• Informatization Policy
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• v.23 no.2
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• pp.19-34
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• 2016

Due to the spread of smartphones, mankind has been able to access and use a variety of mobile information anywhere, anytime. Mobile competency, the capability of accessing and using mobile information is affect the quality of the individual's life. In this study, 1,290 South Korean, Chinese, and American responded on mobile competency and quality of life. As a result, Korean had highest score in mobile information accessibilty, but American in mobile information utilization. Korea showed lowest rating in improvement of quality of life due to mobile competency. These results shows that Korean do not properly utilized mobile information for higher quality of life although they use longest time of mobile internet. Also, consumer innovativeness had the greatest influence on the utilization of mobile information among individual variables.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.1125-1128
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• 2012

최근 FTA 체결은 국내의 농식품 소비자들을 값싼 외국산 농식품으로 소비 패턴을 변화시킬 수 있다. 또한 유통시장의 변화 즉, 소비자-생산자 간의 직거래 형태는 개인이 프로슈머로서 농식품 관련 컨텐츠의 제작과 생산이 더욱 활발해지도록 하며 소비자들이 구매의사 결정에 중요하게 작용하고 있다. 따라서 농식품의 효과적인 마케팅 전략읠 수립 및 실행을 위하여 소비자가 무엇을 원하고 인식하지 못한 욕구가 있는지 소비자 유형을 분석 할 필요가 있다. 본 논문에서는 농식품 소비자 구매의도를 통한 제품이나 서비스의 이용의도로서 종속변수로 설정하여 구매의도에 영향을 미치는 요인을 분석하였다. 또한 연구 모형을 위해 교류빈도, 친밀감, 호혜성, 감정의 강도라는 SNS 특성을 도출하여 분석하였다.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.1-12
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• 2015

In recent years, the privacy concern for mobile consumers is emerging as the use of mobile application(apps) is growing according to the rapid spread of mobile devices such as smart phones and tablet PCs. To improve privacy protections in the mobile communications and apps, overseas organizations are announcing guidelines and/or checklists for stake holders. Although personal information protection guidelines for application developers have been prepared in the country, efforts to improve consumer privacy capability is insufficient. Thus, in this paper we first scope the app privacy related guidelines in both domestic and foreign affairs, then present the risk factors of privacy invasion by the stage of mobile application use based on the "Privacy Protection Act", offering privacy checklists for consumers. This checklist will enhance the self-management capability of consumer privacy and create virtuous cycle in the mobile ecosystem.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.99-117
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• 2012

This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.

• Journal of Families and Better Life
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• v.31 no.5
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• pp.185-200
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• 2013

The purpose of this study is to examine the moderating effect of consumer competency associated with the influence of interaction styles with sales man on inappropriate consumer compliant behaviors. For the purpose, the survey questionnaire was administered to 1,050 consumers across country by the on-line survey. The research data are analyzed using four statistical methods: factor analysis, reliability analysis, multiple regression, and moderating regression analysis. The results are as follows: First, some demographic variables, for example, male, level of education, marital status, amount of monthly household income had significant effects on inappropriate consumer compliant behaviors such as rudeness of behavior and interference with business. Second, it is significant that two types of interaction with sales man(passive and assertive interaction) have positive effect on rudeness of behaviors, while assertive interaction only has positive effect on inference with business. Third, this research has been shown to be significant, based upon the findings on moderating effects of consumer competency in respect to consumers' level of inappropriate compliant behaviors. In particular, consumer competency has negative moderating effects between interaction styles with sales man and rudeness of behaviors. Practical implications were discussed in terms of effective customer management strategies and policy making related to consumer education.

• Management & Information Systems Review
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• v.37 no.2
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• pp.1-21
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• 2018

According to the results of the FKI's ethical management status and CSR promotion status, about 95% of domestic companies enact the Code of Ethics, while 64% of companies operating systems for communication and dialogue with stakeholders in the process of CSR activities, It seems that strategic CSR activities of domestic companies have not been fully established yet compared with the introduction of ethical management. Even if companies conduct CSR activities strategically, there is very little CSR level of the companies that consumers perceive. This is because the psychological mechanism of CSR on consumers' perceptions is too complicated and detailed, resulting in a positive result and a negative result depending on the investigator's research method. So far, there have been many studies on the direct impact of CSR on corporate evaluation, purchase intention, and corporate image. However, there are few studies on the effect of CSR and CA on purchase intention through product attitude. Therefore, The purpose of this study is to demonstrate the effect of corporate social responsibility(CSR) and corporate Ability(CA) on the purchase intention through product attitudes perceived by consumers, and the moderating effect of corporate reputation between product attitude and purchase intention. As a research method, we selected 4 companies, such as Samsung etc, who have been conducting CSR for the past 10 years, as a sample. The relationship between the CSR and the corporate competence of these companies on purchasing intention was examined through questionnaires for general consumers. The results of this study show that CSR and CA have a positive effect on product attitude, and consumers' product attitude has a positive effect on purchase intention. In addition, CSR and CA were found to have a positive (+) effect on purchase intention through consumer attitude. Finally, it is found that the reputation of the firm has a moderating effect on the relationship between consumer's product attitude and purchase intention. This study suggests that CSR should be strategically promoted in order to positively shape the attitude of consumers toward products of companies and their companies. As a theoretical implication, this study showed that the effect of CSR activities and CA on consumer's product attitude and purchase intention, centered on mediating effects of product attitude and corporate reputation discrimination.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.33-36
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• 2011

혁신에 관한 많은 연구들이 혁신의 공급 측면에 초점을 맞춰 진행되어 왔으나, 본 연구에서는 혁신의 공급측면 대신 수요 측면에 초점을 맞춰 혁신 신뢰성에 영향을 미치는 요인을 탐색하고자 하였다. 문헌 연구를 통해 혁신 신뢰성에 영향을 미치는 요인으로 소비자의 연령과 소득수준, 개인적 네트워크, 기회인식, 역량 자신감을 선정하였다. 가설 검증을 위해 국내 2,000명의 설문 응답자를 기반으로 한 창업 분야의 글로벌 데이터베이스인 GEM 데이터를 이용하였다. 본 연구의 결과는 기업의 마케팅 활동의 효과성을 제고하는 데 실질적으로 활용될 수 있을 것이다.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.942-948
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• 2007

최근 국내외적으로 소고기 파동, 트랜스지방 등과 같은 사건으로, 먹거리에 대한 소비자의 관심이 증가하였고, 소비자 보호 및 기업의 제품 역량 강화를 위해 2001년에 대두된 제조물 책임법은 식품 산업에 위기이자 기회의 장을 마련하고 있다. 본 연구는 식품 산업에서 제조물 결함이 나타나는 기업 및 소비자의 손해 배상에 대한 분석을 위해 PL법 주요 내용 분석과 단계별 사례를 제시한다. 또한 기업의 PL법 대응과 소비자 욕구를 충족시키기 위한 "RFID 이력관리"의 필요성 분석과 더불어 시스템 설계 시 접근 방법과 제품흐름별 핵심관리 정보를 제시함으로서 효과적인 PL법 대응 프로세스 구축 방향을 제시하고자 한다.

• Knowledge Management Research
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• v.23 no.4
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• pp.91-112
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• 2022

In order to improve the quality of consumption in senior generation, it is necessary to build trust in the digital consumption environment. However, there are limitations from previous researches on consumption in the digital environment that has mainly focused on Millennial and Z generations. Therefore, this study aims to examine the antecedents of digital consumption trust and to explore the market segments of senior generation created by the dynamics of these antecedents. In addition, in order to provide practical implications, we investigate the difference in the level of perceived digital consumption trust using segmentation. This study, therefore, used 2021 Korea's consumer life index data conducted by the Korea Consumer Agency for general consumers, and only consumer data of 60s and older are extracted for the analysis. As a result, we confirm from the main results that the three antecedents, consumer competency, perceived corporate responsibility, and local community's problem-solving environment, are significant in building the digital consumption trust in the senior generation. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. Additionally, it is proposed as a practical implication that it should be managed so that significant improvements of customers, businesses, and regional public institutions are developed in order to allow the senior consumers to prepare trusted digital consumption circumstances.

• Journal of Nutrition and Health
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• v.51 no.2
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• pp.153-167
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• 2018

Purpose: This study was conducted to identify differences in dietary behaviors, dietary life consumer education related situation competencies, and dietary lifestyles between baby-boom and echo generations by gender. Methods: Data were drawn from the 2016 Food Consumption Behavior Survey, and 2,474 subjects (baby-boom generation 1,304; echo generation 1,170) were selected. Results: The baby-boom generation more frequently ate meals at home with family than the echo generation, whereas the echo generation had meals more frequently at cafeterias, cafes, bakeries, convenience stores and with friends or colleagues than the baby-boom generation. However, no significant differences in dietary life related consumer education were observed between generations, and experience with food related consumer education and food related promotional/events was very low in general. Baby-boomers received their primary dietary information from surrounding people, whereas the echo generation received it from broadcasting. The information use competence was lower for the baby-boom generation (3.29) than echo generation (3.35), although this difference was not significant. Healthy dietary life competence did not differ significantly, whereas the baby-boom generation showed a higher level of practice competence than the echo generation. Additionally, the baby-boom generation was more likely to pursuit health and less likely to be concerned with convenience and taste quality than the echo generation. Conclusion: The frequencies of meal eating places, drinking, and eating-out differed significantly between the two generations, while the participation ratios of food related consumer education/events, attitudes toward education, and information use competence did not. Additionally, knowledge regarding healthy dietary life competencies did not differ, whereas practice level showed significant differences between generations. Among dietary lifestyles, the baby-boom generation showed higher pursuit of health and lower pursuit of convenience and taste quality than the echo generation.