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http://dx.doi.org/10.5351/KJAS.2005.18.3.567

An Application of gCRM Using Customer Information  

Lee Sun-Soon (Institute of Distance Education, Korea National Open University)
Lee Hong-Seok (Information and Communication Engineering, Sung Kyun Kwan University)
Lee Joong-Hwan (Vice President, needsi)
Kim Sung-Soo (Department of Information Statistics, Korea National Open University)
Publication Information
The Korean Journal of Applied Statistics / v.18, no.3, 2005 , pp. 567-581 More about this Journal
Abstract
Geographical Customer Relationship Management (gCRM) is an integrated solution of Geographic Information System (GIS) and Customer Relationship Management (CRM). In gCRM, GIS is used to show multi-dimensional analytical results of customer information geographically. When customer information is geographically presented, more valuable information appears. In this research we briefly introduce gCRM and show real examples of customer segmentation applied to company.
Keywords
gCRM; Customer segmentation; Decision tree; Data mining; Marketing;
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