• Journal of Family Resource Management and Policy Review
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• v.12 no.3
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• pp.119-145
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• 2008

This study was designed to verify the influence of mothers on their young adults in pro-environmental consuming consciousness and behavior. The compiled data are based on the responses of questionnaires from 278 young adults who reside in Seoul, Korea. The data were analyzed by frequency, standard deviation, mean, unitary dispersion, rank revolution analysis, analysis of variance (ANOVA), and multiple regression analysis by SPSS 14.0K for Windows. This study has discovered the following: First. A mother's pro-environmental consuming behavior is one of the most important factors significantly influencing a young adult's consciousness and behavior. Second. A friendly and positive consciousness about the environment enhances pro-environmental consuming behavior. A close inter-relationship exists between consciousness and behavior. However, some significant discrepancy was found between pro-environmental consuming consciousness and pro-environmental consuming behavior; that is, the level of pro-environmental consciousness was higher than the level of pro-environmental behavior. Third. Sensitivity to environmental information influenced pro-environmental consumption consciousness and behavior. Female students are more concerned about and sensitive to environmental matters than are male students. Fourth. Among the subordinate dependent variables, recycling behavior is most influenced by independent variables. Among the pro-environmental consuming behavior sector, a mother's disposal behavior exerts the most influence on the young adult's behavior. In the results of this study, it is pointed out that it is absolutely necessary fur young adults to bring up their practice level of pro-environmental purchase and consuming behaviors, and it is advised that appropriate and relevant education programs should be developed.

• Journal of Korean Home Economics Education Association
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• v.20 no.3
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• pp.163-177
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• 2008

The purpose of this study is to see relationship between middle school students' cellular phone consumption behavior and their mothers' consumer education. A survey was conducted with middle school students at nine middle schools in Gyeongnam who possessed a cellular phone and their mothers(1,080 in total). The results of this study are as follows: First, middle school students' cellular phone consumption behavior was relatively at the average level or higher: they were best at A/S and change and refund and were at the average level in collecting and using information for purchase followed by contract. This consumption behavior was associated with such variables as gender, academic performance, and monthly pocket money. Second, as for consumer education for middle school students' mothers in general, purchase education was most highly recognized, followed by citizenship education and value education. However, value education was relatively weak, which should be reinforced. Mothers' consumer education was associated with children's grade, academic performance and monthly pocket money. Third, since middle school students' desirable cellular phone consumption behavior was strongly associated with their mothers' consumer education, it is highly urgent to improve the quality of consumer education by mothers at home.

• KOREAN POULTRY JOURNAL
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• v.15 s.160
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• pp.31-36
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• 1983

육계업은 생산의 효율화, 유통의 효율화, 닭고기에 대한 국민의식의 변화로 그 어느 식품보다도 전망이 좋고 경쟁력 있는 상품인 브로일러의 소비 촉진을 통해 안정되게 발전할 수 있다.

• Proceedings of the Korean Society of Veterinary Service Conference
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• 2001.06a
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• pp.174.2-175
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• 2001

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.411-430
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• 2014

The purpose of this study is to identify the antecedents and consequence of role-relaxed consumption. Consumption-related variables were considered as antecedents, and fashion-related variable was considered as a consequence. Hedonic consumption, impulse buying, value consciousness, and brand sensitivity were included as consumption-related variables and fashion consciousness was included as a fashion-related variable. It was hypothesized that hedonic consumption, impulse buying, value consciousness, and brand sensitivity influence rolerelaxed consumption and then influence fashion consciousness. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. While hedonic consumption, impulse buying, value consciousness, and brand sensitivity were uni-dimensions, role-relaxed consumption and fashion consciousness were multi-dimensions. Factor analysis of role-relaxed consumption revealed two dimensions, 'self-centered decision making' factor and 'importance of intrinsic value' factor. In addition, factor analysis of fashion conscious revealed three dimensions, 'individualism' factor, 'dressing style' factor, and 'appearance' factor. Tests of the hypothesized path show that impulse buying and brand sensitivity negatively influence 'self-centered decision making' and that hedonic consumption and value consciousness negatively influence 'importance of intrinsic value'. While 'self-centered decision making'negatively influence 'dressing style' and 'appearance, 'importance of intrinsic value' negatively influences all factors of fashion consciousness. The implications of these findings and suggestions for future study are also discussed.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.932-941
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• 2013

This study aims to investigate the impacts on adolescents of the application of the education program for ethical consumption related to clothing in terms of their clothing-related ethical consumption consciousness, and in terms of their general ethical consumption knowledge and behaviors. Additionally, the effects of clothing-related ethical consumption consciousness and general ethical consumption knowledge on general ethical consumption behavior were examined. The program for education in ethical consumption related to clothing for adolescents was developed and applied, two surveys for the pre-post test design were conducted with high school female and male students, and a total of 158 responses were analyzed. The results of this study were as follows. 1) The results of the factor analysis and the reliability test on ethical consumption consciousness for high school students clearly showed factorial structures including Pro-environmentalism, Animal welfare, Social responsibility, and Recycling. 2) Analysis of the differences in the means of ethical consumption consciousness, knowledge, and behaviors of respondents between pre-test and post-test revealed that posttest means of all research variables after application of the education program were higher than pre-test means. 3) The ethical consumption knowledge had important medicating roles in the relationship between ethical consumption consciousness with regard to clothing and general ethical consumption behaviors. Overall, the study provides empirical evidence to support the notion that there is a need for applying an ethical consumption education program to lead adolescents to consume ethically.

• Asia Marketing Journal
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• v.5 no.4
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• pp.31-47
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• 2003

소비자의 집단 구성원에 대한 자아지각은 소비자 의사결정에 어떠한 영향을 미칠까? 집단소비자 상호간에 영향을 미치는 의사결정 상황이나 소비자 개인적 의사결정상황 등 의사결정 상황에 따라 다르게 영향을 미칠까? 본 연구는 소비자가 집단의식을 인식할 때 개인적 차원과 집단적 차원에서 행해지는 의사결정이 어떻게 이루어지는지를 검증하고, 이때, 소비자의 위험회피성향에 따라 소비자 의사결정이 어떻게 조절되는가를 2 가지 실험을 통해 밝히고자 하였다. 미국 오레곤 주립대학교의 아시아계 학생들을 대상으로 2 가지 실험을 실시한 결과, 집단의식을 지각한 소비자는 집단관련 의사결정은 물론 개인관련 의사결정에서도 긍정적 영향을 미치는 것으로 나타났다. 그러나, 위험회피성향의 조절효과에 대한 실험결과는 집단의식을 지각한 소비자와 집단의식을 지각하지 않는 개인적 소비자 모두 처벌에 관한 상황에서 형평성 선호와 협상적 대안을 선택하는 것으로 나타나 집단의식지각의 의사결정에 대한 위험회피성향의 조절효과는 부분적으로 나타났다.

• Archives of design research
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• v.11 no.1
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• pp.209-218
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• 1998

Information is the most important rather then wealth in the information age. According to propagation of the information by new media, this era is called communication innovation age. And away of thought and life style as well as a society system are changing. Propagation by newspaper and TV as well as new media makes new view on value of consumers, and they recognize propensity to consume as needs from emotion rather than economical value. Changes of thoughts make lots of innovation:from one side, modern design to multi-meanimg design, from consuming of products to consuming of the image, from outer object to inner object, from consuming by mass to consuming individually by fashion. It means the possibilities that a meaning could be interpreted variously. Sign is a configuration for communication with discourse, which is the communication between meaning maker and meaning solver. In this study, various expression of sign in advertising were divided into direct expression and metaphoritical expression which was analysed deeply because it was recoquized as proper expression methed in postmodem design.

• 월간낙농육우
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• v.35 no.8
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• pp.126-134
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• 2015

낙농가가 일반소비자들을 대면해 우리우유에 대해 이야기 나누고 낙농의 가치를 직접 알릴 수 있는 기회가 많아졌다. 지역마다 벌이고 있는 우유소비촉진 행사가 그렇고 소비자들이 낙농의 현장을 직접 느낄 수 있도록 목장 내 체험프로그램이나 문화행사와 같은 다양한 형태의 사업들도 운영되고 있다. 사실 어떠한 농축산업을 보아도 낙농만큼 보고 느낄만한 것이 많은 분야도 없을 것이다. 이렇게 흥미로운 소재를 갖고 있는 만큼 일반인들에게 친근하게 전해질 수 있다면 더욱 좋겠다. 안타깝게도 우리는 매일 있는 현장이니 대수롭지 않지만, 일반 소비자들에게 보기에 불편한 모습도 있을 수 있다는 것을 인지할 필요가 있다. 커다란 생명을 다루는 일이니 매일 엄청난 양의 분뇨가 퇴적되고 그래서 좋지못한 냄새가 발생되는 것은 당연하지만 아무런 책임의식없이 이를 방치를 하여 목장의 주변에 불편함을 제공해선 안된다는 것이다. 불편함이란 매우 주관 적일 수 있지만 그들의 느낌과 감정을 의식하지 않을 수 없게 되었다. 협회가 오랜기간 추진해온 깨끗한목장가꾸기운동 자체가 많은 것을 해결할 수는 없지만, 사육환경을 개선하고 주변 이웃들과 더불어 삶을 영위하고자 하는 요령과 정신을 담고 있다. 대체로 그렇듯, 매년 우수목장으로 선정된 목장주들을 보면 상당수가 늘 밝은 인상에 외지인들을 빈객 맞듯 대접하며, 좋은 것이 있으면 주변거주인들과도 나누며 원만한 관계를 유지하는 모습을 볼 수 있었다. 해도해도 끝이없는 목장일들, 수입유제품은 넘치고 우유는 남는다는데 이 모든게 농가잘못이라는 듯 몰아가는 요즘 일상의 작업들만으로도 이미 충분히 힘들고 괴로운 시기이다. 하지만 대대손손 이어가는 우리목장, 사회에 지속적으로 기여하는 낙농산업을 위해 더 넓게 그리고 자주 주변의 이웃과 소비지들의 시선을 의식하며 깨끗한목장가꾸기운동을 통해 우리 자신을 점검해볼 수 있었으면 좋겠다. 월간 낙농육우는 잘 관리된 목장환경을 기반으로 소비자들과의 교류에도 노력하며 우리낙농의 가치를 열심히 전달하고 있는 모범적인 목장을 둘러보았다.

• The Research Journal of the Costume Culture
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• v.22 no.6
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• pp.979-996
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• 2014

The purpose of this study is to identify the antecedents of fashion consciousness. As antecedents, psychological variables and consumption-related variables were considered. Materialism and change seeking were included as psychological variables, and face conscious consumption, status consumption, and shopping enjoyment were included as consumption-related variables. It was hypothesized that materialism and change seeking not only influence fashion consciousness directly but also indirectly through face conscious consumption, status consumption, and shopping enjoyment. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that materialism directly influence fashion consciousness and that materialism and change seeking influence fashion consciousness indirectly through face conscious consumption and shopping enjoyment. Regarding their relative importance on fashion consciousness, shopping enjoyment was the most influential factor followed by materialism and face conscious consumption, in that order. In developing and implementing marketing strategies for fashion conscious consumers, marketers should focus on satisfying shopping enjoyment, materialism and face conscious consumption.