• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.133-136
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• 2016

본 논문은 스마트 사회에 요구되는 핵심역량으로서 디지털리터러시를 제안하고 선행연구에서 다루었던 학습지향성을 자원기반관점의 핵심역량으로 채택하여 기업성과와의 관계를 실증적으로 분석하였다. 이를 위해 중소기업창업지원법상의 기술기반 창업기업 200개 업체를 표본으로 하여 연구를 진행하였다. 주요 연구결과는 다음과 같다. 첫째, 학습지향성이 기업성과에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 둘째, 디지털리터러시가 기업성과에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 셋째, 디지털리터러시가 높을수록 기업성과에 대한 학습지향성의 영향력이 커질 것이라는 가설은 채택되었다. 본 논문의 이론적 실무적 시사점은 다음과 같다. 첫째, 스마트 사회의 등장으로 창업 및 기업성과에 대한 디지털리터러시의 영향이 중요해지고 있음에도 불구하고 디지털리터러시와 기업성과 간의 관계에 대한 실증 연구가 많이 부족하였다. 본 연구는 스마트 사회의 창업성공요인으로 디지털리터러시를 제안하여 학습지향성과 기업성과 간의 관계에 대한 디지털리터러시의 조절효과 및 디지털리터러시와 기업성과 간의 관계를 실증적으로 분석함으로써 디지털리터러시 관련 연구의 확산에 기여하고 있다. 둘째, 자원기반관점과 핵심역량이론에 따라 창업기업의 핵심역량으로서 학습지향성과 디지털리터러시를 채택하고 기업성과와의 관련성을 도출함으로써 두 가지 변수 모두 혁신형 창업을 활성화할 수 있는 스마트 사회의 핵심역량임을 확인하였다. 셋째, 연구방법론 측면에서 본 연구는 기업성과의 하위변수로 재무성과와 비재무성과 이외에 지적재산권의 출원이나 등록 등을 통해 측정되는 연구개발성과를 추가함으로써 기술기반 창업기업의 성장성 및 미래관점을 반영하고 있다.

• Journal of Technology Innovation
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• v.21 no.2
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• pp.255-283
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• 2013

Despite its theoretically and practically important value, the concept of technological innovation orientation has not been theoretically well established and thus has not been operationalized appropriately in previous studies. Given such a gap in prior research regarding technological innovation orientation, this study proposed a refined conceptualization of technological innovation orientation and a new measurement instrument for capturing the refined concept of technological innovation orientation. More specifically, this study conceptualized technological innovation orientation as having two components of proclivity to technological leadership and openness to technological innovation and developed a measurement instrument for operationalizing the two-dimensional concept of technological innovation orientation. Based on the proposed conceptualization and operationalization of technological innovation orientation, this study also investigated the relationship between technological innovation orientation and firm performance. Based on a sample of 97 Korean IT SMEs, the results demonstrated a high reliability and validity for the measurement instrument developed to operationalize the two-dimensional technological innovation orientation. The results further revealed that technological innovation orientation is positively related to technological innovation performance and that technological innovation performance positively mediates the relationship between technological innovation orientation and financial performance.

• Journal of Industrial Convergence
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• v.22 no.6
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• pp.73-80
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• 2024

In this study, the impact of entrepreneurial orientation subfactors on organizational performance in the health and social welfare services industry was examined. Accordingly, responses from 272 organizations in this industry that participated in the corporate section of the 2022 Entrepreneurship Panel Survey conducted by the Korea Entrepreneurship Foundation were used. A regression analysis was performed on the data using the SPSS 25.0 program. According to the analysis, the entrepreneurial orientation subfactors of autonomy, proactiveness, innovativeness, and competitive pursuit had positive impacts on organizational performance. Risk-taking, on the other hand, had no effect on organizational performance. Based on these findings, building an entrepreneurial-oriented organizational culture and strengthening compensation to promote an entrepreneurial orientation are recommended.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.693-704
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• 2021

This study empirically verified the effect of strategic orientation on information technology(IT) competency and corporate performance for organizational members engaged in small and medium-sized enterprises (SMEs). In the research model proposed in this study, strategic orientation affects corporate performance, and IT competency is used as a mediating variable in this process. For this study, a survey was conducted on organizational members working in small and medium-sized manufacturers located in Ulsan Metropolitan City. A total of 320 questionnaires were distributed, and 277 copies were used in this study. The collected data were statistically analyzed using SPSS 24.0. The research results are as follows: First, customer orientation, market orientation, and technology orientation of strategic orientation were found to have a positive (+) effect on both information technology knowledge and information technology operation of IT competency. And it was found that both customer orientation and technology orientation of strategic orientation only affects the information technology infrastructure of IT competency. Second, it was found that customer orientation and technology orientation of strategic orientation had a positive (+) effect on corporate performance, but market orientation had no effect on corporate performance. Third, it was found that information technology knowledge, information technology operation, and information technology infrastructure of IT competency had a positive (+) effect on corporate performance. Fourth, as a result of examining the mediating effect of information technology competency between strategic orientation and corporate performance, information technology knowledge, information technology operation, and information technology infrastructure of IT capability were found to have a partial mediating effect between customer orientation and technology orientation of strategic orientation and corporate performance. These research results suggest that in today's fourth industrial revolution era, customer-oriented and technology-oriented management strategies should be established to improve the competitive advantage and performance of small and medium-sized enterprises(SMEs) in the supply chain with large enterprises, and at the same time information technology capabilities such as information technology knowledge, information technology operation, and information technology infrastructure should be strengthened.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.4
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• pp.79-95
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• 2017

This Study Investigates Whether R&D Capabilities and Market Orientation have Significant Effects on Product Innovation Performance in Order to Enhance Customer Value and Technology Innovation Competitiveness Considering the Characteristics of Rapidly Changing Semiconductor Industry. In other Words, as in the Research Model, the Purpose of this Study is to Investigate the Causal Relationship between the Independent Variable, R&D Capability and Market Orientation, on Product Innovation Performance, which is a Dependent Variable, through the Moderating Variable of Technological Innovation Orientation. For this Study, we Conducted a Questionnaire Survey on the Employees of Development Companies in the Semiconductor Industry and Finally Collected 118 Valid Questionnaires. The Collected Data was Analyzed by Multiple Regression Analysis with Demographic Characteristics as Control Variable and Hierarchical Regression Analysis was Conducted with the Moderating Effects of Technological Innovation Orientation. The Results Showed that the Higher the R&D Intensity and the External Network Capacity, the Higher the Product Innovation Performance. Also, the Product Innovation Performance was Higher than the Customer Orientation and Competitor Orientation Among the Market Orientation. In Addition, only R&D Capability Confirms that Technology Innovation Orientation is Moderated. The Result of this Study is to Improve Understanding of R&D Capability and Market Orientation in Creating of Product Innovation Performance of Semiconductor Companies and to offer Valuable Research Data in Empirically Supporting that Technological Innovation Orientation is an Important Moderating Factor in Creating Firm's Product Innovation Performance and Sustainable Competitive Advantage.

• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.189-222
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• 2008

This study developed a model to empirically investigate the effects of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. The data was collected from 200 animal clinics which belong to Korean Animal Hospital Association (KAHA)'s national conference in April, 2007. Descriptive statistic, factor analysis, reliability analysis, and regression analysis were conducted to analyze the data using SPSS/PC+ 12.0. The findings are as follows. First, the market orientation of animal clinics influences significantly both financial and non-financial performance. When the moderating effect of entrepreneur's working tenure is considered, market orientation has significant effect on animal clinic's financial and non-financial performance. However, when the moderating effect of animal clinic's location is considered, market orientation has not significant effect on animal clinic's financial and non-financial performance. Second, animal clinic's relationship orientation with suppliers mostly affects the financial and non-financial performance significantly. When entrepreneur's working tenure in the clinic is longer (above 4 years group), relationship orientation with suppliers significantly affects both financial and non-financial performance. Meanwhile, when the entrepreneur's working tenure in the clinic is shorter (less than 3 years group), relationship orientation with suppliers doesn't affect clinic's financial performance but affect non-financial performance partially. In other words, when entrepreneur's working tenure is shorter (less than 3 years group), market orientation more influences on clinic's financial and non-financial performance while relationship orientation with suppliers does less. It is thought that their relation with suppliers and relationship orientation activities with suppliers are less strongly established and maintained yet. So, they primarily focus on market orientation strategy when entrepreneur's working tenure is shorter. Third, when animal clinics are located in non-metropolitan area, relationship orientation with suppliers significantly affects financial and non-financial performance. However, when animal clinics are located in metropolitan area, it doesn't affect financial and non-financial performance either. It is thought that animal clinics which are located in non-metropolitan area need stronger relationship with suppliers and need support more from them as most of suppliers actively work in metropolitan area not in the non-metropolitan area and animal clinics in metropolitan area can easily get better market information than animal clinics in non-metropolitan area. Lastly, while the effect of the market orientation significantly influences animal clinic's business performance continuously, the effect of the relationship orientation differently influences business performance as it is moderated by entrepreneur's working tenure and animal clinic's location. So, relationship orientation with suppliers can be selectively applied to improve the clinic's financial and no-financial performance. In summary, both of animal clinic's marketing orientation and animal clinic's relationship orientation with suppliers positively influence their business performance. However, entrepreneur's working tenure and animal clinic location moderate the relationship between market orientation and relationship orientation and their business performance differently. This study is quite meaningful to empirically investigate the effects of both of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. And, as this kind of study has been very few in the context of animal clinic industry, it helps practically understand the effects of market orientation and relationship orientation with suppliers on the financial and non-financial performance in animal clinic industry. Furthermore, as the market conditions in animal clinic industry have been in difficulty for a few years, this study can help improve animal clinic's financial and non-financial business performance together with their suppliers as business partners. Lastly, this study can help find mid-term and long-term cooperation between animal clinics and their suppliers. This study has some limitations. So, care should be taken when generalizing the results of the study. First, our samples were collected from only the animal clinics industry. However, a comparison of the results presented here with those form other marketing contexts (e.g., general hospitals) would be worthwhile. Future comparative research will enhance the generality of our contingency theory cross industry context. Second, this study found that market orientation and relationship orientation affect business performance. However, there may be other antecedents, such as internal market orientation and relationship orientation with customers. Also, this research did not consider other moderators, such as overall market conditions, competitive situations, and power/conflict between suppliers and buyers in the relationship between market and relationship orientation and business performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.1-13
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• 2015

There are various performance factors for SMEs in order to survive in the rapid changing market and it is discussing the importance of entrepreneurs' entrepreneurial orientation based on many researches. Thus, it is worth to analyze factors of seize new opportunity and firm's performance to build sustainable competitive advantages, which provide the directions to SMEs. This study investigates through exploratory research that the important factors of entrepreneurial orientation and the influence factors on firm's performance confirmed by empirical study. This study was conducted to explore the relationship between entrepreneurial orientation of SME CEO, learning orientation and corporate performance was verified following section. First, entrepreneurial orientation (pro-activeness, competitive aggressiveness, risk taking, innovativeness) was to examine the effect of learning orientation; Second, entrepreneurial orientation was to examine the impact on firm's performance; and in the last, validated learning orientation affect factors that are mediated between entrepreneurship orientation and firm's performance through empirical research. The results of this study, each SME have shown that they have a different impact on firm's performance based on a variety of entrepreneurial orientation. This result shows that the need for a separate independent study on entrepreneurial orientation of SMEs. In conclusion, this study implicates that entrepreneurial orientation is important role for firm's performance, entrepreneurs of SMEs are innovative rather than competitive aggressive, and risk taking activities positively affect firm's activity. The conclusions of this study would be utilized to develop the entrepreneurial orientation when necessary for entrepreneurs of SMEs.

• Management & Information Systems Review
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• v.35 no.2
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• pp.205-220
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• 2016

The purpose of this research was to figure out what impacts technology and market orientation have on technological cooperation and management performance by analyzing the factors of technological cooperation aimed at firm's product development. In addition, the research was purported to help CEO and policy makers make better decision about technological cooperation by means of the systematic examination on the impacts that different factors of technological cooperation have on the management performance. For this purpose, it was analyzed first what kind of technology or factors of market orientation might affect manufacturer's technological cooperation. From the analysis, it was found that technological cooperation is affected by the factors of market orientation, which means that a firm needs strategic technological cooperation by taking into account multi-dimensional factors of technology and market when the firm aims at developing technology and market orientation. Second, it was analyzed whether a firm's technological cooperation has an impact on its performance. The results indicated that the impact differs in the degree of process of technological cooperation, implying that managing firm's technological cooperation is important in order to improve the quality of management performance. Third, it was analyzed through what structural relations technology and market orientation could exercise impacts on management performance. It was discovered from the 1analysis that technology and market orientation have an impact on management performance. To improve management performance, it seems essential to determine the order of priority among technology and factors of market orientation.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.796-799
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• 2010

본 연구에서는 사회적기업육성법에 의해 인증 받은 한국의 사회적 기업을 대상으로 사회적 기업 운영자 및 주요 경영진의 마케팅 지향성((1) 고객지향성, (2) 경쟁자 지향성 (3) 부서간 유효성)이 기업의 경영성과((1) 재무성과 (2) 사업성과 (3) 조직효과성 )에 미치는 영향을 고찰하고자 한다. 사회적 기업은 수익성과 공공성을 동시에 추구하는 목적을 가지고 있기 때문에 일반적 의미의 기업이라 보기 어렵다. 무엇보다도 이윤의 극대화가 제한되기 때문이다. 또한 현재 사회적 기업에 대한 접근이 복지적 측면에서 많이 이루어지고 있는 것도 사실이다. 그러나 현대적 의미의 사회적 기업은 일정부분 일반기업과 경쟁해야 하기 때문에 스스로의 경쟁력을 갖추어야만 지속성을 유지할 수 있으며 사회적 비용을 절감할 수 있다. 사회적 기업이 일정한 수익성을 지속적으로 추구하지 못하는 경우 정부의 재정 부담이 증가하여 사업의 지속성이 어려움에 빠지게 될 수도 있다. 따라서 본 연구에서는 사회적 기업의 마케팅 지향성에 따른 경영성과를 실증 분석해 봄으로써 사회적 기업이 가져야할 무형자산인 마케팅지향적 사고 및 행위에 대한 시사점을 도출해 보고자 한다.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.439-452
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• 2012

The purpose of this study is to identify the best structural model among CEO's entrepreneurship(innovation proactiveness and risk-taking) in small and medium enterprises, group goal orientation(learning and performance goal orientation) and collective efficacy of employees. The result of verifying the best structural model is as follows. First. it indicated that innovation proactiveness of CEO's entrepreneurship positively affected group learning goal orientation and group performance goal orientation of employees while it did not affect risk-taking. Second, it indicated that group learning goal orientation and group performance goal orientation of employees positively affected collective efficacy. Third, it indicated that CEO's innovation proactiveness positively affected collective efficacy through group goal orientation of employees(learning and performance goal orientation). In this study, we targed 162 CEOs and 486 employees in small and medium enterprises located in Seoul, Gyeonggi and Jeju and applied the reponses of employees to 162 enterprises by using the average value measured in three divisions of each enterprise. We conducted a survey as a study method and conducted covariance structure analysis to verify the study model. Implications of the research are as below. First, we provided academic discussions by expanding the study category of goal orientation with an individual level into a group level. Second, we expanded the study category with individual goal orientation and collective efficacy into group goal orientation. Third, we suggested the possibility of another mechanism's effect between entrepreneurship and collective efficacy.