• Title/Summary/Keyword: 세분화

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A Market Taxonomy Approach for the Export of Korean Railway Systems (한국 철도시스템의 해외진출을 위한 시장유형론적 접근)

  • Choi, Sung-Ho
    • Journal of the Korean Society for Railway
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    • v.16 no.5
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    • pp.439-446
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    • 2013
  • The market taxonomy approach may lead to the most effective strategy to promote the export of Korean Railway Systems. By prioritizing opportunities in the global marketplace and subsequently identifying market segments, this approach will reveal the most effective market strategies for Korean rail exporters. This study suggests the market potential index. In addition, it also introduces how market segmentation should be done for the global rail supply market. Applying the market taxonomy to derive strategic implications, this study portrays several export projects currently being undertaken by the Korean rail industry.

An Exploratory Study for Dividing Fashion Product Buyers (패션 시장세분화를 위한 탐색적 연구)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.19 no.2
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    • pp.360-375
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    • 2011
  • The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

Identification of Maximal-Length Noun Phrases Based on Expanded Chunks and Classified Punctuations in Chinese (확장청크와 세분화된 문장부호에 기반한 중국어 최장명사구 식별)

  • Bai, Xue-Mei;Li, Jin-Ji;Kim, Dong-Il;Lee, Jong-Hyeok
    • Journal of KIISE:Software and Applications
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    • v.36 no.4
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    • pp.320-328
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    • 2009
  • In general, there are two types of noun phrases(NP): Base Noun Phrase(BNP), and Maximal-Length Noun Phrase(MNP). MNP identification can largely reduce the complexity of full parsing, help analyze the general structure of complex sentences, and provide important clues for detecting main predicates in Chinese sentences. In this paper, we propose a 2-phase hybrid approach for MNP identification which adopts salient features such as expanded chunks and classified punctuations to improve performance. Experimental result shows a high quality performance of 89.66% in $F_1$-measure.

Survey on Coexistence Problems in WBANs (WBAN 공존성 문제에 대한 연구동향)

  • Kim, BeomSeok;Lee, Hwa-Min;Kim, Seokhoon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.04a
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    • pp.544-547
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    • 2016
  • WBAN (Wirless Body Area Network)은 IEEE 802.15.6에서 정의한 통신 표준으로 인체 내/외부 및 표면에 장착되는 무선 센서 장치들을 통해 의료 및 비의료 서비스를 동시에 제공하는 것을 목표로 한다. 이러한 WBAN은 인체 중심 구성과 네트워크 내부의 이동성 및 네트워크 단위의 이동성을 가지는 특성으로 인해 다수의 WBAN들이 좁은 공간에 공존할 수 있으며, 상호 간섭으로 인해 성능 저하와 같은 문제에 노출된다. 이러한 문제를 해결하기 위해 IEEE 802.15.6에서는 공존 상황을 이동성에 따라 3가지로 세분화 하였으며, 세분화된 각 상황에 적합한 공존성 해결 방안의 가이드라인을 제시하고 있다. 하지만 표준에서는 세분화한 공존 상황을 인지하는 알고리즘과 각 공존성 문제 해결방안의 상세 방안이 결여되어있다. 또한, WBAN의 공존성 문제를 해결하기 위해 제안된 기존의 연구들은 표준에서 정의한 공존상황을 고려하지 않고 있어 추후 표준 기반의 WBAN의 구현시 호환성이 결여된다는 문제점을 가지고 있다. 따라서 WBAN의 공존성 문제 해결에 대한 연구방향의 재조명이 필요한 때 이다. 본 논문에서는 IEEE 802.15.6 표준과 기존의 공존성 문제 해결 방안을 소개하며, 기존 연구의 연구 접근 방법을 분석하고 문제점을 제시한다. 또한, WBAN의 공존성 문제에 대한 새로운 접근 방법과 연구 방향을 제시한다.

An Application of gCRM Using Customer Information (고객정보를 이용한 gCRM의 활용)

  • Lee Sun-Soon;Lee Hong-Seok;Lee Joong-Hwan;Kim Sung-Soo
    • The Korean Journal of Applied Statistics
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    • v.18 no.3
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    • pp.567-581
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    • 2005
  • Geographical Customer Relationship Management (gCRM) is an integrated solution of Geographic Information System (GIS) and Customer Relationship Management (CRM). In gCRM, GIS is used to show multi-dimensional analytical results of customer information geographically. When customer information is geographically presented, more valuable information appears. In this research we briefly introduce gCRM and show real examples of customer segmentation applied to company.

A Study on Recognition of Korean Place Names System on the Internet by Using the Rules of Dictionary Use (규칙을 적용하여 세분화한 사전기반의 한국어 지명인식 시스템 연구)

  • Jang, Hae-Suk;Jung, Kyu-Cheol;Lee, Jin-Kwan;Park, Ki-Hong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.2
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    • pp.1097-1100
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    • 2005
  • A choice of a term represent the contents of the documents should be preceded in recognition of the name of an individual. The recognition of the name of an individual which has high reliability can raise the building of information extract system into higher level. Up to now active research on the recognition of the name of an individual human name and the general recognition of the name of an individual have been studied, detailed research on the recognition of the name of a place hasn't be done, however. This thesis suggests detailed methods of recognition of Korean place names system with applying a rule made manully.

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Segmenting blog users and its implications to the e-commerce behavior (블로그 사용자의 세분화와 전자상거래에 미치는 영향에 관한 연구)

  • Shin, Min-Soo;Yum, Ji-Hwan;Lee, Woo-Yeul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.11
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    • pp.4320-4330
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    • 2010
  • Blogs that allow two way communications are open to the public more than 20 million sites these days. The study tries to categorize and classify blogs based on the common representative factors. As blogs are changing dynamically, the study also tries to figure out key factors either for growing or perishing dynamics. The study develops the research idea from the independent variables such as contents factors and psychological factors to the controlling factors such as trust, attitude, and purchasing intention. The research found out that opinion leading and information seeking tendency are significantly related to the attitude to the internet shopping mall.

Segmentation of the Cosmetics Market according to Shopping Orientation (구매성향에 따른 화장품시장 세분화)

  • Hwang Choon Sup
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1632-1643
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    • 2004
  • The competitiveness of the domestic cosmetics market will improve more rapidly when efficient market segmentation is secured, qualitative information about each of the segmented markets is gathered, and adequate marketing strategies to meet the demands of each segmented markets is established. Therefore, continuous studies are needed to secure qualitative information for market segmentation. In order to find out whether the domestic cosmetics market could be segmented according to consumers' shopping orientation, the present study analyzed cosmetics purchasing behavior, complaint behavior, and demographic characteristics of each consumer group classified according to their shopping orientation. The study was implemented by a normative-descriptive survey method using a questionnaire. Three groups of consumers were identified according to their shopping orientation: price-oriented group, information-oriented group, and brand-oriented group. It was confirmed that the groups, classified according to shopping orientation, have significantly different demographic, purchasing, and complaint behavior. Therefore, shopping orientation should be carefully considered in the segmentation of the cosmetics market.

The Selective p-Distribution for Adaptive Refinement of L-Shaped Plates Subiected to Bending (휨을 받는 L-형 평판의 적응적 세분화를 위한 선택적 p-분배)

  • Woo, Kwang-Sung;Jo, Jun-Hyung;Lee, Seung-Joon
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.20 no.5
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    • pp.533-541
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    • 2007
  • The Zienkiewicz-Zhu(Z/Z) error estimate is slightly modified for the hierarchical p-refinement, and is then applied to L-shaped plates subjected to bending to demonstrate its effectiveness. An adaptive procedure in finite element analysis is presented by p-refinement of meshes in conjunction with a posteriori error estimator that is based on the superconvergent patch recovery(SPR) technique. The modified Z/Z error estimate p-refinement is different from the conventional approach because the high order shape functions based on integrals of Legendre polynomials are used to interpolate displacements within an element, on the other hand, the same order of basis function based on Pascal's triangle tree is also used to interpolate recovered stresses. The least-square method is used to fit a polynomial to the stresses computed at the sampling points. The strategy of finding a nearly optimal distribution of polynomial degrees on a fixed finite element mesh is discussed such that a particular element has to be refined automatically to obtain an acceptable level of accuracy by increasing p-levels non-uniformly or selectively. It is noted that the error decreases rapidly with an increase in the number of degrees of freedom and the sequences of p-distributions obtained by the proposed error indicator closely follow the optimal trajectory.

Comparison of Rice Quality According to Agroclimatic Regions in Gyeoungbuk Province (경북 농업기후 지대별 쌀 품질 비교)

  • Lee Sun Hyung;Won Jong Gun;Choi Jang Soo;Ahn Duok Jong;Choi Ky Yeon;Lee Woo Gyeong;Park So Deuk;Son Jae Keun
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.50 no.spc1
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    • pp.94-98
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    • 2005
  • This study was carried out to provide the geographic information based on the distribution of rice qualities and palatability in Gyeoungbuk province of Korea. The rice grain quality and environmental factors were analyzed using 513 sampling sites based on different five-agroclimtic regions of Gyeoungbuk province during three years from 2002 to 2004. In rice grain quality characteristics, the average palatability was low in South eastern coastal and Tabaek semi alpine regions as $67.6\~68.3$ and the coefficient of variation (CV) was relatively high as $6.2\~7.4\%$. The average head rice rates were low in South and Central eastern coastal regions as $87.3\~88.2\%$ and CV was high as $8.2\~8.3\%$. The average protein content was high in Central eastern coastal regions as $8.0\%$ and CV was high as $8.2\~8.3\%$. In case of palatability, the variation was differed clearly between high and low agroclimatic regions; it means that it is possible to divide the same agroclimatic region of high CV into two or three areas by CV of palatability. As the results of subdividing each existing agroclimatic regions based on the palatability, the variation of grain quality characteristics was become lower than that of existing five-agroclimatic regions. Therefore, the re-establishing of agroclimatic region based on rice grain quality was very important for precise cultivation for rice.