• Title/Summary/Keyword: 성과확산

Search Result 1,231, Processing Time 0.034 seconds

Network analysis of issue diffusion on the sanitary pad cancer-causing agent via Twitter and Youtube (트위터와 유튜브를 통해 확산된 생리대 발암물질 이슈에 대한 네트워크 분석)

  • Hong, Juhyun
    • Journal of Internet Computing and Services
    • /
    • v.19 no.4
    • /
    • pp.15-26
    • /
    • 2018
  • This study focused on the difference of the volume of sanitory pad issue and The aim of this study is to explore the relationship between the characteristics of SNS and the diffusion of issue in the process of crisis issue. SNS is categorized into communication diffusion, communication restriction,, diffusion, restriction base on the media interactivity and the user interactivity, In case of Twitter, media interactivity is low and user interactivity is low. In case of Youtube, media interactivity and user interactivity are all high. Crisiss issue is interactively diffused via Youtube compared to via Twitter. There was a negative public opinion in social media even if the government and the manufacturer said that there was no harm in the sanitary goods. In conclusion, this study highlights the importance of social media environment in the diffusion of information. The government prepared for the use of SNS in crisis because there was a negative opinion on the government and the manufacturer via SNS.

Diffusion and Adaptation of the Wind Power in an Utility Market (전력시장에서의 풍력발전의 확산과 수용)

  • Kim, Eun-Il;Kyung, Nam-Ho
    • Proceedings of the KIEE Conference
    • /
    • 2003.07b
    • /
    • pp.1401-1403
    • /
    • 2003
  • 풍력발전의 확산과 수용은 전력시장의 특성으로 인하여 국가적 차원의 정책에 의존될 수밖에 없으며, 그 성과도 정책의 적정성과 수행의지에 달려 있다. 역설적으로 풍력발전은 국가 기획에 의하여 시장 조성이 가능하고, 따라서 풍력발전 설비제조, 발전단지 건설 및 운영 등으로 구성되는 "풍력산업"은 하나의 신흥 산업부문으로 국가적 차원의 적정한 정책 수단으로 육성될 수 있다. 선진 외국의 전지시장에서 관찰되는 풍력발전의 확산과 수용 과정을 참고로, 우리나라에서의 풍력발전보급의 활성화를 위한 원론적 방안을 모색하고자 하였다.

  • PDF

Cloud Computing Adoption and Job Performance based on Diffusion of Innovation Theory (한국 중소기업의 클라우드 컴퓨팅 오피스환경 도입에 따른 확산요인이 업무성과에 미치는 영향)

  • Kim, Jong Mok;Lee, Junkwan;Kim, Hyung Jae
    • International Area Studies Review
    • /
    • v.21 no.1
    • /
    • pp.97-117
    • /
    • 2017
  • This research highlights the process of adopting cloud computing technology from users' perspective. Concentrating on perceived mechanism from employees side that lead to job performance at work. Cloud computing, the new player in our modern business environment, authors employ diffusion of innovation theory to capture how this new technology affect employees in workplace in terms of job performance. Education for this new system and managerial support by firm were used as moderating variable to test dependent variable, job performance. Research was done through survey from total 284 people working in metropolitan area at South Korea. The result shows that cloud computing system affect positively on work efficiency, and the extent of diffusion factors that influence from the most to least are as follow: 1. Users' Skill, 2. System Quality, 3. Information Quality, 4. Group Awareness, 5. Attitude towards New System. To test diffusion factors of cloud computing and job performance, South Korean people actually felt that cloud computing help their job performance and the extent of diffusion factors that influence from the most to least are as follow: 1. Users' Skill, 2. System Quality, 3. Information Quality, 4. Attitude towards New System, 5. Group Awareness. As for diffusion factors of cloud computing and productivity, result proved that cloud computing really helps firms, and the extent of diffusion factors that influence from the most to least are as follow: 1. Information Quality, 2. Attitude towards New System, 3. Group Awareness, 4. System Quality, 5. Users' Skill. Two moderating variables, employee education and managerial support were tested to prove whether these two variables affect the job performance and the result displays positive affect for both two factors. To conclude, adopting cloud computing helps firms by increase employees' work efficiency and job performance. In order to accelerate the process employees education really matters because users' skill is the most crucial among diffusion factors.

Factors Influencing the Use-diffusion of Smart Speakers (스마트 스피커의 사용-확산 관련 영향 요인 -중국소비자를 중심으로)

  • Park, Hyun Jung;Chen, Qian Qian
    • Journal of Digital Convergence
    • /
    • v.17 no.8
    • /
    • pp.149-157
    • /
    • 2019
  • This study analyzed the impact of various factors on the use-diffusion of smart speakers. 300 survey responses of Chinese consumers were analyzed using structured models. The results show that both autonomy and adaptability had significant impacts on perceived usefulness and perceived easy of use. Multifunctionality and ability to cooperate affected perceived usefulness, while reactivity did not affected perceived usefulness or perceived easy of use. Anthropomorphism increased perceived enjoyment. Both perceived usefulness and perceived easy of use have been identified to improve the use-diffusion of smart speakers. Perceived enjoyment enhanced the variety of use. We expect these results help understand the factors that need to be considered for the design or marketing communication of smart products.

A Study on the Intention to Use Big Data Based on the Technology Organization Environment and Innovation Diffusion Theory in Shipping and Port Organization (TOE와 혁신확산이론에 따른 해운항만조직의 빅데이터 사용의도에 관한 연구)

  • Lee, Joon-Peel;Chang, Myung-Hee
    • Journal of Korea Port Economic Association
    • /
    • v.34 no.3
    • /
    • pp.159-182
    • /
    • 2018
  • The purpose of this study is to increase the competitiveness of big data in the maritime port organization, by understanding the expected performance and the intention to accept and use big data. In the empirical analysis of factors affecting the intention to use the big data technology for maritime port organizations, the variables employed are based on the Technology Organization Environment(TOE) and Diffusion of Innovations(DOI) theories, which are related to the acceptance of information and communication technologies. To achieve the objective of this study, an empirical analysis was conducted; this analysis targeted the personnel involved in the department of strategic planning and information technology in the related field. We set up eight hypotheses to examine the relevance between variables having three characteristics-technology, organization, and environmental characteristics. The empirical results are summarized as follows. First, it was seen that the technology characteristic, including relative advantage, complexity, and compatibility, has a significant effect on the expected performance. Second, the top management support of the organization characteristic has a significant effect, but the firm size of this characteristic has no significant effect on the expected performance. Third, the competitive pressure of the environment characteristic has a positive effect on the expected performance, while the regulatory support has no significant effect. Finally, the expected performance has a significant effect on the intention to use big data.