• Title/Summary/Keyword: 성과중심 평가

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Differentiation of expression on 5-day workweek concerned advertising -focused on lifestyle and cognitive inconsistency perspective (주5일 근무제 관련광고의 표현차별화 방식-라이프 스타일 및 인지 불균형의 관점에서)

  • 이현우
    • Archives of design research
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    • v.17 no.1
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    • pp.25-36
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    • 2004
  • The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

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Epidemic form of creative background and Joseon Dynasty of Hanlim another song (<한림별곡(翰林別曲)>의 창작(創作) 배경(背景)과 조선시대(朝鮮時代) <한림별곡(翰林別曲)>의 유행(流行))

  • Kwon, Hyok Myong
    • (The)Study of the Eastern Classic
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    • no.57
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    • pp.437-466
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    • 2014
  • This paper, is in the focus of the fact that was popular in the Joseon Dynasty, was clearly private background and fashionable aspects of its creation. In Section 2, as the background of the epidemic of of the Joseon Dynasty, and was derived creative situation of . is the "left Order live music" relationship center rather, was that it was created by the Academy belongs is highlighted "Hanlin year". As a result, collapses the relationship between the order raw Korea early left, in conjunction with the boast to debauchery and evaluated surface Shinyoung of successor Geibun of this academy, be epidemic in the Joseon Dynasty it is the could be. In Chapter 3, and two to the original, it was examined the epidemic surface of of the Joseon Dynasty. The epidemic of surface, in the conventional research and are relatively detailed, but in this paper, while accommodating the existing research results, of consideration "Hanlim feast" has led to Geibun of Korea "immune new Feast" was observed a trend surface is placed around the fact. As a result, , the Joseon is that it has been singing on the occasion official four-kan and Geibun center, first Nara are exempt new feast bonds back to the four Hall again in Geibun, usually it can be seen that it is spread in the Scholar-official and gisaeng's. Lower limit has been singing can be up to around the late 17th century it has been speculated through the time of Gimumanjun.

Study of English Teaching Method by Convergence of Project-based Learning and Problem-based Learning for English Communication (프로젝트 기반과 문제해결 기반 융합 학습을 통한 영어 의사소통 교수법에 관한 연구)

  • Shin, Myeong-Hee
    • Journal of the Korea Convergence Society
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    • v.10 no.2
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    • pp.83-88
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    • 2019
  • This study examines the effects of student-centered project-based learning for the development of creative problem-solving skills, communication skills, critical thinking skills, and cooperation. A college students' creative personality test was used and pre-and post-test were performed. and TOEIC Speaking practice test by Educational Testing Service were selected to measure the English communication skills. The SPSS 18.0 was used and validated at a significance level of 5%. The result of this study shows that in the case of 'independence', the post-test average of the experimental group was statistically significant at the significant level (p<.01), which also showed statistically significant difference. There was statistically significant difference between the control group ($M=127{\pm}08.2$) and in the experimental group ($M=132{\pm}18.7$) applying project-based and problem-based convergent learning to English class were positively changed.

Effect of Service Factors in Distance Education on Customer Satisfaction and Customer Loyalty Impacts: Focusing on Employment Opportunities (원격교육 서비스요인이 고객만족과 고객충성도에 미치는 영향: 취업 준비생을 중심으로)

  • Park, Kwang Rok;Heo, Chul Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.101-111
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    • 2019
  • In distance learning, quality of service is an important part of improving customer satisfaction and customer loyalty. However, in verifying the effectiveness of remote education service quality, it has been researched based on fragmentary effects on remote education service quality, and the effect study on the specific target is insufficient. In this study, the effects of remote education service factors on customer satisfaction and customer loyalty were analyzed in the previous study and among job seekers. The survey was conducted from March 2019 and 258 samples of job seekers who experienced remote education were used for empirical analysis. As a result of the analysis, typology, problem solving, interaction, information serviceability, and convenience had a positive effect on customer satisfaction, and satisfaction had a significant influence on customer loyalty. In addition, it was analyzed that characterization, problem-solving, interaction, information serviceability, convenience and customer loyalty were affected in the verification of the mediated effects of satisfaction. In response, the implications of this study were derived from practical research on customer satisfaction and loyalty of educational companies related to eduTech, where education and ICT (Information Communication Technology) were integrated during the 4th Industrial Revolution, which suggested that the quality of a company's remote education service affected customer satisfaction and customer loyalty to entrepreneurs and marketers in the education company's start-up and marketing process. Further, further research will be needed in other areas as well as in the areas of employment education to verify the importance of service quality and assess the various effects.

The Effectiveness of the Living Lab-based Elementary School Data Science Program (리빙랩 기반 초등학교 데이터 과학 프로그램의 효과성 분석)

  • Son, Jungmyoung;Kim, Taeyoung
    • Journal of The Korean Association of Information Education
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    • v.26 no.2
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    • pp.105-120
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    • 2022
  • In addition to the rapid changes in the times caused by the pandemic, the revision of the new curriculum coincides with the change in the proportion of the three elements of learners, society, and subjects that make up the curriculum. In particular, along with the proportion of 'social' in the curriculum, the scope of the word 'educational community' has increased, and the allowable range of curriculum restructuring centered on it has expanded. In order for the intended direction of education to be properly established in the new curriculum, various educational method studies are needed to cultivate newly emerged competencies and literacy. In this study, after selecting the contents and goals of the convergence curriculum based on various criteria for subject selection, the data science program was designed by reconstructing Living Lab's PDIE methodology. As an evaluation factor for this, we tried to analyze the effectiveness of 'creativity', 'problem-solving ability', 'communication ability', 'collaboration ability' among future competencies emphasized in the curriculum. As a result of the study, it was effective in improving creative and communication skills, and this study focuses on verifying the effectiveness of School Living Lab, suggesting the necessity of post-research that expands the application space of research and diversifies the role of educational community subjects.

Environmental Analysis for Discovering Specialized Local Sports Tourism (지역 특화 스포츠관광 발굴을 위한 환경 분석)

  • Yang, Eun-Seok;Choi, Kyoung-Ho
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.17-32
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    • 2021
  • This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

Learning Ability Prediction System for Developing Competence Based Curriculum: Focusing on the Case of D-University (역량중심 교육과정 개발을 위한 학업성취도 예측 시스템: D대학 사례를 중심으로)

  • Kim, Sungkook;Oh, Chang-Heon
    • Journal of Practical Engineering Education
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    • v.14 no.2
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    • pp.267-277
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    • 2022
  • Achievement at university is recognized in a comprehensive sense as the level of qualitative change and development that students have embodied as a result of their experience in university education. Therefore, the academic achievement of university students will be given meaning in cooperation with the historical and social demands for diverse human resources such as creativity, leadership, and global ability, but it is practically an indicator of the outcome of university education. Measurement of academic achievement by such credits involves many problems, but in particular, standardization of academic achievement by credits based on evaluation methods, contents, and university rankings is a very difficult problem. In this study, we present a model that uses machine learning techniques to predict whether or not academic achievement is excellent for D-University graduates. The variables used were analyzed using up to 96 personal information and bachelor's information such as graduation year, department number, department name, etc., but when establishing a future education course, only the data after enrollment works effectively. Therefore, the items to be analyzed are limited to the recommended ability to improve the academic achievement of the department/student. In this research, we implemented an academic achievement prediction model through analysis of core abilities that reflect the philosophy, goals, human resources image, and utilized machine learning to affect the impact of the introduction of the prediction model on academic achievement. We plan to apply the results of future research to the establishment of curriculum and student guidance conducted in the department to establish a basis for improving academic achievement.

The Effect of Corporate Social Responsibility on Corporate Image: The Role of Spillover Effect and Negativity Effect based on CSR dimensions (기업의 사회적 책임이 기업 이미지에 미치는 영향 - 차원별 파급효과와 메시지 유형을 중심으로 -)

  • Kim, Seongjin;Kim, Jongkeun
    • Asia Marketing Journal
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    • v.11 no.4
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    • pp.49-67
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    • 2010
  • Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll's four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll's dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If CSR construct is composed of multiple dimensions, a message related to one of dimensions changes beliefs or evaluations about other dimensions that are not mentioned in the message. This phenomenon is called as "spillover effect". According to Ahluwalia, Unnava, and Burnkrant, negative information spills over to attributes that are associated with the target attributes but not mentioned in the message. Like this, this preponderant effect of negative information over positive information has been termed the "negativity effect". In this paper, authors try to prove the spillover effect and negativity effect among Schwartz and Carroll's three dimensions(economic, legal, and ethical responsibility) of CSR. The results of this study show that messages related to legal and ethical responsibility cause spillover effect and influence consumers' evaluation to other dimensions. Moreover, when negativity effect is added on spillover effect, spillover effect is more increased. It means that negative messages related to legal and ethical responsibility is more harmful to corporate image than negative message related to economic responsibility. The results of this study will help companies to manage corporate image using CSR messages as marketing communication tools. Companies should manage messages related to legal and ethical responsibility for more efficiently managing corporate image. Specially, because negative messages related to legal and ethical responsibility are more harmful to corporate image, companies must take care not to spread out negative message related to legal and ethical responsibility. Finally, we discuss the implications of the findings and limitations.

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Analysis of research trends related to discourse: Focusing on domestic research from 2010 to 2023 (담화 관련 연구동향 분석 : 2010년 ~ 2023년 국내 연구를 중심으로)

  • So-Ra Son;Wha-Soo Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.349-358
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    • 2024
  • This study conducted a literature analysis to examine the overall trend of speech-language pathology in discourse research, focusing on studies on the topic of discourse from 2010 to 2023. Twenty-five papers were selected and analyzed in terms of research status, research subjects (age and subject type), and research methods (type and task). As a result, first, looking at the annual status of discourse research, it was confirmed that it is increasing starting from 2015 compared to 2010 to 2014. Second, the age of the research subjects and the types of experimental and control groups in the experimental study were examined. First, when analyzing the age of the subjects, research was actively conducted on school-age subjects (12 studies, 48.00%). When looking at the analysis of the types of experimental group subjects, the Normal group was the most (4 studies (19.04%)), and the control group subject type was also conducted with Normal as the control group (13 studies (61.90%)). It was the most. Third, in the analysis of research methods, it was found that the research type was very biased towards experimental studies, with 21 studies (84.00%). The type of research in terms of time was cross-sectional studies, which accounted for a high proportion of 21 studies (84.00%), and the research project used to evaluate discourse ability with a high proportion was discourse production, with a total of 12 studies (48.00%). This study comprehensively looked at discourse-related research related to language development and language disorders and sought to identify recent trends and the direction in which discourse-related research should move. The analysis of this study was limited to domestic papers. In follow-up research, we hope to understand the flow of research and discuss it, including overseas research related to discourse.

Analyzing the Potential of legally protected Trees to Create Community Spaces in Rural Areas - Focusing on the Case of Gimchon City - (농촌마을의 커뮤니티 공간 조성을 위한 보호수 잠재력 분석 - 김천시를 중심으로 -)

  • Jung, Tae-Yeol;Kim, Eun-Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.1
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    • pp.73-81
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    • 2017
  • During the 1990s, policy was put in place to create resting spaces in rural areas. This policy was associated with a government project to improve the rural residence environment and it attracted attention to outdoor spaces in rural areas. Many communities have gradually disappeared in rural areas but previous studies suggested that legally protected trees might provide resting and cultural spaces in a given rural community. The rural residential environment can be improved by legally protected trees and by doing so, these resources may then help to sustain many rural communities. Therefore, the creation of resting spaces or mini-parks created around trees that are protected by in rural communities should be considered. The value of trees that are protected by law can differ depending on the status of the trees or the surroundings. Nevertheless, there has not been systemic research regarding legally-protected trees in terms of rural communities. This study aims at evaluating the potential of these trees and at analyzing how these trees can be useful in the creation of community spaces in rural areas. The findings can be helpful in providing foundation data for creating these types of community spaces. Forty legally protected trees in Gimchon City were selected for this study. Nine items were used to evaluate the potential of the trees for creating community spaces. These items could be classified into five factors including accessibility, relation to public facilities, environment and safety, symbolism, and ease for creating community spaces. The potential of the legally protected trees was evaluated by 5-point Likert Scales in a given item. The overall potential was evaluated by the sum of individual item scores. Specifically, trees with over 20 points (max. 25 points) could be considered high potential. According to the empirical findings, the portion of legally protected trees with high potential is five percent (No.7 and No.12 trees). Therefore, the priority is to protect or use the trees for the creation of community spaces that can help make a better residential environment for rural communities.