• Journal of Conservation Science
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• v.38 no.2
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• pp.133-143
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• 2022

In this study, we analyzed the rickshaw (Owned by the Daegu Modern History Museum) by measuring each material. The purpose of the study was to identify the materials in modern cultural assets that utilize a variety of materials in a complex way, and establish basic data for preservation and management. Using portable X-ray fluorescence analyzers (P-XRF), species identification, fiber identification, paint film analysis (microscope observation, SEM-EDS, FTIR) on metal, wood, fiber and paint was carried out. Brass, an alloy of Copper, Zinc and Iron, was measured in the metal parts. Further, wooden parts, such as Oak (Quercus acutissima), Japanese Cedar (Cryptomeria japonica), Bamboo (Bambusoideae). Torreya nucifera (Torreya spp.) were identified in the body. Fiber parts consisted mainly of cotton, but some parts were also made of leather. In terms of paint, rickshaws were applied with multiple layers, using cashew (synthetic paint used in place of lacquer). In sum, the rickshaw body part appeared to overlap with layers of fiber, metal (soild), paint, and colored (black, red) layer.

• Journal of Fashion Business
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• v.26 no.3
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• pp.50-71
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• 2022

This study aimed to present pioneering data on the use of Metaverse through a case study on the use of Metaverse by luxury brands and to reveal the intrinsic value of Metaverse in the fashion industry. The study was conducted based on literature data such as various articles and papers related to Metaverse and cases of luxury brands. For luxury brands data, we used Interbrand and LYST. As a result, Gucci, Louis Vuitton, Balenciaga, and Burberry were selected. Examples of the use of luxury brands' Metaverse use include; Gucci actively embraced digital technology and used Metaverse technology for the most diverse purposes such as promoting new products, opening seasons, and experiences. Louis Vuitton and Balenciaga focused on the entertainment and games. Burberry focused on promoting and experimenting with new products. As a result of the study, the intrinsic value of the Metaverse is as follows. First, there are no restrictions on time, scale, and institution. Second, active information acceptance is possible; Information can be selectively accommodated through participation and communication using Metaverse. Third, customers and businesses interact in equal positions. As customers participate and communicate, their ties with companies deepen, thus the can create a brand image together. Through Metaverse fashion, customers experiences are not limited to reality and the can directly access optional information. Based on the above examples and values, we hope those fashion companies and Metaverse media will innovate desings to match the trends and the seasons.

• Journal of Fashion Business
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• v.28 no.2
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• pp.64-75
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• 2024

Clothing is a powerful medium that reflects the environment, situation, and trends of the times. It has been an important subject of semiotic analysis, particularly in East Asia. While Korea, China, Japan, and Mongolia are geographically close, they have each developed unique characteristics in their clothing. These characteristics continue to evolve over time. The purpose of this paper is to explore the modern fashion design characteristics of these four East Asian countries by using the Greimas symbol square. To achieve this, the paper follows a research method consisting of several steps. First, it considers previous studies on the topic. Second, it analyzes fashion collections from Paris, Milan, New York, and London, as well as the Seoul and Cruise collections, from 2013 to 2024. Third, it compares costumes and modern fashion designs of brands known for their East Asian influences. Finally, it applies the framework of the Greimas symbol square to analyze the main elements of dress culture in these four countries and their significance in modern fashion collections. The findings of this study reveal that East Asian costume culture can be summarized into four distinct characteristics in modern fashion. Korea is characterized by "moderation," China by "exaggeration," Japan by "distinctiveness," and Mongolia by "symbolism."

• Journal of Fashion Business
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• v.28 no.1
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• Journal of Korean Library and Information Science Society
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• v.43 no.3
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• pp.101-120
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• 2012

This study investigated general problems concerning the clothing and textiles field in the KDC 5th edition based comparative analysis academic characteristics and classification system, and suggested on some ideas for the improvements of them. Results of the study is summarized as follows. First, the classification system of the clothing and textiles field is generally divided by costume, dyeing engineering, leather & fur processing, textiles and textile industries, manufacturing clothes, management of clothing, and textile arts. Second, I proposed improvements based on analyzing problems of KDC 5th to the clothing and textiles field from the collection database at the National Library of Korea. Third, basically improvements of KDC system was based on the knowledge of the clothing and textiles field. I tried to maintain as the KDC existing classification system was to retain as much as possible, and to move between items was minimal.

• Archives of design research
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• v.15 no.1
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• pp.359-368
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• 2002

Fabric art is most distinguished field among the Modern art. Among them, tapestry which begins human history is investigated more and more deeply and till now it displays with various type and exhibition. But, because of the huge scale of the working process, it requires much time and hard endeavor. After sampling, it begins main process in the present situation. But we cannot know exactly whether it goes well or not until it ends. So after fulfilled whole process, we often try new work again. Because of this reason, we devise computer simulation. With computer simulation we can preview whole working and lengthen the planning time, shorten the needless time. Simulation is made up of Scan, Drawing, Line clean up, Rendering, Parity, and Printing. Scan and Drawing can male new idea. And during the Line clean up we can make vector image and modify the image. And then rendering the image and inquiring the length and weight of yarn. Last process is printing an then making a package soft ware by means of prototype. Through these process, many producers and student can easily access to tapestry and reduce the needless time and endeavor.

• Journal of Fashion Business
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• v.23 no.4
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• pp.13-23
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• 2019

This study aims to understand the concept of pixel, the most important factor in constituting a digital image, draw the formative characteristics of pixelation image expressed through non-digital media, and develop fashion design reflecting the characteristics. As a research method, the literature review was conducted in the present study by involving domestic and foreign publications, related academic journals, and theses and dissertations on the pixel and pixelation image based on a qualitative research process. In addition, through an analysis of the cases that borrowed pixelation images in non-digital media like contemporary art and design, etc., an attempt was made to draw the formative characteristics of the pixelation image. Apparently, six fashion design looks are presented in the present study. The formative characteristics of the pixelation image include: first, the repeatability that repeats the minimum unit; second, the incompleteness of the shape appearing through the phenomenon of aliasing due to the characteristics of the pixel; and third, the combination that completes the shape through the combination of individual independent pixels. The results of the expression through reflecting them in fashion design are as follows: first, this study chose one small geometric formative element and presented repeatability by repetitively expressing that element in a textile pattern; second, for incompleteness, this study expressed an incomplete form, handling the edge part of the shape with the method of disentangling the strand; and third, the combination by completing a single look through overlapping of independent textiles and the combination of different independent individuals is expressed.

• Journal of Fashion Business
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• v.25 no.1
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• pp.80-95
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• 2021

In the modern fashion industry, the application of different materials along with an emotional design is emerging as an important factor stimulating consumer sentiment. This has led to the diversity of materials and continued active research on materials. Traditional Korean paper is expressed in various ways in the field of visual arts based on Korean sentiment and unique formative characteristics. Hanji costumes have been produced in various ways over the past 20 years utilizing Hanji's physical characteristics, showing unique surface texture and various techniques that differentiate them from existing fabrics, making it symbolic in expanding the area of fashion materials. In this work, various techniques were developed by utilizing the nonwoven characteristics and excellent variability of Hanji while considering visual images, focusing on the delicate decorations and materialistic representations of wedding dresses. In addition, minimal wedding dresses with unique textures were produced to realize fantasy ideas and show surface aesthetics, confirming as a fashion material different from that of existing wedding dresses. The direction of high value-added creation for the industrialization and globalization of Hanji wedding dresses was presented, and the usefulness and scalability of Hanji materials for practical and industrialization were identified in materials that expressed visual art. To in the fashion industry, which is changing in both the wedding industry and the global market, the development of materials with high sensitivity images and original and solid identity should continue.

• Journal of Fashion Business
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• v.26 no.1
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• pp.1-15
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• 2022

Digital transformation has induced changes in human life patterns; consumption patterns are also changing to digitalization. Entering the era of industry 4.0 with the 4th industrial revolution, it is important to pay attention to a new paradigm in the fashion industry, the shift from developer-centered to user-centered in the era of the 3rd industrial revolution. The meaning of storing users' changing life and consumption patterns and analyzing stored big data are linked to consumer sentiment. It is more valuable to read emotions, then develop and distribute products based on them, rather than developer-centered processes that previously started in the fashion market. An AI(Artificial Intelligence) deep learning algorithm that analyzes user emotion big data from user experience(UX) to emotion and uses the analyzed data as a source has become possible. By combining AI technology, the fashion industry can develop various new products and technologies that meet the functional and emotional aspects required by consumers and expect a sustainable user experience structure. This study analyzes clear and useful user experience in the fashion industry to derive the characteristics of AI algorithms that combine emotions and technologies reflecting users' needs and proposes methods that can be used in the fashion industry. The purpose of the study is to utilize information analysis using big data and AI algorithms so that structures that can interact with users and developers can lead to a sustainable ecosystem. Ultimately, it is meaningful to identify the direction of the optimized fashion industry through user experienced emotional fashion technology algorithms.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.291-303
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• 2023

The purpose of this study is to investigate the impact of technical acceptance factors of Chinese MZ generation consumers' use of online fashion platforms on behavioral intentions and usage behavior, and to determine whether satisfaction plays an additional role in the relationship between behavioral intentions and usage behavior. The research results can be summarized as follows. First, among the technology acceptance factors that influence Generation MZ consumers when they use online fashion platforms, it was found that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, habit, and content quality significantly influence the behavioral intention to use online fashion platforms. Second, the facilitating conditions and the platform usage intention of Chinese Generation MZ consumers directly and significantly influence the usage behavior on online fashion platforms. In contrast, it was confirmed that habit does not significantly influence actual usage behavior. Third, this study confirmed the moderating effect of satisfaction on the relationship between behavioral intention and usage behavior on online fashion platforms. This research, which proposes a research model explaining the usage intention and behavior of online fashion platforms based on UTAUT2, integrating not only the organizational aspect but also the consumer aspect to empirically verify the usage intention and the final usage behavior from the general consumer's perspective, has academic significance.