• Title/Summary/Keyword: 세분화

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BestChoice SRM: A Simple and Practical Supplier Relationship Management System for e-Procurement (BestChoice SRM: 전자 조달을 위한 단순하며 실질적인 공급사 관계 관리 시스템)

  • Lee, Dong-Joo;Kang, Seung-Seok;Lee, Sang-Keun;Kim, Young-Gon;Chang, Jun-Ho;Lee, Sang-Goo
    • The Journal of Society for e-Business Studies
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    • v.12 no.3
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    • pp.177-191
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    • 2007
  • Supplier relationship management (SRM) is an important contributor to a company's efficiency and credibility. Although several ways are used to provide SRM functionality, these are often not easily integrated with existing procurement systems. We designed and implemented a practical SRM system called BestChoice SRM and present its design and architecture. It has the core functionality of SRM with the simple adaptability of BestChoice which is a decision support system for evaluating suppliers with the aid of visualized analysis It allows seamless integration with existing systems and permits flexible strategy changes as market conditions shift. The key to this flexibility is template-based segmentation. Ease of integration was demonstrated through the installation of BestChoice SRM at a major Korean commercial e-procurement agency.

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Customer Lifetime Value Model Using Segment-Based Survival Analysis (고객 세분화에 기반한 생존분석을 활용한 고객수명 예측 모델)

  • Chun, Heui-Ju
    • Communications for Statistical Applications and Methods
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    • v.18 no.6
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    • pp.687-696
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    • 2011
  • Customer Lifetime or Customer Lifetime Value is a essential metric of differentiated CRM marketing and differentiated marketing strategy as a company core competency. However, customer lifetime used in companies is easily obtained from a confined simple customer attrition rate at some specific time point regardless of customer characteristics. In this study, in order to overcome the constraints of previous simple methods and to make practical use of it in industries, we suggest a method that estimates a customer lifetime using a customer segment based survival analysis with the censored data of customers; in addition, we apply this method to A mobile telecom company data. A method using customer segment based survival analysis is suggested in this study 1) includes all customers having different subscription dates, 2) reduces individual error, 3) can reflect trends after the observed time point and is more realistic.

A Study on US Consumer's Subjectivity Schemata of Sharing Economy: Q Methodology (공유경제에 관한 미국 소비자의 주관성 가치체계 연구 : Q 방법론의 적용)

  • Kim, Ki-youn
    • Journal of Internet Computing and Services
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    • v.19 no.4
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    • pp.107-121
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    • 2018
  • The purpose of this study is to explore the present US consumer behavioral trends and various cognitive schema types for sharing economy frame and shared service. For this, by applying Q methodology, this paper theoretically defines three differentiated typologies of US consumer in a interpretive perspective. This study is in-depth focused on discovering and categorizing characteristics of a respondent's thinking structure called 'schemata'. According to the entire procedures of Q methodology, this paper analyzed Q-sorted data from twenty-four people in the basis of forty Q-samples (statements). Consequently, we discovered four consumer groups named as Type 1 'Socialsumer', Type 2 'Smarsumer', Type 3 'Researsumer'.

Multi-Tasking U-net Based Paprika Disease Diagnosis (Multi-Tasking U-net 기반 파프리카 병해충 진단)

  • Kim, Seo Jeong;Kim, Hyong Suk
    • Smart Media Journal
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    • v.9 no.1
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    • pp.16-22
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    • 2020
  • In this study, a neural network method performing both Detection and Classification of diseases and insects in paprika is proposed with Multi-Tasking U-net. Paprika on farms does not have a wide variety of diseases in this study, only two classes such as powdery mildew and mite, which occur relatively frequently are made as the targets. Aiming to this, a U-net is used as a backbone network, and the last layers of the encoder and the decoder of the U-net are utilized for classification and segmentation, respectively. As the result, the encoder of the U-net is shared for both of detection and classification. The training data are composed of 680 normal leaves, 450 mite-damaged leaves, and 370 powdery mildews. The test data are 130 normal leaves, 100 mite-damaged leaves, and 90 powdery mildews. Its test results shows 89% of recognition accuracy.

Market Segmentation by Preferable kind of Coffee Type (선호커피유형에 따른 세분시장의 특성)

  • Choi, Seong-Im;Yim, Eun-Soon;Moon, Hye-Sun
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.475-485
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    • 2012
  • The purpose of this research study was to identify the factors that influence comsumer who make decisions on preferred coffee types. Data was collected for a month from September $12^{th}$ to October $10^{th}$, 2010 from 807 participants who visited a cafe' in Seoul. The Limdep(LIMited DEPendent) 8.0 program was used in analyzing the determinants for preferred types of coffee using the multinomial logit model(MNL) approach. The results revealed that there were four taste preference groups being Espresso, Americano, Cafe' Late, and Cafe' Mocha ; as well as confirming that demographic characteristics influenced the coffee selection attributes, type of packaging, preferred coffee brand, and visit frequencies. This study found seven coffee selection attributes were significant factors in influencing patrons choices for purchasing speciality coffee being age range, profession, packing status, elation, superficial appearance, weight control, and habitual, respectively. The research reflects the coffee selection attributes by the customers' preference and concludes that it would be helpful to make marketing strategy for particular coffee brands.

A Study on Modified Switching Filter Using Region Segmentation (영역 분할을 이용한 변형된 스위칭 필터에 관한 연구)

  • Kwon, Se-ik;Kim, Nam-ho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.41 no.10
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    • pp.1284-1289
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    • 2016
  • Recently, digital image processing is applied a lot to the broadcasting, communication, computer graphic, and medical sectors. It generates noise when data is transmitted. There are many kinds of noises that add to the image such as salt and pepper noise, AWGN, and complex noise. Thus, this study divides the corrupted image into four4 areas and estimates the types of noises each pixel, and this study suggested a switching filter that separates the estimated into salt and pepper noise and AWGN. In the case that center pixel of local mask is corrupted by salt and pepper noise, it used a histogram probability weighting of subdivided area. Also, in case that it is corrupted by AWGN, algorithm that is applied to with different weights given for the distribution of each area with using subdivided area's distribution was suggested. For an objective comparison and conclusion, this study used PSNR and compared to existing methods.

Leisure Lifestyle and Culture and Art Consumption: Cases of Art Gallery Visitors (여가 라이프 스타일과 문화 예술 소비에 관한 연구: 미술관 관람객을 중심으로)

  • Lee, Guiohk;Park, Jowon
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.3-28
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    • 2016
  • The present study attempted the segmentation of the art gallery visitors on the basis of leisure lifestyles. For this purpose, leisure lifestyle surveys were administered at Korea's three representative art galleries, the National Museum of Modern and Contemporary Art, Seoul Museum of Art, and Seoul Art Center's Hangaram Art Museum. A total of 314 questionnaires were analyzed to identify leisure lifestyle factors. On the basis of the lifestyle factors, a cluster analysis was performed, and then the differences of demographics, museum visiting behaviors, and general cultural consumption among the clusters were examined. The cluster analysis revealed four groups of lifestyles, 'culture and art lovers', 'active homebodies', 'low leisure spenders', and 'omnivorous culture and sports participants'. The four groups revealed the differences in terms of demographics, museum visiting behaviors, and general cultural consumption. On the basis of the findings, the marketing strategies targeting the segmented art gallery markets were discussed.

A Study on complex Differences of Community Spirits and Tourism Development Supports based on Segemented Groups of Residents' Attitude of Tourism Development (지역주민의 관광개발태도에 따른 공동체 의식과 관광개발 지지도 복합차이연구)

  • Song, Rae Heun;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.37 no.3
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    • pp.213-224
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    • 2019
  • This study was to investigate if there are any segmented groups of residents' attitude toward tourism development and also to examin if there are significant differences among such segmented groups in terms of community spirits and touridms development supports. From the literature review, the survey questionaries was developed and a total of 358 useful sample were collected and analyzed in SPSS. The results from cluster and MANOVA showed that there are some significant differences among the segmented groups. the higher residents have positive attitude toward tourism development the stronger residents have community spirits and tourism development support, More insight implication and discussion was provide in conclusion.

Development of 2D Urban Inundation Analysis Model using Adaptive Mesh Refinement Method (메쉬 세분화 기법을 이용한 2차원 침수해석 모형의 개발)

  • Lee, Seung-soo
    • Proceedings of the Korea Water Resources Association Conference
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    • 2016.05a
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    • pp.93-93
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    • 2016
  • 최근 증가하고 있는 기후변화에 의해 설계빈도를 상회하는 강우의 발생빈도가 증가하고 있으며, 이로 인한 도시유역의 내수범람 피해가 증가하고 있다. 도시유역에서 발생하는 침수 피해의 경우 인적 물적 자원이 집중되어 있는 도시의 특성으로 인해 침수로 인한 직접적 피해 규모가 상당할 뿐만 아니라 침수 발생 후 세균 및 박테리아에 의해 발생하는 수인성 전염병의 유행 등과 같은 2차적 피해 또한 심각한 사회적 비용을 초래할 수 있어 도시유역의 침수 피해를 저감시키기 위한 대책이 절실히 요구되어지고 있다. 도시유역의 침수를 예방하기 위한 대책은 구조적 비구조적 대책으로 구분되어 질 수 있으며 구조적 대책의 경우 침수 피해 예방에 직접적인 효과를 낼 수 있다는 장점이 있으나 대규모 사업예산 및 사업 기간으로 인해 직접적 효과를 보기까지 상대적으로 긴 시간이 필요할 뿐만 아니라 사업 진행 중 대상지역 거주민들의 민원으로 인한 갈등 조정 등으로 인해 사업실행에 어려움을 겪고 있다. 이러한 측면에서 비구조적 대책의 일환인 수치해석을 통한 침수피해 재현 및 침수원인 파악을 통한 구조개선 제안은 구조적 대책의 단점을 보완할 수있는 좋은 대안이 될 수 있다. 도시유역의 경우 비도시유역과 대조적인 차이점으로는 높은 비율의 불투수층, 복잡한 지형, 다수의 인공 구조물 및 배수관망 시스템 등을 들 수 있으며, 침수해석 모형의 정확도를 높이기 위해서는 복잡한 지형의 효율적인 처리가 무엇보다 중요하다. 일반적으로 이용되는 2차원 침수해석 모형들은 직교구조 격자 또는 비구조 격자를 이용하여 지형을 묘사하고 있으며 DEM 자료를 직접 사용하는 직교구조 격자의 경우 지형 데이터 생성이 상대적으로 쉽다는 장점이 있으나 복잡한 지형을 표현하기 위해서는 불필요한 지역까지 높은 해상도를 이용해야 하며 이로 인하여 모의시간이 지나치게 길어지는 문제점이 발생한다. 비구조 격자의 경우 상대적으로 복잡한 도시 유역을 잘 묘사할 수 있다는 장점이 있으나 격자망 생성에 필요한 데이터가 많고 격자망 생성에 지나치게 많은 시간과 노력이 소요된다는 단점이 있다. 따라서 본 연구에서는 위에서 언급한 두 가지 방법의 장점만을 취할 수 있도록 메쉬 세분화 기법을 이용한 2차원 침수해석 모형을 개발 하여 복잡한 지형은 고해상도 메쉬를 이용하여 보다 자세히 묘사하고 상대적으로 복잡하지 않은 지형은 저해상도 메쉬를 이용하여 계산시간을 단축시킬 수 있도록 하였다. 수치해석 기법으로는 엇갈림 격자를 이용하는 Leap-Frog 기법과 유한차분 (Finite difference Method)기법을 이용하였다.

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Segmentation based on Visitors' Motivation and Satisfaction to Food Cultural Festival - Focusing on Korea Food Festival in Jeon-ju 2008 - (음식문화축제 방문객의 동기에 따른 세분화와 만족도 - 전주 천년의 맛축제를 중심으로 -)

  • Kim, Joo-yeon;Ahn, Kyung-mo
    • International Area Studies Review
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    • v.13 no.2
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    • pp.669-686
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    • 2009
  • This study attempted to segment food festival market based on delineated motivation and find factors and find the difference attendants' characteristics among segment market. The study also explored the influence of motivation factors on satisfaction. The results shows that The results are followings : (1) Derived factors of food festival attendance motivation were 'food', 'escape', 'familey togetherness', 'entertainment'. (2) A cluster analysis identified three segments for four motivation factors. Three segments were found to be different according to age, income, the number of company, and information source. (3) Four motivation factors had significant influence on satisfaction. food factor's influence was the highest. and 'family togetherness', 'escape', 'entertainment' are ranked accordingly.