• Journal of the Korean Society of Food Science and Nutrition
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• 제35권8호
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• pp.1088-1096
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• 2006

The purpose of this study was to identify the service encounter blueprint by types of restaurants in order to manage moment of truth when customers who visit a restaurant encounter services. The service encounter blueprint gives an overall picture of the service provision to visualize an entire service process and its integrated structure. The blueprint is used for service process analysis technique. The random samples of 15 customers were observed by types of restaurants and the records were collected for three-days' observation. Interviews were performed by 3 managers, 3 service encounter employees, 3 cashiers, 3 cooks and 10 customers by types of restaurants. After drawing the first service blueprint, it was revised by the interview with the 3 managers and 6 service encounter employees. In this paper, restaurant service processes are reviewed and analyzed. By use of service blueprint, the processes are analyzed to find a fail point, customer wait, employee decision. As a result of making a blueprint of service encounter by types of restaurant, blueprints of fine-dining restaurants and family restaurants were similar, while fast-food restaurants showed a little difference. In particular, difference was indicated in a point where interaction of service encounter occurred. Difference was indicated depending on types of restaurants. Therefore, the efforts to improve this problem were needed. The blueprint is a map or flowchart (called a process chart in manufacturing) of all transactions constituting the service delivery process. The results showed that service encounter blueprint can be used to improve the service process in the restaurant's encounter.

• Journal of Korea Society of Industrial Information Systems
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• 제21권4호
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• pp.95-110
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• 2016

The purpose of this study is to design a service encounter of a duty free shop using a blueprinting method. This case study analyzed differences between city-based and airport-based duty free shop and proposed a flow chart based on administration blueprinting of the duty free shop in South Korea. The paper presented process criteria based on administrative procedures of customers in city-based and airport-based duty free shop. The results of the study provided the cause of failure with waiting point of customer and customer service and suggested management plan to solve failure. Also, the study addressed more customer-oriented service delivery processes to improve service quality and customer satisfaction through waiting and failure points.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2008년도 추계학술대회
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• pp.395-398
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• 2008

기술로드맵의 가장 큰 가치는 기술로드맵 자체보다는 그것을 작성하기 위한 일련의 활동과정이라 할 수 있다. 기술전략의 실제적 Tool로서 효과를 발휘, 기술전략수립에 활용되기 위하여, 국가적으로 산업별 로드맵 작성에 적극 나서서 각 산업별, 기술별 발전방향을 제시하기 위하여. 올해 지식경제부는 "지식경제 통합기술청사진"을 발표하였다. 본 논문에서는 "지식경제 통합기술청사진"에 관하여 전반적인 사항들에 관하여 집어보고, 국가 정보 자원관리 차원에서 통합기술청사진을 IT서비스 차원에서의 체계화를 통하여, 관리 및 운영방안에 대한 전략적인 접근을 하고자 한다. 통합 TRM 기반의 IT서비스 관리 및 운영방안에 관련된 부분들을 분석하여 효율적으로 관리 및 활용할 수 있는 운영 방안을 제안한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권4호
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• pp.1895-1904
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• 2014

This study explores the way to improve service quality with the application of Service Blueprint and Analytic Hierarchy Process (hereafter, "AHP") in medical tourism. Service Blueprint has been widely accepted to identify the possible fail points in service delivery system, and AHP analysis has been recognized as beneficial method to rate relative importance in multi-criteria decision making process. We try to understand possible pitfalls to enhance Chinese medical tourists, and propose the priority in the resolution process. In the first step, we reviewed the extant literatures about medical tourism of South Korea, and built initial Service Blueprint. Experts who experienced service delivery process towards Chinese patients participated to review the proposed Service Blueprint in the second step. Thirdly, after extracting the possible fail points from revised Service Blueprint, we asked experts to guess the relative importance of Chinese patient by AHP methodology. Four domains (Arrival and Welcoming, Hospitalization, Process before, operations, and after surgery, Recovery and discharge) were emerged with detail criteria. Results show that operations and treatment is the most important domain not to lose Chinese patient's loyalty with following hospitalization process domain. Also, we suggest the priority among sixteen criteria to prevent service failure.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• 제8권10호
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• pp.71-79
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• 2018

The Internet of Things is a technology that makes it possible for objects made up of hardware and software to exchange information with one another via the Internet, thereby facilitating the servitization of the objects. An IoT service, which is composed of an IoT device and a web service, has recently been applied to the marketing field and is being used as a means to meet customer needs. However, applying appropriate marketing elements to IoT services is not easy. Therefore, analysis tools are needed to properly apply marketing elements to IoT services. This study aims to construct an analysis model for marketing evaluation of IoT services. In this study, the technical elements and marketing elements of IoT were derived through a literature review, and the analysis model for marketing evaluation of IoT services was established by exploring the relationship between the elements based on a service blueprint. We also applied real cases to verify the analytical model. This study is expected to contribute to the development of tools for evaluating IoT services.

• Journal of the Korea Convergence Society
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• 제13권4호
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• pp.613-623
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• 2022

Hospital textile is a necessary which the patient used everyday, that required constant management between supply and consumption. This study applied the service blue print technique to analyze how to provide and supply hospital textile from the stock to the patients in a tertiary hospital, Seoul, South Korea. There are actual or potential process problems identified such as nurses' increasing workload, patient dissatisfaction, and infection risk. After applying blueprint analysis, we suggest the modified processes to overcome theses identified problems using automatization to provide textile. Expected outcomes may include decreases in patient's waiting time, nurse's textile workload, and lower infection risk as well as increasing process efficiency via systematic supply-demand management.

• Journal of the Korea Convergence Society
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• 제11권4호
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• pp.17-25
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• 2020

This study focuses on the analysis of the service process and interaction mode of the serving robot used in the restaurant, Through user research, shadowing research and indepth interviews with customers and catering service personnel, this paper analyzes the contact points between catering service machines, people and users, constructs user journey map to understand users' expectations. In addition to the delivery service that can be allocated to the machine and people, the blueprint construction of ordering, reception and table cleaning services can also included in the service process. The final proposal is to improve the existing machine human interface and design a new service scheme.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2002년도 창립기념 학술대회
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• pp.231-237
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• 2002

조직에조직에서 정보기술의 원칙과 Framework이 없는 청사진으로 인해 업무의 통합 및 효율적인 정보기술 관리가 불가능하고, 투자 비용만 증가하게 되었다. 정보기술아키텍쳐 (ITA)를 대상 엔터프라이즈에 적용하기 위해서는 다양한 관점에서 엔터프라이즈를 바라보며 현상을 분석하고 해결 할 수 있는 Framework이 필요하며 이 Framework를 통해 정보기술아키텍쳐가 개발 및 유지 되어야 한다. 따라서, Strategy Layer, Framework Layer, Architecture Layer로 구성된 TAPark Framework를 제안하였다. 먼저, Strategy Layer에서는 EAP를 통해서 정보화 청사진의 원칙과 전략을 수립하고, Framework Layer에서는 기술 참조모델로 HanTRM을 제안하였고 HanTRM 서비스에 해당 표준들을 매핑시켰다. 또한 통합과 상호운영의 근간인 상호운용성 능력모델(LISI-CM)과 조직의 기술 인프라 현황을 분석 및 평가할 수 있는 Control과 정보자산의 통합관리를 제공하는 Asset을 제안하였다. Architecture Layer에서는 Framework을 기준으로 EA, TA를 수행하며 마지막으로 Engineering Layer에 있는 S/W Engineering, Infrastructure를 통하여 효과적으로 정보기술 아키텍처를 개발할 수 있다.

• 한국상하수도협회지
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• 통권22호
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• pp.4-9
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• 2008

• Information Systems Review
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• 제20권2호
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• pp.189-207
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• 2018

This study aims to analyze price information system and pricing label operation process, which are important information delivery systems of retail stores. This study also intends to identify the problems in store operation and identify academic and practical methods. In-depth interviews, direct observation, and service blueprint techniques were used to define problems in the existing business operation process, and an operating process based on the electronic shelf label (ESL) system is designed as an alternative to problem solving. The changes of the operating process before and after introduction were compared. Results of this study suggest practical implications that the ESL system can be used to solve the problems of the current price management process. The study also suggests the academic significance of presenting a complex research method of problem finding, cause analysis, and alternative presentation by using each research method complementarily.