• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2004.11a
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• pp.404-407
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• 2004

This Research suggested direction of development and analyzed necessity and given condition of CM(Construction Management) operation system of SOC private infrastructure project which is judged to grow up continuously from now on, Direction of development which is suggested in this research is largely there, (1)development of SOC private infrastructure project CM work standard process guide, (2)development of SOC Private Investment project feasibility study Performance standard, (3)checklist of SOC by stages and functionally private investment projects risk. Through this development, later we judge effect not only supply of a model case to artivate CM system but heightening of efficiency in domestic construction industry.

• Korean Journal of Construction Engineering and Management
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• v.17 no.3
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• pp.23-31
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• 2016

The domestic market of CM at Risk has not been activated yet. It was analyzed duo to the fact that construction owners didn't have confidence in CM at Risk, because of the concerns regarding CM firms reliability, service, specialty, system and feasibility. Therefore, this study analyzed the problems to find the reason for declines in orders through a business diagnosis based on the Business Model Canvas(BMC) and set up the direction of business model improvement with one on one expert interviews. Additionally, we suggested the sub-activities for the business model improvements of CM at Risk service that are divided into 9 building blocks. Through this method, we determined that we would need preceding innovation activities such as good communication with customers, reinforcement of subcontract and excellence in project operations to convert the successful practice and settlement of the CM business model based in BMC. It is expected that the business model suggested from this study would contribute to improvement of CM at Risk competition and the differentiation strategy when compared with other firms. Also, it would be used a basis data to develop CM at Risk business model in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.425-433
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• 2016

The construction of a light rail transit (LRT) system is a large and complex infrastructure project involving hundreds of billions of won in construction costs for a single route, and it is very important to carry out such a project from a life-cycle perspective because of its long-term operation. Systems engineering is a means and methodology to successfully implement customers' needs, and it is useful in large projects such as light rail transit. An application model called Systems Engineering for Light Rail Transit (SELRT) was developed to support systems engineering activities in light rail transit projects. In order to utilize SELRT, it is necessary to ensure that system requirements are met. As such, in this paper, we present a verification procedure and architecture based on a systems engineering-based methodology, thereby identifying the system requirements and deriving the verification requirements to confirm the SELRT model for the proposed method. The results show that the traceability of the system requirements and verification requirements, the verification method for each requirement, and the demonstration results for computerized tools are mutually connected, and that the initial requirements are clearly implemented in the SELRT. The proposed method is valid for verifying the SELRT, which can also be utilized in a LRT project.

• Broadcasting and Media Magazine
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• v.8 no.3
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• pp.40-52
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• 2003

T-Commerce는 한 마디로 TV를 통한 e-commerce이다. 그러나 단어가 주는 간단함과는 달리 기존의 e-commerce나 m-Commerce가 가졌던 전통적 상거래 개념으로부터의 혁명성을 한 차원 더 뛰어넘는 엄청난 잠재력과 변화력을 가지고 있는 새로운 개념이자 현상이다. 즉, e-commerce가 갖고 있는 개별성, 즉시성, 상호작용성, 다매체성의 장점 위에 욕구의 충동성, 편의성 및 고감도성이 결합된 새로운 경제문화행위 방식이라 할 수 있다. 우리에게 너무도 친숙한 TV방송의 디지털화를 통한 방송과 통신의 융합현상으로 방송 산업의 형태도 빠르게 변화되고 있다. 이러한 시장의 확대는 데이터 방송의 양방향 서비스인 T-Commerce에 대한 새로운 서비스를 가능하게 하는 기술과 성공적인 사업모델에 대한 실질적인 준비가 전제되어야만 가능하다. 본 고에서는 T-Commerce 비즈니스 모델과 전략에 따른 기술에 관하여 논하고자 한다.

• Electronics and Telecommunications Trends
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• v.26 no.2
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• pp.25-32
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• 2011

한국은 세계적으로 정부 주도의 IT 정책이 가장 성공한 나라로 평가되어 왔으나 최근 스마트폰 등 모바일 중심의 세상이 도래하면서 기존 정보통신사업 생태계가 크게 요동치고 있다. 더욱이 이러한 새로운 패러다임 및 BM이 미국발이어서 새로운 시장 창출형 정책선도 모델 발굴이 매우 시급하다. 그러나 과거와는 전혀 다른 새로운 환경, 즉 규제의 힘이 약해지고 새로운 Value Chain 및 산업조직 등 시장의 힘이 강해진 상황에서 이용자의 참여를 유도하고 궁극적으로 시장의 잠재적 수요를 창출할 수 있는 소통적 정책모델 정립이 매우 중요하다고 할 수 있다. 이러한 관점에서 통신산업은 수동적으로 관리해야 할 대상이 아니라 미래 국가경쟁력을 위해서 적극적으로 진흥, 육성해야 할 분야라는 인식전환이 그 어느 때보다 필요하다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.455-456
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• 2018

산업구조를 이해하고 기업의 신제품 개발에 있어 밸류체인 분석은 시장 성공의 핵심 열쇠라고 할 수 있다. 기존 정부에서 추진해 왔던 다양한 기술로드맵 분석사업에서 밸류체인 분석은 산업분석의 핵심으로 활용되고 있다. 그러나 일반적으로 실질적인 통계데이터를 기반으로 하기보다는 일부 전문가의 연구결과에 의지하고 있는 실정이다. 이에 본 연구를 통해 좀 더 객관적이고 실질적인 산업구조내에서 실제 기업 거래정보 기반으로 밸류체인을 분석할 수 있는 새로운 분석 모델에 관한 연구를 수행하고자 한다.

• Asia Marketing Journal
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• v.13 no.4
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• pp.253-264
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• 2012

A growing number of Korean companies are trying to expand their business area into global market due to saturation in the Korean domestic market. Home shopping industry arriving on mature stage is faced with less growth recently. CJ O Shopping which is a top ranked home shopping company in Korea, has been showing meaningful performances by earlier moving to global market with thorough preparations. CJ O Shopping's global marketing strategy focused on asian countries including China, India, Vietnam, and Japan is going successfully, which enables top ranked on-line retailing company in asia as well as in Korea. CJ O Shopping effectively penetrated into overseas market with both core competence based on Korean home shopping model and rigorous preliminary study on target market. Especially shoppertainment (Shopping+Entertainment) that is unique feature of globally competitive Korean home shopping created huge differentiations in target market. Also choosing the influential local partner, sharing the business goals, and building the joint venture could make stable operations, thereby easily earning of well-established awareness from target consumers. A step ahead entry of competitors and intensive localization of CJ O Shopping's core competence for arriving safe in target market were additional key factors for global marketing success. We can extract above key factors for success as implications of case study on CJ O Shopping's global marketing, and expect those factors to be spread into lots of Korean companies and utilized as successful strategies for global marketing.

• Korean Journal of Construction Engineering and Management
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• v.15 no.1
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• pp.39-50
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• 2014

After the global financial crisis, domestic construction industry has gone through a rapid recession. This resulted in gradual market shift towards architectural remodeling. Architectural remodeling not only improves residential environment but it has many advantages such as increase of each unit's exclusive area, free space within the horizontal or extension of an annex building, and increase number of household through splitting the household of bigger pyeong, etc. However, in case of the Korean market for apartment remodeling, due to various regulations and problem with business promotion procedures, majority of business is slow despite the figure that remodeling volume is not that small. Also, feasibility study which decides to push ahead public house remodeling business will have a flaw using net present value's law; it has a flaw of not considering properties of each phase of remodeling business and future's uncertainty. Hence, this research will improve the problem of traditional value assessment method of net present value's law. It will also consider one of the real options such as binomial model in order to supplement NPV which is used in current feasibility study. This research was based on real successful cases of public house remodeling and it was possible for feasibility study which was more realistic and valid. This research provided foundation for development of Korean public house remodeling market. There is high anticipation of increasing the validity by improving the problems of current feasibility study and economic efficiency assessment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5859-5864
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• 2015

The purpose of this study is to analyze the outcomes of experts' survey for Cultivation techniques of good seed bulb in garlics program, purpose of introduction, and performance analysis this program. As a result of survey on new technology adoption to be cultivated in cultivation techniques of good seed bulb in garlics, technique satisfaction scored the highest with 4.3 points whereas innovation scored 4.21 points. On the other hand, risk scored the lowest with 2.53 points. Also, using BMO model business attractiveness and business fit scored 44 points, 45points respectively. Thus, the project rate of success were analyzed by more than 80 per cent. Finally, the management performance is analyzed on the garlic farms by selecting the highest awareness collected. As a result of effects after new technology adoption, 43% of the surveyees stated that the relative management costs dramatically decreased, and increase in production.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.27-35
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• 2016

Ministry of Science, ICT and Future Planning have boosted up launching more 'GRI(Government Research Institute) Spin-off High-tech startup' to accelerate the technology commercialization of GRI technologies via the alternative of high-tech startup since 2101. This paper is proposing to found the global platform of accommodating more successful high-tech startup with diagnosing the current policy platform of launching GRI high-tech startup. This paper deliver the outcomes of case study including FGI research over developing the ideas of the experts for the policy line-up of starting from GRI technologies-Hardware Manufacture-BtoB-Global. The research result suggests that the focus of policy should falls not on the quantitative goals, but on more disruptive successful case through utilizing uprising private equity investment in the early stage of business. One of the best policy brought by this research is 'Inbound Globalization Strategy of bringing global early stage investors in Korea for incubation and investment rather than sending out our startup to global without validation by global investor.