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http://dx.doi.org/10.5805/SFTI.2013.15.6.932

The Effect of the Education Program for Ethical Consumption of Clothing on Adolescents' Ethical Consumption Consciousness of Clothing, General Ethical Consumption Knowledge and Behaviors  

Jeon, Miyeon (The Graduate School of Education, Chung-Ang University)
Jung, Hye Jung (Dept. of Home Economics Education, Chung-Ang University)
Oh, Kyung Wha (Dept. of Fashion Design, Chung-Ang University)
Publication Information
Fashion & Textile Research Journal / v.15, no.6, 2013 , pp. 932-941 More about this Journal
Abstract
This study aims to investigate the impacts on adolescents of the application of the education program for ethical consumption related to clothing in terms of their clothing-related ethical consumption consciousness, and in terms of their general ethical consumption knowledge and behaviors. Additionally, the effects of clothing-related ethical consumption consciousness and general ethical consumption knowledge on general ethical consumption behavior were examined. The program for education in ethical consumption related to clothing for adolescents was developed and applied, two surveys for the pre-post test design were conducted with high school female and male students, and a total of 158 responses were analyzed. The results of this study were as follows. 1) The results of the factor analysis and the reliability test on ethical consumption consciousness for high school students clearly showed factorial structures including Pro-environmentalism, Animal welfare, Social responsibility, and Recycling. 2) Analysis of the differences in the means of ethical consumption consciousness, knowledge, and behaviors of respondents between pre-test and post-test revealed that posttest means of all research variables after application of the education program were higher than pre-test means. 3) The ethical consumption knowledge had important medicating roles in the relationship between ethical consumption consciousness with regard to clothing and general ethical consumption behaviors. Overall, the study provides empirical evidence to support the notion that there is a need for applying an ethical consumption education program to lead adolescents to consume ethically.
Keywords
adolescents; clothing; ethical consumption consciousness; ethical consumption; knowledge; ethical consumption behavior; education program;
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