영컨설팅 등의 지원이 필요하다. (5) 현재 국회에 계류 중인 [전통술산업육성 및 지원법(안)]를 통과시켜 제도를 정비하고, 여러 부처에 흩어져 방치되고 있는 농민주 및 민속주 관련 행정체계를 정비해야 한다.

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The Effect of a Family Restaurant's Brand Symbol on Brand Image, Preference, and Purchasing Intention (패밀리 레스토랑의 브랜드 심벌이 브랜드 이미지, 선호도 및 구매의도에 미치는 영향)

  • Kim, Ki-Yeong;Lee, Yong-Ho;Choi, Dong-Hee
    • Culinary science and hospitality research
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    • v.17 no.3
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    • pp.33-46
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    • 2011
  • This study is concerned with the effect of a brand symbol of a family restaurant on brand image, preference, and purchasing intention. With regard to analysis methods, the study carried out a reliability test and a validity test concerning a precedent research concept, ahead of verifying the hypothesis by using the SPSS Ver. 16.0. Also, the study conducted a frequency analysis, technical analysis, exploratory factor analysis, and regression analysis for verifying the hypothesis. As a result of the research, regarding a brand symbol as a visual symbol, three factors including a functional factor, a value factor, and an aesthetic factor were extracted, and of them, the functional factor and an aesthetic factor were discovered to influence of the brand image and preference which affected purchasing intention. In addition, consumers preferred a logo type that includes a company name or a brand name rather than a picture or a mark type of a symbol regarding a brand symbol, and they answered that outdoor advertising would raise awareness more than TV advertising. Based on these results, using a logo type symbol and the mix of outdoor advertising and TV advertising should be considered for brand launch.

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Rupturing in the Plaza: Teens in the Candle Demonstrations (광장에 균열내기 촛불 십대의 정치 참여에 대한 문화적 해석)

  • Kim, Ye-Ran;Kim, Hyo-Sil;Jung, Min-Woo
    • Korean journal of communication and information
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    • v.52
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    • pp.90-110
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    • 2010
  • This study problematizes the youth‘s politico-cultural process of identification as becoming in the context of candle demonstration in Seoul, 2008. We examine their ethical subjectivity, communicative subjectivity and political subjectivity based on our analysis of depth interviews of teenage activists in the candle demonstrations. It is suggested that instead of naming the teens as the historical consequence of so-called 386 generation, or social product in the neo-liberal economic and educational conditions, we need to understand the complexities and dynamics of the youth’s practice of identity politics: subjective pain and anxiety in daily life, creation and sharing of pleasure and fun of peer group comunication are mixed into the pursuit of justice in their social activation of generation/gender politics.

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A Study of New water-soluble 3-D Binders on the Debossing effect for Polyester fabrics (폴리에스테르 섬유용 수용성 입체가공 바인더의 디보싱 효과에 대한 고찰)

  • Kim, Moon-Joung;Kim, Jong-Hoon;Lee, Ki-Jung;Lee, Hee-Jun;Hwang, Tea-Yeon
    • Proceedings of the Korean Society of Dyers and Finishers Conference
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    • 2011.03a
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    • pp.84-84
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    • 2011
  • 국내 섬유산업은 해외로부터의 저가 섬유제품이 대량으로 유입되는 속에서도 산업전반에 꾸준히 고부가 가치화를 지향하고 있다. 소비자의 요구에 부응하여 섬유소재에도 다양한 신개념과 이를 충족시킬 수 있는 기술이 요구되고 있으며, 그 가운데 하나의 영역을 구축해 나가고 있는 분야가 면 리플가공과 같은 표면 형태 가공이며, 최근 들어 폴리에스테르 입체(3D)가공제의 개발 및 가공 방법도 이런 흐름에 부응하여 업계에서 절실한 개발을 요구하고 있는 분야 중 하나이다. 현재 까지 폴리에스테르 섬유의 입체가공 기술은 엠보싱무늬를 조각한 금속 롤러에 열을 가하여 폴리에스터 직물에 찍는 방법으로 원단 표면의 입체적인 무늬를 만들어 내는 방법이 대부분이다. 최근 면 리플가공과 같은 표면 형태 가공이 섬유소재의 새로운 트랜드로 나타나면서 폴리에스테르와 같은 합성섬유에서도 이러한 소재의 질감을 얻고자 많은 시도가 이루어지고 있다. 본 연구에서는 5종의 폴리에스테르의 입체가공용 바인더를 포뮬레이션하여 현재 시장성이 있는 폴리에스테르 아이템 5종에 대한 입체가공효과 및 적용성을 고찰하였다. 합성 포뮬레이션 된 바인더는 수용성으로 만들어졌으며, 입체가공 전 후의 원단 외관, 처리 후 수세의 용이성 및 무늬의 입체성효과 등을 확인하였으며, 가공 전후의 원단 물성평가 연구도 동시 진행하였다. 폴리에스테르 섬유의 새로운 패션 소재로의 응용에 초점을 두고 시장의 수요가 폭발되고 있는 폴리에스테르 섬유 및 나일론 등 합성섬유의 3차원 입체 가공(디보싱) 제품을 생산할 수 있는 가공제 및 가공방법의 개발은 신규시장 창출에 큰 기여를 할 수 있을 것으로 판단되며, 다양한 날염업체의 수요를 충족시키고, 섬유산업의 글로벌화에 대응하여 훈련된 영업 인력과 E-commerce를 통한 외산 제품과의 경쟁력 확보로 신규시장 진입기회를 창출할 것으로 기대한다.

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A Study on role of Science Museum for STEAM Education (융합교육에 있어서 과학관의 역할 연구)

  • Yoon, Young-doo;Choi, Hun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1353-1358
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    • 2015
  • The creative economy is the industrialization era, the information age, knowledge-based economy, linking the new economic paradigm. The core words of the creative economy are stand for creativity, innovation, consumer protection and utilization of intellectual property. Creative ideas are combined with software technology will make innovative ecosystem-based structured market such as Apple, Google, Facebook. Intangible assets attributable to creativity than ever before in human history that is important as the economic value. In addition, innovative ideas, creativity and economic growth beyond the knowledge and information society is required. Because the core has a fusion of science and technology, industry, culture and industry convergence, various genres of creative activity support, and cultural and high-tech fusion industries, such as content creation and job creation through economic traction is needed. In this study, we analyze the case of the US Smithsonian Institution proposes the direction of Science Museum in creative workforce.

A Comparative Study of Oversea Honeymoon Destination Image (해외여행지의 관광이미지 포지셔닝 비교연구: 신혼여행지를 중심으로)

  • Park, No-Hyun;Yoon, Yoo-Shik;Yang, Jong-Im
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.472-485
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    • 2011
  • The purpose of this study is to look through consumer perception and image positioning, present the thoughts over the competitive strength and make better the efficiency of long-term communication strategy. It is analyzed that consumers realized differentiated value choice on seasonal destination for honeymoon. MDS is applied to provide the marketers with the framework to develop marketing strategy for destination positioned in the mind of consumer and make products efficient to create and keep the desirable position. The data was collected from the honeymooner who have planned to travel or have experienced traveled 7 different types of honeymoon destinations(Guam/Saipan, Australia/New Zealand, China, Japan, Hawaii, Thailand and Europe). It is hoped that these results will be useful for tourism and organizer to develop marketing strategy for products.