• Journal of dental hygiene science
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• v.15 no.4
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• pp.495-502
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• 2015

In this study, it was to understand the factors influencing choice conviction of dental hygiene major graduate school of dental hygienist. This study aims to provide the basic data for developing the dental hygienic profession. The study method was complete enumeration of the master's graduate 84 students majoring in dental hygiene in the country 8 graduate school. The results of this study, the analysis of the differences between the external factors and internal factors of graduate school choice, factors of financial accessibility factor related marriage factor. Factor of the education program were more unmarried. The average monthly income was found to have recognized high financial accessibility of factors, education program. Also the carrier is low, factor of the education program it was found to be high. The result of graduate school choice conviction, the more unmarried chosen choice conviction score in high, it choice conviction score was related to monthly income. The result of correlation analysis, external reputation, future, education program if high, it was found to have conviction of graduate school. In graduate school choice conviction external factors of education program and future factor was found to influence the choice of graduate school but internal factors was not found to influence. Therefore, we must seek the support measures that can deepen the sustainable development and dental hygiene of the dental hygienist.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.205-214
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• 2011

This study was to investigate the choice & satisfaction factors of a musical as culture contents, and I will recognize it about relation between these two factors. To achieve this, I did a survey with spectators of . Factors analysis and simple/multi regression analysis are utilized as data analytical methods. The choice factors of musical showed that it was five factors extracted a price and facilities, production and directing, marketing, musical quality, OSMU. The satisfaction factors of musical was four factors extracted a production company and trust of advertisement, artistic presentation, harmony of All members of the cast, level of leading actor or actress. The choice of musical influenced satisfaction factors showed that it as performance prices and facilities level is reasonable, and spectators expect high satisfaction regarding a performance. Analysts say that, Pricing to be exposed to quality of a work in order to raise musical satisfaction shall be performed. Also, An exaggerated performance marketing is negative to satisfaction of an audience compare with quality of a work it was confirmed to affect. This study suggests that important point is planning, directing and marketing of a musical.

• Journal of Korean Library and Information Science Society
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• v.48 no.2
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• pp.323-344
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• 2017

Despite the close relatedness of the factors for reading motivation and book selection, few researchers have examined these factors together in a single study. To deal with this dearth of research, this study was designed to explore factors of motivation for reading and book selection of high school students comprehensively. The authors conducted in-depth interviews with fifteen high school students and analyzed their responses in order to identify the meaningful factors. The findings of this study reveal the five major factors: (1) characteristics of information sources, (2) school and learning environment, (3) individual factors, (4) home environment, and (5) social environment. In particular, the five types of factors seem to have a combined effects on reading motivation and book selection. The findings also suggest that one's reading motivation is a prerequisite for his/her book selection; however, the reading motivation does not always lead to book selection. The results of this study may deepen our understanding of reading behavior of high school students, which can be used in reading instruction and designing new programs.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.101-106
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• 2020

본 연구는 청년취업아카데미 창직 프로그램을 수료한 대학생을 대상으로 직업선택의 요인이 창업효능감과 창업의지에 미치는 영향에 대해 살펴보고자 한다. 본 연구의 목적은 첫째, 창직 프로그램 과정을 경험한 대학생들의 직업선택요인이 창업효능감에 미치는 영향에 대해 실증분석하고, 둘째, 창직 프로그램 과정을 경험한 대학생들의 직업선택요인이 창업의도에 미치는 영향에 대해 실증분석 한다. 셋째, 창직 프로그램 과정을 경험한 대학생들의 창업효능감이 창업의도에 미치는 영향에 대해 실증 분석한다. 넷째, 직업 선택요인과 창업의도에 창업효능감의 매개효과를 실증분석한다. 가설에 대한 검증결과 직업선택요인 중 직업장래성은 창업효능감에 긍정적인 영향을 주는 것으로 나타났으며, 직업경제성은 창업 효능감에 부적적인 영향을 주는 것으로 나타났다. 창업효능감은 창업의도에 긍정적인 영향을 주는 것으로 나타났으며, 직업장래성은 창업의도에 긍정적인 영향을 주는 것으로 나타났다. 창업효능감은 직업선택요인이 창업의도에 미치는 영향에 부분 매개역할을 하는 것으로 나타났다. 연구결과를 토대로 청년취업 아카데미 창직과정 프로그램을 운영하는 대학교에서 성과창출을 위한 교육프로그램 개발에 필요한 요소파악 및 적용에 이론적 근거가 될 수 있을 것이다.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.129-144
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• 2013

This research focuses on the relationship between influencing factors of users' smartphone application download and consumers' purchase. The results show that there is some difference between them. The factors influencing mobile application download include word of mouth, usability, ease of use, functionality, enjoyment, interoperability, design, and experience while the factors influencing purchase are word of mouth, usability, ease of use, cost, functionality, enjoyment, interoperability, design, experience. An experience factor impacts on both download and purchase. Specially, enjoyment, usability, and functionality have strong effects on purchase. We also found out that mobile application type such as hedonic or utilitarian application also impacts on purchasing application. For utilitarian application, functionality impacts on purchase intension. Therefore this fact suggests that it is very important to understand the accurate purchasing influence of its consumer when setting up the marketing strategy of mobile application.

• Journal of the Korean Society for information Management
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• v.38 no.4
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• pp.47-64
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• 2021

This study statistically examined the factors (individual factors, family factors, high school factors, college factors, and social factors) that affect the choice of the major by surveying with students who have entered the library and information science departments of colleges in Korea. The results were as follows. First, it was confirmed that individual factors and social factors had significant effects on the choice of the library and information science major in college. Second, it was found that individual factors had a greater influence on the choice of the library and information science major than social factors do. Third, individual factors had significant positive(+) effects on the choice of the library and information science major at colleges, whereas it was verified that social factors had significant negative(-) effects on the choice of the library and information science major at colleges. The findings of this study can be used as useful basic data for library and information science departments of colleges in Korea to prepare for a decrease in the number of college entrants in the coming years.

• Asia Marketing Journal
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• v.1 no.4
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• pp.152-174
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• 1999

본 연구에서는 삼성전자와 LG전자의 해외 판매법인을 대상으로 하여, 그들의 현지유통경로선택시 시장요인과 제품요인 그리고 경쟁 포지셔닝에 따라 초래되는 특성들과 차이점에 대해 살펴보고자 하였다. 연구결과, 요인별 현지유통경로선택에서의 차이분석에서는 경쟁 포지셔닝에 따른 현지 유통경로 선택에서만 유의한 차이를 보였고 시장요인과 제품요인, 그리고 제품 포지셔닝에 따라서는 유의한 차이가 발견되지 않았다. 이는 두 기업이 아직 현지시장 적응정도가 낮고, 제품은 차별화 되지 않았음을 시사해 주는 것이라 할 수 있다. 그리고 개별 기업수준에서의 요인별 분석에서는 삼성전자의 경우, 제품요인과 TV부문의 시장요인, 제품 포지셔닝에 따른 현지유통경로 선택에서 유의한 차이를 보였고, 전자레인지 부문에서는 요인별로 유의한 차이가 발견되지 않았다. 한편 LG전자는 삼성 전자와는 달리 현지 유통경로 선택에서 어떤 유의한 차이도 발견되지 않았다.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.814-825
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• 2009

This paper is to analyze the relative weight and the priority order of the selection factors for IPTV. To obtain the goal this paper, firstly, the selecting factors for IPTV were identified and conceptualized on reviewing previous literatures. And this paper proposed the hierarchy model using the factor analysis on IPTV users. and utilized AHP in analysis method. Secondly, AHP model constructed 4 higher factors, and 15 lower factors. The higher factors were 'Quality Acceptance', 'Social Effect', 'Using Motive' and 'Individual Psychology'. Results of this study show that relative weights among factors IPTV selection were founded as 'Quality Acceptance(33.0%)', 'Utilization Motive(31.8%)', 'Individual Psychology(21.3%)' and 'Social Influence(13.9%)'. Economic efficiency takes the top rank in sub-criteria included 15 factors and than convenience, amount of information, discrimination, self-efficacy, innovation, relative advantage in order listed. For the generalization of the research results, further researchs are needed to investigate intended use of IPTV on other method of analysis.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.383-390
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• 2017

The purpose of this study was to investigate the motives of employment and self-employment for culture and arts major. In addition, we investigated the factors of career choice and the external environment of career barriers. A questionnaire survey was conducted on college students majoring in culture and arts in Gyeonggi Province. For 233 copies, t-test and MANOVA analyzes were conducted for this study. The career choice factors of culture and art major were researched in order of importance. In addition, there were differences in the career choice factors between the employee and the entrepreneur and between the genders. There was the interaction between the choice groups and the gender in some factors. The results of this study can be used for career education and counseling in the future by enhancing understanding of career choice of major in culture and arts field.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.11a
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• pp.353-371
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• 2007

이 연구는 재래시장과 대형마트 고객들이 점포를 선택하는 요인을 비교분석하고, 고객만족을 결정하는 요인을 규명하여 재래시장 활성화에 대한 시사점을 제공하고자 하는 목적을 두었다. 기존 연구를 검토하여 점포선택요인과 고객만족 결정요인들을 도출하여 이를 재래시장과 대형마트 이용 고객에게 설문조사하였다. 연구결과, 재래시장 이용고객은 가격저렴성이, 대형마트 고객은 상품다양성이 가장 중요한 선택요인으로 도출되었다. 재래시장의 고객만족의 결정요인을 분석하고자 다중회귀분석을 실시한 결과, 쇼핑편리성, 상품, 접근편리성, 판매원 그리고 서비스가 유의한 정(+)의 영향을 마쳤다. 이러한 연구결과를 바탕으로 시사점을 논의하고, 연구의 한계와 미래 연구방향을 제시하였다.