• Journal of the Korean Society for Library and Information Science
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• v.55 no.1
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• pp.415-437
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• 2021

The purpose of this study is to empirically analyze the impact of library service quality on the continuous use of libraries by international students and to verify that library anxiety plays a mediator role between the two variables - 'library service quality' and 'continuous use intention'. To conduct this study, library service quality, continuous use intention, and library anxiety of 213 Chinese international students was measured and the hypothesis through structural equation modeling was verified. The result of the study suggests that library service quality has an impact on continuous use intention and that library anxiety mediates the two variables. Based on the research result, the development of library service for international students was discussed.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.294-303
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• 2009

The primary purpose of this study is to examine the effects of contents quality characteristics on user's satisfaction and continuous usage intention in UCC services. Based on relevant literature reviews, this study posits five contents quality characteristics, that is, accuracy, completeness, variety, playfulness, and timeliness as key determinants of user's satisfaction and continuous usage intention. And then we structured a research model and hypotheses about relationship between these variables. A total 315 usable survey responses of UCC service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, four contents quality characteristics of completeness, variety, playfulness, and timeliness had a positive influence upon user's satisfaction. Secondly, four contents quality characteristics of accuracy, completeness, playfulness, and timeliness had a positive influence upon continuous usage intention. Lastly, user's satisfaction had very significantly related to continuous usage intention in UCC services. From this study, we expect to suggest practical and managerial implications to UCC service providers.

• Management & Information Systems Review
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• v.31 no.2
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• pp.173-197
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• 2012

The purpose of this study is to analyse the country image, the country attitude, the medical service attitude and the use intention about international medical service market in china and how these factors are related to one another. Data were collected from 609 chinese consumers who have known international medical service. We found the country image about international medical service institute has direct relation to the country attitude, the medical service attitude and use intention. And the country attitude influences the medical service attitude and use intention. However the medical service attitude of international medical service is not related to use intention. For a successful international medical service business, marketer should recognize that it is important to formulate the policy using the country image as well as the corporation image.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.83-88
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• 2009

본 연구는 모바일 게임의 이용의도에 관한 연구로서 기존연구들을 바탕으로 한국과 중국 양국간의 차이를 비교하고자 한다. 기존의 연구에서 제시한 게임의 이용의도인 탈출, 사회적 상호작용, 경쟁/도전감, 환상감, 시간 보내기에 모바일기기의 이용의도인 정황성, 과시욕을 추가하여, 중국의 모바일 게임 이용자들의 이용의도를 조사하고 한국의 모바일 게임 이용의도와 비교하고자 한다. 본 연구를 통해서 중국과 한국 게이머의 이용의도에 있어서 공통점과 차이점이 무엇인지를 파악하고, 양국의 사회문화적 특성이 이용의도의 차이에 미치는 영향에 대해 설명하고자 한다. 현재 소수의 한국 게임기업들이 중국에 진출하고 있고 중국의 문화와 시장을 충분히 파악하지 못하고 있는 실정이다. 본 연구의 결과는 향후 한국기업이 중국 모바일 게임 시장에 진출하는데 도움이 되는 시사점을 제시할 수 있을 것으로 여겨진다.

• 지역과문화
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• v.8 no.2
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• pp.1-20
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• 2021

This study analyzed the effect of perceived service quality for the local content production policy on the service user satisfaction, reuse intention, and the recommendation intention. First, reliability, responsiveness, and adequacy were identified as the service quality evaluation criteria of the local content production policy. Second, all of the quality evaluation criteria had a positive effect on the service user satisfaction. Third, responsiveness had a positive effect on reuse intention, and responsiveness and reliability had a positive effect on recommendation intention. Fourth, the service user satisfaction had a positive effect on the reuse intention and recommendation intention. Therefore, this study has the significance of presenting a theoretical model for the service quality evaluation of the local content production policy, and suggesting perspective for the improvement of the policy.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.379-388
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• 2013

u-Healthcare integration between ICT and healthcare service is able to utilize effectively for people's healthcare anywhere and any time. The purpose of this study is to explore the perception and influence factors on intention to use u-Healthcare service of physicians and staffs working for medical institutions. Ninety eight(98) valid cases have been collected for this study. It is also analysed by SPSS 18.0 and SmartPLS 2.0M3. Empirical findings provide important insights as follows: firstly, performance expectation, effort expectation and social influence positively influence intention to use u-Healthcare service; secondly, perceived risk negatively influences usage intention, and finally, performance expectation, effort expectation and perceived risk are moderated by voluntariness.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.193-214
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• 2012

The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.517-534
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• 2015

The purpose of this study is to identifies the effects of service quality factors on satisfaction and trust, and then verifies the causal relations among satisfaction, trust, commitment and using intention in mobile service setting. A survey was conducted to collect the data with consumers who had the actual using experience about mobile services. Analysis of structural equation modeling with SPSS 20.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, it was found to difference in relationship between dimensions of mobile service quality and satisfaction except for the pleasure. Second, the sociality was found to significant path coefficients in relationships with trust. Third, satisfaction and trust have influence on commitment and commitment has effects on using intention, but there had no significant path coefficients between satisfaction and trust, and then both satisfaction and trust were not found to significant path coefficients in relationship with using intention. Therefore, Marketers of mobile service corporate have to give excellent service quality to consumers who have using their mobile service for increase of using intention through build up trust and commitment by consumers who satisfied.

• Journal of the Korean Society for Railway
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• v.16 no.5
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• pp.410-417
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• 2013

The purpose of this study was to analyze the effect of service convenience on customer satisfaction and reuse intention by 200 passengers using a Korail talk app. The result of the analysis showed that service convenience was positively correlated with satisfaction in Korail customers using the Korail talk app. Also, customer satisfaction with service convenience had a positive effect on reuse intention in these users. However, service convenience was not significantly correlated with customer's reuse intention. The results of this study suggest that it is important for Korail to offer improved service convenience for Korail talk app users consistently in order to improve customer satisfaction and reuse intention by Korail passengers.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.373-381
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• 2021

This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.