• Title/Summary/Keyword: 성장단계별 성공요인

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The Success Factors of Domestic Start-up Companies: Case of Woowa Brothers (국내 스타트업의 현황 및 성공요인 분석: (주)우아한형제들의 사례를 통하여)

  • Hwang, SeHee;Kim, Kyungmi;Park, Hyunjun
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.1
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    • pp.71-87
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    • 2020
  • As startup companies are recognized as the important source of job creation and economic growth, the study is trying to find out the current situation of startup companies and their success factors in South Korea. The study analyzes the success factor of Woowa Brothers recognized as a unicorn start-up company in 2018 by using ERIS model and Start-up Developmental Stages. The ERIS model emphasizes Entrepreneurs, Resources, Industry Environment and Strategy for company performance and three developmental stages are divided into initiation, commercial and growth stages. The results indicate that the Woowa Brothers' success factor was to catch the appropriate timing in ERIS and to combine unique methods by differentiating itself from existing competitors at each stage. With analyses of success factor of Woowa Brothers as a case model, the study reveals limitations and recommends the direction of future research for producing more unicorn companies in South Korea.

A Study on the Application of Success Factors According to the Growth Stage of Convenience Store Startup (편의점 창업 성장단계에 따른 성공요인 적용 방안에 관한 연구)

  • Kwon, Yong Seog
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.261-276
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    • 2020
  • This study seeks to find an effective support plan through the success factors recognized in the early stages of startup and those recognized after success by grasping the success factors of successful small business entrepreneurs at each stage from the pre-start stage to the growth stage. To this end, a qualitative study through interviews was conducted with successful convenience store franchisees to derive success factors from the start-up preparation stage to the early stage and growth stage. The success factors of starting a small business were studied in consideration of the characteristics of franchise convenience store startups using the ERI model and the ERIS model applied in the study on the performance of startups. The success factors were studied using the multisite service firm life cycle of Sasser et al.(1978) reflecting the results. As a result of the study, the key factors of successful franchisees were the selection of the location of the first store, the selection of strategic additional stores, and the successful renewal of the contract. Depending on the characteristics of the founder, the enterprising franchisees took an active attitude in selecting strategic locations for additional stores and defending the commercial district, while the relatively conservative franchisees showed an active attitude toward store operation and renewal from a management perspective. In particular, the entrepreneur's mind is important in the preparation stage, and the importance of the entrepreneur's management strategy was discovered in the entire business cycle. Based on the results of this study, this study specifically sought out a start-up plan to effectively apply it to the future growth stage.

An Exploratory Study on the Success Factors of Research-based Spin-off Venture Across Stages of Growth: Pertaining to Theoretical and Case Study (연구기반 스핀오프 벤처기업의 성장단계별 성공요인에 관한 탐색적 연구: 이론 및 사례 연구를 중심으로)

  • Jung, Gang-Ok
    • Journal of Korea Technology Innovation Society
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    • v.9 no.4
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    • pp.654-687
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    • 2006
  • Research-based spin-off venture, generally formed to commercialize technology originating from public research institution, could contribute to economic wealth creation and regional development. Although there are some interests in research-based spin-off venture and its success factors across stages of growth, little empirical research was done on research-based spin-off venture's success factors in Korea. The purpose of this research is to investigate research-based spin-off venture's success factors across stages of growth. The methodology used is theoretical and case study. Based on theoretical study, it is found that there are four stages of growth in research-based spin-off ventures such as generating business ideas, finalizing new venture projects, launching spin-off firm, and strengthening the creation of economic value. Then, in order to verify them, a case was analyzed focused on success factors across stages of growth. Additionally, implications and limitations of the result of this study are discussed.

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Exploratory Research about Key Success Factors for IT Venture Entrepreneurs (IT 벤처 기업의 창업 성공 요인에 대한 연구)

  • Shin, Yu-Sub;Choi, Myeong-Gil
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.3-7
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    • 2009
  • 본 논문에서는 IT 벤처 창업 기업이 창업 초기 단계를 지나 성공적으로 성장 단계에 진입 할 수 있는 성공 요인에 대해, 사례 연구에 의한 탐색 연구를 통하여 어떤 요인들이 실증적으로 존재하며 이들의 특질이 어떠하고, 이 특질들이 창업기의 벤처 기업에 어떠한 영향을 미치게 되는지에 고찰해 보고자 한다. 또한 IT 벤처 기업의 창업 성공 요인으로서 고찰해 보는 여러 특질들의 유형을 분석하여 이들을 창업자와 창업팀 등의 내부적인 요소와 관련된 부분들과 외부적 요소와 관련된 부분들 그리고 성장 단계의 특질과 관련된 요소들로 분류하고 이 요소들 중 초기 단계의 연구개발 기업의 경우 성공적인 창업단계에 이를 수 있는 주요한 요소들의 특성과 성공적인 창업 단계로의 발전과의 상관, 인과 관계를 연구, 고찰해 보며 주요한 요소들 각각의 상관관계를 연구하여 이를 토대로 초기 단계의 연구 개발 창업 기업에 있어서 성공적인 창업 단계로의 발전에 대한 주요 성공 요인을 해외에서의 창업 성공 요인에 대한 비교 연구와 국내의 사례에 대한 연구를 통하여 고찰하여보고자 한다.

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A Study on Success Factors of Successful Start-up by Step: Focus on ERIS Model (창업기업의 성장단계별 성공요인 연구: ERIS모델을 중심으로)

  • Ko Kyung Sun;Nam Jung Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.6
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    • pp.71-86
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    • 2023
  • Although starting a business plays a key role in strengthening national competitiveness and creating jobs, it is recognized as a risky choice. Failure to start a business can result in a wide range of negative effects, such as loss of personal wealth as well as deterioration of national competitiveness. This study considers startups that have reached a level of sustainable growth by achieving performance above the minimum profitability and sales standards for KOSDAQ listing, or achieved EXIT through sale or listing, as successful startups. based on the practical experiences of 23 successful entrepreneurs and Based on perception, the importance and priorities of startup success factors were derived through stratification analysis (Analytic Hierarchy Process, AHP), and interviews were conducted. In particular, using the ERIS model, we comprehensively analyze various variables of a start-up by considering the four elements of the entrepreneur, resources, industry, and strategy, and examine the changes and importance of success factors according to the characteristics of each growth stage of the start-up. As a goal, we specifically identified the challenges and opportunities faced by entrepreneurs at each stage. As a result of the study, the order of importance of the top factors of success factors in the start-up period was found to be the entrepreneur, resources, industry, and strategy. In particular, the importance of the entrepreneur's entrepreneurship spirit, special capabilities, general capabilities, and human resources was emphasized. The order of importance of the top factors of success factors during the growth period was found in the following order: entrepreneur, resources, industry, and strategy. In particular, the importance of general capabilities, entrepreneurship, and human and organizational resources was emphasized. This study is significant in that it analyzes startup success factors from the perspective of successful entrepreneurs and provides useful insights and directions to entrepreneurs and policy makers.

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A Study on Success Factors for Entrepreneurs in IT Ventures (IT 창업 기업의 창업 성공 요인에 대한 연구)

  • Shin, Yu-Sub;Choi, Myeong-Gil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.7
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    • pp.2371-2385
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    • 2010
  • What are the success factors of IT venture entrepreneur that through initial phase and enter to the growth phase ? Both the duration of jobless growth and the economic recession are worsening employment market. Entrepreneurship is be proposed to a method for creating jobs and reducing the economic gap. Research on Entrepreneurship and the support of government policy has already been operated for a long time ago. Research on growth and duration of the entrepreneur in initial phase, compared with growth phase are insignificant in quantity or quality. Therefore, this study researches essential factors about growth and duration of the entrepreneur in the initial phase through cases related them. entrepreneur of this subject are classified the hardware development group and the software development group associated with manufacturing characteristic funded existence. There is a research on evaluation factors about selection and result evaluation of selecting Entrepreneur. And this can be investigated by studying to Entrepreneur's growth and duration in initial phase. There are affecting factors about growth and duration of first step. And they are divided by internal, external, synthetic, and characteristic factors of growth phase. The result of this study is be used to develop pre-established educational program, consulting guidelines and establish support policy.

Analysis of Start-up Success Factors by AER Case (AER(Asan Entrepreneur Review)사례를 통한 스타트업 기업의 성공요인 분석)

  • Lee, Sangjo;Nam, Jungmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.2
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    • pp.39-50
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    • 2018
  • A main purpose of this research is to identify success factors of start-up based on the AER case study. As a result of case analysis, In the early stage, the success factors of start-up are the entrepreneur's history, experience, expertise, prompt judgment, problem-solving ability, the capacity and teamwork of its members, business networks and supporting government start-ups. In the commercialization stage, securing commercialization and investment funds, timing, differentiation strategy, overseas advancement, and acceptance of customer feedback are important. In the growth stage (maturity stage), new product launches and diversification, and establishment of organizational culture are important. Based on the results of this analysis, this study sought success factors and implications for each stage and sought research directions in the future.

An Empirical Study on the Critical Success Factor of Technological Innovation of Small-Medium Sized enterprises by growth stages - Focusing on the Case Study (기술혁신형 중소·중견기업의 성장단계별 핵심성공요인에 관한 실증연구 - 사례연구를 중심으로)

  • Kim, Hong-Cheul;Lee, Sun-Kyu
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.1-20
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    • 2014
  • For the most domestic small and medium sized enterprises, having found no solution of the growth. For most companies do overcome stagnation phenomenon in the growth phase, stratagy of the technical innovation is very important. In this paper, we will study the concept of growing pains and stagnation cause of domestic small and medium sized enterprises. Through this, classifying small and medium sized enterprises growing step and find out the factors that to lead technical innovation for growth. we suggest plan for stratagy to continue the growth of small enterprises to mid-sized enterprises a standpoint of the technical innovation at each growth step.

The Research on Constructing Networks into Clusters;Focusing on the networks that support the growth of an enterprise (클러스터 내 성장지원 네트워크 구축에 관한 실증연구;대덕 첨단클러스터 성장지원 네트워크 중심으로)

  • Park, Chang-Hyeon;Park, Jun-Byung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.4
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    • pp.19-41
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    • 2007
  • This research has a goal which is suggesting the way of constructing 'Cluster' which mean scheming the commencement of an enterprise in an early stage. Now it is reorganized into a IT industry structure 'Time-to market growth' is burst as a big issue. in that point, this research analyze the core success factor which is drawing from the existing IT industrial complex, and then it will be used to draw up to the 'Idealistic growth-support Cluster' on the basis of it, we pulled out various issues about the Corporate in the early stage of its growth. Therefore, this research is focused on presenting the ideal network(net) by considering the Network that organizations and business in Cluster or the network including the factors linked organizations and business in Cluster. therefore, this research carried out three big analysis. from the case investigation we pulled out the core growth factor, and then we approached the analysis of net structure for making application to Network Analysis. and then we analyzed that the characteristics of the Network after measuring by on the basis of analyzing core growth factor. and especailly, this research carried out the Core analysis for recognition of Core- support-frame by base Centrality Test on the net which is composed of growth support organizations at each Business. Judging from this, we can help to make full use of resources for the network analysis in Cluster and establish the Network Strategy by Structure comparison between the structure of industry-Cluster and ideal Business-support networks on the basis of the analysis from the Core-success-factor

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Indonesian Super App Gojek: Focusing on Business Model, Growth Process and Growth Factors (인도네시아 슈퍼앱 Gojek : 비즈니스모델, 성장과정 그리고 성장요인을 중심으로)

  • Yun-Seung Ko
    • Korea Trade Review
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    • v.48 no.1
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    • pp.263-285
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    • 2023
  • The purpose of this study is to examine the business model, growth process, and success factors of the successful super app Gojek in the Southeast Asian and Indonesian markets. Gojek's business model analysis focused on the business canvas (9 blocks) that many companies have used to establish business models. Gojek's growth process was analyzed based on timeline. Gojek 1.0 is from the start of the ride hailing service. Gojek 2.0 is a leap forward into a life-friendly platform. Gojek 3.0 is a process of expanding and diversifying domestic and foreign businesses. Gojek 4.0 is a stage of changing to GoTo through mergers with Tokopedia, and setting a higher leap forward. Based on this, the success factors of Gojek are ① Hyperlocalization ② First mobile ③ A company that is loved through mission execution ④ Provide financial inclusion ⑤ Business expansion and diversification through mergers and acquisitions and partnerships ⑥ Entry into overseas markets ⑦ Attracting various partners and investment ⑧ Lock-in effect and hyperpersonalization. The implications obtained through this study and the limitations and direction of the study were discussed.