• The Journal of the Korea Contents Association
• /
• v.20 no.3
• /
• pp.527-541
• /
• 2020

Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not necessarily lead to consumers' purchase. Focusing on this, authors attempted to explore what perceptions of the brand lead to purchase behavior. Three experiments were conducted for this purpose. Results are as follows. First, even in ethical products, consumers choose the product when it is perceived as more ethical. This tendency has been shown for both eco-friendly type and donation type products. Second, when there was no noticeable difference in ethicality, ethical consumers consider brand reputation as an important factor in choice. Third, results remains regardless of consumer individual characteristics (consumer altruism, conspicuousness). Note that, unexpectedly, the underdog effect was not observed among altruistic consumers. Several implications, limitations of research, and suggestions for future research were discussed.

• The Journal of the Korea Contents Association
• /
• v.18 no.5
• /
• pp.397-408
• /
• 2018

The purpose of this study is to investigate the effects of business ethics and ethical leadership on business performance and social performance. For this purpose, we surveyed 173 social enterprise workers in Chungnam and Sejong area. The main results are as follows. Among the sub - factors of ethical management of social enterprise, ethical leadership has a statistically significant effect on social performance and social performance of social enterprise. In other words, as employees' perceptions of ethical leadership of social enterprise managers increase, business performance and social performance increase. In addition, the results of the study show that the work performance of the workers in the social enterprise providing social service is increased. The results were the same as the effects of ethical management on corporate performance in general commercial enterprises. The results of this study confirm the necessity of strengthening social entrepreneurship which has been emphasized in social enterprise. In order to introduce ethical management into social enterprises, the concept of ethical management suitable for social enterprise and application plan should be prepared.

• Korea Real Estate Review
• /
• v.27 no.3
• /
• pp.7-22
• /
• 2017

Establishing greater reliability in property appraisal is critical because it promotes the public interest. Reliability is composed of competence and ethics. In particular, the ethics of property appraisal has individual and corporational aspects. This study aimed to evaluate how the ethical climate of a firm is affected by the scale of appraisal firms, thereby validating the effect of the 'Large Appraisal Firm System'. Hence, the ethical climate of appraisal firms, an indicator of inherent ethical value recognition, was investigated, divided into recognition of social responsibility and exclusion of self-interest. The study results showed that the ethical management systems of appraisal firms encourage the appraisers of such firms to be conscious of their social responsibility and to exclude self-interest in their work. The degree of such influence, however, differs according to the scale of appraisal firms. Based on these results, further research on the maintenance and operation of the ethical management systems of appraisal firms is required to enhance the reliability of property appraisal.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.10a
• /
• pp.563-565
• /
• 2013

The issue on cyber ethics cannot be solved within technical and legal boundaries. Therefore, this study intends to consider the antecedents affecting cyber ethics from the perspectives of individual characteristics and social influences. Specifically, the current research aims to investigate (1) the effect of individual characteristics(self-efficacy, locus of control) on cyber ethics in web 2.0 environment, (2) the impact of social influences(subjective norm, image, visibility) on cyber ethics, (3) the moderation effect of a user's personality(extroversion, introversion) between individual characteristics and social influences, finally (4) the interrelationship between cyber ethics and the type of web 2.0 service participation of users(consumption, production).

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.12 no.4
• /
• pp.201-215
• /
• 2017

The purpose of this study is to define the relationship between ethical management, organizational culture, and management performance in long-term care institutes for the elderly while identifying the level of ethical management, organizational culture, and management performance of caregivers and the impact and mediation of the relationships between them based on the hypothesis. The results show that caregivers in the Gyeonggi region scored 2.929 out of 5 in ethical management, 3.393 in organizational culture, 2.925 in organizational transparency and 3.185 in management performance. The levels of ethical management, organizational culture and management performance in caregivers are lower than those of welfare workers, social workers, and nursing assistants. This is due to their relatively low level of education, wages and working environment. This study determined that there is a significant relationship between variables in terms of correlation between ethical management, management performance, organization transparency, and organizational culture. Second, the authors adopted hypotheses that ethical management has a statistical effect on organizational transparency, management performance, and organization culture. Third, the authors concluded that organizational culture has a direct impact on organization transparency and there is a significant mediation effect between ethical management, organizational transparency, and management performance. Based on these results, we propose the following: First, ethical leadership at the core of ethical management. Second, awareness in organizational transparency. Third, balanced management performance. Fourth, a flexible organizational culture that can respond to ethical management environment must be established.

• Journal of Digital Convergence
• /
• v.20 no.1
• /
• pp.71-86
• /
• 2022

The purpose of this study is to develop and validate a scale to measure the ethical awareness of users who accept artificial intelligence technology or service. To this end, the constructs and properties of AI ethics were identified through literature analysis on AI ethics. Reliability and validity were assessed through a preliminary survey(N=273), after conducting an open-type survey to men and women(N=133) in 10s to 70s nationwide, extracting the first questions, and reviewing them by experts. The results of an online survey conducted on men and women(N=500) were refined by confirmatory factor analysis. Finally, an AI technology ethics scale was developed. The AI technology ethics awareness scale was developed with 16 questions in total of 4 factors (transparency, safety, fairness, accountability) so that general awareness of ethics related to AI technology can be measured by detailed factors. In addition, through follow-up research, it will be possible to reveal the relationship with measurement variables in various fields by using the ethical awareness scale of artificial intelligence technology.

• Journal of Digital Convergence
• /
• v.12 no.12
• /
• pp.23-36
• /
• 2014

This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

• The Journal of Korean Philosophical History
• /
• no.30
• /
• pp.37-57
• /
• 2010

Su-un 'sicheonju' is emphasised transcendency of god that it is sincerity, earnestness and belief in the practice ethics. But he is exhibited the ancient sage-kings of ancient propriety and humanity, righteousness, propriety and wisdom. Su-un 'sicheonju' change 'insicheon' of Hae-wol at immanence of god the emphasis. He is exhibited 'sainyeocheon' in the practice ethics. Eu-am is changed 'Innaecheon' more immanence of god the emphasis. He exhibit good the subject of human. It's the change cause research Su-un. He exhibit Confucianism ethics at the same time as point out Confucianism because Hae-wol and Eu-am is changed the emphasis at the subject of human. It is influenced pantheism and the theory of social evolution.

• Management & Information Systems Review
• /
• v.30 no.1
• /
• pp.39-69
• /
• 2011

This study is conducted to clarify when a person faces an ethical dilemma in business situation, what affects on individual ethical decision-making(from ethical judgments to behavioral intention, nonethical behaviors) in the organizational context. especially, the present study examined the direct and indirect effects of love of money, individuals' perceptions of work climate, perceptions of organizational justice on their ethical judgments and behavioral intentions regarding an ethical dilemma. The subjects of the research were Pusan National University business school enrolled students(n=160). The research was substantiated through statistical analysis of credibility and validity, correlation, variance, and moderated regression analysis. The results indicated that, although perceived ethical climate dimensions did not have a direct effect on behavioral intentions, but had a direct effect on nonethical behaviors. Climates perceived as egoistic were significant moderating effects. and love of money had a direct effect on behavioral intention. Perceptions of organizational justice had a direct effect on behavioral intentions. Especially, interactional justice had a strong influence on ethical behavioral intentions than distributive justice and procedural justice. In depth discussion implications, limitations, and future research directions were supplied.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2002.06a
• /
• pp.372-376
• /
• 2002

인터넷의 발달과 함께 고도의 정보화 시대가 도래하면서 정보통신사회에서 윤리적인 문제가 새로운 사회적 문제로 대두되고 있다. 본 연구에서는 정보통신 윤리의 정의를 살펴보고, 정보통신사회와 윤리의 관계를 통하여 컴퓨터 기술발달에 따른 정보사회의 윤리적 문제점들을 지적하고, 인터넷 도래 이후 정보통신 윤리 확립을 위한 사회적 대응 방안과 함께 바람직한 정보통신사회를 위한 변화된 정보윤리강령의 특징과 체계화된 윤리강령의 중요성과 필요성을 제시한다.