• 프린팅코리아
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• s.54
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• pp.168-169
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• 2006

기업의 마케팅 무게중심이 B2C에서 C2C로 이동하고 있다. 기업이 소비자에게 파는 것이 아니라 소비자가 소비자에게 홍보하고 제품을 팔아주는 것이다. 이런 버즈 마케팅은 최근 매체광고의 비용 부담 증가와 소비자들의 일방향 광고를 믿지 않으려는 경향이 맞물려 새로운 트렌드로 자리하고 있다.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.45-55
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• 2018

The purpose of this study was to provide the necessary data to explore the development plans of consumer organizations by looking at the spatial distribution of consumer organizations. This is because community-based consumer organizations can propose concrete measures to solve consumer problems more effectively. In this study, data of 11 consumer organizations and 815 branches were collected and analyzed using local indicators of spatial distribution and spatial lag model. First, it was difficult to find patterns according to the geographical characteristics of the spatial distribution of consumer organizations. Second, consumer organizations were more distributed in areas with large populations and businesses and large areas. Third, there is a discrepancy between the demand and supply of consumer organizations when compared with the number of consumer counseling. Based on this, it is necessary to constantly seek concrete development plans by supplementing the qualitative data on the activities of consumer organizations.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1998.10a
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• pp.359-366
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• 1998

최근 전자상거래는 기업과 기업간의 전자상거래 차원에서 기업과 소비자를 직접 연결하는 차원으로 그 중요성의 비중이 변화하고 있다. 본 연구는 기업과 소비자를 직접 연결하는 차원에서 전자상거래 활성화에 결정적으로 영향을 미치는 소비자만족요인에 대한 개념적 모형을 구축함으로서 향후 전자상거래의 발전에 도움을 주고자한다. 본 연구에서 제시한 모형은 공급자측면의 요인인 정보요인, 제품요인, 서비스요인과 소비자측면의 요인인 소비자태도 및 능력요인을 거래관계요인인 신뢰와 몰입을 통하여 소비자 만족에 연결하는 구조방정식 모형으로 추후 실증분석을 통하여 보다 정밀하게 수정하고자 한다.

• 프린팅코리아
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• v.12 no.2
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• pp.124-127
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• 2013

현재 일본의 소비동향은 '저공비행'이라고 할 수 있다. 최근 자민당의 아베정권으로 바뀌면서 적극적인 경기부양책이 시행되고 있으나 그 효과나 결과가 나타나기에는 시간이 걸려야 할 것으로 보인다. 지난해 연말에 발표한 '소비자동향 조사'에서는 소비자심리의 악화가 2개월 연속 이어진 것으로 밝혀졌다. 소비자들이 체감하는 소비모드가 저조한 상황에 있었음에도 더욱 낮아진 것이다. 동일본대지진 이후, 소비자들의 소비형태가 크게 변화하는 양상을 보였음에도 이에 적절하게 대응하지 못했다는 자성의 목소리가 광고업계 내에서도 확산되고 있다. 패키지, POP 등의 다양한 아이템이 있으나, 보다 강한 판촉효과를 통해 소비자들의 구매 욕구를 끌어올리는 것이 인쇄사의 주목을 받고 있다. 판촉의 툴로서 소비자들의 구매 욕구를 끌어올리는 인쇄물의 위상을 높이기 위해 다양한 노력을 기울이는 일본 인쇄사들의 동향을 살펴본다.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.133-142
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• 2014

The purpose of the present study is to develop and validate the scale measuring consumer empathic response to advertising drama. Through a series of consumer surveys and factor analyses, the Consumer Empathic Response to Advertising Scale (the CERA scale) containing 11-Likert format items was developed. The CERA scale consists of three factors which are empathic understanding, identification, and vicarious emotional response. The CERA scale improves the content validity of the existing consumer empathy scales by including identification factor which has been ignored.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.245-248
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3788-3796
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.353-364
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• 2016

This study was conducted to find the influence of menu select attribute on consumer preferences and satisfaction as perceived by Japanese restaurant consumers. Survey method was employed and distributed during January 1 to January 31, 2016 from who have an experience in Japanese restaurants located in Busan and Gyeongnam. First, the quality of the menu (${\beta}=.444$, p<.001), menu design(${\beta}=.425$, p<.001), select menu motivation (${\beta}=.147$, p<.001) positively impact on consumer preferences. Second, consumer preference significantly and positively influence on customer satisfaction. Third, the quality of the menu (${\beta}=.650$, p<.001), menu design(${\beta}=.120$, p<.001), select menu motivation (${\beta}=.263$, p<.001) positively impact on consumer satisfaction. Finally, partial mediating effect of consumer preference was identified between select attributes and consumer satisfaction.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.141-153
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• 2022

This study tried to understand the structural relationship of consumer characteristics on consumer emotions and satisfaction in online shopping. First, consumer characteristics derived various tendencies through previous studies. Next, consumer emotion was defined as positive and negative emotions in the six purchasing processes from information search to use, and satisfaction was defined as the overall satisfaction of the purchasing experience. To this end, this study measured consumer satisfaction and positive/negative emotions in the six consumption processes in their 20s and 40s with online clothing shopping experience within the last month. Finally, structural equation modeling(SEM) was conducted. As a result, the model fit was good, and impulse purchase tendency, conspicuous consumption tendency, innovation tendency, and trendy shopping tendency only affected negative emotions. On the other hand, it was confirmed that information search tendency, hedonic shopping tendency, and economic shopping tendency directly affect positive emotions and indirectly affect consumer satisfaction. Through this, implications for improving the consumer experience in online shopping were presented by identifying consumer characteristics and enhancing consumer emotions.

• Journal of the Korean Home Economics Association
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• v.50 no.4
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• pp.103-113
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• 2012

In the U.S. where Direct-to-Consumer Advertising (DTCA) of prescription medications is permitted, spending on DTCA has been accelerating. As a result, it has been an issue of intense public policy attention regarding whether DTCA is beneficial to the public by promoting a healthy lifestyle. Most of the literature concerning DTCA focuses on its impact on demand and empirical evidence regarding its impact on health-related behavior is scant. This study uses a database of DTCAs for high blood cholesterol, hypertension, diabetes, and overweight treatment medications that have appeared in nationally circulated U.S. consumer magazines during 2000 to 2004 and the Simmons National Consumer Survey in order to compute the level of individual advertising exposure and examines whether those who are exposed to DTCA are more likely to engage in regular exercise and diet control. The study finds evidence that for those with chronic conditions, greater exposure to DTCA leads to less exercise but more diet control. By therapeutic class level, exposure to DTCA leads to less exercise for those with hypertension and who are overweight, whereas those with high blood cholesterol are more likely to engage in regular exercise. Looking into differential responses by socioeconomic status, those with less education are more likely to engage in exercise after being exposed to DTCA. The results imply that the effects of DTCA vary by therapeutic class. In order to enhance the benefits of DTCA, it is important to closely monitor the messages in DTCA and require it to include messages that promote lifestyle change should it be a part of the treatment.