• Title/Summary/Keyword: 세대별

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A study on the User Experience of Athleisure Brand Communities by Generation (애슬레저 브랜드 커뮤니티의 세대별 사용자 경험 연구)

  • Na, Hye Sook;KIm, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.397-402
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    • 2021
  • The purpose of this study is to measure the satisfaction level of user experience of athlesure brand community by generation through surveys, and to derive satisfaction level according to consumption taste by generation. As a tool for measuring brand community, a questionnaire written Creating Pleasurable Interfaces Model of Stephen P. Anderson was used and was conducted focusing on women in their 10s-40s, which are the main consumers. As a result of the survey, the community participation rate and satisfaction level are significantly different depending on the consumption tendency of each generation. In addition, focused on task satisfaction was high, but focused on experience satisfaction was relatively low. It was found that there is a need for a plan to improve satisfaction based on experience for revitalization of online and offline communities in the future. Through this study, we expect the use of consumer-centered brand communities and brand communities according to the satisfaction level of consumption demand by generation and consumption preference by demand.

A Study on Household Labor Time of Married Men by Generation -For the Baby Boom generation, Generation X, and Generation Y- (세대별 기혼남성의 가사노동시간 연구: 베이비붐세대, X세대, Y세대를 중심으로)

  • Lee, hyunah;Kim, Joohee
    • Journal of Family Resource Management and Policy Review
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    • v.25 no.4
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    • pp.71-86
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    • 2021
  • The purpose of this study is to identify the influencing factors of married men's household labor time by generation to understand the changes in male participation in household labor. To this end, married men were classified into Baby Boomers, Generation X, and Generation Y, and the factors of participation in household labor for each generation were analyzed by applying the hypothesis of participation in household labor. As for the data, the original data of the National Statistical Office's "2019 Time Use Survey" were used. Multinomial logistic analysis was conducted to analyze the factors affecting married men's household labor time. As a result of the analysis, household labor time for Baby Boomers can be explained by the hypothesis of economic efficiency, gender role attitude, and the demand/response capability, while household labor time for Generation X can be explained by economic efficiency hypothesis, gender role attitude hypothesis, time-availability hypothesis, and demand/response capability hypothesis. It was found that the household labor time for Generation Y can be explained by the time-availability hypothesis and demand/response capability hypothesis. The fact that each generation has different factors of participation in household labor suggests that the characteristics of each generation should be considered in establishing policies to support the work and family balance for men.

A Study on the Difference between Young and Old Generation of SNS Behavior (SNS(social network service)활용에 대한 세대별 차이 연구)

  • Hwang, Yoon Yong;Lee, Ki Sang;Choi, Soow-A
    • Journal of Korea Society of Industrial Information Systems
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    • v.20 no.1
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    • pp.63-77
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    • 2015
  • As social network service(SNS) environments have been changed and increased, people perceive SNSs as a part of their daily lives. Therefore mutual communication activities based on the Internet and its influences are expanding continuously. This paper explored the difference between consumers' emotional well-being level and social capital formed through SNSs. Given that the reason of using SNS and its utilization can be different depending on consumers, this paper also examines generation differences. Hence, we examine how the forms of emotional well-being and social capital in SNSs can be different according to each generation. We conducted a survey targeting the consumers who have an experience of using online SNS and looked into the effects of emotional well-being and social capital among generations using eighty three valid samples. In this study, we find that there are differences on the effects of the sizes and the types of social capital formed through SNS, depending on the generations. In particular, the size of social capital from younger generation was larger compared to the older generation and bridging social capital, one of social capital types, was also bigger in the younger generation compared to the older generation. Although general emotional well-being was not differentiated among the generations, we could find a generation difference by showing that older generation's negative well-being, one of emotional well-being types, was more sensitive than younger generation. Based on such results, this paper proposes SNS utilization plan sub-divided by generations, suggesting management direction of online social networks.

Bigdata Analysis on Keyword by Generations through Text Mining: Focused on Board of Nate Pann in 10s, 20s, 30s (텍스트 마이닝을 활용한 세대별 키워드 빅데이터 분석: 네이트판 10대·20대·30대 게시판을 중심으로)

  • Jeong, Baek;Bae, Sungwon;Hwangbo, Yujeong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.513-516
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    • 2022
  • 본 논문에서는 텍스트 마이닝 기법을 이용하여 MZ 세대를 이해하는 키워드를 도출하고자 한다. MZ 세대의 비중이 높아지면서, MZ 세대를 분석하려고 하는 많은 연구들이 수행되고 있다. 이에 본 연구에서는 MZ 세대를 이해하기 위하여 네이트 판의 연령별 게시판 크롤링을 통해 빅데이터를 수집하였다. 그리고 텍스트 마이닝 기법을 활용하여 10대, 20대, 30대의 각각의 키워드를 도출할 수 있었다. 본 논문에서 도출된 키워드는 이는 MZ 세대를 이해하는데 중요한 키워드로 볼 수 있을 것이다. 향후 연구로는 MZ 세대와 기성 세대를 비교하기 위하여 추가 크롤링을 통해 세대 간 비교 연구를 수행하고자 한다.

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Classification and Analysis of Next Generation Mobile Communications Services (차세대 이동통신 서비스 분류 및 분석)

  • Kim, Seung-Mok;Park, Tae-Keun
    • Journal of Korea Multimedia Society
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    • v.10 no.4
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    • pp.470-482
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    • 2007
  • In this paper, we classify next generation mobile communications services into service categories and develop service evolution scenarios for developing the next generation mobile communications service roadmap in NGMC Forum. Firstly, Service categories are defined based on the purpose of service usage. Secondly, the services are classified into the categories and their relationship is analyzed. The candidates of services to be classified and analyzed include all kinds of services discussed in a conceptual level as well as current mobile/Internet services. Finally, we develop a service evolution scenario in each service category. When the next generation service road map is developed based on the results of this paper, it is expected to secure the initiative and enhance the competitive edge in the field of the next generation mobile communications.

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A Study on the Difference of Perception about Traditional Food by Generations in Busan Area (부산 지역 전통음식에 대한 세대별 인식 차이 분석)

  • Lee, Bok-Seup;Park, Hun-Jin;Jung, Jin-Woo
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.1-14
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    • 2010
  • This study is to analyze the difference of perception about Korean traditional food by generations in Busan area. For the analysis of this study, both the cross tabulation analysis and Frequency analysis were used, by choosing the random specimen of investigation from middle and high school students, college students and general people residing in Busan area. The result of the study is as follows. First, the frequency of preference for traditional food is different by generations. Second, Korean traditional food is the most preferred among all generations. Third, menu is decided mainly for a father in the family. Finally, standardized and simplified recipes are needed for busy people. To improve the difference by generation, herbs or seasonings should be added or ingredients should be changed into ones suitable to young generation's taste. It is necessary for future studies to have extended samples nationwide for balanced specimen.

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A Exploratory Study on Topography of The Welfare Attitudes among Korean People by Generation (한국인의 세대별 복지태도지형 탐색 연구)

  • Kim, Sin-Young
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.189-193
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    • 2021
  • This study purports to depict the generational topography of welfare attitudes of Korean people. Three generational groups are made for analytical purpose, 'between 20-39 age group', 'between 40-59 age group', and '60 and older'. Two major statistical techniques are used, the analysis of variance and correspondence analysis. The analysis of variance shows that the respondents' attitudes upon 'social services target(universal vs selective)', 'education', 'housing', 'child-care', 'youth support', and 'employment' varies significantly by age groups. Correspondence analysis also shows that 'between 20-39 age group' is located with proximity with 'child-care', 'employment', and 'housing', while '60 and older' is located with 'poverty' and 'old age life care'. Clearly this study shows that there is generational difference on welfare consciousness in many areas of social policy. Overall, the results show that significant generational differences with regard to welfare attitudes clearly exist in current Korean society.

A Study on Each Generation of Mobile Cloud (모바일 클라우드의 각 세대에 관한 연구)

  • Lee, Jung-Hoon;Sin, Yeong-Rok;Hassan, Mohammad Mehedi;Aldana, Maria Elizabeth;Huh, Eui-Nam
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.04a
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    • pp.238-240
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    • 2010
  • 본 논문은 최근 IT 분야에서 각광받는 모바일 클라우드를 모바일 노드와 클라우드의 역할에 따라 3 가지 세대로 분류하고, 각 세대별 특장과 활용 및 고려사항에 대해 고찰하였다. 1 세대는 웹 어플리케이션, 2 세대는 실시간 사진전송 시스템, 3 세대는 IPTV UCC 전송 시스템을 각 세대별 예로 들어 그 특징을 논의하였다.

Digital Generation's Media Use and Political Participation : Focusing on SNS and Smart Phone Use (디지털 융합 세대의 미디어 이용과 정치참여의 특징 : SNS와 스마트폰을 중심으로)

  • Lee, Young-Soo;Kim, Sung-Joong
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.39-60
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    • 2019
  • The purpose of this study is to examine new types of political participation using the new media of digital convergence generation. For this purpose, groups were classified according to age and characteristics of media usage to investigate whether there are differences in media-related tendencies, SNS and characteristics of Smartphone usage political-related characteristics, and political participation by types. The results of the study is that the media usage characteristics by generation showed a difference between groups according to the high and low motivation for using media, and there was a generation differences in politics-related characteristics and types of political participation. Digital generation showed lower political involvement, political efficiency and offline political participation than Web 1.0 generation. In addition, political efficacy showed the moderating effect that had the greatest effect on political participation by types.

Design and development of an electric charge simulator for apartment (공동주택 전기요금 시뮬레이터 설계 및 개발)

  • Kim, Woo-Je;Sim, Minkyoo;Chung, Bum-Jin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.657-659
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    • 2020
  • 공동주택 전기 요금제에는 호별 계약, 단일계약 및 종합계약으로 분류된다. 호별계약은 저압전력이 공급되는 공동 주택에 적용되며, 세대별 사용량에는 주택용 저압요금제가 적용되고 공동부 전기 사용량에는 일반용 저압 또는 주택용 저압 요금제가 적용된다. 단일계약과 종합계약은 고압전력이 공급되는 공동주택에 적용된다. 단일계약은 공동주택 세대별 사용량과 공용설비 전기 사용량을 합산하고 평균하여, 평균세대의 전기요금량을 기준으로 주택용 고압 요금을 적용하여 공동주택 전기 요금을 산정하는 방식이다. 종합계약은 공용설비 전기 사용량에는 일반용 고압요금을 적용하지만, 세대별 전기 사용량에 대해서는 주택용 저압 요금을 적용하여 공동주택 전기 요금을 산정하는 방식이다. 공동주택에서는 3가지 요금제중 하나를 선택하여 한국전력과 계약을 맺을 수 있다. 고압전기를 공급받는 공동주택은 상황에 따라 단일계약이 유리한 경우도 있고, 종합계약이 유리한 경우도 있다. 따라서 본 연구에서는 공동주택에서 전기요금을 시뮬레이션하여 각 공동 주택에 적절한 요금제를 선택하는 의사결정을 지원할 수 있는 공동주택 전기요금 시뮬레이터를 설계하고 개발하고자 한다. 이를 위해 본 연구에서는 공동주택 전기요금 시뮬레이터의 요구사항을 분석하고, 시뮬레이터를 설계하고, 공동주택 전기요금 시뮬레이터 프로토타입을 개발하였다.

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