• Title/Summary/Keyword: 성격성향

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Personality Type and Learning Type Classifying System Through Fingerprint Pattern (지문 형태 분류를 이용한 성격유형 및 학습유형 검사시스템)

  • Kim, Yong;Jeong, Yang-Kwon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.12 no.6
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    • pp.1211-1218
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    • 2017
  • This paper deals with personality types and study type test methods and system by using finger prints. The purpose and goal of the study is to implement the system that provides the information about appropriate study methods for each individuals based on analysis of the natural characteristics (innate trait and aptitude) by using fingerprints.

Personality Psychology of Classic Astrology (고전점성학의 성격심리 활용방안)

  • Cho, Man-Seob;Kim, Ki-Seung
    • Industry Promotion Research
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    • v.6 no.1
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    • pp.33-42
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    • 2021
  • Human beings have to do economic activities according to their aptitude and innate ability for a living. Human beings invest a lot of effort and spend a lot of time to gain social status and honor via economic activities. In order to make their lives more valuable as members of society, first they should know their own nature. Because it is important for choosing a job. From a study on the use of personality psychology of classical astrology, it was found that the native shows disposition and personality psychology differently depending on the change of yin and yang. Since human behavior is determined by natural personality and the influence of the surrounding environment, knowing personality makes people expect job choices and changes. Therefore, it is expected that it will be helpful to classify native's occupational aptitude of personality type from research on the use of personality psychology of classical astrology.

The Relationship among Narcissism, Self-esteem, Hostility, Alienation and Delinquency (청소년의 자기애적 성격성향, 자존감, 적대감, 소외감과 비행성향간의 관계)

  • CHA, Ta-Soon
    • Journal of Fisheries and Marine Sciences Education
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    • v.21 no.3
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    • pp.409-419
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    • 2009
  • The purpose of this study was the examination of delinquency according to, narcissism, self-esteem, hostility and alienation of juvenile. For this, setting 172 students of an academic high school and 366 students of a vocational school(total 538) as the object of this study, the measures of Narcissistic Personality Scales, Self-Esteem Scales, Alienation Scales, and Delinquency Scales were inquired. The method of statistical analysis about these materials was composed of Two-way Analysis of Variance, One-way Analysis of Variance, and Multi-regression Analysis by using SPSS 10.0. The result, when delinquency was examined according to narcissism and self-esteem, in the case that narcissism was highest, self-esteem was lowest, delinquency was highest. When delinquency was examined according to narcissism and hostility, in the case that narcissism was highest, hostility was highest, delinquency was highest. When delinquency was examined according to narcissism and alienation, in the case that narcissism was highest, alienation was highest, delinquency was highest. And, when Multi-regression Analysis about the effect of narcissism, self-esteem, hostility and alienation on delinquency was administrated, the variation that affected delinquency significantly was narcissism, hostility and alienation. That is, we could look forward that the more narcissists feel hostility and alienation, the higher they have delinquency.

The Effect of Personal Value Disposition on the Consumer Attitude of Advertising Appeal Type (개인의 가치성향이 광고 소구유형에 따라 소비자 태도에 미치는 영향)

  • Sung, Ki-Hyeok
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.154-163
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    • 2009
  • A new advertising, unlike traditional advertising, has a unique characteristics as a consumer's life styles are changed. This study explores consumer attitude affected by personal value disposition of each advertising creative appeal types. Personal value disposition implies directions of creative and determines advertising effect. So, personal value disposition deserves special consideration of not only print media, but broadcast media and internet media. In the present study, Research has been performed for a diffusion analysis based upon a survey of 338 individuals who were selected randomly. Test advertisement of MP3 Player has been used because involvement of products takes a neutral attitude comparatively. Result from the experiment show that, individualism-rational appeal is the most effective for consumers attitude. Groupism-rational appeals affects consumer's attitude, either. Groupism-emotional appeal has a partial effect and individualism-emotional appeal has no statistical significance. This experiment can be a foundation stone of personal value disposition studies.

Impact of Ideological Orientation on Populist Attitude in Korea (한국 대중의 이념 정향이 포퓰리즘 성향에 미치는 영향)

  • Do, Myo Yuen
    • Korean Journal of Legislative Studies
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    • v.27 no.1
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    • pp.117-155
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    • 2021
  • The purpose of this study is to identify the relationship between people's ideological orientation and the populist attitude in terms of demand of populism. The influence of subjective ideology evaluation and political party support on anti-elitism (AE), people centrism (PC) and anti-pluralism (AP) are analyzed in detail. To research this, the socioeconomic factors, democracy recognition and the method of political participation are set as control variables, and the ideologies are classified into extreme conservative, conservative, moderate, progress, and extreme progress. The data are collected through nationwide online survey. The results of the analysis are as follows: First, the powerful affinity between ideological orientation and populist attitude are confirmed. The support for conservative ideology (especially extreme conservative) and the conservative party are affecting the AE and AP, and the ideology of extreme progress and support for the progressive party are influencing the PC and AP. When putting together 3 types of attitude, the conservative (especially extreme conservative) and extreme progressive ideology are the factors that determine the populism attitude. Second, There was no impact of socioeconomic variables except gender (female) and age. Third, populist attitude have a multidimensional nature determined by democratic satisfaction, government trust, external efficacy, voting and non-voting activities.

Online Consumer's Shopping Value for Word-of-Mouth Behavior: Moderating Effect of Personality (소비자 쇼핑가치가 웹사이트 구전행위에 미치는 영향: 인성의 조절효과를 중심으로)

  • Moon, Yun Ji
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.588-590
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    • 2013
  • This study aims to explore and understand better how consumers' value orientation relates to consumer's intention to use and Word-of-Mouth behaviors in using Web sites. Consumers have perceptions of the shopping value they acquire during their experiences in navigating Web sites. This consumer's shopping value is considered as utilitarian shopping value, information shopping value, and hedonic shopping value. The current paper proposes that value orientation of consumers in Web sites would consequently affect consumer attitude such as intention to use and Word-of-Mouth. In addition, the research investigates the moderating effect of consumer's personality between consumer's shopping value and consumers' attitude in Web sites. For testing the hypothesized research model, survey and Lisrel analysis are conducted. The findings emphasize that online providers need to focus on the perceived values most salient to consumers in order to improve their profitability. Furthermore, providers may also identify the reason why consumers perceive these values much lower when using the Web sites.

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4.7 By-Election as Mid-term Evaluation: Why Did Voters Choose to Punish the Government? (4.7 재보궐 선거의 중간평가적 성격: 왜 유권자는 정권심판을 선택하게 되었는가?)

  • Cha, Jaekwon
    • Korean Journal of Legislative Studies
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    • v.27 no.2
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    • pp.5-40
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    • 2021
  • In the 4.7 by-election in 2021, the ruling Democratic Party suffered a record devastating defeat, breaking the trend of a post-intermediate evaluation confirmed in the recent election. Why did the Democratic Party lose by a large margin unlike the recent election trend? In order to find answers to these questions, this study analyzes the voting behavior of individual voters based on the voter consciousness survey data conducted after the 4.7 by-election, while examining the background and causes of such voter choices. As a result of the study, in the 4.7 by-election, as confirmed in previous studies, public opinion against the ruling government was strong, and negative elections were held. However, if we look at the process and results of this by-election in more detail, we can see that it is different from the general by-election. In the past by-elections, the government judgement was due to the passive participation of the ruling party-oriented voters in elections with low political weight, or the active judgement psychology that was maximized in situations where the political burden was less. However, in this by-election, on the contrary, in an election with a high political weight, the active judgement psychology of the Democratic Party and non-partisan voters had an effect on strengthening the midterm evaluation character of the election. In addition, it can be seen that the gathering of conservative voters who support the opposition also had a strong influence on the reinforcement of the midterm evaluation character of the election.

Emotion Adjustment Method for Diverse Expressions of Same Emotion Depending on Each Character's Characteristics (캐릭터 성격에 따른 동일 감정 표현의 다양화를 위한 감정 조정 방안)

  • Lee, Chang-Sook;Um, Ky-Hyun;Cho, Kyung-Eun
    • Journal of Korea Game Society
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    • v.10 no.2
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    • pp.37-47
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    • 2010
  • Along with language, emotion is an effective means of expression. By expressing our emotions as well as speaking language, we can deliver our message better. Because each person expresses the same emotion differently, this expression is a useful gauge to measure an individual personality. To avoid monotonous emotional expression from virtual characters, therefore, it is necessary to adjust the creation and deletion of the same emotion depending on each character's personality. This paper has attempted to define personality characteristics that have an impact on each emotion and propose a method to adjust the emotions. Furthermore, the relationship between particular emotion and personality characteristics has been defined by matching the significance of specified personality characteristics with the lexical meaning. In addition, using the Raw Score, the weighted value which is necessary for the adjustment, continuance and deletion of each emotion has been defined. Then, emotion was properly adjusted. When the same emotion was adjusted using actual personality test data, different results have been observed by personality. This paper has been conducted using NEO Personality Inventory (NEO-PI) which consisted of 5 broad domains and 30 sub domains.

Materialism, Fashion Clothing Involvement, Proximity of Clothing to Self, and US Sorority Member Selection Based On Clothing and Appearance (의복과 외모를 근거로 한 미국여대생 클럽회원 선택결정과 물질주의성향, 패션의복관여도, 의복의 자아근접성에 관한 연구)

  • Miller, Jennifer Rebecca;Kim, So-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1857-1865
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    • 2008
  • The purpose of this study was to examine the importance of personal attributes as they related to developing first impressions and managing group acceptance in the context of sorority recruitment process. Specifically, we examined how certain personal characteristics of a sorority member were related to her use of a potential member's clothing and appearance as non-verbal cues during the member selection process. The characteristics identified through the literature review were materialism, fashion clothing involvement, and proximity of clothing to self. A questionnaire was distributed to members of two sorority houses at a southeastern university in the United States. A total of 140 US sorority members participated in the study. The results showed that a member's satisfaction with her chapter, her level of participation, and her length of membership in the chapter had no relation with her tendency to base her member selection on clothing and appearance. However, members' use of clothing and appearance as guiding their member selection decisions was related to other individual characteristics selected for the study(materialism, fashion clothing involvement, and proximity of clothing to self). Fashion clothing involvement and proximity of clothing to self(clothing for acceptance) were most significantly related to clothing-based member selection. Partial correlations were also produced to examine the mediating role of clothing-based impression formation.

Ideological Tendency and Assessment of the Government Policy through Reporting South-North Korea Issue: Comparative Analysis of Editorials under Kim Young-Sam and Kim Dae-Jung Administrations (언론의 남북문제 보도에 나타난 이데올로기적 성향과 정부 정책 평가: 김영삼 정부와 김대중 정부 시기의 사설 비교 분석)

  • Lee, Won-Sup
    • Korean journal of communication and information
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    • v.35
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    • pp.329-361
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    • 2006
  • This study focuses those periods of Kim Young-Sam and Kim Dae-Jung administration. This study tries to analyze any change in terms of ideological tendency and report attitude on the assessment of the government policy in the Korean newspapers from Kim Young-Sam to Kim Dae-Jung administration. Although these two civilian regimes were born after long periods of military dictatorship, there are many distinguished differences dividing these two. Kim Young-Sam could succeed through joining with the establishment of the power, while Kim Dae-Jung was elected as President through the horizontal shift of the power, opposition party becoming ruling party. Their power base was different. Another big difference is their North Korea policy. Kim Young-Sam administration's policy was conservative, while Kim Dae-Jung administration's policy was liberal. This study selected four Korean newspapers that represent each aspect of ideological spectrum in Korean media, and focused on the editorials of each paper as major analysis base. The four papers are Dong-a Ilbo, Chosun Ilbo, JoongAng Ilbo, and Hankyoreh. The study concludes that in terms of the report attitude on the assessment of the government policy, Dong-a, Chosun, JoongAng were more critical under Kim Dae-Jung administration than Kim Young-Sam administration. And Hankyoreh became more supportive of Kim Dae-Jung policy. In terms of the ideological tendency, four newspapers altogether did not change their ideological color regardless of the change in the administration. However conservative color became thinner( Dong-a, Chosun, JoongAng) and liberal color became thicker(Hankyoreh) a little under Kim Dae-Jung administration than Kim Young-Sam administration. Each newspaper tried to show their ideological tendency clearly in order to influence on government policy.

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