• Title/Summary/Keyword: 소비자선호도

Search Result 576, Processing Time 0.023 seconds

Analysis of Drapability of Men's & Women's Suit Fabrics (남녀 수트직물의 드레이프성 분석)

  • Lee, Mee-Sik;Kim, Eui-Kyung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.30 no.12 s.159
    • /
    • pp.1723-1729
    • /
    • 2006
  • Drapability is an important factor determining the end-use of fabrics. In this research, characteristics of drapability of men's and women's suit fabrics were analyzed. The hand and the preference for suit fabrics were measured by the subjective and objective evaluations. To find out the details of the drapability characteristics of suit fabrics, the drape was measured by using Cusick drape tester and was processed by image analysis software. Seasonal difference was obvious both in men's and women's fabrics. The average drape ratio of women's S/S suit fabrics showed the highest value, 0.724, then decreased in the order of men's F/W> men's S/S> women's FW. Wave amplitude showed the same order to the drape ratio. Men's fabrics were more drapable in spring and summer season rather than in fall and winter season. Women's fabrics showed the opposite trend, in other words, S/S suit fabrics were less drapable than F/W fabrics. There was also a significant difference in drape ratio between men's and women's fabrics regardless of season. For S/S, men's fabrics were more drapable than women's ones, whereas, for F/W, women's fabrics were more drapable.

A Fashion Design Recommender Agent System using Collaborative Filtering and Sensibilities related to Textile Design Factors (텍스타일 기반의 협력적 필터링 기술과 디자인 요소에 따른 감성 분석을 이용한 패션 디자인 추천 에이전트 시스템)

  • 정경용;나영주;이정현
    • Journal of KIISE:Computing Practices and Letters
    • /
    • v.10 no.2
    • /
    • pp.174-188
    • /
    • 2004
  • In the life environment changed with not only the quality and the price of the products but also the material abundance, it is the most crucial factor for the strategy of product sales to investigate consumer's sensibility and preference degree. In this perspective, it is necessary to design and merchandise the products in cope with each consumer's sensibility and needs as well as its functional aspects. In this paper, we propose the Fashion Design Recommender Agent System (FDRAS-pro) for textile design applying collaborative filtering personalization technique as one of the methods of material development centered on consumer's sensibility and preference. For a collaborative filtering system based on textile, Representative-Attribute Neighborhood is adopted to determine the number or neighbors that will be used for preferences estimation. Pearson's Correlation Coefficient is used to calculate similarity weights among users. We build a database founded on the sensibility adjectives to develop textile designs by extracting the representative sensibility adjectives from users' sensibility and preferences about textile designs. FDRAS-pro recommends textile designs to a customer who has a similar propensity about textile. To investigate the sensibility and emotion according to the effect of design factors, fertile designs were analyzed in terms of 9 design factors, such as, motif source, motif-background ratio, motif variation, motif interpretation, motif arrangement, motif articulation, hue contrast, value contrast, chroma contrast. Finally, we plan to conduct empirical applications to verify the adequacy and the validity of our system.

Sensory characteristics of commercial rice cookies and snacks in market (시판 쌀과자의 관능적 품질 특성)

  • Rhee, Sook-Jong;Lee, Jang-Eun;Kim, Mi-Ryung
    • Food Science and Preservation
    • /
    • v.20 no.3
    • /
    • pp.348-355
    • /
    • 2013
  • This study was conducted to analyze the sensory profiles of commercial rice cookies and snacks in the market and to provide fundamental data on the development of rice cookies and snacks. The sensory characteristics of 10 kinds of Korean commercial rice cookies and snacks were evaluated using a sensory test and were analyzed via quantitative description analysis (QDA) and principal component analysis (PCA), depending on their rice contents and processing methods. The rice cookies and snacks with less than 30% rice contents and that were fried were preferred, and their grainy attribute was related to the preference for them. Then 27 kinds of commercial rice cookies and snacks from three countries, Japan, the U.S.A. and China, were also evaluated and compared with those from Korea. While the Korean commercial rice cookies and snacks were sweet, grainy and crispy, those of Japan were not sweet and instead, were salty and crispy.

Comparative Analysis on Preference of Men's Jewelry in Korea and China (Focused on Tie-pin and Cufflinks) (한국과 중국의 남성 장신구 선호도 비교 분석 (넥타이핀과 커프스 버튼을 중심으로))

  • Ko, Seung-Geun
    • Journal of the Korea Convergence Society
    • /
    • v.9 no.2
    • /
    • pp.201-206
    • /
    • 2018
  • This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

A Study on the Application of SPA brand to BI Color and User Preference (SPA 브랜드의 BI 색채 적용 현황과 사용자 선호도 조사)

  • Park, Han Na;Paik, Jin Kyung
    • Design Convergence Study
    • /
    • v.17 no.2
    • /
    • pp.45-57
    • /
    • 2018
  • Sales for SPA brand names of private label apparels are on the rise in the domestic clothing market. The aim of this study is to analyze the characteristics of SPA brands and how each color system is proposed within the BI system. In this study, 8 brands were selected as the most popular SPA brands in Korea and abroad with stores based on brand power and sales and preference by consumers. Therefore, among information factors such as brand identity (BI) and color characteristic. sign system, package, and environmental factors, buildings facade and interior design of eight brands were investigated. Research into color application of BI revealed that four brands used red colors with different tones with different identity differentiation. For the other four brands, the company applied BI designs that gained the brand's character such as a black-and-white or dark blue one. Thus, it is considered important to select BI color in order to differentiate and enhance preferences in brand identity.

Consumers Preference and Dissatisfaction on knitted Golf Wear (골프니트웨어의 소비자 선호도와 불만족에 관한 연구)

  • 신상무;이종림
    • Journal of the Korean Society of Costume
    • /
    • v.51 no.4
    • /
    • pp.97-112
    • /
    • 2001
  • The purposes of this study were to investigate consumers preference and dissatisfied factors in knitted golf wear The 430 questionnaires were sent to consumers who live in the Seoul Metropolitan district including Pundang-city and Iisan-city, The return rate was 89.5%. Statistical devices were t-test, ANOVA, $X$2. frequency with SAS program. The results of this study were as follows: First, Preferred colors were pastel, straw yellow, and black in descending order. Preferred coordination was analogous rather than complementary coordination. The classical look with T-neck, pullover, and V-neck was preferred. The preferred materials were pure cotton and cotton/wool blend in solid colors or plain and intasia structure. There were significant differences that pure cotton was preferred the forties and fifties or housewife, and cotton blend was preferred the thirties or service jobholders. Second, dissatisfied factors were pilling, deformation and de-coloration. The pilling problem was indicated in all income levels. Customers complained about no exchange and no refund policy with sales persons'discourtesy and time delay for repairing.

  • PDF

A Study on suitability of Maternity Dress on the Market - Spring & Summer Clothes - (시판 임부복의 적합성에 관한 연구 - 봄.여름 의복을 중심으로-)

  • 최혜선;김소라;최진희
    • Journal of the Korean Society of Costume
    • /
    • v.50 no.5
    • /
    • pp.65-75
    • /
    • 2000
  • The purpose of this study was to survey about the suitability of maternity dresses on the market and thus to contribute for the maternity dress makers to produce clothes which are ergonomic and wanted by customers. The chief designers of the two major maternity dress makers were questioned about design and production planning, and 195 subjects who had an experience of delivery within a year were questioned about their consumer behavior, preference, and body fitting. The suggestions according to the results of the questionnaire of maternity dress makers and customers were as follows : 1. The most important item, an one-piece dress should be produced a lot more than other items. 2. The designs of maternity dress should be more simple, sophisticated, and natural. 3. The colors of pastel tone rather than trendy colors should be used. 4. The materials of maternity dress should be washable and able to help pregnant women's activity. 5. The front patterns of maternity dress should have more ease than the back patterns have, to cope with increasing abdominal girth and bust girth.

  • PDF

웹 기반 추천시스템에서 사회적 실재감이 추천 만족도에 미치는 영향

  • Choe, Jae-Won;Lee, Hong-Ju
    • 한국경영정보학회:학술대회논문집
    • /
    • 2007.11a
    • /
    • pp.585-590
    • /
    • 2007
  • 기업과 소비자간 일대일 상호작용을 가능하게 하는 전자상거래의 기술적 발달을 통해 소비자에게 더 나은 웹 경험을 제공하기 위해 개인화 서비스를 제공하고 있다. 개인화 추천을 수행하기 위해서는 추천을 받을 사용자와 유사한 다른 사용자들의 선호도를 반영하는 협업 필터링 기법이 많이 활용되고 있으며, 많은 사이트들이 추천을 받은 사용자에게 유사한 사용자들을 보여주어 사회망 연결을 위한 기회를 제공하고 있다. 본 연구에서는 웹 기반 개인화 추천 시스템을 이용하여 사용자에게 효과적으로 제품을 추천하기 위해서, 사회적 실재감(Social Presence)이 추천시스템의 만족도에 미치는 영향에 관하여 연구하고자 한다. 또한, 사회적 실재감을 높이기 위한 방안으로 사회망(Social Network) 데이터의 제시를 통해 다양한 차원의 사회적 실재감과 추천시스템에 대한 만족도 및 신뢰간의 영향관계를 분석한다. 이를 위해 실험집단을 나누어 세 가지 차원의 사회적 실재감을 부여하고, 집단간의 추천 시스템에 대한 신뢰와 만족도간에 차이가 있는지를 분석하였다.

  • PDF

Microbial oil의 개발 현황

  • 윤석후
    • The Microorganisms and Industry
    • /
    • v.14 no.2
    • /
    • pp.26-29
    • /
    • 1988
  • 미생물을 이용한 유지의 생산은 동식물 유지의 대체자원으로써의 가능성 때문에 1910년대 독일에서 연구가 시작되어 현재에 이르기까지 계속되어 왔으나 현재까지의 미생물 생산공정으로는 값싼 식물성유지에 비하여 경제성이 떨어지기 때문에 공업적인 생산은 이루어지지 않고 있다. 그럼에도 불구하고 최근들어 미생물유지, 즉 단세포 유지(Singl Cell Oil) 생산에 관한 연구가 늘어나고 있는 것은 몇가지 관점에서 생각해 볼 수 있다. 첫째로는 전세계의 우지생산이 미주, 지중해 연안국및 동남아 몇개국에 국한되어 세계적인 유통이 때로는 원할치가 않아 수급과 가격의 변동이 심하고, 둘째로는 생물공학기술의 발달로 인하여 좀더 경제적인 방법으로 단세포유지를 생산할 수 있는 가능성이 증대되었기 때문이다. 또한 단세포유지는 단세포단백질과는 달리 식용, 사료용이외에 공업용 원료로도 사용될 수 있으므로 소비자들의 선호도, 법적 규제등의 문제가 상대적으로 작은 것도 한 이유가 될 것이다. 본 소고에서는 유지의 종류, 유지생합성및 축적 메카니즘, 단세포유지 발효공학및 유지추출, 단세포유지의 경제성, 단세포유지에 관한 최근의 연구동향에 관하여 살펴보기로 한다.

  • PDF

Analysis of Consumer Information for Golf Wear Marketing Strategy (골프웨어 마케팅 전략을 위한 소비자정보 분석)

  • 김칠순;임정호
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.4 no.3
    • /
    • pp.17-26
    • /
    • 2002
  • The purpose of this study was to investigate preferences in materials and design types for golf-wear to get some information of consumers. Market research was employed for judgement sampling using non-probability methods. Questionnaires were distributed to 600 golf players at three locations (Kangnam in Seoul, Kangbuk in Seoul, and Kyunggido), and were subjected statistical analysis using the SAS program. The results of this study are as follows: people considered "design/color" the most, "comfort sensation" the second, "brand name" the third when they purchase golf wear. Also we realized that there was a significant difference in brand awareness according to age, gender and area variables.ge, gender and area variables.

  • PDF