• Archives of design research
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• v.15 no.2
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• pp.81-90
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• 2002

Designer creates new design alternatives using acquisition of visual information in design process. Which is more effectiveness to acquire in directive visual information or in-directive visual information\ulcorner In this research we would like to find out that the relation of character in visual information and design alternatives. So to A subjects, we give them to see directive visual information to make visual mental imagery, to B subjects, we give them to see in-directive visual information to make it. In this experiment they must crate telephone design. C subjects must evaluate this design alternatives by questions composing scale in distinction and elegant. After a experimentation, It is true that we make hypothesis that distinct two subjects in distinction and elegant. Though elegant is opposite with hypothesis. So to make elegant design. it is import to concentrate cognitive ability. Accordingly it proves that in-directive visual information is effective for new type design stage in design process and directive visual information is effective for new style design stage in design process.

• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.95-107
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• 2004

Elegance in dress has existed as one of the important archetypes of aesthetic consciousness through the times. Nevertheless, there has generally been Ignored the Idea of analyzing it. The purpose of this study is to provide a framework for a better understanding of the beauty of dress by constructing the concept of elegance in dress as both one of aesthetic categories in dress and refined taste in the sociocultural contexts. For the purpose, the documentary study in sociocultural and aesthetic contexts has been executed. Considering from the holistic viewpoint, elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding. It is expressed visually through not only the carefully contrived dress hut also a sort of aura of dressed body - a combination of appearance, behavior, attitude, manner etc.- with skillful ease. The aesthetic values of elegance consist of luxury, nobility, refinement, femininity, harmony Luxury means rarity and opulence of materials, craftsmanship for excellent qualities, genuineness. Nobility, related to the lady and the gentleman, can be explained as neatness. decency. modesty. and appropriateness for formal occasions. Refinement involves artifice, sophistication, maturity, and subtleness. Femininity reflects the characteristic of feminine attractiveness such as the dainty, the florid, the sweet. Harmony means organic unity. matching with body, moderation in opposition to exaggeration. These values has rather interactivity than exclusion. It is refinement and harmony that are centered on of all values.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.8
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• pp.945-953
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• 2014

This study attempts to explore the connectivity among brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality image factors of online shopping malls. The analysis results are as follows. First, the brand personality of shopping malls were derived as 'vital', 'familiar', 'credible', 'competent', and 'sophisticated.' Second, shopping value was derived as hedonistic and practical shopping values. Third, it was shown that brand personality of shopping malls has significant impacts on shopping value. In addition, customers' shopping value, customer satisfaction and recommendation intention have significant impacts on each other. It is expected that this study can provide basic information for constructing differentiated marketing strategies in the domestic online shopping malls whose competition is heating up.

• Proceedings of the Korean Society for Information Management Conference
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• 1999.08a
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• pp.241-244
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• 1999

현재 인터넷자원은 분산된 네비게이션환경에서 배포되고 있다. 이러한 분산된 정보자원을 통합할 수 있는 표준형식으로 Dublin Core가 성장하기 위해서는 기술내용뿐만 아니라, 기술방법을 정의하여 작성된 레코드의 일관성을 확보하여야 한다. 그리고 더 나아가 다언어문화와 자원의 유형에 상관없이 통합 기술할 수 있는 보다 세련된 메타데이터 형식으로 발전시켜야 한다.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.568-577
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• 2018

This study investigated the typicality of the leading brand in a specific product category through comparison of personality evaluation. Measuring scales for brand personality was also used to measure the product category's personality which consumers expected generally. By pre-test, an instant coffee category was selected for product category. In the instant coffee category, three brands-'kanu', 'looka', and 'supremo'-were analyzed for this study. As a result, it was found that the leading brand, kanu had the typicality for the instant coffee category. Kanu had the same dimensions of brand personality, which were sincerity, competence, success, and sophistication, as the instant coffee product category had. Comparatively, looka had just three personalities -competence, sincerity, and sophistication-which were similar to personalities in the product category. And, supremo had only two personalities-sophistication and competence-which were similar to personalities in the instant coffee category.

• Proceedings of the Korean Information Science Society Conference
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• 2000.10c
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• pp.470-472
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• 2000

본 논문은 Layered Transmission(LT)기법의 단점인 세밀하지 못한(coarse-grained) QoS 확장성을 보완하기 위해서 계층 단위로 세션을 떠나기 이전에 각 계층 내에서 프레임을 생략하는 기법을 제안한다. 이 기법은 기존의 LT 기법보다 네트워크 상태 변화에 따라서 좀 더 세밀한 QoS 확장성을 제공해 준다. 따라서 네트워크 대역폭의 활용도를 최대화하고 패킷 손실을 최소화할 수 있다. 또 사용 가능한 네트워크 대역폭을 최대한 활용함으로써 사용자들에게 최적의 서비스를 제공해 준다.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.416-424
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• 2011

This study aimed to look into the Korean food consumption behavior, satisfaction, and loyalty between segmented groups through Korean food market segmentation in accordance with brand personality. A survey was conducted to the Japanese residing in Korea and also Japanese tourists in Korea. For the statistic analysis, frequency analysis, factor analysis, anova, $x^2$ and cluster analysis were conducted with Hangul SPSSWIN 19.0. The results of an empirical analysis include the following. First, the brand personality of Korean food was deduced into the following five levels: sincerity, ruggedness, competence, sophistication, and excitement. As a result of stereotyping based on the above, it was classified into three groups involving an excitement pursuing group (18.7%), a sophistication pursuing group (59.7%), and a competence sincerity pursuing group (21.6%). Second, it was found that there was a significant difference in the demographic characteristics and Korean food consumption behavior between segmented groups. Third, there was a significant difference also in satisfaction with and loyalty to Korean food between segmented groups. Specifically, competence and sincerity pursuing groups were discovered to exhibit the highest satisfaction and loyalty when compared with any other of the groups. Accordingly, it would be necessary to conduct a Korean food marketing strategy appropriate for each segmented group.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.1
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• pp.1-10
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• 2014

The purpose of this following research is to verify influence of brand personality development of domestic Internet shopping malls on consumer satisfaction and intention to revisit. To achieve this purpose, a sample study was carried out on college students in Busan who made a purchase from Internet shopping malls during the past 6 months. In the concrete, 11 shopping malls including general shopping malls and open market that have a high market share were chosen as comparison targets. Materials were collected and analyzed through questionnaire survey. Empirical analysis results are shown as the following. Brand personality dimension of Internet shopping malls are 'competence sophistication', 'vitality', 'warmth' and 'reliability' etc. 'Warmth' and 'reliability' have a significant influence on consumer satisfaction and intention to revisit. In particular, 'reliability' showed bigger influence on intention to revisit Internet shopping malls. In addition, consumer satisfaction showed a meaningful influence on intention to revisit. Specific strategy development is needed to strengthen 'warmth' and 'reliability' among brand personality dimensions.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.334-347
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• 2013

This study aimed to develop positioning strategies through the preparation of a positioning map by introducing brand personality to online shopping malls. Such a study will be able to furnish useful information for establishing differentiated marketing strategies in the online shopping mall market, which has faced fierce competition. For research subjects, the study was aimed at students who were attending S college in the Busan region. The results of an empirical analysis are as follows. The brand personality of online shopping malls were deduced to be the following factors: "competence refinement", "vitality", "intimateness", and "reliability". Then the study prepared a positioning map with these assessment attributes. As a result, there were mutually significant differences among competitive shopping malls in the positioning of consumers. The most differentiated attributes in the perception of the entire group were discovered to be "intimateness" and "vitality", whereas the least differentiated attribute was found to be "reliability". In addition, also in terms of the preference and ideal points for online shopping malls in accordance with brand personality between the entire group and segmented groups, there were mutually significant differences.

• 한국약용작물학회:학술대회논문집
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• 2007.05a
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• pp.269-270
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• 2007