• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.174-182
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• 2012

The purpose of the study is to establish a successful the national tax service electronic document system and suggest an application method by investigating relationships among perceived availability, perceived usefulness and system acceptance suggested by Technology Acceptance Model(TAM). As a result, perceived availability and perceived usefulness were playing roles as mediums on the process of accepting an tax electronic document system, and information quality of the electronic document system turned out to influence on perceived availability and perceived usefulness. And perceived availability turned out to influence on perceived usefulness. This suggests that the more tax officials feel comfortable in using an tax electronic document system, the more useful they perceive it is.

• Korean Journal of Child Education & Care
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• v.19 no.2
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• pp.117-128
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• 2019

Objective: The purpose of this study is to investigate the effect of mother's acceptance parenting attitude and optimism on children's self-regulation including cognitive, emotional, and behavioral regulation. Methods: The subjects were 361 3, 4, 5 - year - old children and their mothers who attended to the early childhood education institutions. One-way ANOVA was conducted to find out age differences in self-regulation. The regression analysis were conducted to find out whether the mother's optimism could predict their children's self-regulation. The stepwise regression analysis were conducted to find out whether the mother's acceptance parenting attitude could predict their children's self-regulation. Results: As for the self-regulation, there were significant age differences in the cognitve regulation and the behavioral regulation, but not in the emotional regulation. It implies that the abilities of cognitive and behavioral regulation increase as the age level goes up. As for the relations between mother's optimism and their children's self-regulation, only the permanence factor of the mother's optimism predicted children's cognitive, emotional, and behavioral regulation. As for the relations between mother's acceptance parenting attitude and their children's self-regulation, two components of mother's acceptance parenting attitude (unconditionally love & right) could predict children's cognitive, emotional, and behavioral regulation. The component of unique could predict the cognitive and emotional regulation. Conclusion/Implications: These results suggest that mother's optimism and acceptance parenting attitude positively affect on the development of self-regulation ability in children.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.185-194
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• 2021

This study was conducted to identify the factors that influence students' disability acceptance attitudes in elementary schools in face of integrated education becoming common. For this study, a questionnaire survey was conducted on 472 students, from fourth to sixth grade, in three elementary schools in Jeollanam-do; furthermore a regression analysis was conducted using SPSS 23.0. The survey demonstrated that gender and grade did not have a significant effect on disability acceptance attitudes. Whereas empathy abilities, contact and knowledge of children with disabilities, respectively, influenced disability acceptance attitudes. Consequently, improving students' ability to empathize with others is more important than simply providing knowledge in itself. Thus, there is a need for the implementation of programs and education geared toward promoting empathy. Moreover, contact was found to have a negative impact on disability acceptance attitudes, suggesting the need to promote more positive disability-related experiences to elementary school students.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.289-298
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• 2009

An analysis was carried out for this study to figure out if there exists any differences in the model consumers accept for commercialized MP3-playing clothing and bio-signal sensing clothing. To analyze the differences of the structural variables of the products types, t-test was conducted with SPSS 15.0 package and multi-group analysis with AMOS 5.0 to find out the differences of each path goes with product types in structural equation model. In analytical results of effective sample of 557 copies of questionnaire, consumers' were highly aware of MP3-playing clothing in perceived ease of use, while they were aware relatively high of bio-signal sensing clothing in perceived usefulness, attitudes, consumer acceptance. The perceived value which was input to find out consumers awareness about sale price of commercialized products, was proven to do very important moderating role in forming consumers' attitudes and acceptance intention. Besides, consumers showed a difference in path in accepting model goes with product types. In bio-signal sensing clothing case, 'the perceived usefulness$\rightarrow$attitudes' path which was backed up in MP3-playing clothing was rejected, and 'perceived value$\rightarrow$attitudes' path appeared relatively high with moderating role of perceived value higher than MP3-playing clothing. Considering the results above, as the smart clothing is in the initiative commercialization stage while consumers were in the inquiry stage into awareness or information necessary in the course of purchase decision-making, and so an effective commercialization strategy seems to be necessary.

• (The) Korean Journal of Advertising
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• v.28 no.6
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• pp.7-34
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• 2017

The debate surrounding advertising effectiveness is not to be overstated as a major source of advertising research. However, there is still a lack of discussion on the model for measuring the effects of government and public service advertising. This study focuses on this point and develops an index model that can evaluate government advertising. For this purpose, we conducted a survey of 800 respondents in 7 major cities. Based on the creativity evaluation factors (originality, clarity, and appropriateness) of government advertising and the evaluation factors (interest, avoidance, and relevance) of policy contents, a causal model that affects the cognition, attitude, and behavioral responses of the audience was set up. As a result of analysis, originality, clarity, interest, and relevance except for appropriateness and avoidance were meaningful variables for creating government advertising effect such as policy understanding, audience attitude, word of mouth intention of policy. In addition, policy understanding and audience attitude were the main mediating variable influencing the word of mouth intention of policy. Based on research results, this paper discussed the direction for creating effective government and public service advertising in the future.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.361-370
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• 2021

The purpose of this study was to examine the mediating effect of self-esteem in the relationship between bicultural acceptance attitude and peer relationship of multicultural adolescents, and to examine the moderated mediating effect of multicultural acceptability. To this end, the data of 1,197 adolescents who participated in the 8th year survey(2018) of the 'Multicultural Adolescent Panel Study' surveyed by the National Youth Policy Institute were analyzed. As a result of the analysis, first, it was found that the bicultural acceptance attitude of multicultural adolescents had a significant positive effect on self-esteem. Second, it was found that while bicultural acceptance attitude of multicultural adolescents had a significant effect on peer relationship, self-esteem partially mediated these relationships. Third, it was found that multicultural acceptability moderating the indirect effect that affects peer relationship through self-esteem as a mediating bicultural acceptance attitude of multicultural adolescents. Based on the results of this study, a support plan was sought to positively form and maintain the peer relationship of multicultural adolescents, and the implications, limitations, and suggestions for subsequent studies of this study were presented.

• Korean Security Journal
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• no.45
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• pp.37-63
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• 2015

The purpose of this study explores the relationship between male inmates' gender stereotypes for female correctional officers and its impact on their stress level while they are doing their time in prisons. To fulfill the purpose of this study, this study uses a set of survey data of 216 male inmates collected from prisons nationwide. The data contains information regarding male inmates' perceptions towards male and female correctional officers as well as their stress level in prisons. The findings of this study suggest that male inmates have low level of gender stereotype against female correctional officers. Further, this study found that none of male inmates' gender perceptions toward female officers has impact on the inmates' reported stress. Rather, perceptions toward the entire correctional officers, which include both gender officers, have influence on the inmates's stress during incarceration. This finding suggests that male inmates consider female officers as a part of professional correctional organization without specific gender stereotype or perceptions toward female officers. It indicates that the concerns regarding the relationship between male inmates and female officers may be a mere myth rather than a serious issues that need to be considered as a barrier for expand female officers carrier opportunity in the corrections systems. Finally, Implications for the research findings for preventing suicide attacks are discussed.

• (The) Korean Journal of Advertising
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• v.28 no.8
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• pp.111-132
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• 2017

This study investigates how consumers' need for uniqueness and for self-expression have influence on their attitude towards brand webtoon contents and word of mouth intention. The results of this study shows that among the sub-dimensions of brand webtoon users' need for uniqueness, unpopular choices has a significantly positive influence on their need for self-expression, and in turn it has a strong positive impact on both attitude towards the webtoon content and intention of word of mouth. In particular, the data show that respondents' perceived perception of the persuasive intent of the brand webtoon moderates the effect of need for self-expression on the attitude towards the content. More specifically, respondents who perceive the persuasive intent in brand webtoon show a lesser degree of favourable attitude towards the content than do respondents who do report a low level of perception of persuasive intent of the brand webtoon. In sum, this study not only provides a theoretical foundation to understand how consumers perceive brand webtoons in terms of their need for uniqueness and for self-expression, but the study has implications for practitioners who are interested in using a brand webtoon for marketing.

• 한국노년학
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• v.41 no.4
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• pp.527-546
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• 2021

This study examined the effect of past acceptance on suicidal ideation in older adults and verified double mediation effects of attitude to aging and depression. The responses of 329 aged 65 years or older who participate in senior welfare centers in Seoul and Gyeonggi-do were used. As an analysis method, the double mediation effect was confirmed through serial multiple mediation model verification using the SPSS PROCESS macro program. The followings are the results of the study. First, the past acceptance had a significant effect on the aging attitude, the aging attitude on the depression, and the depression on the suicidal ideation, but the direct effect of past acceptance on the suicidal ideation was not significant. Second, double mediation effects of attitude to aging and depression were significant in the relationship between past acceptance and suicidal ideation. Based on these results, practical and policy interventions to prevent suicide in old age were suggested.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.322-331
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• 2014

The objective of this study is to examine the effect of regional globalization and its impact to globalized company. As emerging markets evolve from the periphery to the core of marketing practice, we will need to figure out their unique characteristics. Emerging markets are distinctly different from mature markets. Because of market heterogeneity it is important to segment customer and find out their characteristics for the companies. In this research we explores how inward internationalization, susceptibility to global consumer culture affect consumer's brand attitude and adoption of global brand. This study examines various strategic issues in the context of China. The result suggest that inward internationalization is an antecedent factor of susceptibility to global consumer culture and also influence to brand attitude and brand adoption positively. Several implications for Korean content providing companies and marketing strategies are discussed.