• 한국의류학회지
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• 제24권2호
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• pp.152-163
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• 2000

This study intends to analyze the sex role stereotype that could be effective variable for conduction clothing behavior and clothing image preference, to find out the relationship between sex role stereotype and out/inner wear clothing behavior and clothing image preference of women, and to provide useful information for establishing marketing strategies of out/inner wear market. A total of 628 samples were selected from adult female in Seoul. Questionnaire was used as major method of gathering data. They were analyzed by SAS package. Main result of this study were follows: 1. In the relationship between clothing behavior and clothing image preference and demographic variables, four clothing-behaviores of out wear, and comfort and aesthetics of inner wear showed significant differences according to all of the demographic variables. 2. In the relationship between sex role stereotype and clothing behavior and clothing image preference, four types of sex role stereotype were showed significant differences in comfort, modesty, aesthetics and masculine-feminine image of out wear, and masculine-feminine image of inner wear. 3. In the consistency between out wear clothing behavior and clothing image preference, and inner wear clothing behavior and clothing image preference according to sex role stereotype, all cases except one showed no significant consistency.

• 한국심리학회지 : 문화 및 사회문제
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• 제17권1호
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• pp.1-17
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• 2011

본 연구는 317명의 대학생을 군필과 미필, 여성 세 집단으로 분류하여 군복무 경험과 군사 이데올로기가 한국 대학생들의 군대에 대한 태도와 성역할정체감, 그리고 성차별의식에 미치는 영향을 검토하여 군대와 성차별 문제를 분석하였다. 그 결과 첫째, 군복무 경험은 성역할정체감이나 성차별의식을 강화하는데 보편적인 영향을 미치지 않았지만 남성성이 강한 남성에게 군복무 경험은 남성성과 온정적 성차별의식을 강화하는 중요한 요인으로 작용하였다. 둘째, 미필보다는 군필과 여성 집단이 군대에 대한 태도가 긍정적이었다. 셋째, 군복무 경험의 유무와 성차에 관계없이 군대에 대한 태도가 긍정적인 사람이 여성에 대한 온정적 성차별의식이 높았다. 넷째, 세 집단 모두 적대적 성차별주의와 온정적 성차별주의 사이에 뚜렷한 정적 상관을 보였지만 집단 간 상관에 유의한 차는 보이지 않았다. 이와 같은 결과를 통해 우리 사회의 뿌리 깊은 성차별의식은 군복무 경험을 통해 강화되기도 하지만 군대에 대한 이데올로기와도 관련 되어 있다는 사실을 확인할 수 있었다.

• 패션비즈니스
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• 제16권5호
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• pp.164-177
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• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).

• 대한간호학회지
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• 제30권6호
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• pp.1556-1568
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• 2000

The aims of this study were to identify the effects on sexual role identity and sexual attitude of the A-V programed sexual education on Oct. 1. 1997 through Sep. 30, 2000. The program was focused on the formation of the desirable sexual activity, attitude and androgyny sexual role identity of the Korean adolescents, and that was the 25 minute VTR media "Our sexuality is healthful". This study was non equivalent post-test only quasi-experimental design, and the subjects were 530 middle school boys in Busan, Korea. After the manipulation, the change of sexual role identity and sexual attitude was analysed. Outcome measures were middle school boys′ sexual role identity toward KSRI on a seven-point Likert scale and sexual attitudes toward SAS on a five-point Likert scale. The data was analysed by SPSS WIN. The results were summarized as follows : 1) The experimental group who was exposed to the A-V media produced by the author showed the higher score of androgyny sexual role identity than the control group who didn′t watch the A-V program. 2) The experimental group showed the higher rate of the androgyny than the control group, On the other hand, their rate of the masculinity turned out to be lower than the latter group. 3) The experimental group didn′t show the difference of SAS score from the control group .In conclusion, "Our sexuality is Healthful" A-V program for sexual education brought about the significant change of sexual role identity of the middle school boys, but didn′t affect their attitude toward sexual activity.

• 여성건강간호학회지
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• 제5권3호
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• pp.362-378
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• 1999

This study is to investigate sex role identity and health behavior among university students in Seoul, during the late of 1999. The instruments for data obtainment were KSRI of Kim(1994), and Health Style : A Self-Test provided by ODPHP National Health Information Center. These instrument were reliable, showing Cronbach $\alpha$ .98 and .77. Frequency, t-test, $x^2$-test, stepwise regression were conducted for data analysis, using SAS 6.12 program. The major findings were as follows : 1. For female student. Androgeny(34.0%)type was most common and subjects of feminity type were 28.7%. In contrast, Masculinity type(41.8%) was most prevalent. and undifferentiated type was 30.1% among male students. There were significant difference between male and female student in the type of sex role identity. 2. 89.6% of all subjects were included in risk group for exercise and physical activity, 86.4% for diet habit, 43.2% for alcohol drinking and drug use, 35.6% for stress control, 32.8% for safety behavior, 24.8% for smoking. The big health risk behavior problem of male students were smoking, drinking, diet habit, and exercise. The important health risk behavior problem were diet habit and exercise. There were significant difference in smoking, drinking, exercise between sex. 3. Analysis of the distribution by sex role identity type and health behavior revealed that subjects who were undifferentiated typed group had high risk behavior in stress control, safety, exercise, drinking. Smoking and drinking were more problematic for masculinity typed group had high risk behavior in diet and exercise. The data showed that androginy typed group had more healthy behavior, compared with other sex role identity typed group for all of health behavior. Further research is need to understand the role of sex role identity in health behavior, the variables associated with them. And sex role identity has to be considered in research and practice about health promotion.

• 성인간호학회지
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• 제17권1호
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• pp.109-118
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• 2005

Purpose: The purpose of this study was to investigate gender role identity and health behavior and to explore the relationship between gender role identity and health behavior among university student. Method: Participants were 245 university students who lived in Daegu. Each participant was administered the KGRII (Korean Gender Role Identity Inventory), and Healthy Life Style: A self-test provided by ODDHP National Health Information Center. The collected data was analyzed using descriptive statistics, t-test, ANOVA, ${\chi}^2$-test with SPSS 11.0 PC Program. Result: 1. As a result of health behavior level, male students had more health risk behavior problems than female students in smoking(p=.00) and drinking (p=.03). Female students had more health risk behavior problems than male students in exercise and physical activity(p=.00). 2. For female students, feminity type (29.3%) was most common, subjects of undifferentiated type was 26.4%. For male students, masculinity type(32.4%) was most prevalent, and androgenic type was 31.4%. 3. Androginy typed group had more healthy behavior compared with other gender role identity typed group. In contrast, undifferentiated typed group had more high risk behavior compared with other typed group for all of health behavior. Conclusion: These results suggest that gender role identity is a stronger predictor of heath related variable than is sex of subject. Therefore effect methods to develop health promotion program should consider not only sex difference but gender role identity.

• 한국생활과학회지
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• 제15권5호
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• pp.775-782
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• 2006

The purpose of this study was to investigate the factor of feminization in men's fashion according to Sex Role Stereotype of the viewpoint of 20's$\sim$30's womens. The investigators surveyed 284 women who aged twenties and thirties in pusan. For data analysis, we used Chi-Square Test, Factor Analysis, Reliability Analysis, T-test and ANOVA along with SPSS 12.0 package. The results of this study were as follow: First, the result of sex role stereotype according to vital statistics was difference all of variable accept for age. Androgyny type and man type highly showed in most variable. That was showed the change of Sex Role Stereotype. Second, the result of the factor of feminization in men's fashion according to Sex Role Stereotype of the viewpoint of 20's$\sim$30's womens were identified as 'pursuit of sense', 'pursuit of fashion', 'pursuit of individuality', 'secession of sex role', 'feminity'. Third, the result of the factor of feminization in men's fashion according to The vital statistics was difference with all of variable except for educational level. Forth, the factor of feminization in men's fashion according to sex role stereotype was difference with all of factor except for pursuit of sense'. Specially, 'pursuit of fashion' and 'pursuit of individuality' were important understanded the factor of feminization in men's fashion in Androgyny type.

• 한국치위생학회지
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• 제15권2호
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• pp.295-301
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• 2015

Objectives: The objective of this study was to investigate the effect of gender role identity on major choice, and preference and choice of job for applicants of dental hygiene department. Methods: The subjects were 202 high school girl students visiting K university in October, 2014 and in January, 2015 for the interview of early and regular admission to the university. The questionnaire consisted of 3 questions of general characteristics of the subjects, 40 questions of gender role identity, and 6 questions of career choice factors. Gender role identity included 15 questions of masculinity, 15 questions of feminity, and 10 questions of neutral gender using instrument of Kim by Likert scale. Cronbach's alpha of masculinity, feminity, and neutral gender was 0.810, 0.762, and 0.801 respectively. The data were analyzed using ${\chi}^2$-test with SPSS Win 12.0. Results: The effects of gender role identity on major choice and professionalism were as follows. In major choice motivation, psychological type, feminity type and masculinity types selected aptitude, professional sustainability and recommendation by acquaintance in order, but undifferentiated type selected aptitude, recommendation by acquaintance and professional sustainability in order. There was a statistically significant difference(p<0.05). In major choice information, psychological, feminity and undifferentiated types prefer indirect experience but masculinity type prefers direct experience. There was a statistically significant difference(p<0.05) In job selection, psychological, feminity and undifferentiated types want to do assistant works rather than oral health prevention and education. Masculinity type want to do oral health prevention and education rather than assistant work. There was a statistically significant difference(p<0.001). Conclusions: The gender role identity affected the factors related to choice of major and job in dental hygiene major applicants. It is necessary to provide the career choice program for the high school students by personality types and gender role identity types.

• 복식문화연구
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• 제31권6호
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• pp.705-719
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• 2023

The study aimed to investigate the factors influencing genderless fashion preferences. The questionnaires were collected from men and women participants aged 20 to 49 living in Seoul City and Gyeonggi Province. Data analysis involved factor analysis, t-test, ANOVA, and regression analysis. The findings revealed that genderless fashion preference comprised four factors, namely individuality pursuit, deviation from norms, fashion pursuit, and social recognition pursuit. Self-esteem encompassed two factors positive self-esteem, and negative self-esteem. while sociocultural attitude toward appearance consisted internalization, and awareness. Second, positive self-esteem significantly influenced individuality pursuit and deviation from norms in genderless preference factors. Third, sociocultural attitude toward appearance had a significant effect on genderless fashion preference, with awareness particularly exerting a significant effect on individuality pursuit, fashion pursuit, and social recognition pursuit. Fourth, genderless fashion preferences exhibited differences based on gender role identity in factors such as individual pursuit, norm avoidance, and trend pursuit. Lastly, demographic characteristics such as age, education, occupation, and monthly income revealed significant differences in genderless fashion preferences. From the results of the study, it was found that consumers perceived individuality pursuit, fashion pursuit, and social recognition pursuit as important influencing factors of genderless fashion preferences. In addition, it is necessary to create an independent brand identity by developing various items to express consumers' individuality, differentiated brand concepts from other brands, and store displays.

• 성인간호학회지
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• 제17권4호
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• pp.561-572
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• 2005

Purpose: The purpose of this study was to identify gender role identity and stereotypes and to explore the relationship between gender role identity and stereotype among college students. Method: The subjects consisted of 245 college students in Daegu. Each participant was administered the KGRII of Lee, Kim, Koh(2002) and Sex Stereotype scales modified by Kim, Dongil(1999). The collected data were analyzed using descriptive statistics, ANOVA, $x^2-test$, Sheffe test with SPSS 11.0 PC Program. Result: 1. For male students, masculinity type(32.4%) was most prevalent but for female students, feminity type (29.3%) was most common. 2. Female students were inclined to oppose traditional sex-role rather than male students. And the over 23 years old group tended to resist traditional sex-roles rather than other aged group. 3. The Androginy typed group had more progressive sex-role compared with undifferentiated typed group. Conclusion: These results suggest that gender role identity and sex stereotype were difference in sex and age. And the androgyny typed group had more progressive sex-role compared with other gender role identity typed group.