• Vending industry
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• v.2 no.7 s.8
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• pp.62-65
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• 2003

소자본 투자로서의 자판기 사업은 매력적인 영역이다. 최소의 투자로도 부업을 시작할 수 있다는 점이 최대 강점으로 작용한다. 그래서 돈 많은 사람들이 자판기 운영사업에 투자하는 경우보다 주로 서민들의 투자 비중이 높은 특성을 갖는다. 그렇다보니 대개의 자판기 사업정보는 서민을 주 타깃으로 삼고 있다. 그들의 내재된 투자심리를 최대한 수면위로 끌어 올리는 일이 자판기 마케팅의 핵심이다. 소비자 입장에서 보면 알찬 부업에 투자를 해서 기대 수익을 충족시킬 수 있다면 더할 나위가 없을 것이다. 하지만 반대의 경우에 있어 문제가 생긴다. 특히 판매처의 악의적 사기에 가까운 영업행위로 피해를 보게 된다면 소비자의 분노와 절망은 클 수밖에 없다. 지난해부터 이러한 소비자 피해가 크게 늘고 있다. 순진한 소비자들이 그저 업체가 부풀려 제공하는 사업정보에 현혹되어 큰 피해를 보는 경우가 다반사로 발생하고 있는 것. 이제는 소비자들도 자판기 사업성을 제대로 보는 안목을 가져야 할 때이다. 적어도 사기성 짙은 업체와 품목은 가려서 투자할 줄 아는 안목이 있어야 리스크 요인을 최소화할 수 있다. 이러한 취지 하에 소비자 입장에서 자판기 사업정보를 접할 시, 유의할 사항들을 정리해 봤다. 이런 사항들만 조심해도 크게 피해를 보는 경우는 없을 것이다.

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.159-182
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• 1998

국내의 경우 업체별 홈쇼핑의 연평균 판매액 성장률은 1990년대에 들어 매년 50%이상의 성장을 보이고 있고 '98${\sim}$2003년까지는 20%정도 될 것으로 예측한다. 이러한 급성장을 보이는 홈쇼핑에 대해 본 연구에서는 소비자들의 홈쇼핑 속성들이 홈쇼핑 소비자들의 태도에 어떤 영향을 미치는지를 측정하기 위하여 문헌고찰 및 실증분석을 하였다. 본 연구에서는 홈쇼핑으로 분류되는 통신판매(카탈로그, DM, 전화, CATV, Internet, TV 등)를 통한 소비자의 태도를 조사히기 위하여 설문지를 구성하고 연구를 진행하였다. 홈쇼핑의 쇼핑행태 속성별 가설을 검정한 결과, 위험지각(성능, 사회적 위험)이 낮을수록, 편리성 지향이 높을수록, 제품구색지향 소비자일수록 홈쇼핑 태도에 정의 영향을 미치고, 쇼핑의 즐거움을 지향하는 소비자일수록 홈쇼핑보다 점포쇼핑을 선호하여 홈쇼핑에 부의 영향을 미치는 것으로 나타났다. 그리고 재무적 위험, 심리적 위험, 가격의식 지향은 홈쇼핑 태도에 영향을 미치지 못하는 것으로 나타났다. 연구결과, 성능의 위험, 편리성 지향, 사회적 위험, 제품구색 지향 순으로 홈쇼핑 태도에 긍정적인 영향을 미치는 것으로 나타났다.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.281-287
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• 2012

This study covered the Korean consumers' Luxury Purchase Motivation and benefit factors associated with the consumption behavior. Causal structural relationships between these variables were examined. Examined for the preceding literature on the basis of an analysis of the factor structure of Korean luxury purchase motivation factors and use benefits for Luxury of purchasing to help any relationship whether these factors were confirmed. Firstly, the results confirm the relevance luxury purchase motivations and benefits among the factors, materialistic motives, the economic benefits and practical benefits factors had a positive impact. Personal benefits and social benefits, and cost-benefit factors had a positive impact on the psychological motives. Secondly, the luxury of buying does not have a significant effect on the material motives. The other hand, had a positive effect on psychological motives. Third, the benefits of relevant factors on the purchase of luxury used. Personal factors, economic and practical benefits, they did not have a significant impact. Social benefit factors had a negative impact. Finally mediated side effects among these factors was confirmed. Only psychological motives mediating effects on factors of social benefits through the purchase of crazy. The results of this study to describe the consumer luxury purchasing behavior on buying behavior, as well as a simple linear relationship between the factors for the benefits to be gained by using luxury purchase motivation indirectly explained the process for luxury marketers in the future, and psychological characteristics offered to consider the implications.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.98-112
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• 2003

Approximately 0.7 millions dining business exist all over the country and the industry gains 33 trillions sales every year. Although the characteristics, preference factors, and consuming trends of the consumers in this area are diverse and unpredictable than those in other segments, it is actual that the industry has not been divided as a specified market suited to the real state of affairs in the nation. Therefore, in order for appropriate marketing strategies, it will be necessary to focus on extending product classification, diversifying brands, health marketing, and marketing by ages, by generations, and by life patterns. In addition, economically superior position can be established by subdividing strategies meeting various needs and expectations of consumers.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.407-426
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• 2014

This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.245-248
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3788-3796
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.177-185
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• 2022

In this paper, we attempt to explore consumers' willingness to continuously watch stage performances on virtual reality technology platforms and the mediating role of the psychological contract in it through the integration of service quality theory, thus constructing a continuous viewing model and conducting an empirical analysis through SPSS and AMOS. Through the analysis, we came to the following conclusions: 1. Interaction quality, physical environment quality, and outcome quality have a positive impact on psychological contract; 2. The psychological contract has a positive impact on the willingness to continuously watch; 3. Interaction quality, physical environment quality, and outcome quality positively influence the willingness to continuously watch through psychological contract. Therefore, this model can be used by companies to grasp consumers' perceptions of their own service quality and to formulate specific strategies, and it provides new directions and insights for stage performance companies.

• International Area Studies Review
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• v.13 no.1
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• pp.491-512
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• 2009

The study on waiting time has been conducted from the psychological perspective since Maister (1985). In using medical institutions, especially general hospitals, it is not avoidable to wait for a long time. As a result, the waiting time gives clients psychological stress, which causes medical consumers to be more dissatisfied and decreases their rate of revisit. Accordingly, it is very urgent to study on the waiting time for hospitals' marketing and better image-making. This study is intended to find out how hospitals image and clients revisit is influenced by waiting environment and consumers' attitude, variables of waiting time perceived in medical services. Based on this study, those medical institutions are required to improve their medical service and waiting environment. Accordingly, they should convert waiting time into more efficient and comfortable recess and provide better environment for physical service and effective human services. As those medical institutions have relatively worse image than other businesses, they should actively study on ways of better image-making in the future.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2005.04a
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• pp.323-326
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• 2005

실세계에서 일어나는 문제는 매우 복잡하고 다양하기 때문에 예측하기가 어렵고 다양한 상황들이 발생한다. 특히, 소비자의 구매에 따르는 행동을 분석하고 소비자의 다양한 기호를 예측하기 위해서는 구매자의 심리적 요인과 내적 요인이 많은 영향을 미치게 된다. 이러한 요인들은 직접적인 정보 처리가 어렵기 때문에 정보의 불확실성을 취급하는 기술이 필요하다. 따라서 본 논문에서는 상품 구매에 따르는 소비자의 구매행동 패턴을 분석하기 위해 판매자의 노하우와 소비자의 구매의식을 조사하여 이 데이터를 바탕으로 베이지안 네트워크를 구성하고 구매패턴을 분류하는 방법을 제안하였다. 특히, 베이지안 네트워크를 이용하여 불필요한 속성을 가진 데이터를 제거한 후 코호넨의 SOM을 이용하여 소비자의 구매 패턴을 분류하도록 하였다.